The King of Huayu Science Fiction

Chapter 507 "The Walking Dead" Game Launches

"The Walking Dead II" released nine episodes at once, instead of squeezing toothpaste, and there was no situation where it was difficult to get out of the circle due to the lack of public opinion fermentation process.

Not to mention abroad, domestic discussions quickly set off an upsurge in plot discussions after "The Walking Dead II" was launched.

Of course, on the one hand, it is a sequel. "The Walking Dead I" already has a great reputation, and "The Walking Dead II" has long been an Internet hit even if the major platforms did not spend much effort to promote it.

On the other hand, the theme of "The Walking Dead" determines that its domestic audience is a specific group.

The level of public viewing like "The Legend of Zhen Huan" or "Human Righteousness" after the fermentation of public opinion is destined to be unattainable.

"The Walking Dead" does not have the power to penetrate the age group. It is the kind of drama that only belongs to a part of the young audience.

It's just that this audience group happens to be the most active main force of public opinion on the Internet.

That's why "The Walking Dead II" has such a high popularity before and after its launch.

And in order to increase this popularity, or take advantage of this round of rides, the movie version of "The Walking Dead" also released some tidbits and stills in due course.

This movie and the "The Walking Dead: Resident Evil" that Universal is currently filming have attracted the attention of zombie fans at home and abroad.

Although theoretically the film version of "The Walking Dead" led by DreamWorks is the main story, it is better than "The Walking Dead: Resident Evil". After all, "Resident Evil" is part of the worldview of "The Walking Dead", and it is precisely the North American story line.

But after all, "Biochemical" was filmed by American actors, which will make overseas fans, especially European and American drama fans, feel more involved, so the popularity of "Biochemical" is very high.

In addition, the open-ended sci-fi action-adventure game "The Walking Dead" jointly developed by DreamWorks and Activision has also been launched on steam simultaneously, suitable for both computer and console.

After all, in addition to mobile games, there are more domestic players on the computer side.

The cooperation with Activision is actually linked by Universal Pictures.

Whether it is animation or film and television dramas under DreamWorks, there are actually quite a few works suitable for gamification.

Such as "Source Code", "Edge of Tomorrow", "Matrix" and several animated series, including of course "The Walking Dead".

It can be adapted into shooting, puzzle-solving, action-adventure and other games.

Originally, DreamWorks wanted to find a domestic manufacturer to cooperate with.

The domestic game industry is indeed very prosperous, and many employees of DreamWorks are also poached from game companies, or even change jobs.

However, domestic game companies mainly focus on mobile games and end games.

Console games lack development experience, after all, the scale of domestic console players is indeed not large enough.

However, "The Walking Dead" is bound to be on the mainframe abroad. It can only be said that it is compatible with the computer side and the mainframe side, and there are two versions of the end game and the main game.

Originally Penguin's voice was very high, and it has been rumored on the Internet that Penguin wants to obtain the authorization of DreamWorks to develop the "Matrix" and "The Walking Dead" games.

And Penguin had indeed contacted DreamWorks, but Chen Jingxing politely rejected it.

It’s true that he wanted to make money, but he didn’t want Penguin to tarnish DreamWorks’ reputation. He didn’t doubt Penguin’s financial resources and operational capabilities, but he doubted its ability to develop console games and its taste.

Therefore, through the matchmaking of Universal Pictures, Chen Jingxing chose Activision.

Activision headquarters itself is good at war action games. After all, it has produced games like "Call of Duty" that have been popular for more than ten years.

At the same time, without bothering the two masters, DreamWorks also authorized "Matrix" to Activision to produce a game version together.

Of course, it is said that DreamWorks and Activision jointly produced it, but DreamWorks is not a game company after all, so it is DreamWorks that provides the storyline of the game, and Activision headquarters is responsible for the main game development.

Games, episodes, and the "Walking Dead" movies on both sides of DreamWorks and Universal must echo, and the foreshadowing in the plot must also be reflected, which will bring the audience or players a feeling like an easter egg.

It is very important for this all-round developed big IP to echo in images and games and dig holes and fill holes across media.

The launch of the game happens to be half a day after the launch of "The Walking Dead II". At this time, the bet is an impulsive consumption.

The proportion of game players among the audience who like works like "The Walking Dead" is not low, and the overlap between the two is very high.

After watching the first nine episodes in one go, viewers and gamers who are still unsatisfied are more likely to pay for the game of "The Walking Dead".

And with the global launch of "The Walking Dead II" and the well-received Dongfeng, the first-day sales of "The Walking Dead" game on major consoles exceeded 20!

And with a very high degree of freedom, the hero's cool superpowers and the unlocking of various skills far exceed the level of bloody violence in the episodes of "The Walking Dead", and the refreshingness of hanging, beating and killing zombies in different ways also makes this This game quickly exploded to a strong reputation.

In the first week, it directly boarded the No.120 of Steam's weekly sales list with a total sales of nearly 4 million copies.

As a non-sequel game, this achievement is quite amazing.

And every time a copy is sold, DreamWorks can get a commission from it. The commission varies from 7 yuan to 35 yuan depending on the console, PC, deluxe version, and regular version.

According to Activision's estimates, the game's final sales may exceed $1.5 million, and DreamWorks' revenue will be at least tens of millions of dollars.

Although in the face of today's DreamWorks, these profits are not amazing enough, especially compared with the box office of Chen Jingxing's movies, as well as the peripheral copyright profits of animated films such as "Kung Fu Panda" and "Wall-E".

But it is enough to make colleagues envious and jealous.

You must know that "The Walking Dead" is an online drama, not a movie, and because of the limited number of episodes, it is not exclusive, and because DreamWorks requires that nine episodes be released at once, the purchase price of the three major domestic platforms is not high.

Even though "The Walking Dead II" is a well-known sequel, the combined purchase price of the three major platforms just exceeded 1 million.

On the other hand, Netflix's share of accounts abroad is relatively high, and it is estimated that it will bring at least US$7000 million or more in revenue to DreamWorks, which can not only cover the 3 million production and promotion costs, but also make a lot of money.

This is not an exaggeration, because according to Netflix's own estimates, the first and second seasons of "The Walking Dead" can earn Netflix at least $8 million.

Skimming Netflix, just the copyright income from game production is a steady stream, because obviously, with Universal and DreamWorks constantly announcing the production of a movie version, "The Walking Dead" has been determined to become a popular IP.

The ghost believes that DreamWorks and Activision can resist not developing a sequel to "The Walking Dead" game.

Recall that when "The Walking Dead" was first established, the industry was generally not optimistic at that time, and even the two original male and female protagonists had a falling out with DreamWorks, forcing Chen Jingxing to change roles.

Who would have thought that now he would become a golden hen who made money and made DreamWorks soft?

(End of this chapter)