The King of Huayu Science Fiction

Chapter 504 Netflix US Ratings Ranking Champion
Inside an office at Sina headquarters.

Cheng Xingjia, a text reporter for Sina Entertainment, looked worried at the computer screen.

"What's the matter? What kind of mission is worth such a sigh?" Yang Xiaoyu, the editor of the entertainment star group behind him, asked while checking the text of a manuscript.

"WALL-E..." Cheng Xingjia didn't answer.

Yang Xiaoyu was a little strange: "Is it because the box office broke 36 billion? Aren't you an animation fan? Can this stump you?"

Cheng Xingjia breathed out, shook his neck, and began to type: "I've just vomited, 10 billion, 20 billion, 25 billion, 30 billion, who knows that the popularity can continue until now, milestone, record, I have written these things more than once, and I really have nothing to write."

The first month of 2019 has passed, the Spring Festival file has come to an end, and most of the movies in the Spring Festival file have been released.

But "Wall-E" is a special case. The popularity has not dissipated. It can be called a Spring Festival marathon. In the past month or so, all the topics and popularity of new movies in theaters have been suppressed by this phenomenal animation movie.

"Wall-E" still accounts for half of the high-frequency vocabulary searches on the Internet about film and television dramas.

And there is more and more media involved.

Not only the central media, but also financial and technological media have a high degree of participation.

Regardless of the quality and content, the box office miracle of "WALL-E" itself has become a topic of analysis and discussion by major media, and the strong box office curve has even shocked the theaters.

Although the Huaguo film market has repeatedly created miracles in the past few years, dark horses are not uncommon, but this sci-fi animation film still makes many people lament that they can encounter anything if they live for a long time.

The box office of "Wall-E" surpassed that of "Tang Detective III", which has sparked a big discussion.

An animated movie box office counterattacks a live-action big IP movie. Even if it is a dark horse, "Wall-E" is definitely the biggest dark horse in the Chinese film market in recent years.

It is far more shocking than "The Mekong" counterattacking "The Mermaid" three years ago.

And today, "Wall-E" has a total domestic box office of more than 36 billion.

The significance of this number is that it surpassed "Matrix II" and "Gravity", and became the second place in the box office list of Huaguo movies.

Second only to "Spike II".

A sci-fi cartoon overwhelms almost all domestic and foreign films, under one piece, over ten thousand.

This achievement also allowed its popularity to continue to burn down.

And it seems that the conclusion can be closed.

After all, it is impossible to surpass "Spike II", and there is not much potential left. If the key is extended for the remaining month, it will be able to get another [-] million box office.

Because Cheng Xingjia is an animation fan himself, he also took over the task of follow-up report of "Wall-E" from the team leader.

It's just that he has been writing from the second day of the new year to the present.

A dozen manuscripts, large and small, have been released.

From plot analysis to director interviews, from animation industry to film industry, from space culture to box office significance, basically everything has been written.

Even foreign box office and influence have written three reports.

Two days ago, I just wrote a manuscript summarizing the achievements of "Wall-E" overseas.

The global box office of "Wall-E" has exceeded 9.5 million US dollars and is sprinting towards the 10 billion mark, and it is obvious that the 10 billion mark cannot be stopped.

That would put it in the top eight highest-grossing animated films in the world.

It is also the third film of DreamWorks to enter the 10 billion club at the global box office. The first two are "Matrix II" and "Gravity".

Of course, US$10 billion seems a bit exaggerated. The domestic film market still accounts for the majority, and 36 billion yuan is worth 5.4 million US dollars.

Compared with the Hollywood giants, DreamWorks' reputation and distribution capabilities still have a long way to go.

"Xiao Cheng, I have a few materials and interview manuscripts here, and based on these materials, you will come up with three articles from "The Walking Dead". You have to come out before work in the afternoon and send them to my corporate WeChat!

By the way, accuracy, timeliness, and original news points must be taken into account! "

The leader of Sina Entertainment's film and television team hurried over, put down a stack of materials, and left in a hurry after giving orders.

Only Cheng Xingjia was left wanting to cry without tears.

He himself is considered a fan of Chen Jingxing's movies, and he is also a so-called "dream blower", but only at this time will he realize that once the things he likes become jobs, it will not be so good.

Now he has a love-hate relationship with Chen Jingxing and DreamWorks.

Since the Spring Festival file became a well-deserved protagonist with "Robot Wall-E", DreamWorks seems not to want to give up the hot spots of public opinion.

The hustle and bustle of the Spring Festival has just ended, and the long-awaited "The Walking Dead II" will be launched soon.

And what excites audiences at home and abroad is that "The Walking Dead II" does not continue the toothpaste-squeezing style of DreamWorks dramas this time.

Instead, the first nine episodes were released directly in one breath.

The last three episodes will be aired every other month.

And it is a consistent broadcast schedule at home and abroad-this is a matter of course. As a hot drama series in the world, any party at home and abroad who lags behind in the broadcast schedule will only cause losses.

