tearjerker director

Chapter 476
"Robot Wall-E" is an animated film, and it is also an animated film for all ages. If it fails, there is nothing to say.

But once it succeeds, the power that erupts, especially in the country of Hua, is definitely enough to make people envy and hate.

After the first day of the Lunar New Year, "Wall-E" has begun to be unstoppable.

The fans were crazy and spontaneous, and the media reported it, which directly pushed the movie to the forefront.

Naturally, the box office is also coming in a steady stream.

As a result, on the second day of the Lunar New Year, the box office of "WALL-E" rose again, and the audience of the whole family mobilized to watch this animated film increased a lot.

For many people, especially during the Spring Festival, it can be said that watching movies with the whole family is definitely a good entertainment choice.

But there are too few movies suitable for the whole family to watch together.

Action blockbusters and the like, suitable for adults, but not for the elderly and young children.

In the past, animated films were only suitable for children.

But now "Robot Wall-E" can be said to be the type that kills all ages.

As a result, the box office receipts of "WALL-E" on the second day of the Lunar New Year directly came to 3.3 million!
The point is that the film schedule has not changed much. On the second day of the Lunar New Year, the national box office closed at 9.2 million.

But you have to know that during the entire Spring Festival, there are a total of six main movies that can be called big productions.

As a result, "Robot Wall-E" won more than 20% of the box office with less than 35% of the film schedule.

Word of mouth is still outstanding, although with the increase in the number of viewers, the ratings on the popular film review website have declined.

However, more than 9.4 people rated it, but it still scored as high as [-] points, which made other movies in the same period feel desperate.

Director Dog, the Great Demon King, is as strong as ever.

More than that, various peripheral products released simultaneously in the "WALL-E" movie, such as WALL-E, Maomao, Eva and other robot toy peripherals, OEM peripheral products, are also following the hot screening of "WALL-E" , and sell well all over the country.

At this time, "Robot Wall-E" showed that once an animated film is successful, the breadth of benefits it will bring is definitely not comparable to other live-action films.

Compared with the huge profits brought by the box office and peripheral industries, in fact, the impact of "Wall-E" is what surprised Li Yi and Xingman Animation the most.

Because after the Spring Festival of "Robot Wall-E" has exploded at the box office at home and abroad, Xingman Animation Studio, it can be said, has become a holy place in the Huaguo animation circle.

And more importantly, after seeing the huge return on investment of "Robot Wall-E", several domestic giants have begun to either acquire domestic animation production companies with more potential, or dig people around to form animated films. department.

Uh, on Xingman's side, the team of "Wall-E" has been poached a lot.

Although the success of the movie "Wall-E" has made Xingman the leading animation company in China, after all, they are at most ordinary senior employees in Xingman, and if they are poached, they are at least middle management. , coupled with salary incentives.

Therefore, it is actually quite normal for a part of the team to be poached.

Neither Li Yi nor Zhang Haiyang paid much attention to this.

Because, this is actually not a bad thing. For Xingman, everyone knows that the key to the success of "Wall-E" is Li Yi.

And others are not indispensable, of course, only part of them left.

Starman's current influence and reputation can completely recruit top talents at home and abroad. If it was said that money was needed to speak before, then now, Starman's signboard is enough.

This change is definitely a good thing for Huaguo's animation industry.

Perhaps, those film and television giants may not have any high investment at the beginning, but at least they will start to try.

And any industry requires a process of trial and error.

Even if ten works produce one successful work, the development of this industry will continue.

In fact, if an animated film is successful like "Robot Wall-E", then the income range of other live-action films will be much wider.

Brand authorization, character image authorization, game adaptation, etc. alone are enough to make Xingman a lot of money.

There are also those peripheral products that can continuously bring income to Starman. Although after the movie is released, this income will be much less, but the flow will continue.

And, think about it, if an animation company owns the copyrights of multiple hit animation films, then the ability to attract money can be imagined, it is completely a gold mine!
In fact, this is because the domestic industry chain in this area is not perfect. Otherwise, like Hollywood, why would many animation film companies dare to invest hundreds of millions of dollars to create animation films?
In fact, in many cases, simply relying on box office revenue cannot make up for it.

However, Hollywood, which has a well-established peripheral industrial chain and channels, can earn back several times the box office revenue from peripherals.

Therefore, once it succeeds, it is definitely a lucrative thing. Before, there were only failure cases and no success precedents. Therefore, no one is willing to invest a large amount of money to try, but when it is profitable, then naturally , are unwilling to let go of such a project category that may become a new growth point of profit.

Not only that, Xingman has also received many investment intentions from domestic funds, film and television investment companies, etc.

In the past, "Robot Wall-E" can be said to be wholly invested by Xingman. There is no way. No one is optimistic about animation movies. If the amount involved is small, maybe because of Li Yi's face, everyone doesn't mind. Throw a little.

But with an investment of 10 billion, the probability of success is too low no matter how you look at it, so no one is willing to invest.

It's completely different now, with the pearls of "Wall-E" in front.

Immediately, Starman's next movie, which has not yet been released, has become a high-quality investment project that many capitals pay attention to.

This is a good thing. Of course, Li Yi doesn't mind some profits from Fengrun. Of course, these investors are not just anyone. The key depends on the resources the other party can provide, whether they are interested in the production, publicity, peripheral development, etc. of the film. etc. help.

This is a later story, let's not mention it for the time being.

After the movie was released, like animated movies, it actually made it easier for Li Yi to promote this part. He, the director, didn't need to go shirtless, and Li Yi gave the opportunity to show his face to Zhang Haiyang and the others from Xingman.

"Robot Wall-E" is not as strong as in China in North America, but with the outbreak of word of mouth.

The power of movies with original themes also exploded.

Although the sequel is popular, it will appear to be insufficient in terms of innovation, and the power of the original work will be revealed at this time.

(End of this chapter)