The King of Huayu Science Fiction

Chapter 497 Valentine's Day Marketing and Landing in Japan

""Robot Wall-E" dominates Valentine's Day, and netizens call it the best dog food!"

"In previous years, the Valentine's Day schedule was a disaster for the audience, but this year it's finally the Valentine's Day movie's turn!"

"Rare! The three new films on Valentine's Day were all wiped out, accounting for [-]% of the lineup, and less than [-]% of the box office!"

"Horror! WALL-E bucked the trend and rose on weekdays. 3.5 million yuan continued to lead the daily crown, driving the Valentine's Day market to soar by 80%. 6.8 million yuan set a box office record for China's weekdays!"

"There is no suspense at 25 billion. Tao Piao Piao has raised the box office of "Wall-E" to 29.2 billion!"

"Behind the box office miracle of "Wall-E" is the progress of values!"

"How did the 9.3-point animation masterpiece come about? Director Xiang Xuan posted a message to thank the audience and reveal the production process of "Wall-E"!"

"The cutest robot in history has landed in Dongying, and the netizens in Dongying have heated discussions. DreamWorks has brought my country's animation industry to the top of the world with its own efforts!"

"The 22nd release of "Wall-E" in North America is too late, and curious netizens keep urging on social media."

"Douyin's overseas version of tiktok has been authorized for copyright, and "Wall-E" has landed on the No.2 popular tiktok label overnight!"

Although there are many Valentine's Days in China, including 520, Chinese Valentine's Day, Christmas Day, and New Year's Day, the most influential one is February 2th.

Also known as St. Valentine's Day or St. Valentine's Day, it is a traditional festival in western countries, and of course it has now become a worldwide cross-cultural Valentine's Day.

The love movie "Let the audience cross the catastrophe", which is usually released every Valentine's Day, also released three movies in one go on February 2 this year.

It made the theater more crowded.

Even the film schedule of Spring Festival movies such as "Xinxi", "Lei Zhenzi" and "Swordsman Unknown" has dropped to the point where rounding is approximately equal to zero.

Even "Tang Detective III" spit out a lot of lineups again.

Of course, the three new Valentine's Day films are obviously intended for one-day trips, and they only earn money for this day. They are basically low-cost love movies starring second- and third-tier young actors.

The same is true for Valentine's Day movies that have been closer to the Spring Festival in the past few years.

Of course, just because I was ready for a day trip, I harvested the audience of couples who came to the theater to socialize today and then waited for the room to open.

No matter how good the movie is, people may not watch it seriously. Even if the audience watches it seriously, and the audience is disgusted, they will only earn a day or two of money anyway, so the movie itself is even more unscrupulous.

It gets worse every year, and the quality is very stable.

That's why there is a saying that Valentine's Day movies are here to let the audience cross the catastrophe.

Under the impact of new Valentine's Day films, only one "old film" is still on the rise, and that is "Wall-E".

Dreamworks' marketing has always been known for its subtlety and subtlety, but it can be said to be full of energy in this animated film.

Hot searches before Valentine's Day are usually marketed for love movies.

However, this year's Valentine's Day hot search was swiped by "Robot Wall-E".

The fanarts of the two robots, Wali and Iva, including those of human images, directly dominate the hot searches related to Valentine's Day.

Except "fate will make things difficult for us, but cannot tear us apart."

"May someone love you forever"

"Hundreds of years of loneliness, finally waiting for you"

In addition to earth-flavored marketing words like this, the "Electric Spark" challenge was even launched-in the movie, two robots touched their "foreheads" twice, generating electric sparks, which became a manifestation of love.

The content of the "challenge" is that couples rub their foreheads or noses with furry clothes, and then touch each other to induce static electricity, which symbolizes their love for each other.

Although this challenge seemed strange and mentally handicapped to Chen Jingxing, it was indeed very successful and set off a wave of static challenges.

It can only be said that the marketing department of DreamWorks really went all out.

The effect is ironic, the three Valentine's Day movies were suppressed by "Robot Wall-E" without much splash.

An animated movie beat three real-life love movies in Valentine's Day copywriting and love marketing, which also became a hot topic of ridicule among netizens, which further promoted the popularity of "Wall-E".

The successful marketing of Valentine's Day also made February 2 this year the highest working day in history.

The market directly rushed to 6.8 million, which is even higher than Chuqi.

"Wall-E" became the biggest winner, taking on most of the audience of couples, and created the second highest box office result in 3.5 days since its release with a score of 10 million.

The cumulative box office has also reached 20.8 billion, and it is about to break the box office record of "Kung Fu Panda" created by animated movies.

When "Wall-E" was rampant on Valentine's Day, Chen Jingxing and Xiang Xuan also came to Tokyo on the same day.

On Valentine's Day, "WALL-E" will also land in an important market, Dongying.

Because of the lack of topic and IP of "Wall-E", Chen Jingxing did not choose to hastily release it on a large scale in overseas markets.

Although DreamWorks' overseas brand awareness and the distribution network of itself and its ally Universal Pictures, it is not difficult to release it in major markets around the world.