I'm afraid it doesn't even take half a day, and pirated resources will spread rapidly.

"The Walking Dead II" is a Chinese-language series, and even the work of subtitle translation is saved.

So even though the domestic three-network simulcasting enterprise video and Huanshiwang are not very happy-Station C has no objection, which is beneficial to sell its big members-but they have no choice but to accept this broadcast mode.

This is actually accommodating Netflix.

Netflix is ​​a pure membership subscription system with no advertisements.

The release of the entire drama or most of the drama at one time is considered a hot spot, which is conducive to impulsive consumption package members.

It's like filling the shelves with goods at one time, which will make users feel that the value paid by members is worthwhile.

The mentality of the user is different between being able to watch the full episode after paying a fee and watching only one or two episodes, although the end result is the same.

Of course, the twelve episodes of "The Walking Dead II" are divided into the first nine episodes and the last three episodes, and there will be more than a month in between. This of course also includes Netflix's sinister intentions.

First of all, the one-shot broadcast system is not without its shortcomings.

If an episode does not have a broadcast cycle, there will not be a time for the audience to digest the plot and discuss the episode.

Without this process, it will not be possible to attract other passers-by viewers to watch. Compared with the traditional weekly drama series, it is flawed in terms of communication effect and strength.

Of course, Netflix is ​​more concerned about selling members.

Most members are not annual members, but monthly members, which is similar at home and abroad.

Obviously, release nine episodes first to attract members, and then create suspense at the end of the ninth episode. The last three episodes will have to wait for more than a month before updating. This is forcing monthly subscription members to renew for another month, or simply subscribe to seasons or years. .

The intentions are quite vicious.

On the other hand, domestic video sites have more advertising revenue than membership revenue, and pre-roll ads and pre-roll ads account for the majority of advertising revenue.

Therefore, only toothpaste-squeezing playback can maximize advertising revenue.

Therefore, the previous episodes of DreamWorks were actually adapted to domestic video sites. Whether it was "Suspect Tracker" or the first season of "The Walking Dead" on Netflix, they also used the way of squeezing toothpaste.

After all, the money given by domestic video platforms exceeds that of Netflix.

And DreamWorks changed to Netflix in "The Walking Dead II" because it was open to money.

The main reason is that "The Walking Dead" is more popular overseas than domestically.

It's not that it's not popular in China. On the one hand, there is indeed a difference between the Netflix version and the domestic version, and some scenes have been deleted.

On the other hand, it is true that this kind of heavy-tasting drama series has a narrower audience in China, mainly young people.

In the domestic TV drama market, including online dramas, the main audience is still women, and female audiences over middle age also account for a large proportion.

Therefore, the themes of domestic TV dramas are mainly heroines and idol dramas.

Because of the small scale of the TV series, Chinese people's acceptance of heavy TV series like "The Walking Dead" is lower than that of many foreign countries-the scale of "The Walking Dead" is also the level of the US cable network.

And the female audience's acceptance of heavy-taste novels like "The Walking Dead" is lower than that of men, let alone older female audiences.

Zombies themselves are a niche subject of Hollywood plasma films.

So it's not surprising that overseas is more popular.

Since the first season of "The Walking Dead" was launched on Netflix, the total number of on-demand users-watching time of more than 2 minutes-has exceeded 1.21 million.

89% of Netflix members have watched at least one episode, and 66% of Netflix members have watched an entire season.

The concept is pretty scary.

Compared with "The Walking Dead", "Person of Interest" and "Black Mirror" are trivial, and the number of viewers of these two shows is far less than that of "The Walking Dead".

Of course, DreamWorks considered adapting to Netflix's broadcast mode, mainly for overseas markets.

All of DreamWorks' previous films have made major domestic box office hits, but the future of The Walking Dead will be different.

The deletion of content is one thing, and the box office potential of zombie themes in the domestic film market itself is not high.

Although there is no rating system in China, the closer to the R-rated movie, the lower the box office ceiling. Of course, war movies like "The Mekong River" and "Red Sea" are another matter.

This kind of heavy-mouthed and large-scale movie itself has already blocked many movie-watching groups from the theater.

Regardless of whether the movie version of "The Walking Dead" can be introduced to the mainland in the name of a split film, the development of this IP must rely on overseas markets.

Including the main creators of "The Walking Dead II", Yin Fang, Zhao Jinmai and other leading actors have already gone abroad for publicity in advance.

DreamWorks' promotion of "The Walking Dead II" overseas is no less than that of special effects blockbusters.

Universal also invested a lot of resources in publicity. After all, the more popular this IP is, the brighter Qian Jing will be for his "The Walking Dead: Resident Evil" series of film projects.

The launch of "The Walking Dead II" is also worthy of this kind of publicity and the popularity of its own fermented IP.

On the day of Netflix's launch, it immediately became the most popular foreign language film list in the United States, and directly won the No. [-] in Netflix's US ratings.

　The third watch is in the early morning

　　
　
(End of this chapter)