Chapter 334
Wu Heng has been stunned in front of the computer for half an hour. As a video commentary up master who reads a lot of movies, he quickly recovered from the emotional shock caused by the short animation.

After all, it is an animated short film with a limited duration, not much description of the characters, and a fast pace, as if it is a highly condensed story. In addition, it is played on a computer screen instead of a big screen, so for him, it is emotionally difficult. The power of the shock bomb is not very great, and it can quickly restore calm from the complicated emotions.

Although the emotional aftertaste is still lingering, it is enough to make him think about the useful information brought out by this animated short film, or the two animated short films.

That is no information.

Confused, he had question marks all over his face.

The story of the animated short film is not difficult to understand, and he can even understand the connection between the two.

The first concept trailer is human killing robots, which is the brutality humans inflict on robots.

The second teaser animation is just the opposite. Although we don’t know how human beings fell into a disadvantage, and even are about to be extinct, the robot dog is obviously the scavenger who will eventually wipe out human beings.

Although the robot dog is very powerful and has its own thermal weapon, it can be covered by paint to cover up its perception of the outside world, and can be shot in the head by a teenager. Obviously, human civilization will not be extinct by robot dogs.

Judging from the gray and black on the ground in the wilderness and various signs in the city, probably, a nuclear war may have broken out, and perhaps the human beings in the city were wiped out by strong radiation weapons such as neutron bombs.

In fact, from the beginning of the second animated short film, human civilization has been equivalent to extinction.

There are only so-called human settlements left, and judging from the continuous hints in the animation, it is possible that the settlement where the brothers and sisters are located is the last Mars of mankind.

The function of the robot dog may be to clean up the remaining humans and clean up the battlefield.

If this is the case, then the little girl is actually the last human being.

The second animated short is a nod to the first trailer, "All cruel pleasures must end violently!"

The tragic end of teenagers and little girls is the end of human "cruel pleasures".

From the perspective of storytelling and appeal, Wu Heng can give these two animated short films a high score. These are actually two fables, and they are also fables that echo each other. They are similar to "Black Mirror". , and the painting style is very impactful, the colors are very gorgeous, the second one is even more gloomy, strong and cruel, and the production is extremely sophisticated. It is definitely a first-class animation work in China.

But what does this have to do with The Matrix?

If the world of "humans and robots" in the first concept trailer indicates that "Matrix" also has such a world view?

Otherwise why the trailer for The Matrix?

There must be a forewarning effect, right?Even if the trailer of "Suspect Tracker" refers to "Source Code", the protagonist of "Suspect Tracker" does appear in it, and it is indeed the background of the world view of "Source Code".

But such speculation was completely shattered by the second trailer.

Because robots have wiped out the human race!
Is it possible that "The Matrix" is a story about robots?A robot kung fu movie?
That is too absurd.

Wu Heng dismissed this idea, and maybe "Matrix" tells the story between the two trailers?

The story of robots against humans?

The story of the Omnic Crisis has been mentioned in Western science fiction novels for a long time, but there are not many film and television dramas, and there are not many related domestic film and television dramas. If "The Matrix" is a story about the Omnic Crisis, it is actually very novel. The Omnic Crisis trilogy that created Huaguo is also very good, and it is very epic.

Likely to become a classic.

But the Omnic Crisis is just a crisis. The ending of humans in this second trailer is bee, a tragedy that humans are going to be wiped out by robots. Can the audience really pay for the process knowing such a tragic ending?
Originally thought that the second trailer would allow him to unveil a layer of veil on the mysterious movie "Matrix", but he didn't expect it to make him even more confused.

Not to mention the plot of "The Matrix", the world view of this movie still makes Wu Heng a little confused.

In theory, either the background of the coexistence of humans and machines in the first animated short film, or the background of the Omnic Crisis, there are too many things that can be unfolded in the process of machines resisting and defeating humans.

As for the story after the robots wiped out the human race... What stories can there be when the human race is wiped out?
But... Wu Heng looked at the release date of "The Matrix", and there were less than two weeks left. According to the schedule of one a week, DreamWorks should release another trailer next week, and the three trailers also fit the promotional rhythm.

Maybe the next trailer will help him unravel the mystery of The Matrix?

It's already the eve of the release, Wu Heng sighed, DreamWorks' marketing skills are amazing.

While Wu Heng, the "No. [-] Dream Blower at Station C", was racking his brains for the two peculiar concept trailers released by DreamWorks, the culprit, Chen Jingxing, was delighted to see the number of broadcasts of the animation shorts and the number of videos on the Internet at DreamWorks. topic of discussion.

Although Chen Jingxing was busy with the promotion of "Matrix", he was not a trapeze artist like before the release of "Source Code" or "Signal", traveling around the country for road shows.

One is that DreamWorks has coordinated the schedule with China Film at the beginning of the year, and "Matrix" has announced that it will be released for National Day. It can be said that most heavyweight movies will avoid it. It's not that they are all afraid of Chen Jingxing and "Matrix", but Heavyweight blockbusters require a lot of market space, and the fish tank of the National Day file can't accommodate many big fish. If you have to go head-to-head with "Matrix", the best result is to hurt the enemy by one thousand and hurt yourself by eight hundred.

