The King of Huayu Science Fiction
Chapter 564
Chapter 564
The controversy about "Skyhawk Warrior" on the Internet did not disrupt DreamWorks' publicity and distribution steps, and it still carried out large-scale online and offline marketing and advertising.
The main creators of the movie have long appeared on various variety shows, and online interviews with newspapers and magazines are also being released intensively, and the marketing focus of DreamWorks is to focus on mechs, monsters and other elements.
This wave of so-called "collapse of word-of-mouth" cannot be said to have no impact on theaters, but the impact is not great. It just makes the ticket-buying platform lower the box office forecast of "Skyhawk Warrior" by hundreds of millions, and lower the box office forecast of other films in the same period. Some of them have been raised, but none of them have a substantial impact.
After all, if the theaters don't arrange the films for "Skyhawk Warrior", who will they arrange the films for?
In fact, most viewers may not be manipulated by the controversy on the Internet, and even if they are affected, they may not reject "Skyhawk Warrior" because of this.
Chen Jingxing led DreamWorks to rush to heavy industry films without hesitation since 15, and began to focus on the production of blockbuster special effects.
Rather, this is the only way to make a lot of money.
Special effects blockbusters are a rigid demand for movie theater audiences. One day this rigid demand disappears, and movie theaters will almost be replaced by streaming media.
Excluding social needs, why do audiences go to the cinema with TVs, computers, and mobile phones and spend tens of dollars to watch a movie that cannot be paused, fast-forwarded, or swiped twice or thrice for free?
Can brain-burning movies like "Comet" and "Fatal Identity" not feel brain-burning when watched on computer and TV?
The truly irreplaceable thing in cinema compared to streaming media is the audio-visual experience.
"Only blockbuster movies are worth my tens of dollars to come to the cinema" is the usual thought of most silent audiences.
The ecological niche that DreamWorks currently occupies is Huaguo's main producer of special effects blockbusters, which is also the foundation of DreamWorks and the main reason why it can win official favor.
If there is no DreamWorks, Hollywood blockbusters will fill the vacant niche, and the rise of DreamWorks in recent years has also squeezed the ecological niche of Hollywood special effects blockbusters.
Korean movies claim to change the country and change the law, and have dark and profound connotations. Countless domestic filmmakers and movie fans are very envious, but this cannot change the current situation that imported movies account for more box office than local movies in the Korean movie market, and the proportion of imported movies is still there. Continue to improve.
Looking at the types of movies that are at the top of the box office charts, you can understand the importance of the ecological niche represented by special effects blockbusters.
When domestic literary youths and some movie fans touted Korean movies, most of them did not watch them in movie theaters, which shows that deep, dark and large-scale movies can be obtained without going to movie theaters.
In short, under the overwhelming publicity of the first domestic mech-fighting-monster movie in history, most of the audience who came for this gimmick and a few who were curious to see if "Skyhawk Warrior" was a failed adaptation circulated on the Internet were still enthusiastic. It filled more than 50% of the film schedule given by the theater.
On Saturday, June 6, "Skyhawk Warrior" began to be screened on a large scale in China, Japan, Siam, Singapore and other countries.
The midnight show directly recorded 5100 million. Although it was lower than "Matrix III" and some comic book blockbusters, but considering that this is not a sequel movie, and it is not the work of Chen Jingxing, such a result is quite scary.
It can be seen that domestic audiences really bought DreamWorks' promotion of the theme of domestic mecha monsters with a straight ball.
After a short period of silence, the online evaluation of this movie quickly entered an explosive period, and it almost reversed the previous reviews by 180 degrees.
The atmosphere of public opinion created by a small number of people during the screening stage could not cover the voices of the large-scale screening group.
【Cheated!It is true that I was deceived by the previous online evaluation!It will be your loss if you don't watch it!A film that will definitely make you orgasm on the spot! (Don't think about it)]
[…… If "Matrix" shows the "speed of battle" gorgeously, then "Skyhawk Warrior" perfectly shows the "power of battle". The quality of the mechs and apostles is quite excellent, huge and heavy , Accompanied by creaking and creaking sounds, it is a real giant war, which is probably the best "big robot" battle I have ever seen.
