The King of Huayu Science Fiction

Chapter 39 Jiang He's Abacus

River culture.

Zhao Qiming, the person in charge of the publicity and planning department, is reporting the development of public opinion in the past two days to the general manager Tian Shenxuan.

"Generally speaking, this matter has been fully fermented by public opinion. According to the developments we have seen on the Internet, whether it is Weibo or other forums, the overall trend is still in our favor. Luo Chen is the most popular idol artist of the younger generation. , there are still quite a few opponents, and coupled with the lack of high-quality works before, this incident almost set off a wave of ridicule against him, and his reputation has dropped a lot. Most marketing accounts cater to readers. It will be smooth sailing, there are many articles on the Internet that reveal Luochen's black history, in my opinion, if there are no emergencies in a short period of time, public opinion will not turn around."

Tian Shenxuan nodded: "What about Huanshiwang?"

"After all, Huanshi.com is not a celebrity artist, but a company. It doesn't have many fans, and naturally it doesn't have many black people. It is also the earliest and largest online video platform with many loyal users. It didn't have a big history. black history."

"Even if the "Tai Shang Fu Mo" got a bad reputation more than two years ago, in fact, most of the audience didn't even know that it was filmed by Fantasy World Online, and the fame we released this time is mainly aimed at Luo Chen According to netizens, Huanshi.com and us are more of a commercial dispute, and there are not many emotional cards to play. Therefore, public opinion is more of a melon-eating attitude towards Huanshi.com, and there is not much negative pressure. "

After Zhao Qiming finished explaining, another executive showed an impatient expression: "Then turn the public opinion to Huanshi.com and put more pressure on them."

Hearing this, Zhao Qiming said with a serious expression: "Mr. Peng, I personally don't like this. The detonation of public opinion requires timing and emotional resonance. Netizens will not follow where we lead. Luo Chen is now The reason why he is so embarrassed is that there has already been a stampede of public opinion on him on the Internet. Luo Chen's breach of contract is just an introduction. Huanshi.com is not a star, and public opinion stampede does not happen often. If we are facing Penguin video, maybe We can use the current low reputation of its parent company to trigger another crisis of public opinion against him, but Huanshi.com’s current reputation is not low, and I think this is thankless.”

President Peng seemed a little dissatisfied with Zhao Qiming's words, and wanted to continue arguing, but was interrupted by Tian Shenxuan.

"Okay, can Huanshi.com be hurt by netizens' scolding? Mr. Zhao, did they respond to the lawyer's letter we sent?"

Zhao Qiming shook his head: "As far as I know, neither Huanshi.com nor DreamWorks has any response. There is a response on the Internet, and it has been reposted by many marketing accounts, but it was soon discovered that it was from netizens or The marketing account was fabricated and forged. The official blogs of Fantasy World and DreamWorks did not have any news about this. Some reporters even called internal executives of Fantasy World, but no one responded, either they did not know I don’t understand the situation, or I have no comment, obviously Huanshi.com has issued an internal password.”

"As for Luochen and his manager Yang Xiaohui, we have been unable to contact him since the public opinion blew up. An assistant in Luochen's studio was blocked by reporters, and he responded that Luochen was filming in a remote hotel in the northwest. time for an interview or to respond to this matter."

Mr. Peng, another executive at the side, burst out laughing.

Zhao Qiming glanced at him helplessly, and a smile appeared on the corner of his mouth: "Of course, right after his assistant made this response, he was immediately picked up by netizens. He took over commercial acting, and often made plays, and even picked up his account on a certain game platform. According to the account records, he played League of Legends every day during the filming of the last film, even until the early morning of the next day,'Luo Chen "The drama is bigger than the sky" has now become the second most searched topic on Weibo."

Tian Shenxuan, the boss of Jianghe, didn't smile, but still had a serious face. His focus was not on Luochen: "That means they want to deal with this matter coldly, and drag it until the heat cools down or even dissipates?"

Zhao Qiming also restrained his smile: "It should be this plan. I think Huanshiwang's response is very wise. Any response they have now will increase the heat of this matter. It is a smart way to deal with it coldly. This is In the stop loss, of course the only one injured is Luo Chen."

