tearjerker director

Chapter 620 All the stars welcome, the great sage returns!
The publicity strategy of "Journey to the West: The Return of the Great Sage" can be said to make many people envious and jealous.

But unfortunately, this is basically not reproducible.

Because you can't be like the director of the dog, who came up with a "Wukong Biography" that is enough to arouse heated discussions among countless Journey to the West fans just for publicity.

In order to promote "Journey to the West: The Return of the Great Sage", classic songs such as "Wukong" were created.

After "Wukong" was launched on the music platform, not to mention the fans of Journey to the West, many passers-by have also become fans of this song.

One after another began to pay attention to "Journey to the West: The Return of the Great Sage"!
However, "Journey to the West: The Great Sage Returns" is scheduled for the Spring Festival, but it still makes many movies of the same period feel like a formidable enemy.

They will no longer feel that animated movies are not threatening as they used to be.

A movie directed by a dog, let alone an animated movie, any type of movie must be taken seriously.

Because of this product, from the beginning to the present, there has never been a single miss.

Even if it is a literary film like "Paradise Cinema", many fans say that the pace is too slow to watch, but it still has a box office of 2 million.

This is really not low.

What's more, the animation film still has the original "Robot Wall-E" jewels ahead. The popularity and attention of "Robot Wall-E" can be said to be far inferior to "Journey to the West: The Return of the Great Sage"!
What's more, "Journey to the West: The Return of the Great Sage" naturally has its own aura, nostalgic aura, Guoman aura, Journey to the West aura and so on.

So, no one underestimated this animated film.

Because even they couldn't help but miss the days when they watched Journey to the West.

What's more, an animated film like "Journey to the West: The Return of the Great Sage", with this kind of subject matter, can be said to be a real hit for all age groups.

In Li Yi's memory, "Journey to the West: The Return of the Great Sage" has been criticized a lot. Some of the goals of this movie, story plot, character image design, etc. are not accurate enough.

It was obviously aimed at teenagers aged fourteen or fifteen, but it turned out that some plots were completely filmed for adults.

If Li Yi hadn't been exposed to the film industry, then maybe he would feel the same way.

But after being a director for so many years, Li Yi understood it deeply.

In fact, the so-called all age groups, is it really suitable for all age groups?
Is there really a plot, suitable for all ages, regardless of age, gender or age?
the answer is negative!

This is absolutely impossible.

In fact, the so-called all-age group, in general, is aimed at audience groups of every age, and has its own obvious attractions and selling points.

Such as "Journey to the West: The Return of the Great Sage"!The story is very simple, and this story will not be incomprehensible or difficult to understand for audiences of any age.

This is the basis for a movie for all ages.

Because you can't expect children to understand things that adults can understand.

In addition, for adults, the selling point of "Journey to the West: The Return of the Great Sage" is actually obvious, feelings!

Yes, it is feelings!

Is the Great Sage sentimental?certain!

Jiang Liuer in the film is actually our incarnation to a certain extent, especially the "incarnation" for this group of children born in the 80s and 90s. "Journey to the West" grew up with them, and the hero in their minds was "Monkey King Monkey King".That is the god of war in their hearts, a hero who will never be defeated.

At that time, you can just pick up a stick and play with it, and you can use it as your own "Ruyi Golden Cudgel", and hit your friends on the head casually to "eat my old grandson with a stick".

These are feelings!

Some people get rave reviews after certain movies are released, and when various feelings emerge, they always say something sarcastic, such as excessive marketing feelings.

But movies are commodities. What’s the problem with marketing a good movie that fits the movie?
Looking at China and abroad, no big-selling movie, no movie that is well-received and well-received, cannot do without marketing and publicity.

It is a commodity, and it is promoted by commercial means. What's the problem?
Emotional marketing is just a common way of promotion.

The crux of the problem is whether it can really resonate with people!

After the MV promotional video of "Journey to the West: The Return of the Great Sage" came out, Oceanwide Film and Television launched a large-scale publicity for this movie with full firepower.

It is officially announced that "Journey to the West: The Return of the Great Sage" is coming!
More than that, at the same time, Li Yi also mobilized the stars to collectively recall Journey to the West through his personal connections.

Chen Wen: "Every Chinese will fall in love with Sun Wukong as a matter of course. Every generation of Chinese people has their own Monkey King. I think, for children in the new century, it is very good to start with this book. How should I put it, I believe This is the common memory of our generation, as well as the common memory of our fathers and grandparents. It is time to take out the dusty monkey puppet in a corner of our heart, dust it up, expose it to the sun, and play it again. Hello, say long time no see.

On the first day of the Lunar New Year, the Great Sage returns!Be there or be square! "

Xue Yiran: "I thought about marrying him (the Great Sage) when I was young. Although he is a monkey, he is the most handsome monkey! On the first day of the new year, the Great Sage returns, see you there!"

Zhou Guo: "When I was a child, I watched "Journey to the West" and pestered my father to make me a golden cudgel. On my birthday, my father peeled a wooden stick for me and painted colorful patterns on it. At that time, I took The golden cudgel has become the envy of countless children! The grandson monkey in each of us has a sloppy skin, unbridled malice, gentle dependence, and loyal following.

On the first day of the Lunar New Year, the Great Sage returns, see you soon! "

Cheng Hu: "When I was young, I practiced boxing and monkey boxing. I always did some monkey moves. Every time I was caught by the master, I would get beaten up, but I still enjoyed it. After watching the MV of "Journey to the West: The Return of the Great Sage", The dusty memories of childhood reappeared, and the Great Sage finally returned again!

On the first day of the Lunar New Year, the Great Sage returns, see you soon! "

Chen Weijie.
Lin Jinrong.
All of a sudden, hundreds of big stars cheered for "Journey to the West: The Return of the Great Sage".

The event was unprecedented!

It can be said that Li Yi has not racked his brains so hard for the promotion of a movie for a long time.

Fortunately, the effect of the publicity is indeed very good, at least "Journey to the West: The Return of the Great Sage" has become popular.

And compared to other movies in the same period, it can be said that the popularity is absolutely crushing!

Of course, how well it can perform depends on whether the movie can conquer the millions of Journey to the West fans and Wukong fans!
However, Li Yi is quite confident about this.

Although compared with the "The Return of the Great Sage" in memory, the changes in the plot are not particularly big, but the picture quality is definitely two levels!
Coupled with the blessing of feelings and effective publicity, Li Yi believes that the performance of "Journey to the West: The Return of the Great Sage" in this world will definitely not be bad!
(End of this chapter)