tearjerker director

Some works show fan love clearly, but some works secretly poke your heart. For example, compared with Li Yi's other short films earlier, "Fast Son" is actually a more subtle fan love, or more restrained. .

After all, it was aired during the Spring Festival Gala, so I can't tell the audience directly in such a festive festival, I just like to watch you cry, right?
And the other "Back in Time" is even less obvious, but it can always poke your mind secretly. Different people have different stories, but the same thing is that most people, because of that Little by little things are touched to the softest place in my heart.

"Back in Time and Fast Son are very restrained, and even have a different style from director Li Yi's earlier works."

Fu Guangnan said involuntarily.

Everyone else nodded.

"But this reflects his brilliance. The short film we want will be broadcast on the Spring Festival Gala, and it will be facing Chinese people all over the world, so it is good to restrain ourselves."

Everyone spoke very highly of Li Yi's two short films.

After all, to put it bluntly, they have watched a lot of short films about real fan love before, but they didn't touch them that much, because they have seen too many similar short films, and they are already more immune.

But it is Li Yi's short film. For some young people, they may feel that the faint fan love and subtle touch are not as good as those obvious tear-jerking short films, but for people like Fu Guangnan , it is precisely this kind of short film that is more likely to touch them.

However, on the other side of Jingnan TV Station, the public welfare short film given by Li Yi is a relatively common type of short film.

Because for Jingnan TV Station, they don't need to be like CCTV, and they won't broadcast it on New Year's Eve, so naturally what they want is the kind of "quick effect" short film.

In fact, short public service advertisements are definitely not a revenue-generating project for every TV station. However, there are rigid requirements, such as how many public service advertisements to broadcast each year, how often to broadcast, etc.

Therefore, many TV stations will also broadcast some public service advertisements. For some TV stations with average influence, they may not pay too much attention to this one, but for big stations like Jingnan TV Station, although public service advertisements cannot generate income for TV stations, But the influence is still quite large.

However, Jingnan TV Station did not pay that much attention to it in the past. Generally, public welfare short films and the like were all self-made by the production department in the station.

But a short commercial like Li Yi can get such a high degree of popularity and praise, which makes Jingnan TV station pay attention to it.

In addition, Li Yi has been cooperating relatively closely with Jingnan TV Station, and he is an old friend with Fang Nan, the old host of Jingnan TV Station, so Fang Nan became a lobbyist and asked Li Yi to make a short film.

按照要求，播出机构每套节目每日公益广告播出时长不得少于商业广告时长的3%。而且在19:00到21:00时段，播出的频次不得少于4次。

Therefore, short public service advertisements are not important to TV stations, and indeed many TV stations do not pay special attention to them. After all, public service advertisements cannot generate income, but they are indeed important.

...

When you watch TV programs, if you often see relatively good, high-quality public service advertisements, then you will have a deeper impression on the TV station, or your perception will become better.

But the public welfare short film does not mean that you can shoot any high-quality short film you want.

Jingnan TV conference room.

Fang Nan smiled and said, "Director Li's video has been sent over, do you want to watch it?"

Everyone was stunned for a moment, and then all showed curious expressions.

"Look, look! I heard that the Spring Festival Gala on CCTV was going to show two public welfare short films. After watching the short films provided by Li Yi, they were not satisfied with other people's works. I found Li Yi and got another short film." Said an apparently well-informed cadre.

"Really? The two public welfare short films of the Spring Festival Gala were rounded up by Li Yi? The requirements over there are not low." Everyone else looked surprised.

After all, they all know what the short public service advertisement broadcast on the Spring Festival Gala means, and it is meant to be broadcast to Chinese people all over the world.

In this way, everyone can't help but look forward to the short public service advertisement provided by Li Yi to Jingnan TV Station.

After all, even CCTV is full of praise, so how bad is it for Jingnan TV?
"Let me tell you, there are quite a few short films to be broadcast on our station at the end of the year. Teacher Fang, you and Li Yi are so familiar. CCTV can get two, so there's no reason why we can't? The big deal is to exchange some promotional resources for his film. "Xu Anhua from the advertising department of Jingnan TV said with a smile.

"Director Xu, let's watch the short film first, and watch the short film first." Fang Nan didn't dare to agree rashly.

Although Jingnan TV is ranked among the domestic provincial satellite TVs, but compared with CCTV?Thanks to Xu Anhua for daring to speak.

Of course, from another level, it is true. After all, compared with CCTV, Jingnan TV station does not want Li Yi's short film for nothing. If Li Yi has any new movies released by then, Beijing Southern TV will always favor some publicity resources.

Of course, the key is to see whether the short film can satisfy everyone.

Soon, Fang Nan started to play the short video, but he hadn't even had time to watch the short video yet.

It was also the first time he saw it.

The title of the video is "Mom's Cooking"!
Everyone in the conference room smiled at each other, and it really was Director Dog's formula, the taste of Director Dog.

If you really want to give a short film on other themes to a local station like Jingnan TV, it's not appropriate, after all, it's the Chinese New Year.

A picture began to appear on the screen, the daughter was watching TV, and the mother came out of the kitchen with a dish and put it on the table.

Suddenly there was a knock on the door.

"Qiqi, mom, go and have a look." Mom opened the door with some doubts.

It turned out that there were policemen in uniforms outside.

"Hello, who are you?" Mom was a little puzzled.

"Hi, are you Zhang Yulian's daughter?" the policeman asked.

The young mother nodded: "Yes!"

The police turned sideways, and an old mother appeared in front of her, her whole body was wet from the rain, her hair was messed up, and her shoes didn't know where to go.

The old mother was still holding a chicken and a basket of vegetables.

Seeing her daughter, she quickly reached out to brush away the messy hair, with a happy smile on her face: "Nieer!"

"Mom, why are you here?" The daughter asked with distress and surprise.

Mother still said with a smile on her face: "Come and see you!"

The daughter quickly took the things from the old mother and welcomed her in.