My movie scares global audiences to tears

Chapter 37 Some people are happy and some are sad

With discussions in horror movie clubs, pod discussion groups and other communities, "Deep Cold" has gradually become popular.

Subsequently, Xinyu Film and Television also arranged screening activities in first-tier cities across the country, and began to promote the film.

First use gimmicks to post topics in the private social circles of related film lovers, sparking heated discussions, and then hold screenings to build word-of-mouth, further detonate topics, and increase discussion enthusiasm... Anyone with a discerning eye can see that this is completely a few months The same old formula that was used to promote "Jaws" before.

But the routine is not afraid of getting old, as long as it is easy to use.

After the screening, the topic of "Extremely Cold" quickly became popular.

The viewers who have watched the screening are desperately promoting it in their circles of friends and social groups.

"This is definitely the best horror movie I've ever seen! Even better than "Jaws"!"

"It's amazing! Absolutely great production!"

"I knew that a director who could shoot "Jaws" with 500 million yuan would definitely be able to make a better movie with an investment of 5000 million yuan. Facts have proved that my guess was right!"

"The confidentiality agreement does not allow me to disclose too much, I can only say that this movie is absolutely exciting! It is a hundred times more exciting than "Jaws"! A buddy in front of me was so scared that he peed his pants!"

"Brothers, I am open to all rivers and rivers. When I watched the movie, I was scared to pee again. I lost the horror movie, but I promise! This is because the special effects of the movie are terrible! You have to watch it Scared to pee! Try it if you don’t believe me!”

"I'm sorry, from today, I quit seafood."

With the spontaneous publicity of netizens, the situation a few months ago was staged again, and the popularity of "Extreme Cold" quickly became popular, and the effect was very good.

If this momentum continues, the promotion of the movie should have a fairly good result.

However, in such a world where the entertainment industry is flourishing, hidden dragons and crouching tigers, and at such an extremely important period, it is natural that Xinyu Film and Television will not be the only one making efforts to promote it.

A total of 280 films are scheduled to be released during the Spring Festival, 80% of which are first-line configurations, that is, companies with a market value of tens of billions, a creative lineup with all first-level professional titles, and large investment projects exceeding [-] million.

"Extreme Cold" belongs to the last-class configuration both from the perspective of capital and the perspective of creative lineup.

Xinyu Film and Television has invested more than 6000 million yuan in promotional expenses. So far, only the private domain social circle and the screening event have had some visible movement, and the rest of the money has not even been splashed.

However, at this moment, another unexpected incident occurred, disrupting the position of all film production teams, including Song Qi and Xinyu Film and Television.

On January [-]th, a piece of news that suddenly appeared appeared in the media, and within half an hour, it occupied the headlines of all media!

The content of the news is very simple, only eight words: Jianghuai's new film, scheduled for the Spring Festival!
Who is JAC?

It's almost a question of identifying spies.

As a native of Great Xia, there was almost no one who did not know Jiang Huai.

He is one of the only seven super directors in Great Xia. He is known as the king of sci-fi movies. Over the past 50 years in the industry, he has directed, shot, and participated in the production of 152 movies, 85% of which are sci-fi movies. It has exceeded 500 billion!

Of course, there are only 78 works that really belong to him, but this is enough to stand out from the crowd.

These 78 films have contributed 350 billion box office for him, more than [-] trophies, including three lifetime achievement awards, two special contribution awards for film engineering, and a People's Artist Medal of Honor.

He is an honorary professor of more than ten film academies in China. His books such as "A Brief History of the Development of the Film Industry" and "Photography Optics and Composition" are still reference books frequently read by film and television practitioners.

In addition, he is also one of the world's top science fiction writers, and all his film works are written by him himself.

The vast sea and starry sky universe he created has become one of the most famous movie universes in the world. Every year, countless filmmakers make secondary creations and shoot works on the basis of vast sea starry sky.

He is a living fossil in the film industry and a national treasure.

Just three years ago, he announced that he would shoot the last five to ten films in his life before his end, to fill in the last few blanks for his vast starry sky universe.

But since then, no one has heard any news about him.

Until today, he suddenly appeared in front of everyone with his latest work "Frequency".

After hearing the news, some people were happy while others were sad.

The joy is naturally the media and the audience.

Such a breaking news is enough for all entertainment reporters to have a good year.

And the audience is naturally delighted to see the master's new work.

JAC's sci-fi movies have accompanied the growth of three generations. Everyone has been intoxicated in the grotesque vast sea and starry sky. JAC is the youth of all sci-fi movie fans.

But there are quite a few people who lost their hair because of this news, mainly film practitioners.

After the news of Jianghuai's new film being finalized, many film and television companies that have scheduled the Spring Festival file realized why this year's theaters are so aggressive about the film schedule. It turns out that it is to provide sufficient film schedule for Jianghuai's new film.

The tone of the theater was very bad, and everyone didn't know the news, so they were caught off guard.

After the news that Jianghuai's new film was finalized, the traffic of the entire network was attracted.

Naturally, this cannot be the tacit understanding of all netizens, but relying on the operation of an extremely professional and huge publicity team behind it, as well as the investment of a large amount of publicity funds, can such a terrifying effect be achieved.

Jianghuai itself is a listed company. With himself as the center, he has established a large-scale film and television company with a scale of tens of billions. It has the top film and television production team, the top publicity team, the top legal team, and even It also has its own cinema.

Compared with Jianghuai, all the film and television companies and creative teams in the Spring Festival are bundled together, and they may not be his opponents.

On the second day after the news of Jianghuai's new film was fixed, eight films that were originally scheduled for the Spring Festival were announced to be postponed.

Anyone with some sense would not want to compete with a great white shark for fish in a pond.

Knowing that you are invincible, it is a better choice to retreat than to face the difficulties.

An Qin also approached Song Qi at this time and suggested to him to postpone the release.

However, after some thought, Song Qi rejected her suggestion.

All the preliminary preparations of the company are to prepare for the Spring Festival, and now it is only a step away. If you shrink back, all the previous efforts will be in vain.

Not to mention anything else, just the more than 6000 million publicity funds will be in vain.

Song Qi wanted to get a share of the box office, and these cost losses were recorded in the total box office. The company's loss of money was equivalent to his loss of money, so he naturally would not agree.

It is true that an opponent of Jianghuai's level cannot be defeated by relying on "Extreme Cold", but it is not shameful to lose to this kind of patriarchal boss.

Moreover, other schedules do not have such a big box office cake as the Spring Festival stalls.

What's more, Jianghuai has also scared away some competitors, and there are fewer people who share the cake, so the cake that everyone can get is naturally bigger.

Even if Jianghuai alone takes away 100 billion box office, isn't there still more than 400 billion to share?

On average, a movie can also get a box office of 1.4 million.

For those big-budget films, 1.4 million at the box office may not be enough to protect their capital, but the total investment of "Deep Cold" is less than 1.2 million, and it only takes [-] million at the box office to break even.

Is it difficult to get 500 million box office for the [-] billion Spring Festival box office?

Of course not difficult!

Since it is not difficult, why run?

on!
Seeing that he insisted on going, An Qin had no choice but to bite the bullet and continue to advance according to the original plan.

The more than 6000 million that was advertised in the early stage was money borrowed from her best friend. If she lost money, she would feel distressed.

Since Song Qi is so confident, let's go!

Anyway, if he loses, let him use his kidneys to pay off the debt!
(End of this chapter)