The King of Huayu Science Fiction

Chapter 141 Word of Mouth Explosion
On September 9th, after 30 pm, the results of the box office battle at the Golden Field will be announced.

"White-haired Witch", which received 41% of the film schedule, won the box office champion of the day with a score of 2800 million.

"Signal" hit a box office of 36 million with 2600% of the film schedule.

Although the film schedule is at a disadvantage, the attendance rate of "Signal" is obviously higher than that of the White-haired Witch, even though Jingying has invested more heavily in ticket subsidies.

And on the word-of-mouth front, "Signal" was an all-around triumph and an astounding success.

As soon as the premiere was over, Douban issued a score—the more confident the producer is in the quality of the film, the more likely it is to release the score sooner. In addition to the comments from the previous trial screenings and small-scale screening audiences, of course, Chen Jingxing's fans and fans are also indispensable. Luochen's fan, "Signal" scored 8.9.

Although it will definitely continue to decline afterwards, and it is not as amazing as "Fatal Identity" with a score of 9.0 when it was first released.

But its dissemination effect far exceeds that of "Fatal Identity".

After all, the National Day file and the second week of New Year's Day are completely incomparable.

The reputation of DreamWorks and Chen Jingxing has also improved qualitatively compared to before the release of "Fatal Identity".

Judging from the previous publicity, "Signal" itself is the most watched star in the National Day file, so after Douban split, it quickly became the headline of various media and marketing accounts.

"The premiere of "Signal" exceeded 8.9 million, Douban scored [-], and the word-of-mouth box office has a double harvest"

"Ghostly director Chen Jingxing has come up with another masterpiece!"

"High scores and high production, DreamWorks once again creates high-quality films"

"This year another domestic film that broke 8 points, the director is actually the same person"

"Just now, the movie "Signal" scored 8.9 on Douban, do you think it's reasonable?"

"The hit movie "Signal" scored 8.9, why did he get such a high score?"

"Luochen Lei Jiayin's acting skills exploded, the ceiling of science fiction movies"

For a while, the Douban score of "Signal" actually brought up a hot topic. In contrast, "The White-haired Witch", which ranked first in "Signal" in terms of film schedule and box office, did not score. Signal" dominates.

Of course, if "The White-haired Witch" is really released, it may be a wave of negative reverse enthusiasm, so it is wise for Zhang Weiping to suppress the choice of not to release the score. While the media praised the high score of "Signal" It is impossible to bring up "The White-haired Witch" for comparison.

But the main reason is that Zhang Weiping's public relations efforts with the media are indeed not small, at least for the time being, we haven't seen any press releases from the media belittling "The White-haired Witch".

The positive reports are also public relations articles such as "Huang Xiaoming and Yuan Bingbing passionately embrace each other", "The white-haired witch reveals her double-sided affair, Yuan Bingbing and Huang Xiaoming fall in love and kill each other".

The media is not good at reporting the negative news of "The White-haired Witch", so they can only use all their energy to tout "Signal", as if "Signal" was the box office champion of the day, and "The White-haired Witch" has become a nobody. It's a little transparent.

The media took the hush money to disparage "The White-haired Witch", and netizens no longer have such concerns.

For a while, the public opinion on the Internet formed a double sky of ice and fire. They praised "Signal" extremely, and reviled "White-haired Witch" extremely. Of course, the netizens who expressed their opinions may not have seen this movie.

On the day of the National Day on October 10, "Signal" once again won 1 million box office with 37% of the film schedule, while "White-haired Witch" only reported 8600 million. This is still based on the fact that the film schedule is higher than "Signal" superior.

The word-of-mouth of "Signal" continued to ferment, and although "The White-haired Witch" still had no points, the word-of-mouth had completely collapsed, and this brought disastrous results to the producer Beijing Film Studio and producer Zhang Weiping.

In the conference room of Jingying, under the dignified atmosphere, the person in charge of publicity and distribution said the bad news in a deep voice: "According to the statistics just released, our film schedule should not exceed 30% tomorrow, and the day after tomorrow... I'm afraid there will be more... Half off..."

Zhang Weiping's face was pale, and he still couldn't believe it: "Impossible, how could it be so fast? Aren't we still continuing to pay for tickets? And it's a good deal, those shitty theater managers promised me face to face! "

The person in charge of publicity and distribution looked up at the blue face of Fu Sheng, the boss of Beijing Film Group, and shook his head: "Mr. Zhang, "Signal" is not an ordinary opponent. The United Cinemas is its producer, and China Film is its producer." Distributor, if we have a good reputation, we can still support the film schedule, but... we can't hold on. Under the pressure of the National Film Group, especially the attendance rate of "Signal" is indeed far higher than ours, and even other films, the theaters must would drastically cut our schedule, promises are shaky."

Zhang Weiping smiled wryly: "Word-of-mouth... Of course I know word-of-mouth is effective, but it's only been a day, how could it be so fast."

"Mr. Zhang, now is the Internet era." The person in charge of publicity and distribution looked at Fu Sheng again: "Mr. Fu, I have made suggestions before, and now I want to mention them again. I have noticed it since "Comet". Dreamworks is very good at online marketing, or in other words, there are indeed marketing experts in Fantasy World. From "Fatal Identity" to the current "Signal", the power is getting stronger and stronger.

However, in only two days, it has even spread from social media to offline, forming a phenomenon of spreading topics with a wide range of coverage. Of course, the important reason is that the quality of "Signal" has indeed exceeded the market and our expectations, but our It needs to be taken seriously, the marketing method must start to transform, the media does not play that big role at all, social media is the key to word-of-mouth marketing..."

If the number of viewers of "Signal" in the golden field on the night of September 9 is still relatively limited, and the spread of word-of-mouth is still mainly based on the media and film critics, then after a full day of release on the first day, more viewers will watch it. After the film, a large number of meaningful praises have finally formed on social networks and major forums, no longer amazement at Douban ratings, reposting of media reports, or venting negative comments on "White-haired Witch" The emotional control group, but what is really interesting is even the discussion and interpretation of the plot and characters.

[This is the best movie I've seen this year, yes, it's even better than "Deadly Identity" in my opinion (no objection), when I saw the trailer I knew this movie was going to be special , but the actual viewing experience of the film exceeded my expectations. As always, Chen Jingxing integrated a wonderful sci-fi idea into an excellent story, and the story in "Signal" is the most interesting and romantic among his three films Yes, compared to "Fatal Identity", Chen Jingxing's work has more humanistic care in it. Although the label is still a thriller and suspense film, his tone is sunny and warm, and he shows the butterfly effect quite well. Wonderful, especially the climax scene where the murderer is killed at the end, I don't want to spoil it, but it's really imaginative...

By the way, cigarettes are harmful, and this is an excellent quit-smoking movie, I am already trying to persuade my father to quit smoking]
(End of this chapter)