tearjerker director

The screening of "Heidi" continues, but the effect is indeed getting better and better.

It is conceivable that when it is officially released on June [-]st, it will definitely attract many parents to bring their children to watch the movie.

In fact, Li Yi really doesn't care much about the box office, but a good movie should get a good box office, at least you should work hard to make a good movie get a good box office, right?

Of course, in fact, all he needs to do is to use his mouth. The promotion of "Heidi" started a month-long advance screening in advance, which is actually a helpless move. After all, compared to other movies, this There are really not many options for movie promotion.

First of all, the celebrity publicity, this movie is all foreign faces, although it is somewhat famous in Hollywood, but in China, it is just like that.

In North America, it is naturally impossible for the screening of "Heidi" to start so early.

However, Dean Films has a lot of confidence in "Heidi", because North America is different from China, they are very experienced in developing family carnival movies, and parents take their children to watch movies, which is an early stage in North America. A habit that has been cultivated.

This is probably one of the advantages of the grading system. At least, when many parents take their children to watch movies, they can indeed avoid a lot of things.

Of course, the grading system also has a very bad point, that is, the scale can be infinitely large. For this reason, there will often be some movies that look like monsters and snakes. Outrageous.

For example, "The Silence of the Lambs", yes, no one would say that such a movie is a classic, but the problem is, it's terrible, okay?

Closer to home.

In fact, in order to replace resources for "Heidi", Li Yi also took out a lot of things, such as the two public welfare short films for Jingnan TV earlier, such as the two short films for the CCTV Spring Festival Gala.

Don’t think these things are just for nothing. Perhaps for other directors, it’s your honor to have your film featured on CCTV’s Spring Festival Gala, and it’s also your honor to be featured on Jingnan TV and get that kind of promotion.

But it doesn't make sense to put this on Li Yi.

Because, want fame?

Is there any domestic director who can compare with Li Yi?
Want profit?

Li Yi is not lacking, he really wants to sell money, so he can find any advertising company, and they will give more.

So, to put it bluntly, these are all human relationships.

Of course, most of the time, they take the initiative of each other. For example, Jingnan TV station, although it is said to replace resources, but basically, resources are given according to their needs.

Another example is that this time, Penguin and Cool Cat, two platforms, the same company got the two public welfare short films that Li Yi made together before.

What?Does the public welfare short film benefit the platform?
Yes, on the surface, of course, public welfare short films cannot talk about income, but the problem lies in potential things, such as influence, such as traffic, word of mouth, etc. Li Yi's works have always been top-notch.

Moreover, Li Yi does not sell money. Because his movies are products that sell money, everyone is often talking about business. However, short public welfare short films are different. This stuff works well, and the traffic and topic popularity it brings. That's all leverage, even if it's the top platform in China, it can't be ignored. …

Especially with Li Yi's halo, the traffic is often tens of millions or even hundreds of millions.

Kumao pre-ordered a short film for Mother’s Day, and Penguin pre-ordered a short film for Father’s Day.

On Kumao's side, the work they got from Li Yi is no less important than some popular film and television works.

Mo Qiusheng is now the vice president of Kumao, and this incident was also facilitated by him.

Mo Qiusheng deeply remembered the feeling when he saw Li Yi's short film "Deal" for the first time.

Now, many years have passed, and the fledgling director star at the time is now the number one director in China.

The total number of broadcasts of Li Yi's film and television works on the Internet has already reached a terrifying level.

The total amount is tens of billions.

And recently, the two short films of the Spring Festival Gala have received hundreds of millions of hits on the platform.

Just for this, it is enough for Mo Qiusheng and Kumao to pay more attention to it.

Moreover, the two platform giants, Kumao and Penguin, turned their heads in the short section. Although they have been promoting their own shorts, they have been unable to seize the top spot.

Therefore, Li Yi's public welfare short film, which can attract a lot of traffic, is naturally worthy of Mo Qiusheng's attention.

"It's a showdown, I just like to watch you cry!" When Kumao popped up a recommendation advertisement, it also specifically quoted Li Yi's embarrassingly uttered words at the premiere of "The Story of Hachiko" sentence photo.

"The king of short films, the great tear-jerking director, Li Yi's new masterpiece "When I Became a Mother" is still the original formula and the original taste. Are you ready to cry a lot?"

Now, looking at the country, it can be said that Li Yi's popularity is almost top-notch.

It is also famous all over the world.

And his title can be said too much.

Of course, the most talked about is still Li Yi's title of tear-jerking director.

And Li Yi's original sentence: "It's a showdown, I just like to watch you cry." It is also more widely known.

After all, nowadays, on the list of the most tear-jerking and touching movies selected by netizens, "The Story of the Loyal Dog Hachiko" ranks first, and "Mom Loves Me Again" ranks second Not only that, the top five are all Li Yi's works.

But it's more than that. Li Yi is also the leader in the tear gas short film.

It can be said that in terms of movies, because Li Yi does not make any special effects blockbusters, some people may still have criticisms about Li Yi's directorial strength. After all, Li Yi's movies with the largest cast "Changjin Lake" is actually the lowest rated among all his film and television works.

Therefore, it is undeniable that many people still have doubts about the "blockbuster".

But there is one thing that is irrefutable even for Li Hei, that is, the most affectionate director!

Not just movies, but short films as well.

Many movie fans said that they may miss Li Yi's movies because of the subject matter and genre, but almost none of the short films are missed.

Often watching Li Yi's collection of short films can make people really cry wantonly.

Therefore, expectations are still very high for the public welfare short film prepared by Li Yi, who is about to launch on Kumao, for the special festival of Mother's Day.

Of course, many things are actually achieved by each other. For short films, the promotion of such works is actually more important.

If Penguin hadn't given the top recommended resources, the short film "Trading" would not have achieved such terrible results.

Of course, the work itself is indeed a top priority!
However, on this point, no one would doubt Li Yi's works.