My movie scares global audiences to tears

Chapter 15 Word of Mouth Marketing
As soon as Song Qi arrived at the company, he came to An Qin's office and told her about the red-haired man's visit.

"What? Did he really go?"

An Qin seemed a little surprised, and asked, "Is he alone? Did he make a move?"

"What hand are you moving?"

Hearing her words, Song Qi stared at her with some doubts and asked, "You asked me to live with you, you don't mean you want me to be beaten for you?"

"..."

An Qin was speechless and couldn't help rolling her eyes.

"Wow! I didn't expect you to be such a person."

Song Qi squinted at her: "I just owe you a little money, and you actually asked someone to beat me up..."

"Is that a little money? That's more than a billion!"

Anqin said angrily: "And why should I ask someone to beat you up? I don't know that person at all. I asked you to help feed the cat!"

"I believe you are a ghost." Song Qi pouted.

"believe it or not!"

An Qin put on a straight face, and changed the topic: "Do you still want the promotion fee?"

"Yes!"

Song Qi pulled out the chair and sat down.

"You report a plan to me first." An Qin ordered casually.

"No, it's only 500 million. You don't need any plans. I'll just calculate it for you."

Song Qi directly began to analyze: "Only 500 million, no matter whether the main attack is online or offline, there is not much to do, so we must spend the money wisely.

Now the cost of new media promotion is very expensive. Take Douyin Short Video, the largest publicity platform, as an example. For an account with hundreds of thousands of fans, the advertising price is 10,000+, let alone millions or thousands. Wanfan is a big internet celebrity, and 500 million is not enough.

There is also offline, just spreading the promotional materials of offline theaters all over the country is not enough for 500 million, so I think it can be given up as appropriate. "

Hearing his words, An Qin couldn't help frowning and asked, "You don't invest money online or offline, so how do you plan to promote it?"

"It's not that you don't invest money offline or online, but that you invest money where it is most useful."

Song Qi explained: "Spreading advertisements on a large scale and brainwashing the audience is something only big companies with deep pockets can do. We have no money, so we can only find ways to use the least amount of money to do the most things."

Hearing this, An Qin became interested, leaned on the back of the chair, looked at Song Qi and asked, "Then tell me, how can you do the most things with the least money?"

Song Qi smiled, got up and came to the whiteboard next to the office, picked up a pen, and explained as if giving a lecture: "First of all, the most important goal of advertising is to find target customers. We need to know who our target is customers, so who is our target customer? The answer is horror movie lovers.”

Song Qi wrote down the name on the whiteboard, drew a circle on it, and continued to explain: "After finding the target customer, we can roughly lock the scope of the target customer's activities."

"How to lock it?" An Qin was puzzled: "Do you still know where they live?"

"of course not."

Song Qi explained with a smile: "But I can't confirm the scope of their offline activities, can't I also confirm the scope of their online activities?"

An Qin finally guessed what he meant, raised her eyebrows and asked, "You mean...the social circle?"

"That's right!"

Song Qi snapped his fingers and began to write on the whiteboard, while explaining: "Horror movie lovers naturally have their gathering circles, such as chat groups with the same hobbies, post bars, community groups including pod movies, etc. If Advertise in these places, the effect is much better than other places!"

An Qin frowned and said, "But these places basically do not allow advertisements, and the data background and administrators will clear the advertisement information."

"Of course it can't be launched directly, we have to talk about ways."

Song Qi explained with a smile: "Let's put it this way! For example, I sent a message in a group of horror movie lovers that the latest horror movie "Jaws" is online! The plot is thrilling and absolutely wonderful, everyone go watch it! If You are the group owner or administrator, what would you do?"

An Qin didn't even think about it: "I will definitely delete the information immediately, it's against the rules."

"Yes."

Song Qi nodded, and continued: "Well, if a group friend who is often active in the group sends a message, saying that he recently watched a screening of a horror movie that was really good, it was so good! Movie special effects thief Really, there is a fierce great white shark that almost scared him to pee, what do you think?"

