My movie scares global audiences to tears

Chapter 321 Moat 【Please subscribe! 】

Of course, going public is not a scam, Song Qi was just joking, but it is true that Miracle Film and Television has sufficient cash flow.

As a film and television company that is currently one of the top ten film and television companies in China, Miracle Film and Television's profitability is one of the best even among the top ten film and television companies.

Although in terms of copyright income, Miracle Film and Television is still far behind other companies, but other income, Miracle Film and Television is not bad at all, and they are all among the best in the industry.

Now Song Qi only needs to make two movies a year, and he can bring more than 200 billion profits to the company.

In addition, the annual profit of Miracle Island Dinosaur Park also exceeded one billion.

Not to mention the well-known peripheral business of Miracle Films and Television. Just by selling cards, Miracle Films and Television can earn hundreds of millions of dollars a year, and every time it sells out of stock figures, Miracle Films and Television can also make a lot of money. Bowl full.

It is not so easy to spend the money alone.

Money will depreciate, if it can't keep up with inflation, it will be a loss, so Song Qi has to find a way to turn the money into chickens that can lay eggs.

If you want money to generate money by itself, you have to turn money into high-quality assets.

Real estate projects in good locations, stocks of high-tech companies, and commercial projects with strong profitability are all high-quality assets.

Miracle Films and Television currently has a large amount of cash flow invested in its offline self-operated theaters and escape room projects.

Although these projects seem to be commercial projects, they have actually gradually evolved into real estate projects.

Take self-operated theaters as an example. Miracle Film and Television invested in self-operated theaters in the early stage, all of which required real money to invest.

But with the expansion of Miracle Film and Television's scale and gradually gaining the right to speak, the model has gradually changed, and commercial real estate has come to Miracle Film and Television to discuss cooperation.

Generally, real estate projects such as newly opened commercial plazas require the presence of many big brands to bring traffic to the project. In order to attract big brands to settle in, real estate project owners often give strong discounts, including rent.

In many cases, similar to commercial plazas, the stores of those big brands are often empty, but they still do not close down because of this reason.

Those big brands have negotiated ultra-low rents with their bosses before moving in, and even rent-free preferential conditions for a few months.

Therefore, after entering the store, big brands only need to pay for decoration, personnel wages, water, electricity and floor heating to maintain store operations.

Other small brands have to pay high rents to enter.

Although the scale of Miracle Cinemas is far less than that of industry giants, it is more attractive than most cinemas for real estate projects such as commercial plazas.

Because the Miracle Theater is bundled with the escape room store.

When choosing a location for an escape room store, it must be located near a theater operated by Miracle Cinemas, or a theater owned by a theater in which it has a shareholding, and the distance should not exceed one kilometer.

After several years of development, the escape room has become the second most popular project in commercial real estate after cinemas.

During holidays, citizens watch a movie, eat a meal, buy clothes, and a happy holiday is over. This is the essential commercial attribute of a commercial square.

There are even many commercial projects in commercial plazas that rely on theaters to survive. Only when good movies are released will a large number of customers come.

But in the past few years, more and more customers have come to the mall and their goal has begun to become a secret room escape store.

Playing a few books in an escape room store and having a meal together has become the mainstream way for more and more young people to socialize.

Although the number of customers brought by this mode is not as large as that of theaters, it is better than long-term stability, and there will be a good flow of customers at ordinary times.

Therefore, this kind of commercial project has naturally become the sweet pastry in the eyes of many commercial real estate owners.

The bosses have reached a consensus that there can be fewer clothing stores in a commercial plaza, but there must be no escape rooms!

Therefore, Miracle Film and Television, which owns Miracle theaters and escape room stores, has a great bargaining power.

All theaters and escape room stores operated by Miracle Pictures will have a substantial discount on rent, which not only saves a lot of costs for Miracle Films, but also forms an industry barrier.

Miracle Escape Room can use a low-price strategy to raise the threshold and make it difficult for competitors to enter the competition. This is the moat of the Miracle Film and Television Escape Room business sector.

This can be achieved thanks to Miracle Films' unique standardized business model for escape room stores. This model allows Miracle Films to have the management rights over all stores, and can negotiate conditions with commercial project owners through a unified level, thereby Get the best deals.

This is the key to the success of the Miracle Film and Television escape room store business, and has always maintained a good reputation and profitability.

Many rich people are just lucky, but they don't actually know how to do business.

This is the case for many co-owners who want to invest in escape rooms.

Many of them are relocated households, or they have made a lot of money in their original industries and suddenly became prosperous.

Perhaps in some respects, they may be superior, but in terms of operating an escape room store, none of them are qualified, and even have little initial understanding.

Most of them saw that someone around them invested in an escape room store, received dividends every month, and lived a happy life, so they also moved their minds and wanted to invest.

But if the operation and management rights are really handed over to them, there is a high probability that they will not be able to survive a quarter and will close down.

The reason is very simple. They are easy to make many mistakes due to various factors such as price and people around them because of their ignorance, such as choosing the wrong location, blindly changing the pricing strategy, and so on.

It’s okay to close one or two stores. If more stores are closed, it will have a huge impact on the entire business sector.

Therefore, Miracle Film and Television must control the absolute right to speak in order to ensure the normal and orderly development of the escape room business sector.

After discovering this, the company's employees and leaders in charge of the escape room business realized how far-sighted Song Qi was when he formulated this model. This model has at least helped the escape room business escape seven or eight times. Crisis hit hard!
It was precisely because of these experiences that Song Qicai never chose to go public.

After listing, he can choose to release a small amount of shares to control the absolute controlling power, but when outsiders come in, there will always be various troubles, not to mention wasting words, and it may even affect the company's internal operations.

Therefore, Song Qi believes that now is not a good time to go public, and the moat of Miracle Film and Television has not yet been built.

And the moat of Miracle Film and Television is the core of his plan this time, that is, overseas self-operated theaters.

　Chapter 5
　　
　
(End of this chapter)