The King of Huayu Science Fiction
Chapter 104 Top Stream Marketing
Chapter 104 Top Stream Marketing
Not long after the news of the approval of Chen Jingxing's new film project came out, casting became a hot topic among everyone.
Fans of many celebrities started licking cakes on the Internet for their idols, but the fans of Wu Tingxuan, who is still in Korea, were the first to break out.
Moreover, he is also a big fan of his global fan support club, and he said with certainty that Wu Tingxuan will take over the role of Chen Jingxing's new film "Signal", and he will also be the leading actor.
The news was immediately spread by Wu Tingxuan's fans, and various entertainment media and marketing accounts reprinted the news one after another.
Join forces!
"Fatal Identity" is still in theaters in North America, and the box office is rising steadily. It is not an exaggeration to say that Chen Jingxing is currently a popular traffic in the director circle.
And Wu Tingxuan is the top in the idol world, with more than 2000 million fans on Weibo. Before returning to China, he has been dubbed the savior of internal entertainment by fans. There are rumors that Wu Tingxuan will be invited to participate in many film and television dramas.
The hottest director and the hottest star meet together, this is going to heaven.
After the news came out, the stocks of Huanshiwang and United Cinemas, the other two producers of "Signal", rose again.
The secondary market is such a fantasy.
However, Wu Tingxuan's Weibo did not give an exact response to this matter, but only posted a paragraph saying that he will return to China next week.
The top-ranking Weibo of "returning to China next week" quickly spread all over the Internet.
The filming of "Signal" will start soon, and the fans put these two pieces of information together after a little thought.
It turns out that my brother returned to China so soon to film "Signal".
My brother has just terminated his contract with a Korean company, and he will be able to shoot a new movie with a popular director immediately after returning to China, and he will still be the leading actor.
This is the arrival of the king, my brother is too powerful, why don't the cats and dogs of internal entertainment line up to welcome him?
Just when Wu Tingxuan's fans fell into madness, Chen Jingxing also felt a little puzzled.
"Where do these news come from?"
There was a stack of "Signal" storyboard scripts on Chen Jingxing's desk. He had been concentrating on the design of the storyboards for the past few days, and he hadn't surfed the Internet for two days. Why did he and Wu Tingxuan get together?
After the financing of DreamWorks, when Chen Jingxing went to the United States for exchange and study, Xu Wenshen also greatly expanded the departmental structure of DreamWorks.
The publicity and distribution department has also been basically set up. The person in charge is Zheng Hong, who was Xu Wenshen's former colleague at Donghai Satellite TV. Later, he also resigned and started working in new media. This time he was recruited.
Zheng Hong smiled when she heard the words: "It was a big fan of Wu Tingxuan who spread the news first, and Wu Tingxuan's side did not intend to refute it at all, and the incident fermented so quickly, so it must have been planned by Wu Tingxuan's team."
"What's the purpose?" Chen Jingxing was a little strange: "Wu Tingxuan's team won't think that I can make concessions just by being forced by public opinion?"
Chen Jingxing had made up his mind a long time ago, he wouldn't invite Wu Tingxuan to play the role, would he?
Moreover, he has never seen an actor who can "force acting" in his previous life. If this trick works, won't everyone learn it like this?
Zheng Hong has worked in new media for many years, but she can see some clues: "This should be a hype."
"Hype? He's so popular and wants to engage in this thing? The key is how will it end?"
Zheng Hong looked extremely indifferent. Isn't this the time to show her ability?
"Mr. Chen, you may not have paid much attention to Wu Tingxuan's current situation. His teammate Lu Han followed him to apply for termination of the contract, and Lu Han has already confirmed that he will participate in Beijing Film's new film "Returning to 20 Years Old", a remake of In Korean movies, Lu Han is the number one male."
Chen Jingxing also reacted: "So he can't let Lu Han overwhelm him?"
"That's right, and the two of them returned to China almost at the same time. He has always been the captain of the cosmic group, the leader of this wave of idols, how could he let the momentum of his teammates overwhelm him? Our company's "Signal" movie The attention is still much higher than "Back to 20", once the news came out, wouldn't it naturally overwhelm Lu Han's momentum?"
Chen Jingxing asked: "Then how will he end up? Once it turns out to be false news, wouldn't there be nothing left?"
Zheng Hong said without hesitation: "He can take the blame and shape the victim's character. Mr. Chen, Luo Chen should be the one who made the movie "Signal"?"
Chen Jingxing did not deny it.
Zheng Hong continued: "They can build DreamWorks to walk actors, and to use his top-tier popularity is to hype by unscrupulous means. Then Luochen uses despicable means, such as Luochen's studio, Huanshi.com has Those who participate in the shares are the suppression and intervention of capital, which takes away the role that should belong to him."
Chen Jingxing nodded thoughtfully: "It's a coquettish operation, but isn't this also equivalent to losing? Doesn't the momentum go down?"