An Qin pondered for a moment, then said hesitantly, "I might be a little curious and want to watch this movie."

"Okay, then you became curious and started searching for movie-related information on the Internet. You opened the post bar you often watch, as well as the discussion group for pod movies, and found that there were posts related to this movie. The people who posted the posts were usually very You are an active high-V user, and there are heated discussions under the post, and many friends in the group have expressed their desire to watch this movie, what do you think?"

An Qin put herself into the situation, and said with a little excitement: "Then I will definitely be curious about what is so good about this movie, and I want to join the discussion, and then try to find this movie to watch!"

"At this time, you found out that this movie is showing, you bought a ticket, went in and watched it again, and found that this movie is really good, what would you do?"

An Qin has seen "Jaws" and knows the quality of this movie. Fans who like to watch horror movies will definitely not be able to resist its charm. After hearing Song Qi's description, her eyes gradually lit up: "I will definitely Go to the group, post in the post, join the discussion, and tell everyone how good this movie is! Maybe I will bring my friends to watch it!"

"That's right!"

Song Qi snapped his fingers and said with a confident smile: "As long as a piece of information is accepted and approved, it will be regarded as your own information, and people will actively use their personal networks to spread the information quickly. A person can Influence at least ten people through social circles, ten people can cover 100 people, and in a short period of time, tens of thousands or millions of viewers can be covered!"

An Qin listened to his words with surprise in his eyes.

She graduated from a business school, and she could tell that what Song Qi was explaining was an extremely clever advertising and marketing method based on new media thinking!

"Moreover, because the information comes from people familiar to the audience, the audience will not resist the information like advertising, and the information will become social information, accepted by the audience, and then spread to more audiences... This is Word of mouth marketing!"

Song Qi wrote "word-of-mouth marketing" on the whiteboard before turning around in satisfaction.

Looking at the big characters on the whiteboard, An Qin sighed softly: "I think it's more suitable to be called viral marketing."

"You can understand that too."

Song Qi said with a smile: "However, they are still different. The characteristic of viral marketing is to find a hot spot, which can be positive or negative. It is like a double-edged sword. It may soar into the sky. It is also possible to injure yourself.

But the core of word-of-mouth marketing lies in the high-quality value of products and services, so as to obtain a good reputation among the audience, let the audience spontaneously promote, and realize the role of marketing leverage.

The former is easy to copy, but the latter is not easy to copy, because anyone can come by spending money and making money, but not everyone can produce high-quality products. "

"so!"

Song Qi returned to Anqin's desk, put his hands on the table, and said with a smile: "My suggestion is to concentrate on marketing in communities related to horror movies to manage word of mouth and audience expectations. The theater chain can First abandon the afternoon show, which is under relatively high competition pressure, and strive for the number of screenings in the midnight show, and then focus on the core cities to create explosive cases. After word of mouth increases, expand the urban agglomeration and marginal markets, and make every effort to conquer the city! Mr. An, what do you think? ?”

Seeing his confident appearance, An Qin was a little dazed. She had an illusion that Song Qi's eyes seemed to be extraordinarily bright.

"Ugh!"

An Qin sighed, and said quietly: "That's how you cheated me of my money last time."

"..."

Song Qi smiled, looked into her eyes, and said seriously: "Trust me one more time, this time, I'll earn it back for you even with the profit!"

An Qin pursed her lips, a smile flashed across her mouth quickly, and then she pretended not to care, and hummed, "Okay! Listen to you."

"Great!"

Song Qi waved his fist, gave a thumbs up and said, "Mr. An, you're the one who is more open! That's interesting! I love you! Wood!"

As he spoke, he blew a kiss to An Qin.

"Fuck off!"

An Qin cursed with a smile, picked up the folder on the table and made a gesture to smash him.

"Ha ha!"

Song Qi laughed and slipped out of the office.

Reluctantly put down the folder, An Qin supported his forehead, rubbed his temples, pursed his red lips slightly, and muttered: "Oh, I'm going to be cheated to death..."

(End of this chapter)