tearjerker director

Chapter 9 Alternative Distribution
The movie is over!
The people sent by the various distribution companies in the theater all had red and swollen eyes without exception.

"Clap clap clap!"

Although there were only a dozen or so people, the applause was still extremely loud!

But this still couldn't make Li Zhenye happy.

"Director Li, congratulations on making a good movie!" Before leaving, everyone shook hands with Li Yi.

"Although I don't have any decision-making power, I will report the truth to the supervisor after I go back!"

"Director Li, I'm sorry, I misunderstood you earlier, this is a good movie!"

Although these people all praised "The Gift of Room No. [-]", Li Zhenye and Li Yi both knew about it.

None of them have the right to decide, and it doesn't make any sense for them to report back!

Li Zhenye felt a little guilty.

If it was Li Yi's movie, if it was made in the same way as "Life of Bitterness", then he might not have such an idea.

But the more these people praised the movie with red eyes, the more Li Zhenye felt guilty.

I feel that I am useless, my son has really turned around and made such a good movie, but he can't help.

At this moment, Mu Nanxing walked over.

"Director Li, congratulations, you made a good movie. Let me introduce myself. I am the general manager of Fanhai Film and Television, Mu Nanxing! This is my business card!" Mu Nanxing said, taking out the business card and giving it to Li Yi and Li Zhenye.

Both Li Yi and Li Zhenye were taken aback.

Although the previous ones nominally represent various distribution companies, in fact, everyone knows that they are either ordinary employees or interns. It can be said that their opinions may have a little bit of influence on this movie. helpful, but not decisive.

But this Mu Nanxing is actually the general manager of a company.

This made Li Yi and Li Zhenye a little stunned. On the one hand, Mu Nanxing was very young and looked about the same age as Li Yi, but the other party turned out to be the general manager.

On the other hand, Li Yi and Li Zhenye are a little strange to the Fanhai film and television company.

Even Li Zhenye was a little puzzled, had he ever invited such a company?

"Fanhai Film and Television?" Li Zhenye looked at Mu Nanxing suspiciously.

Mu Nanxing didn't give a shit, but said directly: "Fanhai Film and Television is a subsidiary of Fanhai Cinema Group. Of course, our company's previous business is relatively small, so it's normal that you two haven't heard of it!"

"The business is relatively small?" Li Yi asked, grasping the point.

"Yes, although our company has distribution qualifications, it has always only distributed some low-cost domestic horror films made by the company!" Mu Nanxing said directly without hiding anything.

Li Zhenye's little hope was instantly extinguished.

Companies like Fanhai Film and Television do have distribution qualifications, but such companies are completely different from those real movie distribution companies!

To put it simply, the distribution of domestic horror films, especially those with low budget, are basically small studio films. Moreover, the distribution of such films is not as troublesome as other films, and there is no need for publicity. carry.

The time from production to release of a movie is very short, and the publicity is basically just hanging up theater posters, and there is almost nothing else.

There is a market for this type of film, indeed there is a market, but it has never been recognized by the mainstream film industry.

Therefore, when Li Zhenye learned that Mu Nanxing was the manager of such a company, he immediately lost interest.

On the contrary, Li Yi looked at Mu Nanxing curiously: "So Manager Mu is interested in "The Gift of Room No. [-]"?"

Mu Nanxing nodded.

Li Zhenye really wanted to open his mouth to question, but Li Yi took the lead and said, "If "The Gift of Room No. [-]" is handed over to your company for distribution, what will Manager Mu plan to do? How many resources can he provide?"

Mu Nanxing laughed when he heard the words. In his opinion, the fact that he was not directly rejected meant that there was still hope.

Indeed, although Mu Nanxing had ambitions at the beginning, he never took Li Yi's movie into consideration.

But after watching the movie, he was ecstatic, because if he wanted to develop Fanhai Film and Television, he had to start with the content.

And "The Gift of Room No. [-]" undoubtedly fits his idea very well.

Of course, he had to convince Li Yi and the others. After all, before this, Fanhai Film and Television did not have the same business as a feature film like "The Gift of Room No. [-]".

"First of all, although Oceanwide Film and Television is not large in scale, we do not have any advantages compared to those big distribution companies, but with all due respect, it is also difficult for Director Li's film viewing this time to be valued by those companies!
And if "The Gift of Room No. [-]" is distributed by Oceanwide Film and Television, it will definitely be the company's most important project! "

Li Yi nodded, Mu Nanxing's words did make sense.

"The Gift of Room No. [-]" can basically be said, unless there is a miracle, otherwise, it is difficult for any more powerful publishing company to be willing to publish it!
But then Li Yi shook his head again and said: "This is not enough. Although what you said is the truth, it is also because they have preconceived ideas, but we can still go to the film festival to show it. I believe that after watching this movie, it is another It's a situation."

