The King of Huayu Science Fiction

Chapter 276 "Gravity" Trailer
On this plane, web dramas probably started to develop in 13, and entered a period of explosion in 14, the year when Chen Jingxing founded DreamWorks.

Not only the quantity exploded, but also the investment cost began to rise by leaps and bounds.

Up to now, that is, in 2016, after several years of strategic transformation and large investment of major platforms, web dramas have begun to break away from the unworthy positioning.

There are also several works of good quality, which also have a certain influence among young netizens.

But in general, online dramas are still far behind star dramas, and their status has made great progress compared with the lowest end of the disdain chain, but they are still in the status of marginal works, not in the mainstream attention.

Basically, the heavyweight dramas that can trigger large-scale topic discussions are all dramas that are broadcast on the Internet.

DreamWorks' first TV series "Signal" was broadcast on the Internet, and the actors were also first- and second-tier big names, and even Sun Li, the queen of ratings, supported the show. Although the number of episodes is short, the theme is novel, and it is even a weekly broadcast mode, which is different from the regular tome The drama is a bit out of place, but it is definitely considered a mainstream production.

And "Black Mirror" is not broadcast on TV stations, of course, it is very difficult to pass the review if it really wants to be a star. In fact, it is a web drama, or a non-mainstream mini web drama.

This is also one of the reasons why many media and people were a little disappointed before the broadcast.

That is, I was expecting a full banquet, but what you served was home-cooked stir-fry. The current status of web dramas in the hearts of the media and ordinary people is home-cooked stir-fry, and it is not even as good as it.

Usually there are one or two online dramas a year that can break the popularity of the circle, and it is not bad to make some ripples on the Internet.

No online drama can really compete with those high-profile online dramas.

Therefore, "Black Mirror" actually created history for web dramas.

It's like "Comet" to the Internet University. Up to now, "Comet" is still the card of the domestic Internet University. Coincidentally, these two works are both film and television dramas produced by DreamWorks. No matter how accurate the script is, the From Chen Jingxing.

But the influence and popularity of "Black Mirror" are much greater than that of "Comet".

It can be said that from the first TV series "Signal" last year, the first animation "Battleship" last year, to the first mini web series launched this year, every step of DreamWorks is pioneering for the industry and the market, and All have achieved extraordinary success, frequently bringing unexpected surprises to the audience.

Dreamworks has also initially completed the transformation from a film company to an all-round media company. In the industry, there are only a handful of companies that can produce high-level works in movies, TV dramas and animations.

And none of the works produced by DreamWorks can be described as high-level, or even amazing and revolutionary works.

Whether it is the three animations such as "Signal", "Battleship" or "Black Mirror", it is not an exaggeration to say that they are milestones in their respective fields.

This kind of achievement not only caused the media to once again set off a wave of reports on digging into DreamWorks and Chen Jingxing's life history, trying to find the "creation code", but also made the industry and capital focus on DreamWorks' profitability and future money.

Moreover, it also refreshed the brand image of DreamWorks, making DreamWorks a step closer to this image in the impression of many people, that is, a cutting-edge, fashionable, creative and very cool cultural enterprise.

The improvement of brand image not only brought more attention to "Suspect Tracker" and "Edge of Tomorrow", which are currently being filmed, but also greatly benefited DreamWorks' next two films that have entered the publicity track.

"Signal: Mirage" will be released in less than a month. The word "Signal" in its title is very appealing. It uses a magical communication tool to exchange information through time and space. A high-reputation movie and a drama are the bases, so the audience still maintains high expectations.

Since "Source Code", there has never been a serious sci-fi movie released in theaters. Many fans of sci-fi and suspense movies--"Mirage" announced that it will focus on three labels: sci-fi, suspense and love ——I have already expressed my eagerness on the Internet.

Because "Mirage" is a May [-]st movie, the publicity and distribution work started long before the broadcast of "Black Mirror". Of course, because of the popularity of "Black Mirror", "Mirage" also gained a lot of light. Facing competitors further enhanced the advantage.

