The King of Huayu Science Fiction

Chapter 129 Detonate Public Opinion
The trailer of "Signal" unexpectedly received a lot of attention from the Internet public opinion in this Internet marketing.

Especially the attention of young netizens.

The younger generation of netizens accepts more types and quantities of cultural products, and grew up bombarded by comics and various imported blockbusters.

Therefore, they are naturally more interested in and more receptive to novel and imaginative works.

Regardless of whether they are fans of Chen Jingxing or not, young netizens are attracted by the fresh concept of connecting time and time revealed in this trailer.

Therefore, the first version of the trailer of "Signal" appeared on various forums overnight.

"Chen Jingxing, the talented director, is here to do something again."

"Signal trailer is a bit interesting"

"The first trailer for the sci-fi movie "Signal" is out"

"Luo Chen and Lei Jiayin staged the pursuit of the murderer, the scene in the trailer exploded"

"Look at the trailer of Signal! It feels like another brain-burning movie"

"Chen Jingxing's new movie trailer, what do your family think?"

Not only that, even Zhihu has such a problem:
[How to evaluate the trailer of Chen Jingxing's new film "Signal", and what details are worth paying attention to? ]

Then, in the various answers below this question, grabbing one frame or two in the trailer, exerting a scientific research spirit, making various guesses.

The grand event was comparable to when Chen Jingxing's first film "Comet" was broadcast on the Internet, and the bored netizens all took microscopes to interpret it.

Let many people call out that they don't understand.

Zhang Weiping, the producer of "White-haired Witch" is among those who can't understand it.

Zhang Weiping frowned so much that he could kill a fly.

"Can a trailer be so popular?"

Sitting with him in the conference room were Ye Liang, the director of "White-haired Witch", and Fu Sheng, the boss of Jingying, and the head of the publicity department.

Zhang Weiping was called to the meeting urgently. He has been visiting the managers of various theaters during this period, and he has not paid much attention to the trend of the Internet. When he came, he was informed that the biggest competitor had "stealed his house" on the Internet. .

Although "White-haired Witch" was squeezed out of the summer schedule by "Beautiful Heart", Zhang Weiping thinks that he is actually going with the flow.

The reason why Jing Ying and him decided to set "The White-haired Witch" in the summer file does not mean that they are not greedy for the National Day file, but there are rumors in the market that "Heart Blossoming Road" may be included in the National Day file, so he is purely to avoid this movie. It's just a movie.

But in fact, Zhang Weiping has always wanted a National Day file. In terms of volume, the summer file is larger than the National Day file, but the explosive power is slightly insufficient, and it is suitable for long-term films.

However, his family knows his own family affairs. After all, Zhang Weiping has partnered with the national teacher for a long time. Even if he was originally a film layman, he has been cultivated a little bit of film aesthetics after all these years.

Even if he made this movie, it can't really be called a good movie if you watch it with colored glasses of "watching your own children".

"White-haired Witch" itself is the game he proposed to organize. He invited Huang Xiaoming and Yuan Bingbing, two super first-line stars, to reap the explosive growth of Huaguo's box office, and at the same time raise the stock price.

It can be said that all the money was spent on vinegar for this plate of vinegar-made dumplings. Of course, there will not be much meat in the dumplings.

No matter how much you underestimate the IQ of Huaguo audiences, they are still primates, and it is not bad to be able to cheat the box office for three days.

Therefore, in Zhang Weiping's eyes, the most suitable schedule for "The White-haired Witch" is the Spring Festival and National Day.

So when Qin Zhonghe set "Heart Blossoms on the Road" to the summer file, Zhang Weiping and Jingying were happily "squeezed" to the National Day file.

Without "Heart Blossoming on the Road", Zhang Weiping felt that "The White-haired Witch" was the Monkey King.

So what if there is Luo Chen in "Signal"?

Huang Xiaoming and Yuan Bingbing randomly pulled out one, and they could hold him down with one hand, beating Luo Chen in terms of fame and box office results.

