My movie scares global audiences to tears

Chapter 143 Review of the distribution circle 【Please subscribe! 】

Hua Fangfei's turmoil also attracted a wave of traffic for "Resident Evil" in a disguised form, and attracted more people's attention.

But when everyone turned their attention back to "Resident Evil", they suddenly discovered that the pre-sale box office of "Resident Evil 2", which was released immediately after, broke through 7 [-] million!

7 million pre-sales in one day?
what's the situation!
The pre-sale box office of "Resident Evil" was only over 2 million for a whole week, and the news of "Resident Evil 7" was only released. How could it directly break through [-] million pre-sales?
Not to mention that the box office has doubled by seven times, and it only took one-seventh of the time!

Moreover, if "Resident Evil 2" and "Resident Evil 1" are regarded as the same movie, then the combined box office on April 20st has already broken the [-] billion mark!

20 billion!
This is the Longmen line that is only available during the Spring Festival stalls!

It is not an easy task to break the 20 billion box office during the Spring Festival. Song Qi actually did it in the off-season like April?

When did the off-season have such a big box office potential?
Netizens were only shocked by this data, but the practitioners who came back to it began to let go of their contempt and began to study it with great concentration.

Especially the distribution managers in the distribution circle have collected all the relevant materials of "Resident Evil", began to sort out and analyze, and conduct a review.

No one will struggle with money. If someone can get such a high box office in the traditional off-season, it shows that they have something unique.

If you can study and understand the reason, even if you can't copy it, it's no problem to get three melons and two dates.

However, after research, the distribution managers found that the success of "Resident Evil" was not due to luck.

First of all, the marketing promotion of "Resident Evil" is very beautiful.

Ever since Song Qi made "Jaws" popular through word-of-mouth marketing, he has already gained a lot of fame in the distribution circle.

And with the successful operation of his subsequent several times of "photographing cats and painting tigers", his publicity ability has been recognized by the distribution circle.

Afterwards, many people in the distribution circle also began to try to imitate Song Qi's word-of-mouth marketing to promote their own films.

No one could really restore Song Qi's success model under their photoshoot, but it did achieve some good results.

From the point of view of distribution managers, word-of-mouth marketing is a low-cost, targeted advertising model. Not to mention saving money, the conversion efficiency is still very high, at least much higher than the previously used publicity of spending money and spreading the net. many.

Ever since two years ago, word-of-mouth marketing has been regarded as the only way to distribute within the distribution circle, and I wish every movie could be promoted in this way.

But Song Qi, on the other hand, voluntarily gave up this extremely effective word-of-mouth marketing, and instead turned his head into the embrace of the traditional publicity model, starting to spend money on publicity, and he was very willing to spend money.

It is understood that the pre-Spring Festival marketing and publicity expenses of "Jurassic Park" in the previous year alone reached 2.8 million.

Last year's "King Kong: Skull Island" promotion fee directly exceeded [-] million.

In the end, the effect of the publicity was also obvious. The box office champions of the Spring Festival stalls in the past two years were all Song Qi's.

On the other hand, in the distribution circle, although various distribution companies have saved a lot of expenses and made a lot of money by relying on word-of-mouth marketing, after two years, they have not even created a blockbuster, and can only follow Song Qi's ass. Soup later.

This time, Song Qi directly gave up the Spring Festival market and chose to release it in the off-season in April. The distribution managers did not understand this operation.

But looking back now, Song Qi's choice was undoubtedly an extremely shrewd move.

This year's Spring Festival stalls should be the most competitive in the past few years.

The two super directors Jianghuai and Lin Yunsheng are just icebergs above the sea, and there are still a wave of middle-level directors fighting desperately below.

If Song Qi chooses to release it during the Spring Festival, he will face the two giants Jianghuai and Lin Yunsheng, as well as the following wave of competitors.

Of course, Song Qi's strength is not bad. If Song Qi makes it to the Spring Festival, it's not sure who will win.

But heroes can't hold back a pack of wolves, and Song Qi's new movie is a new theme, so he may not be able to beat the two super bosses Jiang Huai and Lin Yunsheng, and the probability of winning is at most equal.

As a result, Song Qi wisely chose not to release a new movie during the Spring Festival, but chose it in April.

Moreover, since March [-]st, Song Qi has been steadily advancing the publicity plan for "Resident Evil", not too fast, but steady and steady, and he is willing to spend money.

Many distribution companies will control funds and will not invest too much during off-season publicity.

Because as we all know, the box office in the off-season is generally not very good, and spending too much money is just a waste and meaningless.

But Song Qi didn't relax the movie's promotion because it was the off-season. He spent a total of nearly 2.5 million in cash to place advertisements in various channels, and the promotion was very strong.

This scale of publicity funds is already enough to fight the big battle during the Spring Festival, but Song Qi spent it in the off-season in March.

However, now it seems that Song Qi's strategy is correct.

During the off-season, there were no movies with big investment or big stars released. Song Qi's promotion after this wave was tantamount to occupying all publicity channels and covering all audience groups.

If you want to achieve such a large coverage during the Spring Festival, you can't get it without seven or eight billion.

But Song Qi did it with only 2.5 million yuan.

Even if it is a review, no one in the distribution circle thinks that if they were themselves, they would dare to make such a decision.

And even if they dare to make such a decision, there is a high probability that the company will not agree with their practice of throwing money into the water.

So, when it comes down to the reason, the success of "Resident Evil" is mainly due to Song Qi!
Song Qi knows the market too well!You know your audience too well!

What's more, every movie he makes is so exciting and beautiful!
There is no way, this is hard power, and the audience is willing to pay for good works.

As long as the movie is good, the tap water of the audience can top up the box office.

If the movie is bad, then no matter how much hype it preaches, the final effect will not be very good.

In addition, it is Song Qi's exclusive post-production technology. This strength is the key to Song Qi's movies being able to stand out from the crowd.

Countless people in the circle wanted to find out the secrets of Song Qi's technology, and even heard that someone bribed the special effects artist in Miracle's post-production studio.

But I heard from the special effects artist that they have no access to the core technology at all. Their only role is to use the software provided by Song Qi like construction workers to produce the post-production shots he needs. Song Qi's second review and revision.

The special effects artist said that the real technology is always in the hands of Song Qi, and they are just wage earners working for Song Qi. Apart from being able to use the post-production software of "Miracle 1", they are no different from the special effects artists of other studios.

understand the market,
will advertise,
strong ability,
With exclusive technology,
With such Song Qi as the gatekeeper, it is only natural that "Resident Evil" can be successful.

Even if those reasons were analyzed, however, release managers couldn't replicate Resident Evil's success because they weren't Song Qi.

The success of "Resident Evil" can only be a special case, because no one can guarantee that making a movie in the next off-season will also make so much money.

Therefore, practitioners can only watch the box office of "Resident Evil" soar and continue to create its miracles.

　Chapter 1

　　
　
(End of this chapter)