My movie scares global audiences to tears

Chapter 35 The Same Routine

The shooting difficulty of "Deep Cold" is more difficult than that of "Jaws", because the scene is more complicated, there are more actors, and the shooting speed is not fast.

Filming continued until mid-December, when "Extremely Cold" was officially completed.

If it is an ordinary producer, a film with more than [-] special effects shots, which is finished in mid-December, will be released in October of the next year no matter how fast it is released.

But for Song Qi, the most time-consuming post-processing special effects was the easiest job.

Every day after the filming of the scenes, he will find time to do editing and special effects. After the film is finished, he has basically finished two-thirds of the scenes and special effects.

After a wrap-up banquet, the crew disbanded, each went back to each house, each looked for each mother, Song Qi also returned to the capital with Xiao Ma and others.

After a day's rest, he was called over by An Qin as soon as he returned to the company.

An Qin seemed to have forgotten what happened when she was on the set, and was discussing with Song Qi about the release of the movie in a business-like manner.

Song Qi told her in advance that he planned to use "Extreme Cold" to hit the Spring Festival schedule.

But what An Qin meant was that she didn't want to do this.

She was worried for two reasons.

First, she was worried that the time was too tight, and the production pressure of special effects in the later stage was too great, and she might not be able to guarantee the quality and quantity.

With Song Qi's repeated assurances, this worry was temporarily dispelled by her.

But what she is more worried about is the competitive pressure of the Spring Festival stalls themselves.

The Spring Festival is the most important festival of the year in the Great Xia Kingdom, and the Spring Festival file has naturally become the most popular movie schedule in the Great Xia Kingdom of the year.

This one schedule alone accounts for one-fifth of the industry's annual box office revenue.

The total box office of the Spring Festival stalls last year was more than 500 billion, which is a huge cake.

This schedule is the dragon's gate for all film practitioners. No matter how popular and famous they are on weekdays, if they don't get results in the Spring Festival file, they can't be considered top.

The Spring Festival stalls are the battleground for industry leaders. All big companies, all big directors, and all big names are all staring at this month to exert their strength.

There is an unspoken rule in the industry. The scale of tens of billions is the threshold for a film and television company to enter the Spring Festival. One is a simple character.

Song Qi is currently only a third-level director, and Xin Yu is only a small film and television company with a market value of several hundred million. Compared with the great white sharks swimming in the Spring Festival stalls, they are at best small dolphins.

Therefore, Anqin did not support Song Qi's idea of ​​competing in the Spring Festival.

What she meant was that it would be best to choose the Qingming Festival after the year after the year, which is also a good time. Based on Song Qi's "Jaws" accumulated reputation, he should be able to get good results.

However, Song Qi still insisted on going to the Spring Festival stall, An Qin had no choice but to follow him.

In the following time, An Qin and Song Qi began to get busy.

This time, "Extreme Cold" will naturally not be released in single theaters.

After confirming the schedule, the major theaters began to get in touch with Xinyu.

Anqin personally led the cooperating lawyers to negotiate with the representatives of the major theaters one by one, and finally signed contracts with [-] theaters.

After the theaters are locked, the promotion of the movie will also start.

Last time, the publicity funds for "Jaws" were only a pitiful 500 million, but this time, the publicity funds for "Deep Cold" were more than 6000 million.

An Qin invested all the money earned from "Jaws", and it was considered a last stand.

With sufficient publicity funds, the online and offline publicity of "Extremely Cold" has started.

Xinyu's Propaganda Department has placed advertisements on Douyin, Weibo and other mainstream mass media.

Movie posters were also placed in offline theaters to promote Lihui.

However, as the Spring Festival is approaching, the movies in the Spring Festival file are all engaged in publicity battles, and the publicity of "Extreme Cold" is not eye-catching in the wild bombardment.

Therefore, Xinyu did not give up word-of-mouth marketing, and operated word-of-mouth marketing as the focus of publicity.

Everyone in the industry knows that half of the success of "Jaws" is due to the unprecedented word-of-mouth marketing of Xinyu Company.

This kind of marketing strategy of precisely targeting target user groups and targeting targeted placements allowed "Jaws" to use the least publicity funds to achieve the greatest publicity effect.

After "Jaws" became popular, many distribution companies issued requests for their distribution managers to study the marketing strategy of "Jaws".

However, after some research, all the distribution managers have reached a consensus - the word-of-mouth marketing of "Jaws" is difficult to replicate.

They studied "Jaws" from posting to the top of the post bar, discussing in pods, and finally establishing word-of-mouth. Netizens began to promote the film spontaneously. The power of netizens boosted the popularity of the movie.

Of course, there are also too few theaters, which has caused the effect of hunger marketing, but that is just a chain reaction after the movie became popular, which is not surprising.

As long as the movie becomes popular, hunger marketing will naturally appear. The real difficulty lies in how to make the movie popular.

The reason why everyone thinks that the case of "Jaws" is difficult to replicate is because it solves this problem.

And its solution to this problem is very simple, that is to rely on the extraordinary quality of the movie.

After "Jaws" became popular, although there were many remarks attacking it, mainstream film critics still took a positive attitude towards it.

Its pavement for the shaping of fear and expectation is remarkable, and some places are even groundbreaking.

Especially its amazing special effects technology, the top special effects team leaders in the industry have privately said that its special effects technology has almost surpassed the industry for an entire era!

It has such a quality that it is inevitable that it will become popular, so many people will say that the box office of more than 5 million is not what it should have.

Therefore, the conclusion is obvious.

If there are good-looking stories and superb special effects, then of course the audience will spread the word of mouth.

But the problem is, if the story and special effects are good, and conventional publicity methods can also achieve good results, then why bother trying to engage in word-of-mouth marketing?
Moreover, the reason why "Jaws" was able to cultivate word-of-mouth so easily has a lot to do with the fact that there are not many good horror movies to watch, and it also has a lot to do with filmmakers who can fight.

For other types of movies, many high-quality works emerge every year, and movie audiences of related themes are also attracted. Even if word-of-mouth marketing is used to promote it, it is difficult to achieve the level of "Jaws". Effect.

Therefore, after research, the distribution managers of major distribution companies all gave up this marketing promotion mode.

They reported to the leaders that the marketing success of "Jaws" was only a specific result produced at a specific time and under specific circumstances. Even if the team of "Jaws" were to do it again, it might not be able to achieve the same effect. .

However, what they don't know is that in the social circle of horror movie lovers such as horror movie bars, the same routine as a few months ago is being played out.

(End of this chapter)