The King of Huayu Science Fiction

Chapter 47 Orlando Fantastic Film Festival
By mistake, "Fatal Identity" became the biggest victim of Jianghe's withdrawal from the Spring Festival show.

Even if "Blood Knife Warriors" is a movie that was eliminated by the Spring Festival, it is definitely not something that small and medium-budget movies like "Fatal Identity" can compete with. All the efforts to go to the major theaters all over the world were exhausted.

The executives present at Huanshi.com felt a little ridiculous when they thought about it. Huanshi.com's "Le Man Ren Jian" entered the Spring Festival, directly squeezing Jianghe's "Blood Knife Warriors" out of the first day of the Lunar New Year, and finally affected Huanshi.com's sales. Another movie that pays tit for tat.

Zhang Jingyan, who was sitting next to Chen Jingxing, made a suggestion: "Why don't we try some screening?"

Spot screening is already an important part of the distribution strategy in Hollywood, especially for some literary films or imported films whose market prospects are uncertain, spot screening has important market guiding significance for them.

Distributors can formulate and adjust distribution strategies based on pre-release screenings and questionnaire surveys, and gradually and orderly expand target audience groups and the number of screens for release based on the first batch of audience word-of-mouth and box office data, and conduct marketing for specific audience groups. Expansion of the number of screens and distribution scale, targeted advertising.

However, all of this is based on the well-established structure of theater chains in the North American market segment.

The more than 50 theater chains in Huaguo are essentially the same, because the movies released all over the country are the same, so there is no differentiation in the market, and there is no market segment for audiences, and there are no corresponding literary films and niche genres. It is a mature channel for word-of-mouth dissemination of films, so early screenings in China are mainly for publicity services, and have little significance for distribution strategies.

If you are more confident in the quality of your own films, you can form word-of-mouth marketing before large-scale release through screenings, stimulate pre-sales, and improve film scheduling.

Of course, there are also the kind of movies that have no self-knowledge and die suddenly.

Regarding Zhang Jingyan's proposal, all the executives present were quite moved, because after watching the movie, even if they were evaluated with harsh eyes, "Fatal Identity" is definitely a high-quality work above the standard.

The quality of the film itself is excellent, and through screenings and Huanshiwang's publicity and distribution, it can create word-of-mouth marketing before the official release, and even force the theaters to increase the number of films.

Ren Bowei thought for a while, then nodded slightly: "It's a solution, but it's not enough."

The release of the two films including "Fatal Identity" is led by Ren Bowei. These days, he focuses on negotiating and building relationships with major theaters, so he has a good understanding of the situation in domestic theaters.

"The influence of the five major studios on the major theaters is deeply rooted. Even if word-of-mouth marketing can be achieved before the film's official release, it will definitely not be able to grab many "Blood Knife" films on the first day of release. Jianghe attaches great importance to this film. , the schedule for the premiere and even the schedule for the first three days will stick to every step."

"Fatal Identity" and "Le Man Ren Jian" are Huanshi.com's second venture into film production and distribution after hitting a wall two years ago. Ren Bowei attaches great importance to this. If you can't win the first place, Huanshi.com will be satisfied if you can be a spoiler.

"Fatal Identity" is neither in the Spring Festival nor in the summer. Ren Bowei can't allow it to be under the pressure of other movies. It must be a good start, and it is even better to monopolize the schedule for one to two weeks to reap the box office. Only in this way can the fantasy start The signboard of the world network has really established itself in the film industry, announcing that I, Hu Hansan, are back again.

Of course, if Jianghe's "Blood Knife" has a bad reputation, "Fatal Identity" may be able to get out of the counterattack curve with its excellent quality and turn around to suppress its competitors.

But counterattack is a plot that movie audiences love to see. For Ren Bowei, as a businessman, he is absolutely unwilling to bet on counterattack.

From the marketization of Huaguo film to 2013, how many films have stepped out of the counterattack curve in the past ten years?At this time, the Huaguo film market has not yet coined the word "reverse decline", and it is not uncommon to see movies with a "reverse decline" curve at the box office on the other side of the ocean, and they can be counted on one hand in Huaguo.

