The King of Huayu Science Fiction

Chapter 253 The Year of the Rise of Domestic Animation

Chapter 253 The Year of the Rise of Domestic Animation
The broadcast of "Battleship" on CCTV has indeed aroused great repercussions, and the audiences for the Internet and TV stations are actually very different.

Although the current penetration rate of smartphones is close to 50%, and it is generally more than 90% in cities, but in the era when short video platforms and recommendation engine products based on data mining (such as Toutiao) are not yet popular, most people actually It does not participate in the dissemination of Internet information, and the creation of Internet public opinion depends on a small number of heavy Internet users.

Therefore, even though "Battleship" has caused a lot of waves on the Internet, it did not really gain wide spread across regions, identities and classes until it was broadcast on CCTV.

At the same time, because of its unique temperament and excellent content, it has entered the mainstream attention.

Not only many professional film critics came forward to discuss this animation, but even some mainstream media made in-depth interpretations and reports on "Battleship".

"Many people talk about his unrestrained imagination, the sense of urgency and expectation brought by the setting of human orphans, the magnificent scene of stars and seas, and the tense rhythm of constant crises.

But this strange animation hides a deeper ambition under it, exploring propositions that are rarely explored in most live-action film and television dramas, and even in literary works.

The thinking and assumptions of "Battleship" on extraterrestrial life have reached the level of making a documentary, whether it is strange radiation source life, atmospheric life in giant planets, Zerg life that uses methane instead of water as the source of life, in the In the water world, the intelligent civilization that uses skin color to establish a language system, and the silicon-based life that enlightens life consciousness with electrical signals.

These various extraterrestrial civilizations not only have unrestrained imagination, but also have solid logical deduction that can be deduced, and their hard core is eye-catching.

Even under this fascinating iceberg lies cosmic psychology, the moral deduction of civilizations that have entered space, and the discussion of related social models. Existence, the universe model of the big filter, is so hardcore that it is amazing.

And this is not all, the explosion of the earth is not just a gimmick to advance the plot, as can be seen from the ten episodes of the first season, there is also a hidden main line running through the entire animation.

That is what civilization means, and what civilization is.

In the opening chapter, Homeland has become an orphan of human civilization, and when it comes to other various intelligent civilizations, some have revealed their claws and claws, and some have performed a civilized tragedy for us.

In the journey of the teenagers on the Homeland to pursue the meaning of rebuilding human civilization, in the human tombstone of Pluto, on the grand stage spanning light years, the reflection and discussion of human civilization itself will be presented to audience.

"Space Super Battleship" is of cross-age significance for Huaguo animation. This is a work with such a unique temperament. It is not children who should watch this animation, but adults.

I also thank DreamWorks for dedicating this alternative and special animation work. From this animation, I can see that a great cultural and creative enterprise is rising. "—"Youth Digest"

To be honest, Chen Jingxing was also a little surprised that "Battleship" could attract mainstream attention and discussion, which he did not expect before.

After careful consideration, he realized that the meaning of "Battleship" to Huaguo Animation is actually a bit like the meaning of the previous plane "Evangelion" or "Ghost in the Shell" to Dongying Animation.

That is, what kind of reaction will an animation work cause when it really discusses serious propositions in a decent way?
Because Huaguo itself has a deeper stereotype of animation, this reaction is even stronger.

Animated works that are only for children, no matter how old they are, even teenagers, actually discuss serious and grand propositions under the plot for teenagers, and discuss topics that are only involved in philosophical works or even professional books. A topic that most adults are not interested in.

And the depth involved is not shallow.

This contrast is even more shocking than the thoughts and serious propositions really involved in the animation.

When "Battleship" was fermented on the Internet platform, it did not enter the mainstream attention. It was only after it was broadcast on CCTV that it really attracted the attention and discussion of serious media.

It can only be said that the deal negotiated with CCTV is indeed cost-effective, exceeding the expectations of DreamWorks.

The dividends broadcast by CCTV are not just the praise of the mainstream media and the large-scale discussions that have been triggered again on the Internet-the first round of broadcast on the network platform was simply praise and Amway for a well-produced Chinese manga. After "discovering" that "Battleship" actually hides such a deep connotation and meaning, this round of topics is a bit like Chinese reading comprehension, focusing on the exploration and excavation of "magic works". After a few film reviews and a few answers on Zhihu, they could only remain silent, which fully demonstrated the truth that "after a work is open to the public, it no longer belongs to the author".

Another big bonus is that many toy manufacturers have contacted DreamWorks to discuss copyright authorization, and book publishers have come to discuss printing "Battleship" into a color children's book.

This is actually the reason why many animation companies are scrambling to sell their works to CCTV.

And taking advantage of "Battleship" to trigger in-depth reading comprehension, Mo's second animation series "Evolutionary 46 Billion Ensemble" has also been launched on CCTV and video websites.

However, the popularity of this animation is not as high as "Battleship", but it is also very different, and it has also triggered extensive discussions and complaints.

"Evolution" does not have the dramatic contradictions and sense of crisis and anticipation of "Battleship" when it comes up, and the rhythm is far less compact than "Battleship".

