The King of Huayu Science Fiction

Chapter 327 Incompetent Fury

""Suspect Tracker" reveals a super long trailer, revealing amazing inside information!"

"Hu Ge admits guest appearance in DreamWorks web series "Person of Interest""

"DreamWorks is building the Source Code universe!"

"The box office of "Your Name" is approaching 6 million, becoming the highest-grossing animation film in history"

""Suspect Tracker" is suspected to be a spin-off of "Source Code", six highlights to watch first"

"Dreamworks is non-stop, movies and dramas are advancing side by side, and the third quarter will dominate the big and small screens"

""Suspect Tracker" failed to hit the stars or because of its large scale? Will web dramas become a popular trend?"

""Suspect Tracker" cost hundreds of millions, becoming the most expensive online drama in history, but the cost of a single episode is still not higher than "Black Mirror""

"DreamWorks' first [-]D animation film "The Return of the Great Sage" has been produced, and Chen Jingxing's interview with micro-spoilers"

Mango TV, a conference room.

Zhang Qingde, the editor-in-chief's head of outdoor publicity and deputy director of the program trading center, turned the pen in his hand, tapped on the table in the conference room, and said, "Hasn't our trending search been arranged?"

"It's been arranged, but... there's no enthusiasm." Someone answered Zhang Qingde's questioning question aloud, with a hint of helplessness in his tone.

The implication is that popular searches are not equal to popularity.

Zhang Qingde snorted impatiently, and the pen in his hand turned faster: "Excuse me, is there no popularity, or has the popularity been robbed by others? "Blue Bird" has such a good cast, and the remuneration of the two top streamers has broken records. , Is it normal that there is no popularity? You are all veterans, and our station’s ace drama was robbed of the limelight by an online drama in the promotion? Don’t you feel ashamed?”

Tch, it's not the first time I've been robbed, how long has it been since "Black Mirror"?

The people in the conference room did not show the sense of honor of the TV station that "the master humiliates the subject and dies". It seems that DreamWorks is indeed qualified to be the special one.

Zhang Qingde seemed to have heard the voices of everyone, and retorted: "I know what you are thinking, the highlight moment of "Black Mirror" was after the broadcast, and the popularity before the broadcast can be compared with "Soul Returns to the Qing Dynasty"? And "" "Blue Bird" is our station's biggest highlight this year, with a production cost of more than 1.7 million yuan, much higher than "Suspect Tracker". Our station alone spent 1.2 million yuan on purchases! It is to compete for this year's drama king... the drama of the star drama Wang, the popularity was taken away by an online drama before the broadcast, I can't explain to the above."

"Blue Bird" is a spy war drama starring two top stars, to be precise, it is a spy war idol drama. Spy war dramas have always been a major mainstream type of domestic TV dramas, and they are becoming more and more in the direction of idol dramas. The audience more and more extensive.

The combination of the top stream and a host of old dramas makes "Blue Bird" a high-quality + high-traffic double-high drama, at least in the eyes of Huanshi.com and Mango TV.

Mango Satellite TV spent 1.2 million to buy the TV exclusive rights, and the audience's expectations are also very high. This drama has been active in the public's sight from the start of filming to the completion of the filming. It was snatched from the mouth, and it is going to start broadcasting at the end of August, aiming at the star drama king this year.

Although "Black Mirror" created a high level of popularity and topics in the first half of the year, it did not have a star after all. The mainstream TV dramas still rely on the ratings.

Mango TV has been the drama king with the highest ratings of the year for many years in a row, but perhaps the phenomenal performance of "Signal" last year overdrawn too much luck for Mango TV. This year has passed more than half, but Mango TV has not yet released a blockbuster drama. If you don't stay vigilant, I'm afraid this year's drama king will be handed over to others.

Although the drama king is just a title, the advertising fee may not be much different from the first in ratings and the second, but this title is quite important, and the benefits involved are also very huge.

Not to mention whether there was a drama king born in the previous year, it will have a great influence on the advertising investment of the next year.

