The King of Huayu Science Fiction

Chapter 420 DreamWorks wants to be China's "Disney"?
"...I haven't watched "Monster Hunt II". The so-called black hot search, black draft, and black water army have never done smearing DreamWorks, and I don't agree with Mr. Zhou's comparison of the audience's word-of-mouth and Feedback is regarded as discrediting the movie, I think it is a kind of arrogance, arrogance to the audience...

If a filmmaker looks at the audience’s feedback in this way and relies on marketing to try to fix the audience’s consumption choices, then I think he may have misunderstood the Huaguo film market. The audience is not stupid, and they are very smart...

I think the era where content is king has arrived, otherwise how could DreamWorks have grown to where it is today with the support of the audience?

And when it comes to smearing, the audience's eyes are sharp as to who is being smeared. "

"It's so well written! It's as if someone who hasn't seen "Monster Hunt 2" still has the face to cry!"

"That's right, the advertisements are overwhelming, so why don't you buy navy troops to fight against gangsters if you are so rich? Gravity is the reason why you can't do shit."

"A lot of short comments on Douban of "Kung Fu Panda" are 'the plot is old-fashioned, the jokes are far-fetched', 'It's a good panda, it's so 2b, and it's good, it's a hair!', 'Such a boring animation has a face "Monster Hunt II"', one click to watch Sanwu trumpet, DreamWorks is just too soft, it was discredited and framed."

"With one more star, "Kung Fu Panda" has a score of 8.5. "Monster Hunt II" has not yet scored, probably not even 5 points. Anyway, after watching it, I think it is more boring than cartoons, so I only have two points. For the story line, replace the children with little monsters, one takes care of the baby and the other looks for the baby, it’s better to watch "Where Are We Going, Dad?"

He Yinglin and her friends exchanged words with each other. Although He Yinglin is a fan of Chen Jingxing's movie, she is also a fan of melons. She is still very excited about this kind of thing where the two sides will fight each other in person.

He Yinglin and her best friend are classmates in high school, and they both live in the same community. Although they seldom meet each other after entering university, they still chat on WeChat for a long time, and they often get together when they go home during holidays. The relationship has actually become better.

"Kung Fu Panda" was watched by her at the cinema with her girlfriends, and she also wanted to watch it with her parents. "Operation Red Sea" was watched by the whole family, mainly because her father also likes military-themed film and television dramas, but after listening to " "Kung Fu Panda" is a cartoon, and my parents are reluctant to watch it.

During the Spring Festival, the movie tickets cost dozens, so there was no need to waste the money. He also teased her that when she got married and gave birth to a grandson in the future, they could accompany the grandson to watch it together.

Just as the box office of "Kung Fu Panda" was rising, the media and netizens were discussing the first animated film in the history of Huaguo with a box office of more than 20 billion, the producer of "Monster Hunt II" suddenly posted on Weibo Posted Yin Yang Strange Qi DreamWorks bought Sailor Black "Monster Hunt II".

Accused of using "Kung Fu Panda" to compete with "Monster Hunt II" to mislead the audience, implying that the box office of "Kung Fu Panda" was obtained by blackmailing "Monster Hunt II" and robbing the audience of "Monster Hunt II".

These two films themselves are the second of the three most discussed films during the Spring Festival, and "Kung Fu Panda" is now more popular than "Monster Hunt II", which has no stamina and is almost out of date.

The film crew of "Monster Hunt II" personally blamed DreamWorks, which earned a lot of attention.

And DreamWorks did not disappoint the people who eat melons. Chen Jingxing immediately responded with a Weibo post saying "I'm in the United States, just got off the plane".

"I didn't, I'm not, don't talk nonsense" denied three times.

They even went so far as to criticize Jianghe Culture, the producer of "Monster Hunt II", for not caring about audience feedback or word-of-mouth, and rape the audience's will, which is too arrogant.

As a fan of Chen Jingxing, He Yinglin certainly felt that it was extremely ridiculous for "Monster Hunt II" to blame "Kung Fu Panda" for its box office failure, and to blame DreamWorks for using the army to smear it.

Although she also felt that "Kung Fu Panda" was a little worse than last year's "The Return of the Great Sage", mainly because it was weaker in mobilizing emotions. "The Great Sage" really made her blood boil, but "Panda" was also very exciting. It is joyful and humorous, crying, laughing and moving, and she, an adult, doesn't feel naive after reading it.

Except for the fact that there are too many children in the cinema hall, it is inevitable that it will be a little noisy, but the whole movie viewing experience is perfect.

She also felt that the box office of "Panda" was less, and the animal image design in it was quite cute.

The best friend looked forward to it and said, "I don't know if "Kung Fu Panda 2" will be released in the Spring Festival next year. I like Tiny Tiger. Are Po and Tiny Tiger a couple?"

"What are you thinking? The species are different, can they fall in love?" He Yinglin rolled her eyes, and then replied: "Next year will definitely not be "Kung Fu Panda 2", it should be a sci-fi movie called "Wall-E". In fact, I still like the non-sci-fi animations made by DreamWorks.”