From a certain point of view, this is an even weirder animation work than "Battleship".

The first few episodes can basically be regarded as documentaries, but they are well-made animated documentaries. Except for the "mythical creature" Lin who is the protagonist, the wild age she experienced at the beginning of her life is quite hardcore.

Chen Jingxing and Mo's main creative team adhered to the attitude of "popular science" in the early stage of this work when they were adapting the script.

Therefore, the archaeal age, the Great Oxygenation Event, the Great Ice Age, the Ediacaran-like fauna explosion, the Cambrian biological explosion, and the mass extinction caused by comet impacts experienced in the previous episodes can all be found in the geological age of the earth. prototype.

Except that the protagonist Lin, as a consciousness, can control all cells, form a variety of life forms, and has the ability to "self-evolve" or "plagiarism and imitation evolution" proves that this is a science fiction story, other backgrounds and events, as well as the ocean Other Lives in is very "documentary".

Definitely a beautiful documentary.

However, because of the beautiful and exquisite picture, and the gorgeous painting style of wild and ancient times, as well as the hard-core popular science content, there may be viewers who feel bored, but the general evaluation is relatively high.

Even if it is a documentary, as long as it is well shot, many audiences will love it.

Many science popularization authors and even teachers use the screenshots or playback clips of the first few episodes of "Evolution" for teaching tasks.

Chen Jingxing could even predict that in a few years, "Evolution" would become the main video material library for many biological science popularization masters.

Hardcore science, however, quickly changed.

After the comet hit and became extinct, Lin, who had been sleeping for hundreds of millions of years, woke up and landed on the mainland, and the whole animation took a magical turn.

Although in the previous episodes there have been creatures with different internal divisions of labor like bees and ants, and aerial jellyfish that rely on internal hydrogen generation to achieve flight, the audience still did not expect the subsequent plot to be so high-energy.

The magical world map gradually unfolds, such as the wonderful forest of pointed pillars, the gorgeous shining woodland, and the strange twisted forest. Although the effect is definitely not as good as that of "Avatar", it exudes a more fascinating charm in the animation, which can be compared with "Avatar". Battleship rivals, if not completely surpasses, its visual spectacle.

The appearance of the brain worm, the huge worm called the deep sand bus by Lynn, and the powerful and incredible Aztec Zerg brought the audience into the bizarre world.

This is an animation full of imagination, and its temperament is more unique than "Battleship".

The beautiful and gorgeous pictures, the perspective of the inhuman protagonist, and the unrestrained imagination make this "Evolution" an alternative masterpiece.

People who don't like it basically don't catch a cold, and of course they don't give too many bad reviews, while those who like it are enthusiastically fond of it, and even worship it.

Although the number of broadcasts and ratings brought by this niche masterpiece is not as good as that of "Battleship", and it has not attracted too much attention and discussion from the mainstream, but the reputation bonus it has brought to DreamWorks and Mo is not small.

After the baptism of "Battleship" and "Evolution", two alternative animations that are completely different from mainstream animations, DreamWorks has established its trendy and high-end image in the hearts of animation fans and young audiences.

And this kind of reputation reached its peak after the second season of "Star God".

Compared with the alternative and uniqueness of the previous two animations, "Star God" is a standard hot-blooded manga. Perhaps it is because Wu Han has carried out the story of "Star God" in his brain during the years of dormancy after Tianhe Anime almost went bankrupt. Carefully polished.

Or maybe more funds, a more ample creative environment and richer experience have allowed Wuhan to take another step forward.

In short, the quality of the second season of "Star God" can be said to have surpassed the first season nearly five years ago.

Although the stunning appearances of "Battleship" and "Evolution" have reassured anime fans who have been waiting for many years to a certain extent, after the first few episodes of the second season of "Star God" were broadcast, many people still feel faint The worries of "the dog's tail continues to be a ferret" all disappeared.

One after another, the continuous broadcast of three high-level animations with a score of 9 or above has completely established the brand effect of DreamWorks in the animation field.
Not only has it perfectly rescued the "Light of Guoman" that many anime fans will never forget, but it has also launched two original animation works beyond imagination, and DreamWorks' animation strategy has made a good start.

And this is extremely beneficial to Dreamworks and Mo's next animation film layout. Chen Jingxing even held a big celebration party for this, and he also generously distributed a huge bonus to all Mo's employees.

Animated films do not have a star lineup. Even if big stars are invited to dub for publicity, few people will go to the cinema to join in the dubbing of their favorite stars.

Without the appeal and star power of the cast lineup, the box office appeal of animated films is actually concentrated on the theme and the brand effect of the production company.

An animation produced by an animation company that has established a good word-of-mouth brand image will have fans who are happy to support it.

Even the appeal of the animation company's own image and reputation is not weaker than that of star actors in live-action films.

And the word-of-mouth accumulation brought by three consecutive animated series is enough to make DreamWorks' two animated films next year stand at the starting position of the advantage.

And the continuous bombing of these three high-quality animation works in the second half of 15, as well as the topic discussions they triggered, also made many people in the animation industry shout out the slogan "this year is the first year of the rise of domestic animation"!

(End of this chapter)

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