The box office curve of a movie is a parabola, which is common sense for Chinese filmmakers at this time. Film scheduling is the most important element of film distribution. Even word-of-mouth marketing is a new thing at this time, and the concept of "tap water" has not yet appeared. Woolen cloth.

Kang Hua tentatively asked: "Otherwise, it will be postponed for another week? The file will be postponed to January 1?"

Ren Bowei frowned, and looked at Chen Jingxing: "Director Chen, what do you think?"

The advantage of postponing for one week is that it can avoid a head-on collision with "Blood Knife". Speaking from the probability, more than half of the box office of 90% of commercial films is obtained in the first week. The reason for the blockbuster "Martian Manhunter" for a week, after a week, the single-day box office of most films will drop to less than one-third of the premiere day.

Entering the second week, the daily box office of "Blood Knife" will drop significantly compared to the first week, and "Fatal Identity" will have a high chance of getting more films than "Blood Knife" on the premiere day by relying on the word-of-mouth screenings. Won the daily box office champion.

Of course, the disadvantage is that the box office market in the first week of January is lost, and the closer the Spring Festival stalls are, the worse the box office market is usually, and the box office market in the ten days before New Year's Eve may even be the lowest in the whole year.

Chen Jingxing's expression was relatively calm. He had actually discussed it with Xu Wenshen before coming here, and it would be in his favor if the schedule could be postponed for a week.

"Mr. Ren, it's okay if the schedule is extended to the 7th. I had a conversation with Mr. Xu before I came here. We plan to participate in the Orlando Fantastic Film Festival."

"Orlando Film Festival?"

Everyone was shocked, and then Ren Bowei and Kang Hua showed thoughtful expressions on their faces.

All the people present were senior executives in charge of film and television content or related to film and television content of Huanshi.com, so it was impossible for them not to know about this film festival.

The full name of the Orlando Film Festival is the Orlando International Fantasy Film Festival.

In this plane, it is the most influential fantasy film festival in the world, and even the holy land of global sci-fi films. Although it is far inferior to the three major European and North American Sundance Film Festivals and the Montreal Film Festival in terms of force and status, it is commercial. In terms of influence and influence, it is even worse.

The Orlando Fantastic Film Festival mainly exhibits fantasy or sci-fi films - the scope of sci-fi themes in the European and American context is very wide, and most fantasy films are commercial films, so compared with other international film festivals that are generally more artistic, Orlando The commercial nature of the film festival is extremely strong.

At the same time, the Orlando Film Festival is also the fastest-growing film festival. The most important reason is that in the past decade or so, many blockbuster comic-changing films will come to the Orlando Fantastic Film Festival for pre-release screenings, although most comic-changing movies are not It will enter the main competition unit - the organizer's requirement for the films participating in the main competition unit is that they have not obtained the distribution rights in North America. It mainly supports medium and low-cost fantasy films, but superhero blockbusters often use the Orlando Fantastic Film Festival as an early selection Channels also allow the film festival's influence to expand rapidly around the world.

As a result, the Orlando Fantasy Film Festival has become the largest film trading market in North America. Countless fantasy-themed movies from all over the world have found distributors who are willing to pay for them here. Even movies with other themes that have nothing to do with fantasy often come here. Home, for this reason, the film festival also set up a screening unit for films with themes other than fantasy, but they did not participate in the awards.

Especially in recent years, films from Japan, South Korea, Europe and Latin America all regard the Orlando Fantasy Film Festival as a stepping stone to enter the North American market. Therefore, many media refer to Orlando, Golden Globes, and Oscars as the three major box office accelerators, saying that once one of these three awards is won, it can gain greater popularity and stimulate the box office to rise.

The Orlando Fantastic Film Festival is held at the end of December every year for 12 days.

This year's date has been set, it will start on December 12th, and the awards will be presented on January 27th. If "Fatal Identity" is postponed to January 1th, it will happen seamlessly.

Chen Jingxing's ambition shocked the executives of Huanshiwang.com.

　The Orlando Fantastic Film Festival in the plane where the protagonist is located in the novel is a fiction of mine.

　　In addition, in reality, film festivals are rarely held in winter, but Florida has a subtropical monsoon climate, and the daytime temperature in Orlando is above 20 degrees in winter, so it is theoretically reasonable to hold it in winter.

　　
　
(End of this chapter)