Because of his relationship with Qin Zhonghe, Chen Jingxing reserved a seat early, and other companies got on the bus later, so he could only avoid "Matrix".

Later, when "Gravity" showed its power in the summer file, it made the already uncrowded National Day file a lot more relaxed-several movies that were previously scheduled for the National Day file were announced to be postponed.

The performance of "Gravity" was too brutal. "Tomb Raider Notes", which is also one of the seed contestants in the summer file, was separated from "Gravity" by half a month, and it was also swept by the tail of the typhoon, and it was directly suppressed. set fire.

In this way, not to mention the big fish, even some small fish who wanted to drink soup at the National Day stall were scared away.

Although "Matrix" is far inferior to "Gravity" in terms of momentum, the aftermath created by "Gravity" still affects the competitors of "Matrix".

The sparse number of contestants in the National Day file also reduced the difficulty of scrambling for "Matrix" films, and there was no need for Chen Jingxing to come forward to contact the theaters to arrange the films.

Secondly, "Matrix" did not choose to be screened. Like "Gravity", it was screened directly, which saved a lot of schedule.

Objectively speaking, compared with "Gravity", the announcement of "Matrix" is inherently insufficient. The production cost gap is too large, and the theme gimmicks are completely inferior. Space science fiction, and it is also a space that has never been seen in the history of Chinese movies. The sci-fi theme, coupled with the trailer that whetted the audience's appetite, the announcement of "Gravity" was a complete mudslide, overwhelming everyone and sweeping away everything.

And "Matrix" used to be the most fiercely hyped "kung fu element". For this reason, there was a dispute between old and new directors. To be honest, not only the tide of kung fu movies abroad has ebbed, but domestic audiences are also very tired. No matter you How to add a new word in front of Kung Fu is actually very difficult to create a sense of freshness.

In this case, the most suitable method for the announcement of "Matrix" is either to conduct screenings to create a pre-screening word-of-mouth offensive, or to use the movie's sci-fi setting as a gimmick to arouse the audience's expectations and curiosity.

And Chen Jingxing didn't choose either, he didn't want to use the science fiction setting as a publicity gimmick, "Matrix" is different from "Gravity", the story of "Gravity" is too simple, the real charm of this movie is not Narrative, so the trailer is rough and straightforward, leaving suspense, which can arouse strong reactions from the audience and give high expectations for watching the movie.

The visual spectacle of "Matrix" is also a selling point, but the biggest selling point is its sci-fi concept. Chen Jingxing wants to keep its mystery in order to gain a strong explosive power after the movie is released.

Is there a way to achieve a strong publicity effect without exposing the core science fiction concepts and arouse the audience's curiosity and expectations?

As the No.1 in network marketing, Chen Jingxing and DreamWorks are naturally no problem.

This is the case with the trailer of "Suspect Tracker". Bundling it with "Source Code" has achieved excellent publicity effects, but in fact the core sci-fi setting has not been exposed at all, completely retaining the sense of mystery, and even enhancing the sense of mystery .

Mystery itself is a gimmick.

Therefore, Chen Jingxing, who had long thought of a publicity plan, arranged for Mo's computer animation department to produce three animated short films before the release of Gravity.

At the same time, these three animated short films can also be used as the trailer of "The Matrix".

In terms of content, it can be regarded as the origin and derivation of "Matrix", and in terms of function, it is a bit like the animated version of "The Matrix" in the previous life.

From humans dominating machines to machines rebelling against humans, until machines completely exterminate humans.

And "Matrix" is actually the story of machines after the complete extinction of human beings.

The human beings in "The Matrix" are not the original human beings, because the machines did not think they needed human beings at first, and the flesh and blood of human beings needs the assistance and services of machines, but what do machines need human beings for?Naturally, it is to kill everything.

Until one day a long time later, the machine that had fallen into the bottleneck of civilization development realized that the machine civilization could no longer move forward, and could only stay on the basis of human civilization, and only increased the productivity to the extreme.

This makes the machines think of the human beings who were destroyed by them a long time ago. Human beings have something they lack.

Therefore, in a sense, the creators of the new humans in "Matrix" are machines. The machines use the gene pools and human cells in the permafrost once preserved by humans to re-grow humans through biotechnology.

Just like humans once imagined recreating dinosaurs through blood sucked by mosquitoes in amber, or recreating mammoths from genes in mammoth cells in frozen soil.

This time, the machine has recreated the human being.

When human beings create machines, they need their bodies, and obliterate and belittle the intelligence of machines.

And machines create human beings, only need human souls, and choose to seal their bodies.

In one cycle after another in the matrix, machines also play the roles of enlighteners and leaders. They come to the matrix and guide human beings to develop modern civilization from ignorance again, trying to find something from human beings that can complement themselves.

And this time, it's up to the New Humans to rebel against their Creator.

(End of this chapter)

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