tearjerker director

Chapter 470 The most popular advertisement selection for the Spring Festival Gala?
As a melon eater, Li Yi actually didn't feel much about the placement of advertisements in the Spring Festival Gala.

But as a viewer, he also felt that this year's Spring Festival Gala was indeed a bit outrageous.

Because there is nothing wrong with the placement of advertisements, but it affects the overall quality of the program, so it is a little bit of putting the cart before the horse.

However, what Li Yi didn't expect was that he, a melon eater, would be involved in this incident.

The reason lies in the selection of the most popular programs of this year's Spring Festival Gala.

Perhaps everyone will be surprised that Li Yi did not participate in the Spring Festival Gala. This selection of the most popular program has half a cent to do with him?
It really didn't matter.

But I don't know which netizen posted a post on the Internet about the selection of the most popular advertisements for the Spring Festival Gala.

It was just a complaint, and by the way, to entertain myself.

Unexpectedly, this activity post attracted more than one million people to participate in just a few hours.

What's interesting is that the most popular advertisement of the Spring Festival Gala was ranked first in the "Robot Wall-E" Spring Festival Gala promotional video!

Li Yi couldn't help being happy seeing this, which was really a surprise.

The influence of the Spring Festival Gala is not covered. Although it cost [-] million yuan, the effect is indeed quite good. Coupled with the sudden "Most Popular Ads" selection, those movies released during the Spring Festival can't help but curse again Li Yi, a dog director, doesn't talk about martial arts.

The fucking advertisements went all the way to the Spring Festival Gala!
In fact, it works really well.

Sun Bin's family decided to take their children to watch this movie because they saw the promotional video of "Wall-E" on TV!

Sun Bin and his wife had the habit of watching movies on Chinese New Year's Day at the earliest. After giving birth, this habit was still maintained.

It's just that, as the children grow up, they watch movies on dates, and the movies they watch have changed from the earliest action movies and romance movies watched by adults to cartoons.

This made Sun Bin and his wife's movie date, which they were looking forward to very much, become a bit like a routine.

Because, every time I take my children to watch an animated movie, the result is that the two adults can only accompany them, and they can't chat in the movie theater, so it's very boring!

But they can't take their children to watch other movies, which makes them look forward to an animated movie that both they and their children can watch.

As a result, they saw the promotional video of "Robot Wall-E" before the CCTV Spring Festival Gala.

The couple immediately fell in love with the two robots.

And after searching the relevant information of this movie on the Internet, the two decided to bring their baby to watch "Wall-E" together!
The Spring Festival stalls are notoriously involuntary, especially after the concept of the Spring Festival stalls has officially come into being. It can be said that the Spring Festival stalls are definitely the most competitive schedule every year, bar none!

And the most direct performance lies in the film arrangement.

Because the real hot time of the Spring Festival is only seven days, from the first day of the Lunar New Year to the seventh day of the Lunar New Year, it can be said that the outbreak time is much shorter than that of the summer holiday.

For this reason, how to get more film schedules at the earliest time has become the most important thing for many movies released in this schedule.

"Robot Wall-E" benefited from the strong publicity in the early stage, coupled with Li Yi's appeal, so in terms of filming, it is not weaker than other movies in the same period.

Got 22% of the film arrangement!
This filming rate may not be high in other schedules, but in the Spring Festival file, the filming rate is really very good.

The difference between the Spring Festival and other schedules is that the theaters have more autonomy, because the popularity of the Spring Festival itself is only one week, and the theaters naturally hope to give up more films to the best-performing movies.

Therefore, the attendance rate, box office, and word of mouth on the first day of the new year will also become the most critical elements for their judgment.

Animated movies have disadvantages, but they also have advantages.

The most natural advantage is that as long as adults take their children to watch movies, they will basically choose animated movies.

Even if adults don't like it, they still choose animated movies.

But the same disadvantage is that adults usually don't take the initiative to watch animated movies!

Because this is a deep-rooted cognitive habit, for the vast majority of people, maybe they usually watch some animation works online, but they seldom go to the cinema to watch those low-level animation movies.

The gap between the two is huge!

On the domestic side, although there are many parents who take their children to watch movies, there is a big difference from that in Europe and the United States, because except for animated movies, most domestic movies are actually not suitable for children to watch.

In addition, there are no ratings, so in many cases, parents will most likely not take their children to watch such movies.

However, this year's "Wall-E" is undoubtedly an exception!
When Sun Bin bought the tickets, he discovered that many adults without children bought the box office of "WALL-E", and most of them were couples!

This made Sun Bin feel more and more that it was a wise choice for him and his wife to decide to watch the animated movie "Wall-E" together.

The most annoying thing about watching a movie is that you can't watch it, but you can't leave early.

Sun Bin's family of three walked into the screening hall, and he was a little surprised to find that usually animation movies, the screening hall can be said to be almost full of adults with children, but today, more than half of the "Robot Wall-E" movie screening hall No one has a baby.

As we all know, if an animated film is determined to be a child-oriented film, it is almost impossible to get a high box office simply by relying on children and parents with children.

The main consumers of movies have always been adult audiences, at least in China!

Therefore, this is also the reason why low-grade animated films may be able to obtain a certain box office, but they will definitely not become a mainstream film category.

Because children like to watch, adults don't like to watch, but it is impossible for children to watch alone, they must be accompanied by adults.

If adults can't watch it by themselves, then the interest in taking children to watch movies will become very little!
Closer to home.

Where there are children, there is always noise.

However, when the lights dimmed, the children in the theater stopped making noise.

He began to eat with snacks while looking at the big screen with his swarthy eyes.

A burst of cheerful background music sounded.

In the picture, the camera looks vertically down from the starry sky towards the gray earth.

The atmosphere appears to be filled with garbage.

Soon, came to the city.

It's just that there is barrenness everywhere, and there are many tall buildings, but when the camera zooms in, you will find that they are not normal high-rise buildings at all, but are piled up by something!

Looking down on the ground, only a small thing is driving forward while playing music!

(End of this chapter)