My movie scares global audiences to tears

Chapter 406 Cultural Symbol 【Subscribe! 】

Zhen Zhen's birthday party this year was even more lively than in previous years. Countless industry leaders, business celebrities, and celebrities attended the banquet. They traveled all the way to Miracle Island Dinosaur Park to celebrate the birthday of Miss Song's family Zhen Zhen.

After this year's Spring Festival, Song Qi has become the well-deserved box office king in the movie market.

No one has any objections to his strength and industry status, the rest is only admiration and envy.

Therefore, at this year's birthday party, the number and value of gifts Zhenzhen received hit a new high,
Among them, Dou Hanlin is the most generous one.

Ever since they joined hands to eat up shares in the overseas markets of New Century Film and Television, Celadon Films has become the closest business partner and partner of Miracle Film and Television.

Dou Hanlin and Song Qi have also become good friends, and the relationship can be called honey.

Therefore, at this year's birthday party, Dou Hanlin directly gave 0.01% of the shares of Celadon Films to Zhenzhen.

A 0.01% share does not sound like much, but based on the market value of Celadon Films, which is hundreds of billions, this 0.01% share is also worth tens of millions.

But Song Qi knew what Dou Hanlin meant, he wanted to further the relationship between Celadon Films and Miracle Films, holding shares and binding them together.

But Song Qi didn't have this idea. Miracle Film and Television has not yet been listed, so no matter how many shares are released, it will be a loss.

And the more important reason was that he was unhappy seeing Dou Hanlin.

After Dou Hanlin sent out the "one in a million" share number, he still had a cheap expression on his face, and he came to discuss with Song Qi about a baby marriage, which made Song Qi very angry.

If it weren't for his sincerity in giving away the shares, Song Qi would have thrown him into the sea directly.

That fat guy Dou Ben also wants to marry my Zhenzhen?Want to fart?

Too lazy to talk to him, Song Qi simply went to the company's employees to hide.

"Chico."

"Brother Qi is so handsome today!"

Everyone in the company was sitting on the sofa in the rest area talking and laughing. When they saw Song Qi coming over, they all smiled and said hello.

Song Qi privately didn't like them calling him boss, and usually called them Brother Qi.

People who have just joined the company may still have concerns, but after being in the company for a long time and getting familiar with the environment, everyone will let go.

Everyone knows that Song Qi basically doesn't care much about the company's operations, basically he only sets a general direction, and the implementation is done by Mr. Ji and the senior management.

Generally, when he has time, Song Qi prefers to stay at home with his wife and children, and occasionally go to the company for a walk, just wandering around, chatting with everyone, and passing the time.

However, this does not mean that he does not have the ability to manage the company. On the contrary, it is precisely because of his vision beyond everyone's level and his ability to control the market that the company can always walk on the right path and go well. So smooth, so efficient.

The old employees of the company knew that anyone who chatted with Song Qi would gain something.

Whether it's career advice, life planning, or work creation, Song Qi can clearly give a direction, and even give a set of feasible methods.

It's just that he is too lazy, and people rarely have the opportunity to meet him and ask him questions.

Today's birthday party was a good opportunity. Seeing Song Qi coming, everyone present welcomed him to the center of the sofa and chatted with him.

Song Qi really wanted to chat with them about life issues, such as who got married, who gave birth to a child, whether the problem of children going to school was resolved, etc.

But when everyone chatted with him, they always talked about work.

For example, Wang Xingren chatted about the "Zombie Family" he had just finished editing two years later, and wanted to talk to Song Qi about the promotion and release.

He wants to use this film to participate in this year's horror film festival, to see if he can get an award, to be gilded.

But Song Qi gave a different opinion: "Don't put this movie in the Zhongyuan file, put it on June [-]st."

"June [-]st?"

When everyone present heard it, they couldn't help being surprised: "Isn't June [-]st Children's Day? How can horror movies be shown in children's movies?"

"why not?"

Song Qichong asked Wang Xingren, "Did you follow my suggestion?"

"Yes!"

Wang Xingren nodded repeatedly.

"That's good."

Song Qi explained: "Strictly speaking, this movie is not a pure horror movie, but a comedy that incorporates horror elements."

"comedy?"

Everyone present was even more confused, how could zombie theme be used for comedy?
"Is such that."

Wang Xingren helped Song Qi explain: "Brother Qi told me to make it a comedy when he helped me revise the script."

"To be precise, it's childlike fun."

Song Qi nodded and explained: "Several scenes in this movie, such as the blunt agent fight, and the communication between the little zombie and the little girl, are all comedic designs.

And the zombies in this movie are not the bloodthirsty and ruthless walking dead in the usual zombie-themed movies, but a life with family affection and children's friendship.

A frightening element is only an element, like a seasoning in a dish, it can never become a culture.

But adding emotional elements and increasing the thickness of the human design, there are many more directions that can be developed. "

After listening to his explanation, the employees still didn't understand: "But in this way, wouldn't the movie not be scary?"

"It's not that it's not scary, it's not that scary, and it's relative to you."

Song Qi explained: "You're used to watching all kinds of exciting and scary movies, so of course you don't think it's scary anymore, but for children, the zombies in movies are still scary, but they are safe horrors."

Hearing this, Wang Xingren understood Song Qi's meaning, and suddenly realized: "I understand, this can reduce the audience's fear of zombies, greatly reduce the movie's review standards, expand the audience base, especially cultivate young audiences, Just like Jurassic Park!"

"Yes."

Song Qi nodded: "Only when an IP develops into a culture can it develop the highest value. "Jurassic Park" has cultivated a dinosaur culture, and the peripherals of the movie have been sold all over the world. Many children's There are elements of dinosaurs on school bags and stationery.

Dinosaurs have become a part of their childhood, and they have become memories that accompany their growth. When they grow up, this memory will become terrifying purchasing power. At that time, the cultural value of dinosaurs is at its peak. "

"Can zombies also develop into culture?"

A new employee asked in a low voice, and then an old employee explained: "Zombies have become a culture! In our company's offline escape room stores, the most popular ones are zombie themes and zombie themes. There is a zombie culture festival, and many foreign players know what zombies are.”

Song Qi added with a smile: "Culture should be cultivated from an early age. The protagonist in this movie is not Lin Zheng'an, nor the literary talent Qiusheng, but the little zombie. It is the memory point of the movie, and it is a cultural symbol that can be rooted in memory. .

The film will never be rated above Conservation, so children over the age of six can watch it.

When they see the little zombies with various magical abilities in the movie, don't they want a good friend like a little zombie?
This desire will become a kind of memory, so that they will always remember the magical little zombies they saw in their childhood. This memory will also be transformed into purchasing power when they grow up. "

　Chapter 5
　　
　
(End of this chapter)