Moreover, "White-haired Witch" was originally scheduled for summer, so the publicity and release started very early, and with two king bombs in hand, Zhang Weiping is confident that the film schedule at the beginning of the National Day file will definitely overwhelm "Signal".

What about the National Film Studio's release?He is also backed by the Beijing Film Studio. With a similar background, theater managers will look at the size of the cards when arranging films a few days before the premiere.

Even if Chen Jingxing is a genius director, "Signal" is of excellent quality, and my "White-haired Witch" is not a long-term movie. It is enough to earn the box office a few days ago. It doesn't matter.

And this year's Spring Festival file also proved that bad movies can't take a long time. "The Monkey King", also produced by Jingying, was a big success in the Spring Festival file. It can be seen that the audience may go to the theater to watch the excitement and not It is not necessary to enjoy high-quality movies in the cinema.

Zhang Weiping, who had done his wishful thinking beautifully, was a little dumbfounded at this moment.

"The discussion about the trailer of "Signal" on the Internet...is it true?" Beijing Film CEO Fu Sheng asked a slightly silly question.

"The White-haired Witch" is the highlight of Beijing Film this year, second only to "The Monkey King" at the beginning of the year. The success of "The Monkey King" made Fu Sheng very excited, and he wanted to repeat the success of the Spring Festival file on the National Day file , such a big project, he almost personally took care of everything.

Of course, he is not to blame for his sensitivity. A trailer can make netizens discuss happily. He has only seen this phenomenon in Hollywood superhero blockbusters, and not every blockbuster manga adaptation has this treatment.

And if a blockbuster manga can be treated like this, it is because there are many young netizens in China who watch beautiful manga, and they have this fan base.

How could Chen Jingxing and Luo Chen He De!
The embarrassing answer of the person in charge of the publicity and distribution department broke the fantasy of everyone present: "From my observation, the online marketing of the trailer of "Signal" is indeed very strong. The coverage is quite large.

But in many online communities, the spontaneous discussion among netizens is unlikely to be the result of the trolls. I personally think this trailer...or the sci-fi concept revealed in the trailer of this movie is indeed very good. The novelty, coupled with the director Chen Jingxing, the accumulation of word-of-mouth of the first two works, several aspects have been combined to create and trigger discussions among young netizens, forming a situation similar to that of "Fatal Identity" when it was released. Spreading phenomenon for the information topic of 'tap water'. "

"Tap water?!" Zhang Weiping felt that all this was ridiculous: "It's nothing more than the so-called 'tap water' when a movie is released, but now even the trailer can be made out of 'tap water'?"

Zhang Weiping has been in the world for more than ten years, but now he suddenly feels that the Huaguo film market is a little strange.

The biggest worry in his heart is that he was confident in the schedule of the White-haired Witch. At present, the managers of the Huaguo theaters are planning the premiere schedule and they are very concerned about the star effect. Other competitors are not a problem.

In the end, Chen Jingxing gave him a slap in the face. If a few more trailers were released, wouldn't the popularity of "Signal" be skyrocketing before the National Day.

And this will definitely affect the judgment of theater managers. Once the premiere schedule of "The White-haired Witch" is suppressed, it is likely to be misfired.

Is it possible to still take the route of counterattack?
Just rely on "The White-haired Witch"?
Zhang Weiping does not have the special ability to lower the audience's intelligence.

Director Ye Liang made a suggestion: "Why don't we cut out another trailer? Then...please ask the navy to lead the rhythm?"

The person in charge of the publicity and distribution department sighed: "The navy is not omnipotent, and the rhythm also needs an opportunity. The sci-fi concept of "Signal" is indeed novel, which is the basis for him to spark discussions. The trailer of "White-haired Witch" Can you cut out any selling point?"

What is the selling point of "The White-haired Witch"?
Fu Sheng and Zhang Weiping looked at each other and fell silent.

Isn't the selling point of "The White-haired Witch" Huang Xiaoming and Yuan Bingbing?The problem is that there is not much Yuan Bingbing dew in this movie...

In order to trigger a large-scale topic, it is estimated...it is relatively simple for them to announce their relationship on the spot?
Zhang Weiping thought bitterly with frustration.

(End of this chapter)