"Mr. Chen, in the field of marketing, 'weak' and 'victim' are not necessarily equated, it can create a victim's character, and it's not because of poor acting skills, lack of talent, lack of talent, or lack of fans that you lose , It was because of the intervention and suppression of capital that it was out.
This is called "Mei Qiang Mi" character design, and Mei Qiang Mi can abuse fans, but it can increase the bonding of its fans. "
Chen Jingxing felt that he had gained a lot of insight.
Zheng Hong continued: "While I was chatting with President Qi of Tianrun, I heard the news from him that Jiang He's new film "Illusion City" is in contact with Wu Tingxuan."
""Illusion City"?"
Chen Jingxing also knew about this project. The author of this book, Guo Xiaosi, directed "Little Times". The two films together grossed more than 8 million at the box office, pushing the trend of youth romance movies to its peak.
Jianghe Pictures bought the copyright of "Illusion City" from him at a huge price, and is preparing to create a large-scale magical romance production.
"So at that time, in the eyes of the fans, Wu Tingxuan is beautiful and miserable. He was stalked and popular by DreamWorks, and was taken away by Luo Chen and the capital behind him with despicable means. Just when they cried for his brother and scolded DreamWorks , Luochen, and Huanshiwang, their idols who were so beautiful and miserable turned around and immediately got the male number one in another blockbuster movie.
This is what fate cannot defeat, it will only make him stronger!
Not only dumped the pot, but also abused fans, the twists and turns of the plot can completely cover the edge of teammates, and can also step on Luo Chen, this is four wins. "
Chen Jingxing nodded frequently: "Sister Zheng, you are Wu Tingxuan's manager, right?"
"But if you analyze it like this, I can't let him succeed. Everyone is responsible for dispelling rumors."
As Chen Jingxing spoke, he turned on his laptop, ready to spray with reason.
Since becoming a director, for the sake of public image and friendly relationship in the industry, he hasn't spammed people online for a long time.
Zheng Hong opened and closed his lips twice.
"Mr. Chen, it was agreed that your Weibo will be handled by our department's public opinion response team."
Xu Wenshen has a strong sense of crisis in public opinion, and after setting up the publicity department, Chen Jingxing agreed not to post casually on Weibo.
"I can't bear it. I don't have time to play hype games with celebrities. In this way, if I type up the article, can you review it?"
Chen Jingxing tapped the keyboard without waiting for Zheng Hong's consent.
(End of this chapter)
Not long after the news of the approval of Chen Jingxing's new film project came out, casting became a hot topic among everyone.
Fans of many celebrities started licking cakes on the Internet for their idols, but the fans of Wu Tingxuan, who is still in Korea, were the first to break out.
Moreover, he is also a big fan of his global fan support club, and he said with certainty that Wu Tingxuan will take over the role of Chen Jingxing's new film "Signal", and he will also be the leading actor.
The news was immediately spread by Wu Tingxuan's fans, and various entertainment media and marketing accounts reprinted the news one after another.
Join forces!
"Fatal Identity" is still in theaters in North America, and the box office is rising steadily. It is not an exaggeration to say that Chen Jingxing is currently a popular traffic in the director circle.
And Wu Tingxuan is the top in the idol world, with more than 2000 million fans on Weibo. Before returning to China, he has been dubbed the savior of internal entertainment by fans. There are rumors that Wu Tingxuan will be invited to participate in many film and television dramas.
The hottest director and the hottest star meet together, this is going to heaven.
After the news came out, the stocks of Huanshiwang and United Cinemas, the other two producers of "Signal", rose again.
The secondary market is such a fantasy.
However, Wu Tingxuan's Weibo did not give an exact response to this matter, but only posted a paragraph saying that he will return to China next week.
The top-ranking Weibo of "returning to China next week" quickly spread all over the Internet.
The filming of "Signal" will start soon, and the fans put these two pieces of information together after a little thought.
It turns out that my brother returned to China so soon to film "Signal".
My brother has just terminated his contract with a Korean company, and he will be able to shoot a new movie with a popular director immediately after returning to China, and he will still be the leading actor.
This is the arrival of the king, my brother is too powerful, why don't the cats and dogs of internal entertainment line up to welcome him?
Just when Wu Tingxuan's fans fell into madness, Chen Jingxing also felt a little puzzled.
"Where do these news come from?"
There was a stack of "Signal" storyboard scripts on Chen Jingxing's desk. He had been concentrating on the design of the storyboards for the past few days, and he hadn't surfed the Internet for two days. Why did he and Wu Tingxuan get together?
After the financing of DreamWorks, when Chen Jingxing went to the United States for exchange and study, Xu Wenshen also greatly expanded the departmental structure of DreamWorks.