And this year’s May [-]st movie announced that there are no heavyweight works. The main competitors of DreamWorks are the budget-sharing blockbuster "The Jungle Book", the main theme blockbuster "Xuanzang Master" produced by Guoying, and the land-Hong Kong co-production blockbuster "The Jungle Book". The Phantom of the Magic City, and the love movie "Love in Seattle".

"Phantom of the Devil" has the strongest cast, but it's a horror thriller, and it was claimed to be the most expensive ghost movie in its promotion... If it's an online movie, it's fine, it must be a real ghost. Since it's a theater movie, That must be a fake ghost, and it must be complained about.

Chen Jingxing and Xu Wenshen didn't think it was such a strong competitor during the phone call. In fact, the theme of "Phantom of the Metropolis" was really in conflict with the suspenseful science fiction "Mirage", but Chen Jingxing was very satisfied with the quality of "Mirage" and the domestic production I have firm confidence in the quality of ghost movies, and I don't think "Phantom of the Devil" will be the opponent of my own movie.

Xu Wenshen and the marketing department of DreamWorks are a little bit afraid of "Master Xuanzang". Although it is the main theme movie produced by China Film Group, even a proposition composition, but after "Mekong River", the main theme movie has gradually changed from a negative buff to a positive buff .

Coupled with the popularity of the character Master Xuanzang, the audience still has some expectations. With the blessing of National Film, at least in the premiere schedule on the 29th, "Master Xuanzang" is the only one that can compare with "Mirage" For Shangxia movies, the negative buff may be due to Huang Xiaoming being the leading actor.

But after all, the themes are very different, and DreamWorks is not too worried.

"Love in Seattle" has a good lineup, and there is a slight conflict between the love theme and "Mirage", but "Mirage" has the label of sci-fi suspense besides love, and it is not afraid of the competition of this love movie. The box office of love movies has a ceiling.

And the blockbuster "The Jungle Book" is a live-action adaptation of a classic animation decades ago. Like Chen Jingxing's "Gravity", it is a CG blockbuster, but it is not a classic animation that domestic audiences are familiar with, so its appeal is far inferior. Manga movie.

Moreover, "The Jungle Book" was released in mid-April, nearly two weeks away from the premiere of "Mirage", so it is not considered a head-on collision.

After such a calculation, Chen Jingxing and the executives of DreamWorks already felt that they were sitting firmly on the Diaoyutai, and there was nothing to worry about.

In addition to "Mirage" taking advantage of the popularity of "Black Mirror" to increase its chances of winning, DreamWorks also released the trailer of "Gravity" edited by Chen Jingxing in due course.

Although there are still three months before the release of "Gravity", the announcement cycle for a blockbuster of this size is relatively long, and it is definitely not too early to release the trailer at this time.

And taking advantage of the fact that the media has started to focus on DreamWorks and Chen Jingxing because of "Black Mirror", and passers-by and movie fans have begun to pay attention to DreamWorks' upcoming works, the release of the trailer can be regarded as creating heat at the lowest cost and starting the first stage of publicity. Great timing.

……

"...It's unbelievable that foreign CG technology has achieved this level. Animal hair and expressions are so lifelike...

Every animal in the movie, leopard, wolf, monkey, tiger, rhinoceros, whether it is a dark swamp, a dense jungle or a rushing waterfall, is extremely realistic on the big screen...

Less than a month ago, the world was caught in the promotional campaign of "The Jungle Book", in a pile of official promotional materials, trying to understand Hollywood's development and innovation in the so-called "animal hair" technology.

A month later, "The Jungle Book" made its debut.

When the animals opened their mouths to talk to the little boy, they were so lifelike that almost every hair trembled to a precise shape, and the expressions that fit the script were astonishing, so it was unbelievable Highly technical, is this still a teenage movie?Or the so-called "cartoon"?
Maybe our market is already the second largest ticket warehouse, but our technology has not kept up. Of course, this is understandable. The cultivation of the film industry takes time.

