The King of Huayu Science Fiction

Chapter 137 Crazy ticket compensation

"Signal" did not engage in large-scale screenings, but only held media previews in various road shows.

It is considered a small-scale screening. In fact, it does not matter if there are more or less screenings. The most important thing is to be able to promote export reputation.

Chen Jingxing has an advantage in this point.

First of all, it is still in 2014, relying on point-of-view to create word-of-mouth—whether the word-of-mouth is true or false, whether it is man-made or spontaneously formed, so as to increase pre-sales, force the film to be scheduled, and the operation of fooling the audience into the theater has not been broken.

After all, theoretically speaking, what is the film like? If you don’t watch it, you have no right to speak. If the media and the Internet trolls/tap water—these two are usually not clearly distinguishable, they all say good things and say This is a piece of chocolate, so of course you want to taste it.

Once there is a voice saying that this is a piece of shit, the audience will hesitate and hesitate, which is why many works have not been rated on Douban.

Fortunately, the audience in Huaguo in 2014 was still very innocent, and they hadn’t had time to experience so many show operations.

After all, Chen Jingxing's "Fatal Identity" was the last one to play this set of network marketing, and the term "tap water" was born.

And the audience wasn't fooled.

Therefore, the audience at this time will naturally believe that if a movie is praised by many media and film critics in a small-scale screening, and many netizens who you don’t know whether it is tap water or navy, then this movie should be true. It's a piece of chocolate.

The second is that Chen Jingxing's first two films have established a strong reputation for him. Since your first two works are excellent works, the audience will tend to think that your next work will also be a good film.

At this point, "Signal" has completely surpassed its biggest competitor, "White-haired Witch".

Obviously, neither Huang Xiaoming nor Yuan Bingbing, the star of Xinke Hundred Flowers, is an actor who can give the audience a sense of reliability and security.

In particular, the number of black fans of these two is as prominent as their fame.

For these two heavyweight movies that will be staged on the night of September 9th, the collision of Mars and Earth will be staged, and the Internet public opinion has formed an overwhelming "praise one step down one".

The popularity of "Signal" on the Internet has crushed "The White-haired Witch". It can be said that "Signal" is obviously the one that does better in terms of publicity.

However, publicity and publicity, publicity sometimes does not necessarily determine the final release result.

"How much has their film schedule reached?"

Xu Wenshen looked at his phone again and seemed to want to confirm again: "The news just came that tonight's schedule of "The White-haired Witch" may have exceeded 40%, and it may even be higher tomorrow."

Zheng Hong, the person in charge of the publicity and distribution department on the side, sighed: "The ticket subsidies that Jingying spent on "The White-haired Witch" may have exceeded our imagination."

Xu Wenshen also went on to say: "In this way, nine yuan and nine are not only in Shanghai."

Chen Jingxing rolled his eyes: "If this goes on like this, he might just give away tickets directly... How could they burn so much money? Is the salary too low?"

According to the information obtained by Chen Jingxing, the total remuneration of the two leading actors, Huang Xiaoming and Yuan Bingbing, may have exceeded 8000 million.

This amount is completely astronomical in the current film industry. In fact, for normal film projects, even the most popular first-line actors can get 2000 million yuan in salary.

After all, the current salary is not as inflated as it will be in a few years, and the growth rate of movie salary is far less than that of TV series.

The film salary of "The White-haired Witch" accounted for at least 70% of the expenses. After all, Zhang Weiping's team was just trying to make quick money, and he didn't plan to make any big productions.

However, under the powerful online marketing campaign of "Signal", Beijing Film Studio had to spend an extra large sum of money to strengthen ticket supplements.

In Chen Jingxing's view, DreamWorks Fantasy World and United Cinemas have already made great efforts to subsidize the tickets for "Signal". The most important thing is the producer, and the average price after ticket replacement is as low as 19.9.

Unexpectedly, the white-haired witch played more exaggeratedly. When he heard the ticket price of 9.9, he couldn't believe his eyes. It was half sold and half free.

Under such a strong offensive of ticket subsidies, even with Lianhe Cinemas as the producer of "Signal", it is completely unable to overwhelm the white-haired witch in the film schedule. It is already very difficult to keep the current 36% film schedule.

Chen Jingxing clapped his hands: "There's no need to be so depressed. If Jingying wants to spend money, let him spend it. They also make movies to make money, not to lose money. At most, they can maintain the advantage of tonight and tomorrow's film schedule. And the United Cinemas, unless they keep burning money, they won’t be able to support the lineup.”

The purpose of burning money is to "throw bricks to attract jade", divide the money of the common people, and burn it from the beginning to the end. Wouldn't it be "selfless dedication to others" for the theaters?

……

"Should have bought a ticket for The White-Haired Witch."

A group of three people, old and young, obviously a family group watching movies, stepped out of the elevator, and one of them, a middle-aged woman in her 50s, complained to her daughter.

The daughter looked like a high school student, and she retorted disdainfully after hearing the words: "What's so good about "The White-haired Witch", it must be a bad movie."

"You haven't seen it yet, so how can you say it's a bad movie? Isn't it starring Huang Xiaoming and Yuan Bingbing? I think many people bought tickets for "The White-haired Witch", and it's cheap, only nine yuan, you The tickets for "Signal" that I bought were twice as expensive, what a waste of money."

The daughter said impatiently: "It's the second brother and Yuan Bingbing who acted in the bad movies. Watching movies is for fun, and it's not worthwhile to watch bad movies just to save 10 yuan."

"The main reason is that the "Signal" you told me feels like a godsend, and it spans time and chases murderers. I'm afraid that your dad and I won't understand it, and your dad likes to read martial arts novels. Hair Witch" isn't a martial arts movie? Your dad likes to watch it too."

"It's not that complicated. Don't you guys understand "Fatal Identity"? When you go to the cinema, you have to watch interesting movies. My dad is a martial arts fan, so it doesn't mean he likes to watch bad martial arts movies..."

Li Zihao and her roommate Yang Fan couldn't help laughing when they heard the conversation from the family of three.

"There are quite a lot of people watching movies today, but it seems that more people bought tickets for "The White-haired Witch" than "Signal". Don't these people use the Internet? Such an obvious bad movie has to contribute to the box office No wonder there are so many bad domestic movies." Yang Fan complained while watching the trailers scrolling on the big screen of the theater.

Li Zihao swiped his phone: "How come Douban hasn't issued a score yet? I see that "Signal" has already been rated by 5 people. I don't know how many points it will get this time? Maybe it can reach 9 points. I heard that the last "Signal" "Fatal Identity" scored 9 points when it was first scored, which shocked a lot of people's jaws."

As a fan of Chen Jingxing's movie, Li Zihao is also a fan of film and television dramas. When he was in the water forum, he often argued over the status of a certain actor and a certain director.

As his other big idol, Xingye's status is as stable as Mount Tai, and he rarely needs to defend him as a keyboard warrior. Chen Jingxing's status as a young director who has only been in the forefront for a year is not too stable, which gave him many opportunities to charge forward.

What he likes to take out to smash opponents is the Douban score and the overseas box office of "Fatal Identity", which is the weakness of most domestic directors.

Roommate Yang Fan said: "Why are you so anxious, how can a film be scored on the day it is released? But it is not easy to achieve a score of 9. It is a classic in film history... Hurry up, the time is up, and someone has already entered the theater."

(End of this chapter)