But in that case, I am afraid that the box office results that match the quality of the film itself will not be obtained. First of all, the number of theaters and the schedule of films cannot be guaranteed.

If it is "Kung Fu Panda II", let alone Chen Jingxing, Universal Pictures must have already proposed to release it globally simultaneously.

DreamWorks chose to squeeze toothpaste-style layer-by-layer advancement.

Let the word-of-mouth fermentation and marketing layer by layer cover the network of major European and American markets, and then directly land with a heavyweight attitude with the world-renowned word-of-mouth and the expectations of the audience in the local market.

Of course, squeezing toothpaste can't be too slow.

After all, "Wall-E" has already been released in South Korea.

The piracy industry is just like agriculture to South Korea. It is a traditional industry. The number of pirated downloads in Seoul has always surpassed various powerful opponents such as China, Tianzhu, and Russia, and has won the world championship many times.

South Korea is the only strong opponent in the United States' Section 301 "Priority Watch List" for intellectual property infringement that can compete head-on with Huaguo.

And when Huaguo cracked down on piracy in terms of law and enforcement, South Korea was even more desperate for defeat.

Because of this, South Korea's pirated resources have always been a serious problem for Hollywood, and of course it has also become a serious problem for DreamWorks.

Therefore, the pace must be accelerated and marketing must be increased.

Dongying will be the last big springboard for "Wall-E" to land in the North American market.

Of course, Dongying itself is an important market in Chen Jingxing's eyes, especially animation films.

Dongying is a rare film market in the world where animated films dominate the mainstream, and 90.00% of the top box office rankings are animated films.

The annual crown is basically an animated movie.

To put it bluntly, Japan's film industry itself is part of the animation industry.

But fortunately, Dongying's animation industry is mainly based on two-dimensional hand-painted animation, which is completely different from Huaguo and the United States.

In addition to Dongying’s animation industry mainly relying on the development of comics, there is also the American comic film that has been rising since the 90s, which has also made American comics and animation films popular and exported to the world.

This also squeezed Dongying's animation industry, and made Dongying more desperate to focus on [-]D hand-painted animation, and even reduced the investment in [-]D animation industry to achieve dislocation competition with Hollywood.

Although the market size of [-]D animation is far smaller than that of [-]D animation, it is enough to accommodate the animation industry of a country in Japan.

Just because Japan Film Market has a soft spot for [-]D animation doesn't mean it doesn't buy [-]D animation.

As long as it is animation, Japan is an important market.

Disney's [-]D animation films are among the top ten box office hits in Japan.

DreamWorks' last animated film "Kung Fu Panda" earned a box office of 2600 million US dollars in Japan, ranking 17th in Japan's box office list last year, and it also caused great repercussions in Japan.

Dongying people are no strangers to Chen Jingxing's visit, because Chen Jingxing came to "Inception" last year, and the "Matrix" series Dongying is also an important market, so Chen Jingxing is an old acquaintance.

This is also the reason why he left his domestic work and came to Tokyo with Xiang Xuan, the director of "Wall-E". After all, Xiang Xuan is not well-known here.

Wherever he went, there was applause.

Of course, the most intense reaction was mainly from the media, as well as the Japanese animation industry.

"Wall-E" is not only screened in China, but also in many markets in East Asia and South Asia. South Korea, which is opposite Japan, is one of them.

Therefore, the surprising word of mouth has already spread to Japan.

Many Japanese media and animation industry insiders have even seen it in Huaguo, South Korea, Singapore and other places.

Coupled with the marketing of DreamWorks on social media, "WALL-E" has become a masterpiece of animation that is unique in the sky and on earth.

I am both looking forward to this movie and a little dissatisfied.

The development of Huaguo's animation industry is also a topic of great concern to Dongying.

The representative of the center of Huaguo's animation industry is naturally DreamWorks.

"Kung Fu Panda" has already shocked them a little. It is easy to see that DreamWorks' animation technology and creative ability have basically reached the level of Hollywood.

After a year, "Wall-E" once again made such a big momentum, it has to make people feel mixed feelings.

As a world-renowned master of science fiction films, Chen Jingxing even has the title of King of Science Fiction. Coupled with the huge scale of the Huaguo film market, Dongying is not particularly shocked by the rise of Huaguo films.

However, animation films involve Japan's old line of business, so people can't help but care about it.

The rise of Huaguo animation will obviously make Dongying feel threatened. Fortunately, both "Panda" and "WALL-E" are three-dimensional animations, which can still make people breathe a sigh of relief.

Since you all play 3D animation movies, let Huaguo and the United States compete with each other.

With such attention, the premiere of "Wall-E" in Japan also achieved unprecedented success.

The box office on the first day exceeded 5 million yen, or 450 million US dollars, reaching the top of the sun.

This result is basically equal to the first-day box office of "Matrix II" in Japan.

It can only be said that it is worthy of the country of animation.

This also makes the box office prospect of "WALL-E" in Japan reach the level of 50 billion yen, and it is expected to set a box office record for DreamWorks works in Japan!

It also made the momentum of "Wall-E" in the market to be released reach a new peak.

(End of this chapter)