However, our industrial films are still lacking in aggressiveness. Last year, there was "Monster Hunt" and "Operation Mekong" at the beginning of the year. We felt that we were about to catch up with the advanced level of Hollywood.

A cartoon of a spaceship made many people start to marvel that our 3D animation technology is not so bad.

But after watching "The Jungle Book", you will know that the gap between us and Hollywood has not narrowed, but is still widening...

I want to say, domestic filmmakers, as well as domestic audiences, open your eyes to see the world! "

Cheng Hongtao typed the last word on the keyboard, checked it, and then hit the Enter key to send it.

Cheng Hongtao is a film critic. Of course, due to the immature domestic film critic system, including the lack of professional film journals, unless he is at the top, it is still very difficult to regard this as a profession.

With the development of the mobile Internet and the rise of various online information distribution platforms, Cheng Hongtao was lucky enough to seize the opportunity and become the blogger of the information distribution platform "Headline News". The sharp and outspoken style of film criticism has won a group of fans and fans, and it can be regarded as a big fish and meat by relying on the job of film criticism.

This film review of "The Jungle Book" with infinite praise soon attracted comments after it was sent out.

However, unlike the previous comments that were all fans' approval and praise after publishing the article, this time there are some different voices.

[I quite agree with Si Da’s evaluation of the content of the film, but I think the latter paragraph is too absolute. For the past year, DreamWorks has made industrial films, such as "Gravity", "Edge of Tomorrow" and " "Matrix" has not been released yet, so we don't know the effect, but it is quite big. "Gravity" has invested nearly one billion yuan. Not to mention other companies, I think DreamWorks is still very courageous and pursuing. 】

Cheng Hongtao was about to refute, but soon saw his fans stand up.

[This kind of childish words again, how many times has the Si Dadu popularized science, can good special effects be produced by money alone?Good special effects test the director's understanding of technology. Is there such a director in China?What's more, 10 billion is also the words of DreamWorks. According to the domestic conventional water injection volume, 5 million is Amitabha! 】

[Heh, that "Illusion City" also claims to invest 4 million yuan, and also invited Captain T's studio, which produced "Young Avengers", to do special effects. What's the result?
That is to say, it has evolved from fifty cents special effects to one yuan special effects. Si Da also wrote a special article to analyze the four special effects production companies of "Illusion City", and found that except for Captain T, the remaining three are domestic companies, which must be A symbolic sum of money was given to Captain T, and they were asked to do some modeling work, most of which were handed over to domestic companies for production, which was equivalent to borrowing the reputation of Captain T. 】

[On the encyclopedia, there are two special effects companies for "Gravity". In addition to Universal's special effects studio, there is another company called Mo. This company produced "Source Code" and became the number one in the country. Hollywood is here, "Source Code" is on the train the whole time, is there any big scene?I guess it's a similar model. Domestic special effects companies must have undertaken most of the special effects work. 】

[DreamWorks should look better than Jianghe. It is estimated that the special effects of "Gravity" should not be bad in China, but Chinese people have no experience. A 3D animation can make people orgasm. The story of "Battleship" Forget it, those who boast about 3D effects probably haven’t seen American 3D animation movies, have they?
As long as "Gravity" can stand out among the domestic dwarves, it will not worry about the media and fans touting it. However, those who have watched "The Jungle Book" should not be deceived. Unfortunately, most people don't read Sida's film reviews and recommendations. There are so many people who don’t have the level of appreciation and take advantage of it. I can’t complain that domestic films break records every day. There is still a long way to go to open people’s awareness...]

Just when Cheng Hongtao smiled knowingly when he saw the fans' rebuttals, he suddenly saw a new entry appearing in the hot list on the right side of the "Headline News" page.

"The trailer of "Gravity" is released! The most expensive domestic film in history is the first to watch!"

(End of this chapter)