There is also the male protagonist who walked out of powerlessness in the memory, cheered up, and then when the first machine took out the high-vibration particle knife, it was combined with the explosive bgm, it was absolutely perfect, and the hairs on my body stood on end. Have you been overturned? This is a midnight show! 】
[DreamWorks understands men's fairy tales very well. I haven't watched the animation. Of course, it's quite famous. I heard that it's a masterpiece but I haven't watched it. So I don't understand how anyone doesn't love this movie. I I was attracted to watch it by the trailer and poster, it really exceeded my expectations! 】
[Actually, I originally wanted to come to the theater to criticize. After all, I am also a fan of AOC, but the director really didn't talk about martial arts, and directly attacked me at the beginning.
I just sat down, put on my glasses, and when the No. [-] machine revealed its true face from the indistinct shadows, the opening scene was very energetic. At that moment, the blood rushed from the heart to the brain, just like the dream you are most looking forward to It will be displayed in front of you in the next moment, just like seeing the FBI warning with red and white letters on a black background...]
[I don't understand where your two-dimensional criticisms come from, why do you care about the plot of this kind of film.
Isn't the whole viewing process just like this:
"Wait, this seems a bit out of place... Fuck! So handsome!
Why didn't such a powerful weapon come earlier... My God! 666666666666! "?
After watching it, my head was filled with the urge to flatten the monster, and I also called the monster an apostle or an angel. The screenwriter was really creative, and I felt taller in an instant. Now I even want to watch the animation.
I hope the box office will be stronger, I still want to watch the second part]
[Movies that can make giant robots burst into tears!I went to see it twice!
……
By the way, why do some comments say that AOC is not a robot or a mech but a creature?Isn't this an obvious mech?
……
Sorry, I'm ignorant. It turns out that the armor is called a restraint device, and the body is actually a creature... It feels like an apostle and the second and third impact. The story is so complicated, so go back and make up the animation]
[It is true that the BGM of "the soles of the shoes are delicious" can be ranked in the top five of film and television music. I think DreamWorks can completely change to a music company now. As long as any garbage video is paired with this music, it will immediately become When you get taller, you can't be more dick.
On the way home after watching it, I searched for the soundtrack from Netease Cloud. I was shaking all the way home. This music makes people have an inexplicable sense of mission and responsibility... a feeling of going to save the world.
Also, each AOC has its own BGM. Unit No. [-] is a majestic orchestra, Unit No. [-] is a passionate electric guitar, Unit No. [-] is an organ—the kind of instrument used in the soundtrack of "Interstellar", with an ethereal air. Exciting and exciting, it’s absolutely worth it, just this movie ticket is worth it】
[Positronic cannon is the real sun, the theater is as bright as day, sister Jinmai rises from the sea in sync with the No. It's too violent to hit the fish angel!
From "The Walking Dead" to "The Beginning" to "Skyhawk Warrior", my Maizi has gone farther and farther on the road of a man...]
[As a die-hard Tianying fan, I am very satisfied with this movie... In fact, the plot can be described more, but there is no way, to make time for special effects scenes such as fighting, there is not so much character creation It's time.
And the animation has already been described very well. There is no need to watch it again in the movie. Some of the psychoanalysis process of the stream of consciousness in the animation is not so tasteful when it is really presented in the movie.
In addition, points should be added for the hero and heroine not kissing at the end~]
It can be said that the word-of-mouth of "Skyhawk Warrior" was reversed almost overnight, and the previous public opinion stampede couldn't be controlled at all. After all, there were too many people watching the movie, and the reversal of public opinion even aroused the previous rebound of Dreamworks fans. .
After all, the previous voices of criticism and disappointment were mainly concentrated in the animation circle, and then they were caught by the media and amplified and disseminated.
To give an inappropriate example, "Tiny Times" is said to be a bad movie by everyone, but in fact most people have never seen this series of movies, but it does not affect the vast majority of people in the overwhelming information broadcast. This is a bad movie.
However, in the small-scale screenings of "Skyhawk Warrior" before the official release, not many people actually watched it, and there were only more than 1 people, but they were active users of the Internet, and it happened that the media acted as an amplifier, bringing Their voices broadcast information.
And this artificially amplified information broadcast cannot resist the voices of the real majority of the audience.
On the second day after the movie was released, Douban gave it a score of 8.1, which set a new low for DreamWorks film and television works.
But then, as the number of people scoring increased, the score began to rise rapidly, increasing by 0.2 points within a day, and did not stop the rapid upward trend until it reached 8.5 points.
