tearjerker director

Chapter 856 Raise the file!Live together, divide and die?

As we all know, if a movie wants to be popular, you must have a clear selling point.

"Qi" is the cause, the beginning of the event; "Cheng" is the process of the event; "Zhuan" is the turning point of the result of the event; "Combination" is the discussion of the event and the end.

But what about "A Chinese Journey to the West: Moonlight Treasure Box"?In the process of initiation, inheritance, and transformation, there is initiation but no transformation.

In terms of plot.

At the beginning of the story, there is something, and everything revolves around, five hundred years ago, Monkey King and the Bull Demon King wanted to eat Tang Monk’s meat, but was accepted by Avalokitesvara, and Tang Sanzang exchanged his own life for Monkey King’s reincarnation. .

The source of the story begins here. Five hundred years later, the spider Jingchun Sanniang and the bone spirit Bai Jingjing also came to the village for the whereabouts of Tang Seng.

Then a series of stories happened.

But the biggest problem appeared in the switch.

The turning point is the appearance of the Bull Demon King, but the problem is that after the appearance of the Bull Demon King, in normal commercial movies, justice will finally defeat evil, let alone routine or not, but this is what the audience loves to watch.

But "A Chinese Journey to the West: Moonlight Treasure Box" does not have these.

The Bull Demon King has not been defeated, the Supreme Treasure has always been useless, and the Moonlight Treasure Box goes back in time, but after returning, the Supreme Treasure still hasn't changed anything.

The audience has been depressed, and there is no release at all, and the movie also has no ending.

Because Supreme Treasure returned to five hundred years ago for the last time, but what about after that?

How is Bai Jingjing?

How is Spring Thirty Girl?

At least give an ending, right?
No!

Nothing at all.

So what is it for the audience to see?
Do you look lonely?
Li Yi himself was also reflecting on himself.

Because he always watched this movie on the basis of the whole story, the complete story.

But this is impossible for the audience, they can only see the first part, but not the second part, so it is normal to have such a reaction.

Therefore, it must not continue like this.

Because if this continues, "A Chinese Journey to the West: The Moonlight Treasure Box" will inevitably become a squib, and it will be difficult to make a hit.

After all, you can't expect audiences to choose to see a movie because of those reviews.

Many viewers only believe what they see, good is good, and bad is not good.

As for the lower part you said?

Let's talk about it when the next part comes out.

Fanhai Film and Television also held an emergency meeting on this matter.

"We have to make a change. It's only screening now, but the word of mouth has already been ruined. You must know that the people who will watch this movie at this stage are all fans of Director Li. Even they have given such feedback. Not to mention the audience after the movie is officially released." Fang Dongbai said with a frown.

Li Yi nodded and said: "I didn't think carefully, what do you think?"

Li Yi also reflected on himself, and it was indeed his lack of consideration.

Therefore, "A Chinese Journey to the West" once encountered Waterloo, not only because of the advanced concept of the film, but also because of the content of the film division.

"It's unrealistic to raise the file for "A Chinese Journey to the West: Cinderella". It's impossible for the theaters to allocate too many films to us at this time." Fang Dongbai shook his head.

Not only that, it can even be said that competitors will also create obstacles for "A Chinese Journey to the West". After all, it is rare to have the opportunity to see the great devil Li Yi suffer, but they have waited too long.

"There are two primary issues now." Mu Nanxing also said.

"First, Dianying must change, and it can't continue like this."

Everyone nodded, everyone understood this.

"It's actually okay to order screenings, we can order the two movies together." Fang Dongbai said.

There are not many screenings involved, so it really won't have a big impact, and the theaters will also give this face.

"Secondly, we can't screen them separately, otherwise, we will still face this problem." Mu Nanxing said again.

Regarding this point, Fang Dongbai has no good solution.

At this time, Lou Jianjun said, "If there is still only one movie released, but the duration of the movie is increased, how much impact will it have?"

Fang Dongbai's eyes lit up involuntarily, but then he frowned again: "You mean to combine two movies into one? This is indeed a solution, but the length of the movie will be a big problem! The film schedule will also be due to This resulted in a drastic reduction!"

"More than that, the crux of the problem is that if the two movies are combined into one, how will the movie ticket price be calculated? According to the original price, the theaters will definitely prefer the latter for a three-hour movie and a one-and-a-half-hour movie! And if the ticket price increases, will the audience accept it?" Mu Nanxing asked with a frown.

The next moment, everyone looked at Li Yi.

Li Yi raised his head and said, "Actually, the biggest problem lies in the movie's reputation!"

"If the movie sells well, then everything is not a problem for the theater chain, and the same is true for the film schedule, but if the movie can sell well, even if the initial film schedule is reduced, but if the attendance rate is high enough, I believe the theater chain will not be a problem. question."

"However, if there are not enough films in the early stage, July is the summer season. Even if the box office of the movie explodes, the theaters will not be so optimistic about the increase in the lineup. And we will definitely miss the golden harvest time of the box office." Mu Nanxing frowned. .

"Then raise the file!" Li Yi said.

"Upgrade?" Everyone was a little surprised.

"Yes, the file is raised, the summer file is crowded, but there are not many movies released in June, and it is not difficult for us to get a higher schedule! Once the momentum picks up, then I believe that even if it is the summer file, the theaters will not Cut down our schedule easily!" Li Yi said.

Soon, a new distribution strategy for "A Chinese Journey to the West" was finalized.

The two movies are directly merged into one, and the ticket price remains the same, but the schedule has been moved from July to mid-June.

Although doing so will definitely make it difficult for the box office of "A Chinese Journey to the West" to meet the expectations of the first two films, it is already the best compromise that can be thought of.

Of course, this is also because of the poor reputation of "Journey to the West: Moonlight Treasure Box", and everyone knows the reason.

Li Yi is also confident that after the two films are combined into one, it will be able to save the film's reputation. In addition to his past brilliant achievements, it will be released in mid-June, which is not so crowded. Therefore, in terms of theaters, it is inevitable Still willing to give him this face.

The reason why many popular movies are released on popular schedules is because there are many audiences in popular schedules. Although June is not considered a popular schedule, compared to July, it is obviously still more than a little bit behind.

The schedule in June is relatively generous.In terms of theaters, in fact, they are not gloating like other competitors of Li Yi's film. They actually hope that "A Chinese Journey to the West" will be a big hit, because no one has trouble with money.

(End of this chapter)