The King of Huayu Science Fiction

Chapter 369 Chen Jingxing is optimistic, what else is there to be afraid of?
""The Return of the Great Sage" was screened ahead of schedule and received rave reviews!"

"DreamWorks animation film "The Return of the Great Sage" started screening, and the scene was so excited that we cried!"

"Is "The Return of the Great Sage" the second "Your Name"?"

"The soundtrack is amazing! The best Westward Journey movie since "A Chinese Journey to the West"!"

"The word of mouth of "The Return of the Great Sage" has been released, and the great sage has super-burned and transformed, stunning the audience!"

"Not inferior to Hollywood! Well-known film critics praised the pinnacle of domestic animation!"

""The Return of the Great Sage" is reflected in the after-view, the painting style is beautiful, and the east and west are perfectly combined!"

""The Return of the Great Sage" received explosive reviews! This is the movie you should watch during the Spring Festival!"

"The action scenes are getting more popular every time! "The Return of the Great Sage" deserves five stars!"

Excitedly, Liu Hang hungrily browsed the first wave of feedback on the screening of "The Return of the Great Sage" on the Internet. It should be said that the positive reviews were not unexpected.

It is a common thing for DreamWorks film and television dramas to be well received. No matter what some black people say, DreamWorks is a "marketing factory", a behind-the-scenes shareholder of Douban, and a group of film critics. Most of these voices People don't take it seriously, and they don't care.

If DreamWorks can do this, why can't other film and television companies do it?

Of course, they may have done it too, but they can't cover the sky with one hand, and they can't stop the voices of bad reviews on the Internet.

But no matter how you say it, one thing is certain, that is, DreamWorks' screening evaluation still maintains a high degree of credibility.

After several years of film marketing battles, it should be said that many film studios have found a way. It is not uncommon to find media and film critics through film screenings for word-of-mouth marketing, and they have played a lot of tricks.

Any feedback such as "XX screenings, critics' rave reviews, rave reviews, laughter and tears" is likely to be automatically replaced by audiences as marketing.

Even if it is well received by the whole network and the momentum is huge, it will inevitably make people suspicious and dubious.

However, Liu Hang did not believe in the word-of-mouth reviews of DreamWorks' film and television dramas, and was excited about it, because it meant that there were good works to look forward to during the Spring Festival.

Maybe it has something to do with him being a fan of DreamWorks.

After reading Weibo, I went to Zhihu and browsed the question "How to evaluate the popularity of "The Return of the Great Sage""-mainly because I was afraid of encountering spoilers.

After watching it contentedly, he returned to his spiritual habitat, the anime home forum.

Although Liu Hang is a fan of DreamWorks, his love for animation has not faded.

And the happiest thing in the world is of course the fusion of two favorite things.

[The pinnacle of domestic animation?Do you want to be so exaggerated?Can it surpass "Your Name"? 】

[I read some people's comments, do you mean the technical transcendence? "The Return of the Great Sage" is a 3D animation. If it was only the pinnacle of 3D animation technology, then I wouldn't be so surprised. The peak of domestic 3D animation is really not high. "Battleship" in 15 years is already the pinnacle of domestic 3D animation technology (狗头)]

["Battleship" is just a drama after all. "The Return of the Great Sage" is said to have invested 1.5 million yuan. The technology must be far superior, and there should be a style of painting. I read the post next door. The 3D animation is completely different, it is a 3D animation with Huaguo style]

[I'll go and have a look at which post, if the words are true, I'm relieved, I'm most afraid of companies that use foreign 3D animation modeling or engines, and the Orientals also give the whole European and American faces]

[Upstairs is worrying too much, what kind of technology is ink?The number one special effects and animation company in China, right?They must have their own engine]

[Haha, just finished watching, the tickets given by station C are not good for spoilers, I can only tell you that the Great Sage has his own stereo, and when he transformed, I was trembling all over, and I had goosebumps on my arms]

[Could it be the prelude to the Knife Club, right?The classic monkey scene]

[No, it is absolutely beyond your expectations, and in my personal opinion, it is better than the overture of the Knife Club. Of course, it is just my personal feeling. It may be that I have listened to the overture of the Knife Club too much, and it is more shocking to have a fresh one.

And the plot is quite connotative, and it has shaped the great sage in my mind]

[Ahhhh, I like [-]D hand-drawn animation, when will DreamWorks release another hand-drawn animation movie, I have read "Your Name" N times]

[I checked and found that Dreamworks has already approved two animation films, but they are both 3D animations, but the two animation dramas in production are [-]D animations, which are said to be sci-fi themes]

[[-]D animation is cheap, Chen Gou is too stingy, give Mo more money, and make more animations, will he die? 】

[I know, my cousin is working in Mo, one is called "Skyhawk Warrior", and the other is called "Special Mobile Team", alas, the name feels a bit...]

【haha, really?It's a bit simple, when I see "Sky Eagle Warrior", I think of "Dragon Warrior" broadcast by CCTV, don't be a child for animation]

[Don't be a crow's mouth, the combination of Mo's technology and DreamWorks' creativity is a match made in heaven, and it's a waste of money to make sub-supply animations]

There are not a few people like Liu Hang who are excited and curious by the word-of-mouth feedback of the screening, and make up their minds to watch it in the Spring Festival as soon as possible.