Not only is word-of-mouth warming up, but a large number of mecha dolls and apostle dolls that have been prepared in various theaters and online authorized official stores have also seen a surge in sales. The supply of goods on the Internet has also become tense, and many scalpers have even been hoarded.
At the same time, the number of hits on the animated series "Sky Eagle Warrior" is also soaring, and even directly rushed to the top of the list of clicks on the entire network of movies and TV, suppressing a lot of popular variety shows and TV dramas.
Because there are many action scenes in the movie, there is not much time to perfect the character arc and background, and there are box office considerations. After all, for the leading works of the "Skyhawk Warrior" series, we cannot push the worldview that is too complicated and too dark to the audience. audience.
Audiences who like movies, want to know more about the background of the world view, and understand more detailed information and settings of characters will naturally find animations to watch.
And the deeper portrayal and more lofty philosophical concepts in the animation can also make the audience more interested in the movie "Skyhawk Warrior".
First give the audience sensory stimulation that they cannot refuse, but pure sensory stimulation has no persistence. Through the relay of animation, the stimulation of deeper thinking, brain hole, and grand world view can be conveyed to the audience. The combination of the two can make "Skyhawk" Warrior has a more enduring appeal.
After completing the animation, after watching the movie for the second time and the third time, you will naturally have the fun that you didn’t have in watching the first time, and you can experience and capture some foreshadowing, details, and character relationships in the movie.
This is the virtuous circle mode that Chen Jingxing envisioned that animation is responsible for depth, film is responsible for sensory stimulation, and then the audience obtains a deeper sense of immersion in the mode of film plus animation.
Second update during the day
(End of this chapter)
The controversy about "Skyhawk Warrior" on the Internet did not disrupt DreamWorks' publicity and distribution steps, and it still carried out large-scale online and offline marketing and advertising.
The main creators of the movie have long appeared on various variety shows, and online interviews with newspapers and magazines are also being released intensively, and the marketing focus of DreamWorks is to focus on mechs, monsters and other elements.
This wave of so-called "collapse of word-of-mouth" cannot be said to have no impact on theaters, but the impact is not great. It just makes the ticket-buying platform lower the box office forecast of "Skyhawk Warrior" by hundreds of millions, and lower the box office forecast of other films in the same period. Some of them have been raised, but none of them have a substantial impact.
After all, if the theaters don't arrange the films for "Skyhawk Warrior", who will they arrange the films for?
In fact, most viewers may not be manipulated by the controversy on the Internet, and even if they are affected, they may not reject "Skyhawk Warrior" because of this.
Chen Jingxing led DreamWorks to rush to heavy industry films without hesitation since 15, and began to focus on the production of blockbuster special effects.
Rather, this is the only way to make a lot of money.
Special effects blockbusters are a rigid demand for movie theater audiences. One day this rigid demand disappears, and movie theaters will almost be replaced by streaming media.
Excluding social needs, why do audiences go to the cinema with TVs, computers, and mobile phones and spend tens of dollars to watch a movie that cannot be paused, fast-forwarded, or swiped twice or thrice for free?
Can brain-burning movies like "Comet" and "Fatal Identity" not feel brain-burning when watched on computer and TV?
The truly irreplaceable thing in cinema compared to streaming media is the audio-visual experience.
"Only blockbuster movies are worth my tens of dollars to come to the cinema" is the usual thought of most silent audiences.
The ecological niche that DreamWorks currently occupies is Huaguo's main producer of special effects blockbusters, which is also the foundation of DreamWorks and the main reason why it can win official favor.
If there is no DreamWorks, Hollywood blockbusters will fill the vacant niche, and the rise of DreamWorks in recent years has also squeezed the ecological niche of Hollywood special effects blockbusters.
Korean movies claim to change the country and change the law, and have dark and profound connotations. Countless domestic filmmakers and movie fans are very envious, but this cannot change the current situation that imported movies account for more box office than local movies in the Korean movie market, and the proportion of imported movies is still there. Continue to improve.
Looking at the types of movies that are at the top of the box office charts, you can understand the importance of the ecological niche represented by special effects blockbusters.
When domestic literary youths and some movie fans touted Korean movies, most of them did not watch them in movie theaters, which shows that deep, dark and large-scale movies can be obtained without going to movie theaters.
In short, under the overwhelming publicity of the first domestic mech-fighting-monster movie in history, most of the audience who came for this gimmick and a few who were curious to see if "Skyhawk Warrior" was a failed adaptation circulated on the Internet were still enthusiastic. It filled more than 50% of the film schedule given by the theater.