As a qualified fan, He Yinglin naturally knows DreamWorks' film and television projects like the back of her hand. Even if she doesn't take the initiative to learn about them, there will be people tracking Chen Jingxing and DreamWorks' various dynamic information in real time in the post bar, movie fan QQ group, or DreamWorks Weibo super chat.

"Dream fans" and "Mango Jing" - fans of Mango TV - are the two largest non-celebrity fan groups. Of course, "dream fans" are also part-time fans of Chen Jingxing. Don't underestimate the fans of these TV stations or studios. Fans, fanaticism is not necessarily inferior to fans of star idols, and this kind of fans are career fans, most concerned about box office, broadcasting face and other data.

The difference is that "Meng Fan" pays more attention to word-of-mouth ratings such as Douban ratings and IMDB ratings than "Mango Extract", unlike "Mango Extract" which regards ratings as its lifeblood.

He Yinglin is not an animation fan, and has no special interest in animation. She is not very interested in so-called animation masterpieces such as "Aquila Warrior" and "Special Mobile Team", which were blown into the sky.

On the other hand, DreamWorks animation films, "Your Name", "The Return of the Great Sage" and "Kung Fu Panda", she likes each of them very much and can appreciate them all.

"Why is it gone? It's off the shelves? When I bought it the day before yesterday, not only did Po, but also Tiny Tiger, Qiao Xiaolong, and Master Panda. It's strange."

The two chatted from whether A Bao and Hunjiaohu can fall in love to the doll pillow of "Kung Fu Panda". My best friend bought a panda A Bao pillow online. He Yinglin also became interested and wanted one, but she didn't expect to enter the store All products related to "Kung Fu Panda" have been taken off the shelves.

I searched the Internet and found that DreamWorks has formally sued a number of merchants who sell "Kung Fu Panda" peripheral products, and has issued countless warnings and lawyer letters.

He Yinglin and her best friend looked at each other, complaining secretly that she thought DreamWorks was stupid and sweet, not good at marketing, being slandered by others, good guy, the lawsuits, lawyer letters, and warnings are sent out very neatly, Huaguo "Disney" is not a waste It's a false name.

USA, Los Angeles.

"I want to be Disney, but the problem is whether I can."

Chen Jingxing looked at the domestic netizens' ridicule of DreamWorks' various lawsuits and wholesale lawyer's letters in the past few days, and innocently called for grievances.

The domestic environment has not become the soil for Disney at all. Even though copyright has been paid more and more attention to copyright in recent years, it is still far behind the United States.

Especially the copyright protection of derivative works of movies.

The problem of copycat piracy has existed in China for a long time, and movie derivatives are easy to imitate. Coupled with the rapid production capacity of Huaguo's manufacturing industry, this problem is simply unsolvable in the short term.

He is quite envious of Hollywood's ability to develop film peripherals. The box office revenue of Hollywood's big IP and animated films accounts for less than [-]% of the total revenue.

The size of the peripheral derivative market is several times that of the movie box office market.

For a movie like "Kung Fu Panda", theoretically, the profits from peripheral derivative development will far exceed the box office share.

But it is not easy to realize. If you want to do a good job in the peripheral market of animated films, the timing of the peripheral products to match the release of the film must catch up with the pace. If you want to catch up with the pace, you must plan and authorize in advance. If you want to authorize in advance, Licensors must also be confident.

In China, before the film was released, no derivatives manufacturer dared to spend a lot of money to buy film licenses or invest a lot of money in the development of peripheral products.

Before "Kung Fu Panda" was released, DreamWorks contacted many manufacturers, but the price gap between the two parties was relatively large. Chen Jingxing positioned "Kung Fu Panda" as a popular animation in China and the world.

However, the manufacturer felt that DreamWorks was asking for a lot of prices, so they dared not gamble. If they made a wrong bet, they would not only lose a lot of money, but also cause a large backlog of inventory.

Even with the success of "The Return of the Great Sage", domestic licensees still lack confidence in animated films. After all, Journey to the West and Monkey King are too famous. It is still a matter of opinion as to what the box office miracle of "The Return of the Great Sage" depends on. controversial topic.

Chen Jingxing can only be regarded as cultivating the market. Pioneers always have to put in more effort. In addition, DreamWorks is also relatively strict in the selection of licensees. The rough quality of derivative products will also damage the brand image of DreamWorks.

Therefore, after "Kung Fu Panda" was released, contact with manufacturers became more and more smooth. After the seven-day holiday, DreamWorks signed licensing agreements with several manufacturers.

It's just that even if DreamWorks has the design drawings of some puppet dolls, recording pens, key chains, mugs, character badges, tool boxes, etc., it will take at least half a month for product development and distribution.

Therefore, DreamWorks can only become a legal madman, wholesale lawyers' letters, and even actually sued several manufacturers, and contacted several shopping platforms.

Fortunately, Chinese people are still relatively simple at this time, and the lawyer's letter issued by a star company like DreamWorks can bluff people, and it can be regarded as a preliminary fight for a period of time.

But there is no way to stop pirated goods. In China, DreamWorks can only compete with a large number of pirated manufacturers for cakes, but in the United States, what Chen Jingxing faces is a golden mountain.

(End of this chapter)