The King of Huayu Science Fiction

Chapter 239

The current popularity of "Universal Super Battleship" is actually somewhat beyond Chen Jingxing's expectations. Not only the marketing department of DreamWorks, but Mo's CEO Xu Sheng and director of computer animation department Xiang Xuan were also surprised. This is undoubtedly a surprise for them .

The current popularity of "Battleship" is naturally far behind that of Dreamworks' new drama king - "Signal". Even though "Signal" has not finished broadcasting, and 15 years are far from over, but In terms of media and marketing accounts, "Signal" is already a strong contender for this year's "Drama King", if there is no unfinished ending.

However, considering the limitations of the niche theme of animation, "Battleship" is already a rare animation work that can spread topics across circles. Even the most popular animation works from Japan and the United States, there are not many. Can be in the forefront of hot searches.

Of course, it is also because the current Internet public opinion in Huaguo is dominated by young people, and young netizens have relatively few "stereotypes" of animation, and "Battleship" is indeed a work for all ages. Childish, and almost no Two-dimensional temperament, it is not an exaggeration to say that he is a live-action science fiction film and television drama in the form of animation.

Therefore, people who are attracted by the gimmick of "the earth exploded" will feel that there are no barriers to appreciation or dimensional barriers. The plot is smooth and compact, and the pictures are not crude, but very fine and textured.

The topic discussion and dissemination of "Battleship" formed by "The Earth Exploded" obviously exceeded the expectations of the media and video platforms.

Originally, apart from Station C, other video platforms that own the online copyright of "Battleship" have very limited promotion for this work. Even with the signboards of DreamWorks and Chen Jingxing, the promotion of "Battleship" is still limited to the website In the animation channel, this is of course understandable. An animation work is not a movie, and it is basically unlikely to be displayed on the homepage.

Websites such as Huanshi.com and Penguin Video obviously saw the topic of "Battleship" being formed on the Internet, so they responded quickly and put "Battleship" on the front page poster.

For other film and television companies in the industry, DreamWorks' marketing this time is simply textbook-level. In fact, the original order of the two animation projects sold by Mo's package was "Evolutionary 46 Billion Ensemble" first. After "Evolution" is over, there will be "Battleship".

But Chen Jingxing moved "Battleship" to the front after discussing with the marketing department, not because the quality of "Battleship" is really much higher than "Evolution", but because of the "Earth Explosion" theme, and it is still at the beginning.

Good-quality works may not be able to obtain the popularity and commercial benefits that match their quality, so a very important point in out-of-circle marketing is to find the fulcrum, that is, to have a meme that is easy to be hyped and can arouse people's curiosity.

"Earth Explosion" is a very good marketing topic, and it really helped "Battleship" achieve its popularity. Without "Earth Explosion", it would be difficult for an original work like "Battleship" to be successful after only playing the first two episodes. Trigger such discussions and topics.

Of course, for Chen Jingxing, "Battleship" has been praised and affirmed by netizens, and the biggest gain is that the brand of DreamWorks has been polished even brighter.

Both "Battleship" and "Signal", which is still on the weekly broadcast, have aroused extensive discussions, including "Tang Detective", which is coming to the end of the box office curve. These three works have different themes, and movies, TV series and animation series all cover , word of mouth is also good.

The common point is that none of them are the works of director Chen Jingxing. This makes the brand of DreamWorks no longer a simple appendage of Chen Jingxing, but also begins to enter the hearts of the audience and win the trust of many audiences. Such a brand value is priceless.

Just like Zhihu said in the high praise reply under the question "How to evaluate the first and second episodes of "Universal Super Battleship"?":

[DreamWorks has given us too many surprises this year. Although the production of "Battleship" is still far behind Hollywood's 3D animation films, it is only an animation series, and the production budget is not at the movie level. It can be said that such a picture effect has completely exceeded my expectations.

His greatest significance is not to break the stereotype of domestic inferior 3D animation, but that DreamWorks is really producing an animated series with a serious attitude towards film and television dramas.

Reminiscent of "Signal", which is still on the air, DreamWorks' attitude towards film and television works is sincere, and we have all seen it.

When DreamWorks started its animation strategy, many people were actually not optimistic about his "crossover", but now it seems that as long as the creators treat his works with the greatest sincerity, whether it is movies, TV series or animations, there are only forms of expression. different, and there will be no so-called "cross-border" acclimatization.

Dreamworks is worthy of his name—the factory of dreams, which only means that I will definitely start without thinking about the works after Dreamworks. The surprises that DreamWorks has brought me again and again are enough to prove that he is worthy of this trust.

May there be more DreamWorks in Huaguo! 】

This kind of view is not an isolated case. Obviously, DreamWorks has established a super high reputation that is different from other domestic film and television companies. This is a huge invisible wealth.

In addition to using the "ball bomb" stalk to break the circle, CCTV also found it.

It may be that a certain leader of CCTV was attracted by watching the first two episodes of "Battleship", or maybe "Battleship" did meet a certain procurement standard of CCTV. The deputy director of CCTV's children's channel center personally went to DreamWorks to discuss the purchase of "Battleship "TV copyright and broadcast on CCTV.

CCTV believes that "Battleship" is not only a sci-fi theme, but also well-produced, with positive three views, no bad plots, and a lot of astronomy and physics knowledge, so it is very interested in this animation.

Chen Jingxing had never tried to discuss the copyright of "Battleship" and "Evolution" with CCTV before, and no one from DreamWorks or Moji had such an intention.

Because these two animations are not sub-supplied works, the positioning is inconsistent, and CCTV’s procurement review is relatively strict, which affects the copyright negotiation with the video platform. CCTV has broadcast it, and the video platform will naturally push down the price when negotiating prices.

For various reasons, DreamWorks did not have the idea of ​​selling TV rights to CCTV, but it does not mean that DreamWorks would not be happy when CCTV came to the door.

The price of copyright purchased by CCTV is naturally not considered by DreamWorks. CCTV's procurement standard of 2 per minute is considered a ceiling. "Battleship" can sell at most 10 million for 300 episodes in 600 minutes, not to mention that it may not be able to enjoy it. Such super high treatment.

However, the value of CCTV has never been the purchase price, but the extensive influence of the platform. Animation derivative products have always been the highlight of revenue. An animation work can be broadcast on CCTV, which will expand the coverage of animation and increase the value of derivative licensed products. Sales have a strong role in promoting.

Naturally, DreamWorks will not push away the great opportunity to find the door. The two parties are "two-way rushing". Not only did they give all ten episodes of "Battleship" to CCTV for review, but they also set up a "46 Billion Ensemble of Evolution" "The complete works are going to be packaged and sold to CCTV.

And speaking of the story of "Evolution" in terms of subject matter and content, at least in the story of the first season, "Evolution" is more popular than "Battleship". If "Battleship" can be sold to CCTV, "Evolution" will definitely not question.

The first two animations produced were able to be broadcast on CCTV. For DreamWorks, it was a fantastic start, and it was also a good start for the subsequent animation projects.

(End of this chapter)