The King of Huayu Science Fiction

Chapter 312 AIA Surprised
Chen Jingxing looked at the schedule in his hand, with a gloomy expression on his face: "No, I still want to take a break, you don't know how much I spent in America."

Zheng Hong, the person in charge of the marketing and publicity department, looked at his boss with a smile on his face: "In fact, we have pushed most of the activities, and there is no way to push these."

"Wu Yue can't go? Lei Jiayin can't go?"

"Boss, the two of them are busier than you. These days, the programs and interviews are almost continuous." Zheng Hong still looked at Chen Jingxing with a happy face: "And the CCTV roll call requires you to appear, otherwise this program will not be available. The meaning of existence."

The box office performance of "Gravity" at home and abroad made DreamWorks happy from top to bottom. The company's sense of honor is one thing. Although China Film has undertaken most of the distribution work in China, various departments of DreamWorks have worked overtime for more than a month for the film's national release and overseas publicity.

This time, everyone has a share in the red envelope. Of course, according to the level and division of labor, the amount received by each person is different. For example, Mo's special effects production department, film business department, marketing and publicity department, domestic distribution department, international distribution department and other departments The amount of red envelopes is even more.

But the least amount of red envelopes is more than 1, and the amount of red envelopes distributed this time alone exceeds 5000 million. Of course, there are only more than 700 full-time employees of DreamWorks Canada.

There are also other members of the crew of "Gravity", especially the two leading actors, who also received generous red envelopes.

The film contract signed before did not include the box office split, so Wu Yue and Lei Jiayin were completely lucky this time, and it also made the two of them almost become desperate Saburo these few days, full of energy, and completely turned into trapeze people, the announcement talent.

Chen Jingxing sighed: "Okay, what else is there to hear?"

The task assigned to him by the marketing and publicity department this time is to participate in a special interview organized by the movie channel, where hundreds of movie fans are invited to do an in-depth program through interviews + questions.

The sixth princess's face is not easy to refute, and she also has good intentions, which is also good for Chen Jingxing. It is said that after the movie channel released the news on the official Weibo, the expectations of netizens are still quite high.

In the past year, with the growth of DreamWorks and the rapid improvement of Chen Jingxing's status, he has not participated in any program and appeared in front of the TV for a long time. Even the interviews are basically paper or telephone interviews. His fans Still looking forward to seeing him on TV again.

Of course, the movie channel's willingness to give such a big face is also because of the "competition" of "Gravity". In addition to the popularity of the box office, a strong word of mouth is an even more important reason.

Even if Chen Jingxing has never made a bad movie, and the four movies that were broadcast or released on the Internet before were all shortlisted in the "Douban TOP250", he can be called the highest quality movie director in China.

But the audience's evaluation of "Gravity" is still beyond many people's expectations, not only the score is extremely high - Douban scored 9.1, breaking Chen Jingxing's own record, of course, as time goes by, this score will definitely decline, And the decline is not expected to be small.

Because in the end, there must be a small number of viewers who watched "Gravity" in cinemas, and many viewers watched it through online platforms in the end. Not everyone is willing to pay tens of dollars for a movie, especially "Gravity" is still in 3D. For movies, ticket subsidies have been banned now, and theaters want to take advantage of this movie-watching craze to earn more money, so the average ticket price of "Gravity" is even higher than other 3D movies.

Watching "Gravity" on a computer screen or TV screen is definitely two different movie-watching experiences than watching it in a movie theater, not to mention that many people will watch this movie on their mobile phones at that time.

It’s not too much to say that this gap in viewing experience is worlds apart. At that time, it was difficult for audiences who watched “Gravity” on computers or mobile phones to give this movie a high score.

What surprised many people was not just the score, but also the audience's feedback on the movie-watching experience. The admiration and praise completely surpassed Chen Jingxing's previous movies.

Movies such as "Fatal Identity" and "Source Code" naturally have a large number of audiences who give praise after watching them, but most of Amway are relatively rational and well-founded. After all, the main shocking thing about these movies is the story itself. The praise of the audience is the compliment of a feature film.

The praise for "Gravity" is generally full of emotional exaggeration, many of which are "Unbelievable!", "Goosebumps all over my body from being shocked!", "A movie that can be called great", "It's like A fantastic dream to the extreme", "shocking indescribable!" Such words.

If Chen Jingxing's previous films moved the audience with wonderful ideas, wonderful stories or brain-burning plots, then "Gravity" directly injects emotions into the hearts of the audience with visual and auditory spectacle, and even omits the audience in the middle. Thinking.

Because this movie does not require the audience to think at all, he can directly capture the audience's full attention, and let people directly immerse themselves in the dream world in the movie, and only wake up like a dream when the lights are on.