The publicity and distribution department has also been basically set up. The person in charge is Zheng Hong, who was Xu Wenshen's former colleague at Donghai Satellite TV. Later, he also resigned and started working in new media. This time he was recruited.
Zheng Hong smiled when she heard the words: "It was a big fan of Wu Tingxuan who spread the news first, and Wu Tingxuan's side did not intend to refute it at all, and the incident fermented so quickly, so it must have been planned by Wu Tingxuan's team."
"What's the purpose?" Chen Jingxing was a little strange: "Wu Tingxuan's team won't think that I can make concessions just by being forced by public opinion?"
Chen Jingxing had made up his mind a long time ago, he wouldn't invite Wu Tingxuan to play the role, would he?
Moreover, he has never seen an actor who can "force acting" in his previous life. If this trick works, won't everyone learn it like this?
Zheng Hong has worked in new media for many years, but she can see some clues: "This should be a hype."
"Hype? He's so popular and wants to engage in this thing? The key is how will it end?"
Zheng Hong looked extremely indifferent. Isn't this the time to show her ability?
"Mr. Chen, you may not have paid much attention to Wu Tingxuan's current situation. His teammate Lu Han followed him to apply for termination of the contract, and Lu Han has already confirmed that he will participate in Beijing Film's new film "Returning to 20 Years Old", a remake of In Korean movies, Lu Han is the number one male."
Chen Jingxing also reacted: "So he can't let Lu Han overwhelm him?"
"That's right, and the two of them returned to China almost at the same time. He has always been the captain of the cosmic group, the leader of this wave of idols, how could he let the momentum of his teammates overwhelm him? Our company's "Signal" movie The attention is still much higher than "Back to 20", once the news came out, wouldn't it naturally overwhelm Lu Han's momentum?"
Chen Jingxing asked: "Then how will he end up? Once it turns out to be false news, wouldn't there be nothing left?"
Zheng Hong said without hesitation: "He can take the blame and shape the victim's character. Mr. Chen, Luo Chen should be the one who made the movie "Signal"?"
Chen Jingxing did not deny it.
Zheng Hong continued: "They can build DreamWorks to walk actors, and to use his top-tier popularity is to hype by unscrupulous means. Then Luochen uses despicable means, such as Luochen's studio, Huanshi.com has Those who participate in the shares are the suppression and intervention of capital, which takes away the role that should belong to him."
Chen Jingxing nodded thoughtfully: "It's a coquettish operation, but isn't this also equivalent to losing? Doesn't the momentum go down?"
"Mr. Chen, in the field of marketing, 'weak' and 'victim' are not necessarily equated, it can create a victim's character, and it's not because of poor acting skills, lack of talent, lack of talent, or lack of fans that you lose , It was because of the intervention and suppression of capital that it was out.
This is called "Mei Qiang Mi" character design, and Mei Qiang Mi can abuse fans, but it can increase the bonding of its fans. "
Chen Jingxing felt that he had gained a lot of insight.
Zheng Hong continued: "While I was chatting with President Qi of Tianrun, I heard the news from him that Jiang He's new film "Illusion City" is in contact with Wu Tingxuan."
""Illusion City"?"
Chen Jingxing also knew about this project. The author of this book, Guo Xiaosi, directed "Little Times". The two films together grossed more than 8 million at the box office, pushing the trend of youth romance movies to its peak.
Jianghe Pictures bought the copyright of "Illusion City" from him at a huge price, and is preparing to create a large-scale magical romance production.
"So at that time, in the eyes of the fans, Wu Tingxuan is beautiful and miserable. He was stalked and popular by DreamWorks, and was taken away by Luo Chen and the capital behind him with despicable means. Just when they cried for his brother and scolded DreamWorks , Luochen, and Huanshiwang, their idols who were so beautiful and miserable turned around and immediately got the male number one in another blockbuster movie.
This is what fate cannot defeat, it will only make him stronger!
Not only dumped the pot, but also abused fans, the twists and turns of the plot can completely cover the edge of teammates, and can also step on Luo Chen, this is four wins. "
Chen Jingxing nodded frequently: "Sister Zheng, you are Wu Tingxuan's manager, right?"
"But if you analyze it like this, I can't let him succeed. Everyone is responsible for dispelling rumors."
As Chen Jingxing spoke, he turned on his laptop, ready to spray with reason.
Since becoming a director, for the sake of public image and friendly relationship in the industry, he hasn't spammed people online for a long time.
Zheng Hong opened and closed his lips twice.
"Mr. Chen, it was agreed that your Weibo will be handled by our department's public opinion response team."
Xu Wenshen has a strong sense of crisis in public opinion, and after setting up the publicity department, Chen Jingxing agreed not to post casually on Weibo.
"I can't bear it. I don't have time to play hype games with celebrities. In this way, if I type up the article, can you review it?"
Chen Jingxing tapped the keyboard without waiting for Zheng Hong's consent.
(End of this chapter)
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