When other first-line satellite TVs continue to spend a lot of money to challenge the throne of Mango TV, the drama king has a strong symbolic meaning, so the TV station is under heavy pressure to grab this drama that the top executives in the station are very optimistic about.

For the promotion of "Blue Bird", Mango TV and the network platform cooperated tacitly to release the trailer two months in advance. Up to now, a trailer has been released almost every ten days. The grain line and the patriotic line, almost every line cut a trailer.

The two traffickers and other actors in the play also concentrated on participating in various variety shows, blogging on the page, and speculating on CP.

But just after the fifth trailer was released, it happened to be the long trailer of "Suspect Tracker" released by DreamWorks. It was supposed to use the trailers to accumulate energy and reach the climax before the broadcast. "Suspect Tracker" cut off the momentum, and the new drama of DreamWorks was discussed on the Internet. If Mango TV and Huanshi.com bought the hot search, I am afraid that it would have been completely squeezed out by now, and there would be no voice for "Blue Bird".

Zhang Qingde's emotions towards DreamWorks are very complicated at this time. Last year's "Signal" was the exclusive copyright that he and the director of the purchase department at the time fought hard to buy. He also benefited a lot from Zhoubo Theater.

But I didn't expect that when DreamWorks became an opponent, it would be such a headache.

"Five trailers! Not as good as one!"

Facing Zhang Qingde's incompetence and rage, someone finally couldn't restrain the resentment in his heart, and retorted unconvincedly: "The trailer is also thanks to DreamWorks' courage to shoot it. The plot of the trailer is obviously not "Source Code". The clips were remade by others, not to mention the plot, the train explosion and the city explosion, the special effects are completely at the movie level, I heard that the production cost was only 1 million."

"That's right, even if you know how to cut, you still have to have something to cut..."

Zhang Qingde also knows that he is incompetent and furious. It is fair to say that Mango TV is full of talents, and editing is even more unique. Whether it is cutting trailers or breaking fifty episodes into seventy episodes, it is like magic. The TV series under the TV series are equivalent to Mango also buying half of the editing rights.

But it really does respond to the phrase "A clever woman can't cook without rice". It is said that DreamWorks is good at marketing, good at publicity, and good at editing trailers. film marketing textbook.

However, in Zhang Qingde’s view, if Mango TV were to cut DreamWorks’ works, it would definitely be able to cut a more explosive trailer. When “Signal” was broadcast last year, Mango TV’s next episode trailer was combined with the weekly broadcast. It literally tortured the audience to the point of wanting to die, and the amount of broadcasting of the trailer is more than that of the feature films of other dramas.

"Director Zhang, I wonder if DreamWorks has any plans for the next TV series?"

Zhang Qingde replied angrily to his subordinate's temptation: "Don't think about it, DreamWorks' next drama is about zombies, and it hasn't finished filming yet. Even "Suspect Tracker" can't get stars, but zombie dramas can get stars?"

Speaking of this, Zhang Qingde's dissatisfaction with the review system of the star dramas and his complaints about Chen Jingxing, "Suspect Tracking" is not untouched by Mango TV, and DreamWorks has no grudge against money, but it does not meet the requirements of the star dramas. No one can do anything about the review standards for dramas.

DreamWorks was unwilling to make changes to the script for this reason, so several major first-line satellite TVs could only see a piece of fat but did nothing.

The sense of crisis in Zhang Qingde's heart is getting stronger and stronger. From "Black Mirror" to "Suspect Tracker" which has not yet been launched, the release of DreamWorks' series of dramas is not just that the first-line satellite TV like Mango TV cannot get a share of the pie. Simple.

Although judging from foreign trends, the rise of online dramas is an inevitable trend, but DreamWorks has played a role in catalyzing and even encouraging seedlings. As a senior executive of Mango TV and a veteran practitioner of the TV station for decades, the bigger hidden worry in his heart is not Taili couldn't keep this year's drama king, and was robbed of this honor by other satellite TV.

