tearjerker director

Chapter 546 Movie + Reality Show Craze
There is nothing absolutely fair in this world.

For example, Li Yi's casting, although it seems relatively fair, but because of his casting, it can almost be said to be based on personal preference.

Therefore, even in this summer camp, there were some who performed better, but they were not selected.

On the contrary, there was a little girl who even cried and wanted to quit in the middle, but was bumpy and stayed until the end. Instead, she was chosen by Li Yi to play the role of Cao'er.

The main cast of "War Meridian" is complete.

The preparations for the movie are almost done.

After the summer camp ended, "War Meridian" officially started and announced the start of filming.

However, the previous publicity was enough, so Li Yi didn't make any more fanfare when the filming started this time.

This time "Great Wall Summer Camp" can be said to be very effective.

Moreover, Li Yi didn't spend a penny, just a gimmick, which resulted in such a huge publicity effect.

Not only that, this program itself is also very profitable, after all, it has such a high ratings.

This also made many people jealous, of course, but also gave some people inspiration and stimulation.

For example, Lou Zhenglong.

He is also preparing a main theme film, focusing on firefighting heroes.

In fact, his selection of materials is very good. Modern movies with the main theme, shooting soldiers, fire officers and soldiers, people's police, etc., are all good choices.

The fire hero theme he chose was adapted from real events.

But also as a director, Lou Zhenglong's charisma is naturally very different from Li Yi's.

Li Yi's movies can be said to be his own words. He can choose any actor he wants, and there is no shortage of investment. It can be said that countless people want to invest in Li Yi's movies.

Because his movies are of the highest quality, and they are even safe investments.

Most of the time, if there is not enough resource replacement, it is almost difficult to get the investment share of Li Yi's film.

In this way, it is natural that the investors want to have any say in Li Yi's movie, but they don't even think about it.

Moreover, Li Yi's identity and brilliant record made him hardly need to consider the thoughts of investors at all.

But Lou Zhenglong couldn't do it.

For example, the main theme film "Fire Heroes" he is going to shoot this time is a tribute to firefighters and soldiers!
Although the investment in this movie has been in place, the attention is not a little bit poor.

This time, Li Yi used the audition as a gimmick to create an outdoor reality show. While making a lot of money, he also made excellent publicity for the movie.

This also gave Lou Zhenglong inspiration.

Since Li Yi can do it, why can't he?

Because the protagonists selected by his "Fire Heroes" also need to go to the fire brigade to receive fire training.

This also gave him an idea, why not make this training into a reality show?

So, he quickly contacted Sujiang Satellite TV and put forward his own ideas.

As mentioned above, it is now the time when the "star abuse" reality show is popular.

When the other party heard Lou Zhenglong's idea, he was really very creative.

Let star actors experience the life of the firefighting force as ordinary people, shape the heroic image of firefighters, and spread the positive energy of hard work.

Is this possible?

So doable!

So the two hit it off.

A brand-new real-life experience reality show for enlisting in the army jointly created, the program of the same name as "Fire Heroes".

The program will be recorded 24 hours a day.The six stars experience the life of the army through recruit training, special special training for the detachment, and real police dispatch.

However, these days, as long as they are reality shows, they all have one thing in common, they all challenge the limits and bottom lines of stars under the banner of "letting go of the star halo and letting go of the burden of idols".

"Fire Heroes" is no exception.

They are professionals in this kind of program.

Not just Lou Zhenglong.

Another director, Xue Yibin, was stimulated by Li Yi's "Great Wall Summer Camp".

He used the Hollywood model to shoot the main theme hero film "A Hero's Choice". Although he eventually lost to the "Garland Under the Mountain", which turned out to be out of nowhere, "A Hero's Choice" is not actually a failure.

But this time, he focused his attention on the group of female soldiers.

His new film "Phoenix Bathing in Fire" is the main theme of the female special forces.

He was also stimulated by the combination of Li Yi's movies and reality shows.

So, just like Lou Zhenglong, he thought of it, it is completely possible to use the reality show to promote the movie.

And for his movies, it happens that those actresses also need to go to the army for military training.

Therefore, he also quickly found China Sea Satellite TV, hoping to join forces with the other party to create a military reality show of the same name as "Phoenix Bathing in Fire".

Reality shows have ready-made gimmicks and conditions, so the two sides hit it off.

Li Yi didn't expect that, on a whim, he came up with an outdoor reality show "The Great Wall Summer Camp", which not only made a lot of money, but also gave the movie an excellent publicity effect.

As a result, the combination of movies and reality shows appeared one after another.

From the perspective of publicity, whether it is "Fire Heroes" or "Phoenix on Fire", it is true that because of the reality show of the same name, the film has achieved a good publicity effect.

But it's different from a show like "The Great Wall Summer Camp".

"Great Wall Summer Camp" can be said to be truly unintentional.

Precisely because Li Yi didn't have any requirements, and at the same time, he didn't let Penguin Video make any "script" requirements for the show and the young actors in it. As a result, it was unintentional.

Let all the little actors truly show themselves.

Because there are no restrictions, no requirements, so, on the contrary, it is more real.

In addition, there is a gimmick in the film casting of the famous director Li Yi, so, on the contrary, this non-programme program that was born temporarily became popular on the Internet.

It is not only liked by adult audiences, but also many parents and children can't put it down.

The highest ratings even once exceeded tens of millions of people watching online at the same time.

The only pity is that the time is too short and not reproducible.

Even if Penguin Video plans to prepare a similar reality show, it is obvious that it will be difficult to achieve the effect of "Great Wall Summer Camp" by then.

In contrast, whether it is "Phoenix on Fire" or "Fire Heroes", they are all produced towards the "star abuse" reality show.

This kind of program is still very attractive in the early days.

During the publicity, both programs used the gimmick of the movie with the same name as the reality show of the same name.

After all, at the beginning of the two programs, actors from the two movies joined the training, and the effect was very good.

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(End of this chapter)