tearjerker director

Chapter 91 CCTV Invitation

If we say that before this, even if "Mom Loves Me Again" was a latecomer, it was because there were no tigers in the mountains, and the reputation of the two movies released at the same time was ruined, so it set off "Mom Love Me Again" in reverse. .

Although the daily box office is somewhat unexpectedly high, it is still reasonable.

But when the data that broke the domestic film box office record on Mother's Day appeared, the media went crazy.

So many things that big directors failed to do were actually done by a young director who is less than thirty years old.

[-] million!This box office is actually a single-day box office.

And the point is, "Mom Loves Me Again" is not a big production at all, it's just a low-cost feature film.

Many people can't understand that feature films have never been mainstream blockbuster movies in the domestic market.

But "Mom Loves Me Again" got a daunting number on Mother's Day.

In the film market, feature films have never been a type of high-grossing film, and being able to make such a film with word-of-mouth and box office is very worthy of recognition.

"The counterattack of low-budget and high-reputation feature films, "Mom Loves Me Again" broke the box office record for domestic movies! It grossed [-] million on Mother's Day!" —— "Hua Guo Film Report" !
"Breaking [-] million in a single day!!! "Mom Loves Me Again" creates miracles with sincerity and true feelings!" - Penguin Entertainment

"The right time, place and people have made "Mom Love Me Again" a counterattack of a low-budget feature film, with a single-day box office exceeding [-] million, setting a new record for a domestic film's daily box office!" —— "Beijing Evening News"!
"128210000!!! A small cost can achieve great results, "Mom Loves Me Again" moved the whole country, and on Mother's Day, it attracted a frenzy of moviegoers!" —— "Southern Weekend"!
Compared with the mainland media, the Hong Kong Island media's reports focused on Li Yi's identity as a director from Hong Kong.

In fact, I don’t blame them. There are many veteran directors in Hong Kong Island, but the embarrassing thing is that they are not accepted, and their successors are weak. There are still a few actors in the younger generation, but there are almost no directors!

This shows how important Li Yi is!
"There are successors to Hong Kong Island films. The young director Li Yili beats Hong Kong Island and the two mainland directors. "Mom Loves Me Again" breaks the single-day box office record of domestic films!" - Hong Kong Island TV Station!

"Monkey Sai Lei! The single-day box office exceeded [-] million, made by Hong Kong Island's new generation director Li Yi!" - "Film Biweekly"

"Hong Kong Island director Li Yi topped the national box office rankings, and the daily box office broke the domestic film box office record!" - "Wenhua Daily"

And this time Li Yi can be said to have truly become famous all over the world!
Regardless of the final box office of "Mom Loves Me Again", breaking the single-day box office record is enough to make him the most beautiful boy.

Immediately, the social network became lively.

I know those actors who have worked with Li Yi needless to say, they sent congratulations early.

And soon, Li Yi's alumni such as Chen Wen and Tang Lu also sent congratulations.

Some celebrity artists who had no connection with each other but also came from the Beijing Film Academy also sent their congratulations in the names of their alumni.

At the same time, some media began to focus on the analysis of "Mom Loves Me Again", what is the reason for the achievement of "Mom Loves Me Again" with a small fortune and a daily box office record?

The results are finally summed up in a few points.

First of all, the selection of the schedule is good. May [-]st coincides with Mother's Day. The movies "Fatal Companion" and "Heroes of the Walled City" in the same schedule are both high and low. "Love Me Once" is killing everyone with its good reputation!

The second is proper publicity. In the early stage, although the publicity of "Mom Loves Me Again" was not as strong as that of the two movies of the same period, "Mom Loves Me Again" became a hit on the Internet. Be on the hot topic of hot search.

Topic [-]: The script leak incident, countless versions of "Mom Loves Me Again", successfully attracted the curiosity of the audience.

Topic [-]: "Surprise Terrier" incident!
Topic [-]: Did you celebrate Mother's Day for your mother?

These three topics have attracted the participation of countless netizens, giving "Mom Loves Me Again" the basis for an explosion.

It's Mother's Day again, this special festival, and the merchants are spontaneously promoting this festival, so that "Only Mothers Are Good in the World" began to spread like a virus.

Finally, the high word-of-mouth of the movie, these add up to make "Mom Love Me Again" create an impossible miracle at the box office on Mother's Day!

Although the box office of "Mom Loves Me Again" fell off a cliff after the super outbreak day of Mother's Day and entered the next working day, it was a very normal situation.

However, the so-called cliff-like decline is only aimed at the box office on Mother's Day. Compared with the previous few working days, the decline is actually relatively healthy.

The daily box office is still more than [-] million yuan, which has a lot to do with the rush of media reports after the daily box office record was created.

You know, this is the second week of work.

It is an inevitable consequence of the concentrated explosion of box office potential.

Although the promotion of the film will continue, there is no need to go to road shows as hard as before, and frequent program announcements.

The promotion of "Mom Loves Me Again" came to an end, but Li Yi still couldn't relax.

In fact, every year the cultural department and CCTV will jointly create some short films for public service advertisements.

The theme of the public service advertisement short film is different every year, and some well-known directors are invited to shoot the public service advertisement short film every year.

And over time, this has become a practice, or in other words, the invited director is undoubtedly a kind of recognition.

This year's Li Yi's invitation is undoubtedly a recognition, and what's interesting is that the theme of this year's public service advertisement is "filial piety"!
It is not difficult to understand why Li Yi was invited by name.

Because from Li Yi's previous works, "The Gift of Room No. [-]" is about fatherly love, and "Mom Loves Me Again" is about maternal love.

Both films are considered to be very successful, especially the latter, which ignited a movie-watching boom on Mother’s Day. The key point is that they have different meanings, because although "Mom Loves Me Again" is a commercial film, it does. It has the meaning of promoting filial piety. On Mother's Day, why is there such a high box office?
It is because, on Mother's Day, many people mobilize the whole family, and many people drag their families to watch this film.

"Only Mom is Good in the World" has become a must-teach nursery rhyme for countless kindergartens.

Therefore, Li Yi's invitation can also be said to be a matter of course. After all, this year, so far, it can be said that there is no director who is more outstanding than Li Yi.

CCTV sent over a material, this time the theme is: "Inheriting Chinese Virtue, Promoting the Culture of Filial Piety"!
It can be said to be a proposition composition!
(End of this chapter)