The King of Huayu Science Fiction

Chapter 427 The movie with the highest return rate
After 7 days of filming in Hong Kong Island, Chen Jingxing returned to the mainland with all the crew members of "Inception". He non-stop finalized the launch mode of "Black Mirror II" with Huanshiwang. At the same time, the Spring Festival box office competition also It's basically over.

Although several blockbuster films have been postponed by coincidence, so they have not yet been released, but they basically have no box office potential, and they will be launched on streaming media only after the key extension is over.

"Operation Red Sea" won the Spring Festival champion with a box office of more than 32 billion, second only to "Gravity" with 34 billion, slightly higher than "The Martian" by 2000 million, and ranked third in the Huaguo movie box office list.

The theme of military action has become the most lucrative movie genre in Huaguo. The number one "Spike II", the third "Red Sea" and the No.7 "Mekong River" are all military action themes.

Just as sci-fi movies have suddenly become the most popular type of Huaguo movies since "Source Code", military action themes have also become the main force of Huaguo blockbusters since "The Mekong River" two years ago.

This fact makes all media netizens and experts who care about the development of Huaguo film feel incredible.

Just go back five years, and at that time, we were still talking about the three major axes of domestic films: costume blockbusters, comedy and romance.

These three types of themes top the box office rankings.

At that time, from top to bottom, from experts to movie fans, everyone was shouting that Hollywood was as fierce as a tiger, and they were anxious about how to maintain market share, how to make more types of movies, and how to industrialize the film industry.

Qin Zhonghe, the head of Guoying, whipped the fifth-generation director to shoot all kinds of Huaguo-style blockbusters. Domestic blockbusters are making progress amid ridicule. See you later.

Comedy themes have begun to take on the heavy responsibility of fighting against blockbusters in the typification.

But five years later, what created miracles one after another in the Huaguo film market and even overseas have turned into science fiction movies, military action blockbusters, and even animation movies.

These three are just the evidence of the development of the Hollywood film industry mentioned in the voices of ridicule, high expectations, or hatred of iron and iron that encourage and criticize Huaguo films.

The best-selling and most lucrative blockbusters in the mature and developed film industry should be sci-fi, military action, and animation themes, because Hollywood presents such a template, which looks unattainable.

And now people can already see such an idealized territory on Huaguo's movie box office charts.

Sci-fi blockbusters, military action blockbusters, and comedy blockbusters are three in the world.

If the comedy is replaced by animation, this is Hollywood in full swing, and this day does not seem far away.

Moreover, the audience has become accustomed to seeing heavy industry movies with sci-fi and military action themes rampaging on the big screen. Many movie fans even feel superior to Super British fans and say that our sci-fi is hardcore sci-fi, not your super. hero sci-fi.

What's more worth mentioning is that all of the top ten box office rankings in the Huaguo film market are domestic films, and the box office of the top ten is more than 20 billion. If "Tang Detective II" is included, DreamWorks participated in the production. Movies accounted for seven of them, and Chen Jingxing's movies accounted for three of them.

Moreover, among the top ten films at the box office, six of them have Douban scores above 8 points, which proves that domestic films have a good reputation at the box office. Of course, these six films are all produced by DreamWorks.

It also made the media lament that DreamWorks can be called a high-quality blockbuster production machine during the inventory. Although among the six major film companies, DreamWorks' film production is the least, and it is not even as good as some medium-sized film companies. However, in recent years Almost every one of them is a heavyweight movie, an industrial movie.

Of course, this is also the reason why the media and film critics still cautiously believe that Huaguo's film industry still has a big gap with Hollywood.

Because there is a big gap between the production level of DreamWorks and other domestic film companies, it is not that the production level of other major film companies has not improved, but DreamWorks has improved faster.

If DreamWorks is excluded, the current situation of domestic films will be quite different.

It's more like Dreamworks has raised Huaguo movies to the current level with its own efforts, and has formed a feeling among the public and many media that domestic movies are rising rapidly and catching up with Hollywood, forming a fig leaf.

After all, many audiences don't care much about who is the director of the film and television drama, and who is the producer.

However, the official does not have the "worries" of some media and film critics. Isn't the film and television drama of DreamWorks domestic film and television?

The Film Bureau and the cultural department can be said to be one of the departments that have made the most achievements in recent years. Every year, there are breakthroughs in the work report, and there are many flowers. The cultural industry and the film and television industry really jump up and down every year.

For example, "Kung Fu Panda" is now collectively praised by major official media.

"Operation Red Sea" is the biggest winner in terms of numbers, but the real winner of the 18 Spring Festival is "Kung Fu Panda".

The Spring Festival file is over, but "Kung Fu Panda" and "Monster Hunt II" are chasing each other anxiously.

"Monster Hunt II" surpassed "Monster Hunt I" with a slight advantage of 22.3 billion, which is considered to have achieved the basic goal, and also ranked ninth in the box office rankings, and the return is relatively considerable. After all, even if it adds nearly 5 million, it can be called Crazy publicity expenses, the actual cost of this movie is less than 70 million, including peripheral and copyright income, the return rate of this movie is at least [-]%.

