tearjerker director

Chapter 927 The appeal of the dog director is so terrifying

"Six and a half minutes short film?" Xu Anhua was a little surprised, two aspects, one is, unexpectedly, Fang Nan really had another short film.

On the other hand, it is also because the length of the short film is indeed somewhat unexpected.

In fact, mainstream public welfare short films on TV stations usually don't take too long.

CCTV may occasionally show some relatively long short films, but other satellite TV stations rarely broadcast such long short films.

After all, the prime time itself is very precious and limited.

The rigid rule is that there must be a proportion of the playing time, which is nothing. Longer short films have advantages, but the problem is that while the playing time is required, there is also the required playing frequency.

Then short films that are too long are naturally not a good choice for TV stations.

"Can you cut it shorter?" Xu Anhua had a headache.

"Director Xu, this is director Li Yi's work, cut it short?" Fang Nan asked back with a smile.

Xu Anhua fell silent immediately.

It's not that Li Yi's works cannot be edited, but what do you make Li Yi think?
It is you who want the short film, and it is you who think it is too long.

"Then it's only a short commercial." Xu Anhua sighed.

No wonder Xu Anhua was embarrassed, you know, because there was a period of time when domestic TV stations were crazy about inserting commercials. One episode of TV series could have many fucking commercials, and the audience complained that it was a TV series with commercials.

Therefore, the above quickly stated that when the film and television series are broadcast, no advertisements should be inserted in the middle of each episode.

This shortens the commercial time during the prime time of the TV station.

Therefore, many TV stations, when broadcasting public service advertisements, often take the shortest time.

It is no problem to give enough frequency, but the short films of public service advertisements are almost not worth seeing.

In addition to CCTV, the quality of public service advertisements on many TV stations can only be said to be really lackluster.

"Actually, Director Li's works, especially short films, are still very attractive to many netizens. Director Xu, do you think we can change our minds? For example, treat Director Li's public welfare short films as movies or TV dramas. Propaganda?" Suddenly Fang Nan asked.

"What do you mean? Advance notice?" Xu Anhua asked.

Fang Nan nodded and said, "That's right, look, Director Li's short films are on the Internet, especially on several video platforms, almost every time they go online, they will be previewed in advance, and the promotional resources given by all major platforms are all top-notch. Yes, why? It’s because Director Li’s appeal is strong enough, and his short films have never disappointed. So, I think we can change the way, release the news in advance, and give certain publicity resources. If Director Li's short films can attract enough viewers to watch, then the defect of being too long is not a defect at all."

Xu Anhua's eyes lit up immediately.

Because what Fang Nan said is correct, indeed, Li Yi's earlier public welfare short films can almost say one by one.

It has almost become a traffic password. Why are domestic video platform giants such as Penguin Video and Kumao Video willing to take the initiative to recommend the best promotional resources for Li Yi's short film?

It is because Li Yi's short film itself has a huge appeal.

Back then, the short film "Trade" brought a huge amount of traffic to Penguin Video, with hundreds of millions of hits, who wouldn't be amazed?

So why can't TV stations do it?
Soon, news spread that Li Yi's two public welfare long and short films would be broadcast on Jingnan TV at [-]:[-] p.m. on the New Year's Eve.

And the result can be said to be an unexpected success.

Many netizens on the Internet took the initiative to spread the news.

"A short film directed by Dog? Two at a time?"

"Although I know that the New Year is coming, the short film directed by Dog must be sensational and tear-jerking, but I still can't help but look forward to it."

"On New Year's Eve, I have a bad feeling, get tissues ready!"

"The TV station makes publicity announcements for public welfare short films, and there is no one except the dog director."

"Why can TV dramas be used as advertisements and promotional trailers, but short public welfare films can't?"

"One thing to say, the short films directed by Dog have always been no worse than those TV dramas, right?"

For a time, for the first time, Jingnan TV station attracted attention because it was going to broadcast two public service advertisements of Li Yi, which made many TV stations a little dumbfounded.

Originally, public service commercials can be said to have some influence. Some good public service short films can indeed bring a lot of praise to the TV station, but that's all.

And who would spare the time to make a teaser for a public service commercial?
But Jingnan TV Station did just that, and now it seems that the effect is actually very good.

This made many people wonder, the dog director is still the dog director, and your uncle is still your uncle. In the field of movies, Li Yi may not have no rivals, but in the field of short films, especially in the field of short films for public service advertisements, it can be said that it is true. unmatched.

Therefore, many movie fans and netizens are not particularly surprised by this.

After all, Li Yi's short film was launched earlier, and every broadcast platform gave top recommendations.

However, although the momentum is quite large, the specific effect is still unknown.

In the blink of an eye, it came to the New Year's Eve.

Seven fifty-five in the evening.

Although it is said that the accurate ratings of the TV station will not be calculated until the next day, in fact, it can be monitored in real time, but there may be some deviations.

But the deviation value will not be too large.

And soon, Jingnan TV's real-time ratings actually rose in a straight line.

It can be said that it once again refreshed the senses of many people. This is just Li Yi's public service advertisement, and the result is so terrifying.

This time period, but the golden time period, can be said to be a battleground for satellite TV.

It is often during this time period that the most high-quality flagship film and television works are broadcast.

And according to the real-time ratings ranking, at this time, the ratings of Jingnan TV's comprehensive channel are actually second only to CCTV.

What a shocking situation this is.

The ratings of TV stations, especially satellite TV stations, are mostly related to the popularity of TV series broadcast at that time.

But the problem is that although the TV series broadcast by Jingnan TV Station during this period are good, they can only reach the top ten among the national satellite TV stations.

And it is obvious that the sudden surge in ratings this time is definitely not because of the TV series they are broadcasting, so the reason can be imagined.

Li Yi's appeal once again gave them a clear understanding.

In fact, it's no wonder, after all, most of Li Yi's past works were rarely on TV.

And the cumulative click-through rate and playback volume of his short films can be said to be unmatched in the whole country, and even the world.

So it seems that such a result is not so surprising.

(End of this chapter)