In the words of a famous film critic, ""Gravity" is a purely immersive movie that doesn't require you to think, but only needs you to feel."

In this way, the audience has a strong sense of immersion, and the movie that directly injects intense emotions into the audience will allow people to still be immersed in the emotions and audio-visual shocks created by the movie after watching the movie, without thinking carefully about the specific plot and details of the movie. Other aspects of performance, thus giving a completely emotional compliment.

Only after calming down and detaching from emotions, can we re-view this movie from a more objective perspective.

But no matter what, this concentrated and large-scale irrational praise can not only arouse the curiosity of the audience, thus setting off a movie-watching frenzy, but also make the media extremely excited and shocked.

In a sense, "Gravity" is actually Huaguo's first real heavy industry movie, and the level of visual effects has reached world-class, even super-class standards.

In particular, the media has also reported extensively on tracking the response in North America and other overseas regions where it has been released, and has also achieved explosive box office results. It even quoted Hollywood media reports that the North American box office of "Gravity" is likely to exceed 2 million US dollars in the end. News of being the top-grossing foreign film.

The current situation of "both inside and outside" that is not only fragrant inside the courtyard, but also outside the courtyard has also stimulated the nerves of many netizens and the media.

Starting from "The Mekong River", two consecutive main theme films have reached the high level of industrial films, and one is more breakthrough than the other. Usually, space sci-fi heavy industrial films are only produced by Hollywood in the eyes of most people in the world. This is a milestone for domestic films.

It symbolizes the transformation of the domestic film industry from big to strong. Although there is no sign of constriction in terms of the number or the lower limit of bad movies, the film industry looks at the upper limit. Not many people remember the lower limit every day, so it is here to cover all the ugliness. is also applicable.

Since "Source Code" broke the record for the first time last year, after the peak battle of the Spring Festival file, "The Mekong River" and "Gravity" have been released. From official to private imagination.

A few years ago, when the Sino-American film trade agreement was signed, they still shouted that the Hollywood industrial film wolf is coming. If the domestic film does not work hard, the market will be completely occupied by others. I wonder when the special effects blockbuster and war action blockbuster will be produced in Huaguo. .

Unexpectedly, in just two or three years, we have been able to make such a movie.

For the "big hero" who caused all this, the government is naturally willing to give face. CCTV and movie channels have been paying attention to the repercussions of "Gravity" at home and abroad every day these days.

"What about the others? Are they all positive?" Chen Jingxing pays close attention to domestic public opinion. For DreamWorks, which does not rely on celebrity, brand reputation itself is money. Marketing" can't be wrong.

Zheng Hong, who is in charge of marketing and publicity work, naturally knew what the boss meant, and she didn't report good news or bad news, and these were really not big things in her opinion, so she still said two "negative news" cheerfully.

The first one is that "Gravity" exceeded 75% of the film schedule on the fifth day of its release. The film arrangement ratio can be called a monopoly.

There are already voices on the Internet saying that DreamWorks is too domineering, squeezing the schedule of other films, and even a producer of a film released at the same time wrote a small essay on the Internet to complain, implying that DreamWorks "forced" theaters to cut down the schedule of other films. .

This is actually wronging Chen Jingxing, DreamWorks does not operate theaters, how can it have the ability to "force theaters" to schedule films.

In addition to the fact that "Gravity" did not have any heavyweight movies in the same period, this actually has a lot to do with the duration of "Gravity". This is the standard length, but most movies these days are over 90 minutes, and two hours is not uncommon.

The duration of 90 minutes can create a great advantage in film scheduling, especially the very important label in the word-of-mouth communication of "Gravity" is special effects. Most of the Amway reviews have the words "must go to IMAX". There was a wave of movie-watching craze.

The theater chains tend to schedule films for "Gravity" as much as possible, and many theaters even schedule all the IMAX theaters for "Gravity" throughout the day.

The attendance rate is high, and the duration is short. If a movie theater is full of "Gravity", at least several more shows can be played in a day. It is a fool not to make money.

These combined reasons allowed "Gravity" to reach an almost monopoly level of film scheduling data. DreamWorks really didn't make much effort to rush for the film, or borrowed official power and the name of the gift film to force the theaters to arrange the film.

"It's just that some colleagues in the industry are jealous, and they can't create any disturbances. The quality of "Gravity" is here, and we don't need to clarify it. Fans and audiences suppress this kind of voice, but it's another matter. It's ridiculous..." Zheng Hong couldn't help laughing when she thought about it: "Some film critics and a group of fed-up netizens actually created the theory of 'AIA Surprised'."

(End of this chapter)