If the rate of return of a large-scale production with an investment of hundreds of millions exceeds 50%, it is considered a huge profit, and it should be satisfied, provided that it is not compared with DreamWorks.

But happiness does come out of comparison.

Therefore, the producers Jianghe Culture and Media Asia Pictures did not have the joy of making money, and the producer of "Monster Hunt II" even had a fight with DreamWorks.

The main reason is that "Kung Fu Panda" is closely following "Monster Hunt II" with a score of nearly 22 billion, which makes people really not in the mood to celebrate the box office hit, and they have to worry about being overtaken by "Kung Fu Panda".

Because of "The Return of the Great Sage", "Kung Fu Panda" has not been underestimated by other filmmakers and public opinion, and it stands to reason that it is not qualified to be a dark horse at the box office.

But "Panda" is indeed worthy of the title of dark horse now.

"Panda", which already had no potential for box office, because the fragrance of flowers blooming in North America outside the wall was sent back to the inside of the wall, which aroused a small frenzy of movie viewing, and made the American people crazy about the domestic animated film. What magic?

DreamWorks even took the opportunity to do fancy marketing and launched the Sichuan dialect version of "Kung Fu Panda". After all, panda is a business card of Sichuan, and the background of the movie is also Sichuan. Panda" was able to speed up to catch up with "Monster Hunt II".

According to the current trend, "Monster Hunt", which has a box office of more than 15 years before it is released in the second month of the key extension, is 22.1 billion, second only to "Monster Hunt II", and it is certain that it will be able to appear in Huaguo movies No. [-] at the box office.

Not only has it created a box office miracle at home, but it has also achieved amazing results abroad.

The box office in North America has exceeded 1.5 million US dollars. In Japan and South Korea, they have also become the temporary annual box office champions in their respective markets for 18 years. They have topped the box office in more than 20 countries. The total overseas box office has exceeded 4.2 million US dollars. New market releases.

According to the exchange rate at this time, including the domestic box office of 22 billion yuan or 3.3 million U.S. dollars, the global box office has reached 7.5 million U.S. dollars.

It became the temporary global box office champion in 2018, and this number is still increasing, and the final landing point will not be lower than 8 million US dollars.

Just an animated film, how much does it cost?In addition, the publicity cost at home and abroad is only 2.5 million—RMB
This movie can definitely be regarded as the movie with the highest rate of return since the establishment of DreamWorks. It's an animated film like "Kung Fu Panda".

Even "Panda" may be the most profitable animated film in recent decades.

It is not that there are no animated films in Hollywood that have surpassed "Kung Fu Panda" at the box office, but the cost of animation production in the United States is too high, far exceeding that of Europe and even China.

In fact, if Chen Jingxing is allowed to shoot "Gravity" now, if the Hollywood special effects studio is not hired, and Mo's own technology is used, the cgi effect of "Gravity" may be slightly worse, but the cost will definitely be greatly reduced. The human cost of Huaguo is really worthless.

If it weren't for Molian's inability to produce his own projects, he would definitely become the first choice for Hollywood special effects companies to outsource.

Even according to a conservative estimate, excluding the box office share of Universal’s profits in the North American market and peripheral development copyright revenue, DreamWorks can get at least 14 billion yuan in box office share from the movie "Kung Fu Panda", and within three to five years thereafter. There will also be 25 billion to 30 billion peripheral development and various copyright licensing income.

And that's not counting the sequels to Kung Fu Panda.

In fact, DreamWorks has become more and more mature in peripheral development through the experience of animation dramas and "The Return of the Great Sage".

Not to mention animated films such as "The Great Sage" and "Panda", the benefits that "Aquila Warrior" and "Special Mobile Team" will bring to DreamWorks in the future will also be very considerable.

So when the media made an analysis and report on this, not only the industry was shocked, but ordinary people who eat melons were also shocked by the ability of animation themes to attract money.

In addition, the salary conditions offered by Mo in the school recruitment were also exposed on the Internet. With the promotion of the marketing department of DreamWorks, there was a wave of discussion about the extent of Mo's animation technology and special effects technology. Mo is a bit of a technological light on the Internet, and DreamWorks has also marketed a wave of conscientious companies.

At the same time, the animated film "WALL-E" that DreamWorks is still producing has also received widespread attention. According to the information disclosed by DreamWorks, "WALL-E" will be released in the Spring Festival next year, which makes many viewers very excited. Looking forward to it, it also made the colleagues more vigilant.

The layout of DreamWorks is too early. "The Great Sage", "Panda" and "Wall-E" were all approved at the same time in 16. Mo's animation team has experienced several animation dramas earlier, and Also accompanied by the accumulation of technology for producing blockbuster special effects, people have already set their sights on this market, making leaps and bounds step by step.

Even though other companies have invested heavily in the animation industry since last year, it will not be possible to catch up in a short while, but no matter how difficult it is, they must catch up. If you don’t chase stocks, you will be forced to catch up.

And next year's Spring Festival is still a little far away. Now that DreamWorks has just finished wreaking havoc on the big screen, it will soon show off its power on the small screen.

The sci-fi drama "Black Mirror" will meet the audience again after two years.

(End of this chapter)