Mu Nanxing nodded and said: "I don't deny this, but the most influential film festivals will take several months, and even if the film festival successfully finds a distributor, I believe that they will also They won’t take it as seriously as I do! After all, "The Gift in Room No. 8" is still just a low-cost feature film! Also, in terms of distribution share, I believe that even if they watch the movie, they will definitely pay a very high price. share price, and if it is handed over to Fanhai Film and Television, the first cooperation, I can call the shots and directly reduce the share to [-]%!"

Li Yi was noncommittal.

In fact, he really doesn't care much about the distribution fee. After all, if you don't have enough strength, even if you distribute it for free, it's useless!
Mu Nanxing obviously knew this too, so he quickly got to the point!
"If Oceanwide Films releases "The Gift of Room No. [-]", we will release a horror movie!" Mu Nanxing obviously had some ideas.

Li Yi frowned a little, he didn't quite understand what Mu Nanxing meant.

"Don't many people think that the films we release are selling dog meat? Since selling dog meat is okay, why can't selling beef and rabbit meat?" Mu Nanxing said with a smile.

"Besides, to be honest, because the movie "The Gift of Room No. [-]" is directed by you, Director Li, it is actually difficult to achieve the effect with conventional publicity methods, and may even have the opposite effect," Mu Nanxing said. He said, looking at Li Yidao apologetically.

Li Yi didn't pay much attention to this, because what Mu Nanxing said was true!
"I know that Director Li and Mr. Li may think it is absurd. It is indeed absurd to release "The Gift in Room No. [-]" as a domestic horror film, but in my opinion, it is very feasible. Sex!" Mu Nanxing said with a straight face.

"Oh? Tell me." Li Yi was also quite curious about what Mu Nanxing would say.

"Director Li and Mr. Li may not know that the films we released in the past, in fact, did very little publicity. Most of the time, we put provocative or misleading posters directly in the theaters. materials like that."

"It's very simple and clear, and at the same time it is very effective, and it always attracts some audiences!"

"So, before there is no other better way of publicity, I think this way can have unexpected effects!"

"Secondly, we at Oceanwide Film and Television can contact no less than [-] screens for "The Gift of Room No. [-]" in the early stage! Of course, the show can only be the midnight show!" Mu Nanxing said.

This time, it was Li Yi and Li Zhenye's turn to be a little surprised.

"One thousand screens? Can Oceanwide Film and Television do it?"

Mu Nanxing smiled and said: "Of course, this is still a conservative estimate, but this time should not be too long, the shortest is three days, and the longest cannot exceed a week!"

"So, what do you mean, we will follow the route of word-of-mouth expansion?" Li Yi immediately guessed Mu Nanxing's real thoughts.

Mu Nanxing nodded and said: "Yes, there are two aspects. First, the name of a domestic horror film will definitely cause some controversy. As for the quality of the film, I believe it will have a good publicity effect! "

"At the same time, we can also invite some media to special report on this matter. Afterwards, we will conduct special screenings and invite media people and film critics."

"Finally, scale up the screening"

In fact, Mu Nanxing's strategy is not complicated.

The most difficult thing about "The Gift in Room No. [-]" is actually the promotion.

As Mu Nanxing said before, because of Li Yi's criminal record, if only a small number of people praised him, it would be of no use at all.

Because this is what "Life of Bitterness" did before, and Li Zhenye specially invited some well-known people in the industry to promote this movie.

But the result was just the opposite.

But Mu Nanxing's method is very interesting, and it is another way.

The release of "The Gift of Room No. [-]" in the name of a horror film is actually a set of alternative screenings to a certain extent.

Then, throw money at the media and let them report this matter.

At the same time, this matter itself will also cause some controversy, but because the movie is not bad, so when the time comes, the bad things will turn into good things. Of course, these need to be guided by Oceanwide Film and Television.

Then, when "The Gift of Room No. [-]" has gained a little popularity, media film critics can be invited to conduct special screenings.

It has become a regular distribution routine.

But the difference is that at this time, those viewers who have watched "The Gift of Room No. [-]" have already formed a certain audience reputation.

Of course, this premise is based on having absolute confidence in the quality of the movie!

"Expand the screening? Does Oceanwide Film and Television have such a channel?" Li Zhenye asked the most critical point.

Mu Nanxing smiled and said: "My father is a shareholder of Oceanwide Cinemas Group! So I can't guarantee other cinemas, but for Oceanwide Cinemas, as long as everything goes well, expanding the screening is not a problem!"

(End of this chapter)