My movie scares global audiences to tears

Chapter 308 Subliminal Propaganda 【Subscribe! 】

This year's Spring Festival stalls start from February NO.13.

Because of Huang Yongchang and Song Qi's air-to-air engagement, this year's Spring Festival has received widespread attention since half a year ago.

Huang Yongchang's "Gunfire Mystery 2" has been promoted since the end of December, and the promotional video has also been released long ago.

On the other hand, Song Qi hadn't heard much about it. He only knew the title of the movie "Inception".

But what the public doesn't know is that Song Qi has already started promoting the film since the project was approved and filmed.

Since he wants to hit his personal box office record, he must use the same publicity methods.

The online promotion of "Inception" is solely in charge of the team of Xinyu Film and Television.

Since November, they have used the five spinning tops designed by Song Qi as a topic, carried out marketing promotions on social platforms in various countries, and published news and articles one after another.

[Why is the world's largest ruby ​​worth hundreds of millions processed into a spinning top? 】

[The huge spinning top outside a cafe in Bari City has become a check-in spot for Internet celebrities]

【Magnetic liquid, reveal the characteristics of magnetic fluid for you】

[Ceramics can also burn tops?Intangible cultural heritage pottery masters fired ceramic tops, which are exquisite! 】

These topics and articles did not mention any words related to "Inception", but in this way, the word "gyro" was implanted in the consciousness of netizens.

This is a kind of information anchor point. Netizens will not realize that they have been implanted with information, but when they see or hear information related to spinning tops in the future, their subconscious will let them click in subconsciously.

This kind of moistening and silent publicity method can effectively avoid netizens' dislike of various advertising soft articles, and can also achieve better publicity effects.

However, this requires a fairly strong publicity matrix to achieve this effect of sneaking into the night with the wind.

Xinyu Film and Television has such a publicity matrix, and its scale has reached the first level in the industry.

In the past few years, Xinyu Film and Television has fully turned to the business of publicity and distribution, especially its online marketing team, which has already possessed quite strong business capabilities.

In the hands of Xinyu Film and Television, there are tens of thousands of high-value accounts on various social platforms in various countries.

When these accounts work together to start publicity, the influence they can exert is very powerful.

The current scale of Xinyu Film and Television has been reduced to about one-third of its previous size, and the number of employees has also dropped to just over 60 people.

However, the profitability of Xinyu Film and Television has increased by more than ten times than before, and more than half of the profits are contributed by this publicity matrix.

This is the current soft power of Xinyu Film and Television.

As for the offline publicity, Miracle Film and Television will naturally be the main focus.

Needless to say, the channels of various cinemas and escape room stores, some traditional publicity methods, such as bus station posters, building advertisements, city square LED advertisements and other channels, have also been advertised by Miracle Film and Television.

Song Qi also took the rare opportunity to personally lead the team, leading the starring team on several talk shows and variety shows for publicity.

He rarely appears on variety shows, and the audience is still very curious about him in private, as can be seen from the ratings of the few episodes he appeared on.

The ratings of those episodes broke the ratings records of their respective programs and created new records.

When participating in the first talk show, Song Qi also announced the promotional video of "Inception".

On the day the promotional video was released, the video's playback volume exceeded 5000 million times, and it directly rushed to the trending searches.

The promotional video shows many wonderful scenes, such as car chases, gun battles, weightlessness, skiing, and also throws out some key information, such as dreams, dream stealing and so on.

But the hot topic of discussion among countless netizens is the spinning top that only appeared for a second in the promotional video.

Many netizens said in the comment area of ​​the video that they seemed to have seen that spinning top somewhere, and it seemed familiar, but they couldn't remember where they saw it.

This feeling of lingering in the mind but not being able to grasp it is very maddening, just like a song that can be hummed but can't remember the name of the song.

Someone released photos of the spinning tops that Song Qi set up in the five shooting scenes, but all the viewers who were troubled by the spinning tops agreed that those were not the spinning tops they had seen.

The spinning top was exactly the same as the one in front of Song Qi in the promotional video, and they even turned it by hand.

This is even more bizarre, because after the investigation, netizens did not find that kind of spinning top on the market.

That spinning top doesn't exist!
Since it doesn't exist, where did those netizens who said they had transferred it by themselves?

As the topic fermented, this seemed to be a group amnesia incident. Netizens @宋奇 asked him to explain where the spinning top came from.

But Song Qi said that he made it with a 3D printer, because there was no spinning top that met his needs on the market, so he made one himself.

After getting his response, netizens were even more puzzled.

If it is a unique 3D printed top, where did the top that netizens have seen come from?
Actually, Song Qi didn't explain the real reason.

In fact, this is a mass amnesia event artificially created by others, and the method he uses is a specially made GIF picture.

Most of the promotional articles of Xinyu Film and Television have pictures, such as the picture of netizens trying to spin the spinning top in front of the cafe in Bari City; the ruby ​​spinning top displayed in the Jinsha City Museum and so on.

And those animations are specially made, with a frame of black spinning top in the movie mixed in.

The minimum picture speed recognizable by the human eye is 24 frames per second. That is to say, as long as the number of pictures flashing in one second exceeds 24, a continuous picture can be formed. This is also the original principle of the movie.

It is basically difficult for human eyes to recognize pictures with a time of less than 1/24 second.

However, some people have tried it. In fact, the human eye can recognize images faster than 1/24 second, but it is through the subconscious.

In the experiment, someone showed the experimenter a video in which a close-up of the Rubik's Cube with a frame rate of 1/1 second was inserted into the video.

The experimenters did not notice the picture of the Rubik's Cube while watching, but after being hinted, the experimenters fell asleep, but most of them dreamed of a close-up of the Rubik's Cube in their sleep.

When they wake up and draw the pattern of the Rubik's Cube they dreamed of on paper, even the color blocks of the Rubik's Cube can be matched almost exactly.

This is the residual visual memory of people, that is to say, those viewers who claim to have seen a spinning top, or even turned it in person, probably because the residual visual memory affects the dream. Memories that have been there.

This is Song Qi's attempt. He has heard of this subconscious propaganda method before, but he has never tried it. He did not expect to use it like this once, and the effect is quite good.

At least those netizens have been aroused by the spinning top, and they will definitely watch this movie.

Soon, the end of the year is coming.

Under the fireworks all over the city, "Inception" officially opened its premiere.

　Chapter 2
　　
　
(End of this chapter)