tearjerker director

Chapter 65 Arriving upon hearing the news (please collect, recommend, reward)

Li Yi kept his ears to the outside world, and only made his own movies.

But he didn't know that the influence of the micro-movie "Deal" was far beyond his imagination.

First of all, Penguin Video. Originally, the Penguin Cup microfilm contest was a start-up with insufficient experience and insufficient preparation. As a result, it was crushed by Kumao’s microfilm contest in terms of quality, quantity, and influence.

The so-called famous director's works exhibition column was launched to attract traffic and increase influence, but it was just some commercial short films.

Although the picture quality is far superior to other online micro-movies, but the content is hard to describe.

As a result, the Penguin Cup Micro Film Contest almost became a laughing stock.

At this time, Yan Wenwei, as the person in charge, can be said to have put all his eggs in one basket. After getting Li Yi's short film and watching it, he directly gave him the best level of promotional resources.

Then it got out of hand, this tear-jerking short film, once it was launched, the number of views immediately exploded, and Yan Wenwei made the decision to directly use the recommended resources on the homepage of Penguin Video Network in his hands because the short film’s Terrible retention rate.

In the first half hour, the horror retention rate of more than 90% made Yan Wenwei feel like chicken blood.

And after the biggest promotional resources were given, it can be said that this short film was really, directly sent to the sky.

Relying on the social attributes of the Penguin Group, a viral wave spread unexpectedly.

"Trade" was directly called by netizens as "the most tear-jerking short film of the year", "the best domestic micro-movie I've seen", "a six-minute tear-jerking classic" and so on.

It was reposted and spread non-stop. As a result, in just a few days, the number of views of "Trade" exploded.

According to the current trend, the short film "Transaction" is even expected to become another short film with over [-] million views!Of course, it will take time, but almost no one thinks it can't be achieved.

Of course, there are many reasons for this, not only because "Trade" was indeed well shot, but also because Li Yi's luck was indeed good, and the timing of this short film was very delicate.

Whether it's Cool Cat or Penguin Video, the two micro-movie competitions have already attracted a large number of netizens and revived the concept of micro-movies.

Coupled with the full promotion of Yan Wenwei and Penguin Video, the result is a miraculous explosion of this microfilm.

To put it simply, the popularity of "Trade" cannot be said to be inevitable, because without the huge promotion efforts of Penguin Video, this video may slowly become popular, but it is absolutely difficult to achieve such a degree of popularity.

Originally, even if this video became popular, it seemed that it was nothing to Li Yi. At most, it was a warm-up for his new movie and to promote him as a director.

But the result was just beyond his expectation.

It's really because of the volume of views and the popularity of the topic of "Trade", which is too explosive and too hot. Naturally, there are Penguin Videos to fuel the flames, but the facts are right in front of us.

With so much exposure, who wouldn't be jealous?
If it is a new director or some unknown director who suddenly releases a relatively popular micro-movie, the influence may not be so great. After all, this is just a short film. Although it can prove that this director has something, it is also very likely to be a flash in the pan. After all, here, micro movies and big movies are still two different things.

But this director is Li Yi, so it is completely different. First of all, Li Yi has proved himself through theater movies, and he is already a rising director star.

And the success of "Deal" and "The Gift of Room No. [-]" took a similar sensational route. Does this explain?It shows that Director Li's success is not accidental!

It can be said that, to a certain extent, "The Gift in Room No. [-]" and "Deal" just happened to allow Li Yi to successfully develop his own brand.

Other directors may be more famous than Li Yi. For example, in the Penguin Video Microfilm Contest's famous director's works exhibition column, which other commercial short film directors are not more senior or even more famous than Li Yi?

But if there is no comparison, there is no harm. The combined playback volume of those movies is not as much as Li Yi's one!
Moreover, the story behind the short film "Deal" and the birth process were also reported by Penguin Entertainment on Penguin Video.

It can be said that the short film "Trade" was shot by Li Yi even in a flash of inspiration, and he took the time to get the materials on the spot. Does this explain?
It shows that Director Li is really talented!At least, in terms of sensationalism, Director Li is very good!

For this reason, those manufacturers with advertising needs naturally focused on Li Yi, a rising director star.

Many companies have even begun to try to send invitations directly to Li Yi's film studio.

Li Yi is very busy. Everyone knows this. After all, he is a director, a film director, and his main business is still making movies. His third movie is in full swing.

But that doesn't stop them from tentatively sending out invitations, what if?What if Li Yi agreed?

Don't talk about recreating a blockbuster like "Trade", even half or even one-tenth of the short film's score is enough!
As the temporary shopkeeper of Li Yi's studio, uh, well, it's the general manager. Li Zhenye has been very busy these two days!

The previous Ji Qiusheng was just the beginning. After "Trade" was invested a huge amount of publicity resources by Penguin Video, it exploded immediately.

Followed by advertising companies seeking cooperation from all walks of life.

Among them, there are many big brands, and they all throw olive branches to Li Yi's studio, seeking cooperation.

"Hurry up and hire some professional people to take care of it. Your dad and I are almost too busy these days." Li Zhenye complained as soon as Li Yi came back. Of course, although he was complaining, what was the smile on his face Can't cover it either.

It can be said to be real pain and joy.

"I don't have time, Dad, you have a lot of contacts, just help me find a few." Li Yi spread his hands and said.

"By the way, I remember that the studio doesn't have any other business, right? The movie hasn't been released yet, what are you busy with, Dad?" Li Yi then asked suspiciously.

"It's not because of your short video. Your Uncle Ji is just the beginning. No, your dad and I have received more than a dozen brand manufacturers in just these few days."

"Why are you here?" Li Yi was still inexplicably puzzled.

"What else can I do? It's a coincidence. Didn't the Penguin Cup Micro Film Festival hold a screening of the works of a famous director? It turned out that the other short films were short films invited by advertising companies to make those famous directors. As a result, the total The number of views is not as much as that of your video, so you understand?" Li Zhenye couldn't help showing a smug smile when he said this.

At Li Zhenye's age, to be honest, he really doesn't have much pursuit of career.

Even after "The Gift of Room No. [-]", he actually didn't worry about film appointments, but he seldom accepted them because he was not so ambitious.

On the contrary, he is particularly concerned about Li Yi's affairs.

　This week, there is only PC push, no wireless push, but a wireless push, and a system error message was sent to me, I am too difficult!So please support us a lot!Casting a vote, leaving a comment, giving a reward, etc., will all affect the score of this book!Please please!

　　
　
(End of this chapter)