The drama with the highest ratings so far this year is "Ode to Joy" broadcast by Donghai Satellite TV, but is this drama comparable to "Black Mirror" in terms of popularity and influence?
If the hottest dramas in the first half and the second half of the year are all online dramas, it would be too ridiculous and too horrifying-for a TV station.

Advertisers will inevitably speed up the transfer of resources. This is not a matter of Mango TV, but a matter of the entire radio and television industry.

……

Just when the first-line guards were worried about the Internet popularity of "Suspect Tracker", the other side of Huanshiwang was also happy and excellent.

Zhang Jingyan said with a relaxed expression: "This is also a good thing. We didn't use much publicity resources for "Suspect Tracker". DreamWorks can achieve this kind of publicity, and it saves us a lot of effort." She is currently the content producer of Huanshi.com The director of the department, it can be said that Chen Jingxing has a lot of credit, so it is natural to express his support for DreamWorks at this time.

Another gentle middle-aged man wearing glasses retorted: "Mr. Zhang's remarks are wrong. "Blue Bird" is a solo drama we purchased, which cost 1.1 million yuan. Using an image metaphor, it can be regarded as a real son. "Suspect Tracker" "is a three-network simulcast, so it can only be regarded as a godson, and "Suspect Tracker" is now more popular than "Blue Bird", which is about to be released, which is not a good thing for us."

In fact, Huanshi.com has indeed invested the most resources in promoting the spy drama "Blue Bird". "Suspect Tracker" is a work of DreamWorks. After all, the exclusive copyright price of "Blue Bird" is over 4500 million yuan, while "Fatal Identity" only cost [-] million yuan because it is not an exclusive copyright.

Now that the solo drama that has spent a lot of effort to promote is directly robbed of the limelight by another web drama of its own, I don't know whether it is joy or worry.

"Mr. Dai, since you are in such a hurry, why don't you ask the crew of "Blue Bird" to cut a trailer as well? "Blue Bird" has more than 60 episodes, and I'm afraid they won't be able to cut a trailer that can whet the audience's appetite?"

Zhang Jingyan sneered bluntly. She knew that the reason why the other party was in such a hurry was that he belonged to both his own son and his godson, because "Blue Bird" was the one who advocated spending huge sums of money to snatch the exclusive online copyright from Penguin Video. , but still have to "fight" with "Suspect Tracker", although the two premieres are separated by a week, but in Zhang Jingyan's eyes, the TV series broadcast at the same time as "Suspect Tracker" will inevitably be suppressed.

As early as two years ago, Huanshi.com launched the projects "Fatal Identity" and "Music World". Although Zhang Jingyan won several times, it seemed that the other party was not convinced. It was about to start broadcasting, but it still persuaded the president's office to grab "Blue Bird", and also snatched up all the promotional resources in the name of the excessive purchase amount and the exclusive show.

If it weren't for Dreamworks' trailer, which looked like the Tathagata's palm fell from the sky, she wouldn't be able to explain to her old friend Chen Jingxing. Both Penguin Video and Station C devoted their promotional resources to "Suspect Tracker", the most loyal partner of Huanshi.com Not much publicity was invested.

Did you hit your foot?

"And "Suspect Tracker" has already brought in a lot of revenue." Zhang Jingyan said leisurely: "The on-demand broadcast of "Source Code" has skyrocketed a lot."

The trailer of "Suspect Tracker" not only aroused the audience's interest, but also sparked an upsurge in watching "Source Code", and many people even searched for easter eggs from the movie frame by frame——Pan Yueming of "Suspect Tracker" Did it really appear in Source Code?

Kang Hua, the vice president in charge of the online video business, shook his head and said with a smile: "Okay, don't argue, Mr. Zhang, you and Director Chen have a good relationship, and I would like to trouble you to follow up on "The Walking Dead". This show is the best. We can accept the exclusive broadcast copyright within 2.5 million!"

Because of the close relationship with DreamWorks, Kang Hua knew that the title of the zombie drama that once caused a lot of noise on the Internet had been confirmed, and it was called "The Walking Dead". The competition for dramas that have not yet been produced has also entered a fever pitch.

(End of this chapter)