tearjerker director

The shooting of "Heidi" was actually quite easy, and because it was a children's film, Li Yi was not in a hurry, and the location where the film was shot was indeed beautiful, so it was more like traveling than filming.

The progress of filming is neither fast nor slow.

However, I have to say that Dean Films is indeed professional enough, including sets, etc., almost as soon as Li Yi asks for it, they can do it immediately.

Including the layout of the village, including Clara's house, etc., these saved Li Yi a lot of work.

Of course, because "Heidi" is very famous in Switzerland itself, many scenes in the story of "Heidi" can be easily found in Switzerland.

As for the filming of "Heidi" related movies, their local residents and institutions also gave great convenience and support, so the crew saved a lot of unnecessary trouble.

In terms of publicity, there is still a long time before the film is released, so there is no rush.

However, Li Yi had to hand over the crew to Carlos and Zhuo Yixiong for the time being, because he had to go back to shoot the public service advertisement short film promised by Jingnan TV and CCTV.

The public welfare short films that the two TV stations are going to shoot, although they say that they don't have any special requirements, and Li Yi is allowed to play, but in fact there is still a focus.

For Jingnan TV Station, the requirements are relatively simple, just refer to the public welfare short film "Where the Time Goes".

This is actually what Li Yi is good at. In fact, most of the short films Li Yi shoots are similar to this aspect.

However, on the CCTV side, the requirements are different.

Because this time CCTV is planning to broadcast a short film between the Spring Festival Gala, of course, CCTV not only invited Li Yi to shoot, but also invited other well-known directors to shoot.

After all, everyone knows what the Spring Festival Gala means, and the public service advertisements to be broadcast during the Spring Festival Gala naturally cannot be shot casually.

The request from CCTV is that it hopes to show the traditional culture of Huaguo.

Compared with Jingnan TV Station, this proposition obviously has a wider scope, but it is also more difficult.

Since Li Yi agreed, he naturally hopes to stand out and broadcast during the Spring Festival Gala, so the subject matter is very important.

Although it is said that there are the most public welfare short films of filial piety culture, and the most outstanding ones, it is clear that this time CCTV's request does not mean that this type of short film cannot be made, but it is obviously not outstanding enough to stand out among many works.

Different from making movies, short films are more empathetic to a certain extent, and because short films are different from long films, there is not much time for you to lay the groundwork, and there will not be too many complicated plots. Through a certain point, let the audience watch and have an emotional resonance.

However, this time, Li Yi plans to make a few more spare films. Anyway, for inspiration or something, in fact, Li Yi remembered a collection of related public welfare short films earlier, but he didn't have time to shoot them before.

This time, since I have already agreed to two companies, I decided to take a few more shots at once.

One time tube is enough!
...

Time entered the twelfth lunar month, and the weather gradually became colder.

However, the taste of the New Year has gradually become stronger all over the country.

In fact, domestic TV stations broadcast public service advertisements most frequently almost every year before the Spring Festival.

In a small screening room of CCTV, the directors invited during this period and short public welfare short films made by the station are being shown.

The main purpose today is to select two of these short films and broadcast them during the Spring Festival Gala.

Although the Spring Festival Gala has seen more and more programs for everyone to choose from over the years, the ratings of the programs have been declining year by year, but the influence is still the best.

Therefore, even if it is a short public service advertisement, it is equally valued. After all, that time period is the time period with the highest ratings, and it is not only aimed at domestic audiences but also overseas Chinese audiences.

For this reason, a simple theme like "How long have you been home?" in the previous filming seems a bit thin. It's not that it's not good, but it doesn't have the characteristics that truly belong to Huaguo.

What they hope to show to Chinese people all over the world is the kind of cultural inheritance that belongs to China alone.

First short film.

Fu Guangnan and the others couldn't help but smile and nod, because that's what they wanted to see.

It's not that the content is good, but the theme is on point.

The first short film is a short film created by CCTV's editorial department. The theme is "a pair of Spring Festival couplets, a home!"

"That's a bit of a question, but the content is still not interesting, so it will be aired on the Spring Festival Gala." Fu Guangnan shook his head.

Others also agree with authenticity.

"Not bad, but the theme is not bad. Spring Festival couplets are also part of our cultural heritage in Huaguo."

"Even so, it's just that I don't feel much after reading the content."

In fact, they don't have any clear standards for the selection criteria, but as everyone said, they didn't have any special feelings after reading the content, so how can they expect to get more people's high fives?
Afterwards, they looked at the theme of "lamp fan", "zodiac sign", "year" theme, "character" theme, "name" theme, "door" theme, etc., and so on.

In fact, those that can be selected by CCTV are basically of relatively high quality.

Moreover, these themes are also suitable for broadcasting during the Spring Festival Gala on family reunion nights like New Year's Eve, because these are indeed the traditional culture of Huaguo.

But still the same sentence, although these are very good, they always feel that they are not enough.

In fact, it cannot be said that the level of these short films is limited. In fact, it is because the themes of these short films are relatively "general", so it is difficult to focus on a certain point to explode.

However, the clearest purpose of public service promotional videos is to make these promotional videos touch people's heartstrings and stir up waves in the hearts of the audience, so as to influence the behavior of the audience from the heart and guide the behavior of the public.

This is the purpose of the public welfare short film.

For example, "How long have you not been home?" "After watching this, some viewers will involuntarily think of their old parents, and even eagerly choose to go home and watch it. This is the effect.

Of course, this is a relatively clear effect, and it is naturally impossible to achieve such an effect like those short films with relatively general themes, but it also needs to make people have some special interest in it after watching it, or resonance.

This kind of short film can't be too unique, it must be life-like, because life-like things can make people's memory and the content of the short film overlap or collide more wonderfully.

In the short film on the theme of "door", it mentioned "passing through the door", "passing through this door, and you are a family", etc., and also mentioned the overseas "Zhonghua Gate", etc., which is considered more life-oriented. More everyday things, because these things, at least when people look at them, will feel very familiar.

It is a word that is often heard in the ear.

But there is still a little bit missing, something that can touch people deeply.

tearjerker director