And it's not even limited to the anime fandom.

The first is that "Your Name" has indeed changed some of the ideas of many young people who don't watch animated movies-their own stereotypes of animated movies are lighter.

The second is the positioning of "The Return of the Great Sage", and it is considered a movie for all ages in the evaluation of the screening feedback, and there are laughter and tears, and the final ending is also a family carnival.

Children's movie viewing itself is also a rapidly growing market demand, especially during the Spring Festival.

Of course, adults hope that the animated movies in theaters can be loved by children, and adults who accompany children can also have fun, or at least not feel bored or even tormented.

"The Return of the Great Sage" is a non-sub-supplied movie that actually has advantages in the needs of many adults and children to watch movies.

The last and most important reason is of course the Westward Journey IP.

To put it bluntly, who in the audience born in the 80s and 90s does not have a Journey to the West complex?The difference is more or less.

In recent years, the film and television works of Westward Journey IP have never been interrupted, and the market response has been very good, which is enough to show that the audience is not tired of this IP.

Under the signboard of Journey to the West, whether it is a live-action movie or a 3D animation movie, the difference between the two has been weakened to a certain extent. The subject matter is not exclusive, and even interested.

Coupled with unanimous praise and word-of-mouth marketing driven by screenings, although "The Return of the Great Sage" did not choose to expand the scale of screenings, the number of people who want to watch it on the booking software has grown rapidly.

Therefore, the pre-sale of the Spring Festival has not yet started, and the major film studios have already felt the threat of "The Return of the Great Sage". The theaters are very sensitive. Originally, "The Return of the Great Sage" as an animated film is not expected to have a high schedule—— Even with the blessing of DreamWorks, it can't change the audience's viewing habits after all.

But after the fermentation of word-of-mouth, I am afraid that the status in the theaters will be different. The arrangement of films is a zero-sum game. If you have more, I will have less.

Obviously, the major studios were relieved that DreamWorks' own films did not participate in the Spring Festival. It is a bit early to be relieved.

Even Chen Sicheng, the director of "Tang Detective II", couldn't sit still.

"Chen... What did Director Chen say?" Sun Tao, a partner of Chengya Films and one of the producers of "Tang Detective II", asked anxiously.

Chen Sicheng sighed: "What else can I say? People are waiting for the Golden Globe Awards, and besides, "The Return of the Great Sage" has already started to be screened, so can it be withdrawn?
Even if I want him to withdraw it, am I ashamed to say it?
Did someone startle us in the last animation movie? "

Sun Tao managed to squeeze out a smile: "That's true. I was a little anxious. I mean, what does Director Chen think of the market prospect of our "Tang Detective"? After all, DreamWorks is also the producer of "Tang Detective II" Well."

It is of course nonsense to let "The Return of the Great Sage" be withdrawn from the Spring Festival file. DreamWorks has already given face, but Sun Tao just wants a reassurance.

If "Don't worry, "The Return of the Great Sage" will not have any impact on "Tang Detective II", and "Tang Detective II" will definitely sell well at the box office" can be said from Chen Jingxing's mouth, he can feel more at ease.

Chen Sicheng glanced at Sun Tao, wanting to get angry, but he could also understand the worry in his heart, and the uneasiness in his heart was actually similar.

"Tang Detective II" is the first movie produced by his company. The producers of "Tang Detective I" are mainly DreamWorks and United Cinemas. This is a matter of whether he can become a real capitalist and a chess player in the entertainment circle. World War I.

What's more, in the crowded and highly competitive Spring Festival stalls of blockbuster movies, who can not worry about gains and losses?

"Don't worry, "Tang Detective II" DreamWorks is also the producer and also has investment. Is DreamWorks willing to lose money? Has Chen Jingxing ever lost money?"

Strange to say, Chen Sicheng said words to comfort Sun Tao, but he also comforted himself in disguise.

The closer he got to the movie's release, the more anxious and nervous he became, and his heart calmed down a lot.

The release of "Tang Detective II" was not participated by DreamWorks, but was jointly responsible for the joint theater chain and Chengya Films. This is also the first time that Chen Sicheng is in charge of the release of a Spring Festival movie, and it can be regarded as the first time he has experienced Hua Guo. The thrill of the first period was over.

The theater chain is simply stronger than he imagined. The Spring Festival stalls have gradually become a festival tradition for many people during the Spring Festival, so the rigid demand is very strong. No matter whether the movie is good or bad, people will watch it.

The fast-expanding Huaguo Cinemas seems to regard the Spring Festival stalls as a rare opportunity to sell customers. They want to earn enough profits for half a year in seven days.

Although the United Cinemas is the largest cinemas in China, its market share is less than 15%. Facing most of the wolf-like theaters, Chen Sicheng, as a participant in the distribution, is depressed and heartbroken, especially The distribution fee for guaranteeing film arrangement for theaters is simply a waste of money under the competition of several major filmmakers.

The restless and anxious state of mind can only be soothed by "inexplicable superstition" towards Chen Jingxing, after all, Chen Jingxing has never failed before.

People like this fell in love with "Tang Detective", and even arranged a bundled investment agreement early. If they insisted on getting a share of the investment in "Tang Detective II", they must be optimistic about the movie's box office.

Chen Jingxing is optimistic about everything, what else is there to be afraid of?
(End of this chapter)