Mr. Peng laughed and said, "As far as I know, Luo Chen is the biggest star in "Fatal Identity", or even the only star. Luo Chen's reputation has dropped sharply, and this guy from Huanshi.com will definitely be implicated. Movies, there are precedents, Lu Feifei was ridiculed by the Internet before, and her reputation was negative, and it was implicated in the movie she made, which stinks before it is broadcast."

Zhao Qiming has a different opinion: "I think this judgment is a bit arbitrary. Don't forget that the director of this movie made "Comet". We all know the popularity of "Comet" at home and abroad. He also has a talented director The aura of this kind of director with word-of-mouth accumulation is not easy to calculate, and when the quality of the work is guaranteed, it will often play a very wonderful chemical effect."

Mr. Peng retorted: "In the final analysis, he is still an online film director. He has not passed the market test, and any talk about box office appeal is false. Besides, the success of a director who has made a film has a high probability of continuing to maintain high-quality follow-up works. It’s not that big, especially for a creative film like “Comet”, where it’s difficult for creativity to explode continuously. Many amazing ideas are often conceived and accumulated for a long time, and there may only be such a good idea in a lifetime, although “ The specific plot of Deadly Identity is strictly kept secret, but it is difficult to have unrestrained creativity in the plot of police and robbers. At most, it can play some tricks on the narrative structure. The box office ceiling of this theme is very low, and the appeal of stars is even more important than the movie itself. "

Zhao Qiming retorted with a smile: "But Mr. Peng, you can't deny the popularity and influence of "Comet". The release of "Fatal Identity" by Huanshi.com will definitely borrow the fame of "Comet". Words definitely have box office appeal."

Mr. Peng sneered: "Many so-called box office appeals are false. Movies require real money to watch. "Comet" is free on Huanshi.com. You let netizens watch a low-cost film for free. He will be full of praise for creative movies, but if you ask him to pay to see "Comet" in a cinema, he may not be willing to support it, even "Comet" may not be willing to pay for it, let alone the new work of the director of "Comet" .”

The boss of Jianghe waved his hand to stop the debate: "Okay, let's wait until "Fatal Identity" is filmed. If Huanshiwang wants to deal with it coldly, we can't let him do so."

"Mr. Peng, when will the filming of "My World With You" directed by Li Junping start?"

"The opening ceremony will be held next Monday."

"Okay, then next Monday, file a complaint and formally file a lawsuit against Luochen Studio, Huanshiwang and DreamWorks. We must continue to keep this matter hot and warm up for Director Li's new play."

"Mr. Zhao, you have to work hard. The publicity and planning department should come up with another article as soon as possible to cooperate with the prosecution. This article will be posted on Zhang Chenming's producer, and it will be posted on his Weibo. The focus should be on Luo Chen. For the sake of money, he rejected Director Li's new play, rejected the transformation opportunity of a powerful actor, did not want to polish his acting skills, gave up the transformation plan made by the company for him, and continued to follow the vase route. He was irresponsible for his career and failed. Fans and fans look forward to it."

Zhao Qiming's heart trembled: "Okay."

"Also, launch a few more marketing accounts, publish a few drafts to build momentum, and review the performance and quality of Huanshi.com's previous screen movies, including "Tai Shang Fu Mo" two years ago, and point out that these Internet platforms are fundamentally They don't know how to make movies, they are laymen in the film industry, they don't respect the rules of creation, they only know how to spend a lot of money on big-name stars, they just want to make money, they don't want to create good works."

"Of course, the director of "Fatal Identity" has a certain reputation, so point out that this work was released to catch the ducks. Internet capital sees that this year's Spring Festival stalls are hot, so they spend money to follow the trend and want to squeeze into the Spring Festival stalls to earn money from the audience. , Hastily approved the project, and pointed out that the shooting time of "Music Man" and "Fatal Identity" was too short, and it was a money grabbing work."

"At the same time, let's talk about the major traditional studios, which movies with good reputation have been made in recent years. Only traditional studios can make good movies, and Internet capital can't be allowed to mess around. Then I will give a few examples, inadvertently. Speaking of director Li Junping, who has always had a good reputation, and the awards she has won, it is necessary to shape the audience's sense of expectation for the new film "My World Has You", and at the same time contrast it with Internet platforms. The studio headed by Jianghe Culture is I’m serious about making movies, while internet capital only wants to make money and doesn’t respect creation.”

(End of this chapter)