The King of Huayu Science Fiction

Chapter 172 The Animated Film Icebreaker

Universal promised that if "Source Code" is of good quality and agrees to release it on May 5, it will hope to get 1 theaters to start production.

Chen Jingxing was still very excited about this condition, and if "Source Code" was released in North America earlier, it would be inappropriate to wait until the summer in the Chinese market. By the time the film was released, pirated copies would spread all over the Internet.

Therefore, it was chosen to be released in the last week of April in China, and at the same time, it was released on May 4st, and in North America, it was released on May [-]st. This is a relatively compromised choice.

After convincing others to set the schedule for "Source Code", the publicity plan will be determined immediately. The publicity department will come up with a marketing plan for "Source Code" within a few days, and it can be launched directly after the year.

Now is not the right time to start the promotion of "Source Code". This period of time is the time when the Spring Festival movies show their talents. All the promotional channels are much more expensive than usual. The Spring Festival movie rush to exposure is not worth the candle.

After the topic of "Source Code", there was a discussion about the animation project. It was also the first time for Mo's CEO Xu Sheng to participate in a high-level meeting of DreamWorks.

At this time, Mo is no longer more vfx, it has become a special effects plus animation company, so vfx has been removed from the English name.

After the annexation of Tianhe Animation and the recruitment during this period, several animation project teams in the computer animation department have basically been formed, and even Wuhan's leading "Star God" project team has started "Star God" Animation production for the second season.

The scripts and production plans of the other two animation projects have also been prepared, because the other executives of DreamWorks are basically people in the film and television industry, and most of them are relatively unfamiliar with animation projects, and they can't offer any valuable suggestions for the time being. Later, the meeting became a duo between Chen Jingxing and Xu Sheng.

In fact, no matter whether it is the acquisition of Tianhe Animation or the establishment of the three animation projects, Chen Jingxing made his own decision, and Chen Jingxing is also handling the operation, so the other executives of the company are still a little puzzled, and Xu Wenshen murmured to himself more than once. , could it be that the diversified development PPT made by the subordinates to deal with errands before the second financing also fooled the boss.

The so-called interlacing is like a mountain, the gap between live-action movies and animation is really too big, and there are even two completely different operating logics. Even though the movie market has grown rapidly in the past two years, the box office of animated movies is still very impressive, even in the United States and Japan. If the number of animated films imported from China exceeds 1 million, it is considered a ceiling.

Moreover, to produce high-quality animation works, the cost is very considerable, and the cost is often higher than that of live-action movies, and the small and big are almost non-existent in animated movies.

Most people can only guess that Chen Jingxing himself is an animation fan. For the sake of feelings and ideals, this is not unacceptable. Anyway, the total production cost of these three animation series does not exceed 7000 million. When the time comes, they will hit a wall in the market. Just let the boss spend money to buy a lesson.

Compared with Chen Jingxing's "Gravity", which pushed forward against all opinions, the money spent on the hobby of animation is really not worth mentioning. Young people let him toss hard, and there will always be times when he doesn't move.

And rather than letting Director Chen come up with some unbelievable idea, to put all his eggs in one basket and invest hundreds of millions of dollars, it is better to let him spend the extra effort on animation, after all, it doesn't cost much.

This is Xu Wenshen's true inner thoughts. Of course, it's not that Chen Jingxing doesn't know what the other executives in the company think of him, and he doesn't care. He doesn't do all these things to make money, but he does have feelings and ideals. It's causing trouble, but his confidence is still very high. Regarding other people's opinions, only time will prove everything.

Unlike "Star God" which is a 2D animation, "Evolutionary 46 Billion Ensemble" and "Space Super Battleship" are both 3D animations. At the same time, they are also laying a solid technical foundation for future 3D animation films. Only 3D animation movies can achieve a relatively high level of box office results. In fact, Huaguo is also the most suitable for taking the road of 3D movies.

If 2D animation wants to become bigger and stronger, it needs a large number of high-level 2D animators as the foundation of the pyramid, and they will be exploited with wages lower than the average level of society. Otherwise, the production time and production cost of excellent 3D animation will be high. To the unbelievable point, compared with [-]D animation movies, it completely loses its cost performance.

Obviously, Huaguo could not find so many cost-effective 2D animators. This is the unique talent of this book. Even in Chen Jingxing’s previous life, many 2D animations in Huaguo began to be outsourced to Japanese sweatshops. Young animators Practitioners in the industry have chosen the 3D field with relatively high salaries.

当然梦工厂要推出的3D动画电影，肯定不是劣质3D，事实上3D动画与2D动画并没有高下之分，好的3D动画的制作难度与制作成本只会比同样水准的2D动画更高。

Whether it is "Evolution" or "Battleship", the number of episodes released in the first season is only 10 episodes-each episode is 30 minutes, so the production cost of a single episode is much higher than that of the second season of "Star God". The reason for the small number of episodes is that Chen Jingxing does not have too much confidence in the market for the two animation projects "Evolution" and "Battleship". After all, there is no precedent for success in the previous world.

If the market responds well, of course we can continue to do it and form an IP. If the market responds coldly, then there is no follow-up, and we will go directly to "Evangelion" and "Ghost in the Shell".

In addition to confirming the production plan of the three animated series with Xu Sheng, the two also communicated with Xu Sheng about the plan for the animated film.

In the previous life, it was "Kung Fu Panda 2" that really made the animated film a box office success in the mainstream market, and it earned more than 6 million box office, surpassing most of the live-action films at that time.

It was followed by "The Return of the Great Sage", which earned 9 million at the box office.

The success of these two animated films has made all film companies re-examine animated films, a niche film subject that has not been valued for a long time, marking that animated films have become capable of competing with live-action films in the Chinese film market. Competing, even surpassing one of the mainstream themes of many live-action movies.

Animated films are no longer movies exclusively for children, and Huaguo’s main moviegoers—adults are also his audience.

In this plane, "Kung Fu Panda" was not born in Hollywood, but a theatrical version of "Star God" was born in Huaguo a few years ago. Any animation company dabbles in animated films made to a high standard.

Regardless of whether it is other Hollywood animation films or Japanese manga animation films, the results in the domestic market are not so good, and the highest box office is only just over 1 million, which makes capital less interested in animation films.

And Chen Jingxing didn't think there was any difference between the Huaguo audience in this plane and the Huaguo audience in the previous plane. He felt that the Huaguo film market just lacked an animation icebreaker.

"Kung Fu Panda" and "The Return of the Great Sage" were the animation icebreakers in the previous life, and these two films have something in common, that is, the traditional culture of Huaguo, which can resonate with adults and make them willing to Go into a movie theater and watch an animated movie.

(End of this chapter)