The King of Huayu Science Fiction

Chapter 174 DreamWorks Account Sharing Model
Chen Jingxing didn't want a certain video platform to obtain the exclusive rights to broadcast the "Signal" TV series, so it was hard to expect these video platforms to spend sky-high funds to buy the copyright.

He doesn't want to make a one-shot deal. Chen Jingxing is more concerned about the pay-to-click account sharing model. With the staking of major video platforms, the number of paid members is also increasing rapidly. He believes that pay-to-click account sharing will soon become the mainstream model .

In fact, after a blockbuster movie in Chen Jingxing's previous life was released in a theater, he earned more than 7 million in revenue just by paying for clicks. There are 20 million benefits.

Of course, the number of paying members on major platforms has not yet expanded to that extent, but Chen Jingxing wants to decide on the network operation model of DreamWorks TV series and animation series now.

This is a mode of operation that is different from all other drama series, because even in Chen Jingxing's previous life, this mode can only be enjoyed by self-made drama series, customized drama series and blockbuster movies on video platforms, that is, DreamWorks TV series Episodes and animation series not only refuse to be monopolized on a certain platform, but also charge for paid clicks on the entire network.

Chen Jingxing wants to create a unique brand and a unique operating model for DreamWorks dramas, and make all video platforms recognize his model.

Although Zhang Jingyan was a little puzzled by Chen Jingxing's request, and she definitely wanted to go back to her superiors for instructions - this plan was not what they expected, but she thought it would not be difficult to achieve.

"In this way, you will be at a disadvantage." Zhang Jingyan asked a little puzzled: "Isn't "Signal" a star drama?"

Generally speaking, star dramas are first broadcast on TV stations, and the update of the network platform will be a little slower, maybe a few hours or a day or two, so this kind of dramas that are broadcast simultaneously with satellite TV are often broadcast for free in advance The way-because people can watch it for free on TV-wait until a year or so before switching to a paid model.

The cooperation model proposed by Chen Jingxing is obviously just started. Except for the first two episodes, the others are charged, that is, members can only watch them. For star dramas, this is very detrimental to the on-demand data.

Moreover, if this kind of non-customized drama series adopts the pay-on-demand mode, the purchase price of copyright will be greatly reduced. From the perspective of Huanshi.com, this is beneficial and has no disadvantages.

In fact, under the current environment, the producers of most TV dramas, including star dramas, are eager to buy out the copyright at a one-off price on the online platform, because the copyright price has already created a certain bubble in the process of several major streaming media. Sell ​​out the copyright directly at a high price, and guarantee the income in drought and flood, without taking risks.

Later, the dirty work of injecting water into the playback data and engaging in false marketing to get money from advertisers and viewers can be handed over to the video website. Why not do it yourself?
Regarding Zhang Jingyan's question, Chen Jingxing could only perfunctory it: "The first broadcast video platform charges, which is also conducive to our bargaining with the TV station, and "Signal" is a star drama, and the TV series after DreamWorks may not be starred."

The second half of this sentence is not a problem. For example, the TV series that Chen Jingxing plans to shoot in the future, such as "Suspect Tracker", "Edge of Crisis", "Darkness", "Black Mirror" and "Western World" must be It won't be able to get stars-these TV dramas will definitely have Chinese versions and corresponding adaptations.

In fact, the playback mode that Chen Jingxing really wants is to pay separately. If you are a member of the video website, then of course you can watch the episodes of DreamWorks. If you are not a member, then you only need to pay for this work separately.

In fact, Chen Jingxing hoped that the video platform would adopt this model in his previous life, and viewers only need to pay for the content they like or high-quality content.

You only need to pay separately for the content you like-this fee must be much lower than the packaged platform membership price-you don't need to be a member of the video platform, and pay for other content you don't like or simply junk content, which can also make The producers are involved to improve the quality of the work, and to a certain extent, it can also avoid a large amount of profit transfer and corruption of the high-level video platform.

Of course, Chen Jingxing also knows that these Internet platforms will definitely not agree, because they hope to use high-quality content to attract viewers to become members of the entire platform, so as to bear the cost of purchasing other non-high-quality content on the platform. Through a heap of mediocre and even junk products.

The natural video platform will not allow this individual purchase model to become mainstream, and even the international streaming media giants have adopted the packaged membership model, but this does not mean that DreamWorks' works cannot realize the individual payment model.

Many theater blockbusters can bargain with the online platform, requiring a separate payment model and splitting the bills. Of course, such works often require members to pay again, which is even more excessive than the model Chen Jingxing wants to achieve.

I am afraid that such a model cannot be achieved overnight, it needs the establishment of word of mouth and brand, if the "Signal" TV series and several animation works can achieve good results, then for the next DreamWorks series, Chen Jingxing plans to put this model on the table Go to the desktop and have a good talk with several major platforms.

Zhang Jingyan obviously didn't know that Chen Jingxing had such a big plan in mind. After hearing Chen Jingxing's perfunctory, she was not going to get to the bottom of it. Anyway, it seems that Huanshiwang.com is not losing money, and it can get the big "Signal" at a relatively low price. The right to broadcast popular dramas is a good thing no matter how you think about it, even if the TV drama hits the street platform, you can't lose too much.

Just when Zhang Jingyan got up to go back, Chen Jingxing grabbed her.

Chen Jingxing got up and walked to the window, looking at the bustling night scene outside the window: "Sister Chen, I heard that Station C is going to conduct the fourth round of financing?"

Zhang Jingyan raised her eyebrows, and looked at Chen Jingxing with an interesting expression: "It's no secret that Zhao Jianbo is going to raise the next round of financing. Why, are you interested, Mr. Chen?" After all, Huanshiwang is a shareholder of DreamWorks, and it is still The second largest shareholder besides Chen Jingxing, as far as she knows, Dreamworks has recently expanded like an octopus, and "Gravity" is a continuous gold-eating beast, so the funds are not sufficient.

Chen Jingxing turned around and said with a smile: "Sister Zhang, we are also old friends. I heard that you will soon become the vice president of Huanshi.com, and you can be regarded as a person on board. I just want to tell the truth. What do you think of this round of financing?"

Zhang Jingyan was able to hold the title of vice president this time—although the vice president of the video site is not particularly expensive—it was all because of DreamWorks, to be more precise, it was because of Chen Jingxing. Obviously, the personal friendship between Zhang Jingyan and Chen Jingxing was within the senior management of Huanshi.com It seems to be very important.

Although the title of vice president did not bring much power to Zhang Jingyan, she still benefited a lot from the increase in salary, including the most important allotment of shares to executives.

For Chen Jingxing's "moral kidnapping", Zhang Jingyan was not disgusted. Dreamworks did mean special interests to her. A trace of surprise flashed in her eyes at Chen Jingxing's probing. It was obvious that this young man had inquired about something. She was silent for a while. Said: "It's like a chicken rib, it's tasteless to eat, but it's a pity to throw it away."

(End of this chapter)