tearjerker director

Chapter 766 It's him, it's him, it's him, the young hero Xiao Nezha

In fact, if you want to say cruelty, "Nezha Naohai" is already very restrained, and it just draws a sword and kills himself.

And actually?
In the original work of "Fengshen Yanyi", this scene is even more cruel - Nezha cuts the flesh back to the mother, tearing down the bones to return the father.

So some things really shouldn't be taken too seriously, such as some parents' overprotection of their children. If it were so serious, the children wouldn't need to read anything at all.

"Let's talk about the promotion, do you have any ideas?" Li Yi asked Fang Dongbai and the others.

"Everyone can express their opinions!" Li Yi said with a smile.

"I have a little idea here, so let's throw bricks to attract jade first. In fact, Nezha may be weaker than Monkey King Monkey King in terms of popularity, but he can be regarded as the most popular character among mythological heroes, second only to Monkey King. In the past, there were many. There are less Nezha-related film and television works, so I think we can still stir up feelings. As for how to do it, I haven’t thought about it yet.” Fang Dongbai said after a moment of pondering.

Li Yi nodded and said: "It is true that feelings can be used, but we still need to pay attention to the method."

"Is there any more?" Li Yi looked at the others and asked.

Everyone looked at me and I looked at you, and for a while I didn't know what to say.

Zhang Haiyang and the others are not engaged in publicity and marketing, but these people in the distribution department of Fanhai Film and Television do not understand publicity and marketing.

But for a while, it's really hard to say.

Because of emotional marketing, this kind of card is actually easy to say, but it is really not so easy to play.

"The Return of the Great Sage", it can be said that the original publicity, "Wukong Biography" and Li Yi's own fame definitely played a big role.

It successfully heated up the topic of "Monkey King" and aroused "the feelings of the Great Sage"!
Afterwards, the explosive song "Wukong" was promoted again, which pushed everyone's demand for "Great Sage" film and television works to the peak.

Of course, this kind of alternative marketing strategy is hard to come by.

But can Nezha promote it like this?
Obviously not. Compared with Monkey King, Monkey King, although Nezha is said to be "the second most popular character", in fact, the gap between the first and second is still very large.

Although they are both "rebel" heroes, Nezha is really not as popular as Monkey King.

And it is impossible for Li Yi to publish another "Wukong Biography".

Although "The Legend of Wukong" also has an extra episode of "The Legend of Nezha", the influence is far too far away.

For this reason, it is basically impossible to repeat the propaganda model of "The Return of the Great Sage".

Li Yi is not disappointed at all. In fact, the vast majority of film promotions are conventional models. There are always a few of them who find new ways and win by surprise.

And it seems that the publicity cost of "The Return of the Great Sage" is not high, but it has achieved great results, but in fact, just a supporting "Wukong Biography" and a passionate "Wukong" are the biggest. cost.

However, Li Yi himself had some ideas.

It's actually not that surprising.

On this day, Li Yi, who hadn't updated Weibo for a long time, suddenly updated a Weibo.

"Wrote an episode "Young Hero Little Nezha" for Xingman's new film "Nezha Naohai". A reward of one million is offered to openly call for suitable singers. Those who are interested can record and send it to Penguin video "Nezha Naohai" "Zone, If You Are the One!"

""Youth Hero Little Nezha" Lyrics and Music.JPG!"

"Accompaniment to "Young Hero Little Nezha". MP3!"

As the number one director in Huaguo, Li Yi's Weibo attention is no worse than that of any top star.

And the so-called rarity is the most precious, Li Yi usually doesn't make a fuss, but when he does, he will definitely cause trouble.

This time is no exception.The key, the key, the key, the important thing is said three times, the key is, this is a fucking nursery rhyme!
If Li Yi couldn't find a suitable singer, it would be bullshit. How could he not find a singer for this kind of nursery rhyme?
When many movie fans saw this Weibo, they also complained one after another. After all, who made Li Yi really mean, and he didn't tweet at all when he had nothing to do.

"As expected of you, Director Dog, if you don't post it, you will be punished. If you post it, it will definitely cause trouble!"

"Ne Zha Nao Hai is over? Spread the flowers! Looking forward to it!"

"This publicity model is useless. Believe it or not, the reward of this million, the effect of publicity is better than spending [-] million on advertisements!"

"Fuck me, this is, is it a nursery rhyme?"

"It's him, it's him, it's him, our friend little Nezha!"

"It's him, it's him, it's him, young hero Nezha!"

"Fuck, are you so brainwashed?"

"Isn't the crux of the problem that this is a nursery rhyme? Isn't this a low-level animated film?"

Generally speaking, although the inevitable target audiences of animated films are family audiences and children audiences, it does not mean that they are low-level.

Especially Starman's big animated movies, almost all of them can be said to be animated movies for all ages.

But this time, Li Yi actually came up with a nursery rhyme, so it's hard not to let fans think, could this be a children's animation movie for children?Of course, everyone knows that Li Yi's fishing is completely the rhythm of Jiang Taigong's fishing, and those who wish to take the bait.

Think about it, is this song by Li Yi targeting a singer?
This shit is completely heating up the topic.

In fact, it doesn't matter what singer sings this song, what matters is the matter itself.

If Li Yifa's song was a normal theme song, the impact would actually not be that great, but for nursery rhymes, it's completely different.

After all, who doesn't have any talent these days?
Sing?It's just a trifle!

And Li Yi's Weibo is equivalent to direct free authorization.

And this matter itself is very interesting, coupled with Li Yi's reputation, and "Nezha Naohai", a big animation movie with an investment of several hundred million, Penguin Video has set up a video section for the movie, so it will inevitably attract many people. less traffic.

For the parents, it may be a bit awkward or reserved to let them go on their own to show off their talents.

But for children, showing off your baby is the favorite thing for countless Chinese parents to do.

The point is, this is a great opportunity.

Even if he is not selected, this is still a very good exposure opportunity, and what if, what if he is selected?

To be able to cooperate with a director like Li Yi, and to sing an episode for an animation movie like "Nezha Nao Hai", which has an investment of hundreds of millions, is an opportunity that any parent is absolutely eager for.

Moreover, there is no threshold for this selection, and even, as long as you have a mobile phone, you can record and upload.

Idle is also idle, posting baby, performing talents, if you are selected, it will be a lifetime thing.

And, moreover, just for the reward of one million bonus, for most families, this is definitely a huge sum of money.

(End of this chapter)