On Saturday, June 6, "Skyhawk Warrior" began to be screened on a large scale in China, Japan, Siam, Singapore and other countries.
The midnight show directly recorded 5100 million. Although it was lower than "Matrix III" and some comic book blockbusters, but considering that this is not a sequel movie, and it is not the work of Chen Jingxing, such a result is quite scary.
It can be seen that domestic audiences really bought DreamWorks' promotion of the theme of domestic mecha monsters with a straight ball.
After a short period of silence, the online evaluation of this movie quickly entered an explosive period, and it almost reversed the previous reviews by 180 degrees.
The atmosphere of public opinion created by a small number of people during the screening stage could not cover the voices of the large-scale screening group.
【Cheated!It is true that I was deceived by the previous online evaluation!It will be your loss if you don't watch it!A film that will definitely make you orgasm on the spot! (Don't think about it)]
[…… If "Matrix" shows the "speed of battle" gorgeously, then "Skyhawk Warrior" perfectly shows the "power of battle". The quality of the mechs and apostles is quite excellent, huge and heavy , Accompanied by creaking and creaking sounds, it is a real giant war, which is probably the best "big robot" battle I have ever seen.
There is also the male protagonist who walked out of powerlessness in the memory, cheered up, and then when the first machine took out the high-vibration particle knife, it was combined with the explosive bgm, it was absolutely perfect, and the hairs on my body stood on end. Have you been overturned? This is a midnight show! 】
[DreamWorks understands men's fairy tales very well. I haven't watched the animation. Of course, it's quite famous. I heard that it's a masterpiece but I haven't watched it. So I don't understand how anyone doesn't love this movie. I I was attracted to watch it by the trailer and poster, it really exceeded my expectations! 】
[Actually, I originally wanted to come to the theater to criticize. After all, I am also a fan of AOC, but the director really didn't talk about martial arts, and directly attacked me at the beginning.
I just sat down, put on my glasses, and when the No. [-] machine revealed its true face from the indistinct shadows, the opening scene was very energetic. At that moment, the blood rushed from the heart to the brain, just like the dream you are most looking forward to It will be displayed in front of you in the next moment, just like seeing the FBI warning with red and white letters on a black background...]
[I don't understand where your two-dimensional criticisms come from, why do you care about the plot of this kind of film.
Isn't the whole viewing process just like this:
"Wait, this seems a bit out of place... Fuck! So handsome!
Why didn't such a powerful weapon come earlier... My God! 666666666666! "?
After watching it, my head was filled with the urge to flatten the monster, and I also called the monster an apostle or an angel. The screenwriter was really creative, and I felt taller in an instant. Now I even want to watch the animation.
I hope the box office will be stronger, I still want to watch the second part]
[Movies that can make giant robots burst into tears!I went to see it twice!
……
By the way, why do some comments say that AOC is not a robot or a mech but a creature?Isn't this an obvious mech?
……
Sorry, I'm ignorant. It turns out that the armor is called a restraint device, and the body is actually a creature... It feels like an apostle and the second and third impact. The story is so complicated, so go back and make up the animation]
[It is true that the BGM of "the soles of the shoes are delicious" can be ranked in the top five of film and television music. I think DreamWorks can completely change to a music company now. As long as any garbage video is paired with this music, it will immediately become When you get taller, you can't be more dick.
On the way home after watching it, I searched for the soundtrack from Netease Cloud. I was shaking all the way home. This music makes people have an inexplicable sense of mission and responsibility... a feeling of going to save the world.
Also, each AOC has its own BGM. Unit No. [-] is a majestic orchestra, Unit No. [-] is a passionate electric guitar, Unit No. [-] is an organ—the kind of instrument used in the soundtrack of "Interstellar", with an ethereal air. Exciting and exciting, it’s absolutely worth it, just this movie ticket is worth it】
[Positronic cannon is the real sun, the theater is as bright as day, sister Jinmai rises from the sea in sync with the No. It's too violent to hit the fish angel!
From "The Walking Dead" to "The Beginning" to "Skyhawk Warrior", my Maizi has gone farther and farther on the road of a man...]
[As a die-hard Tianying fan, I am very satisfied with this movie... In fact, the plot can be described more, but there is no way, to make time for special effects scenes such as fighting, there is not so much character creation It's time.
And the animation has already been described very well. There is no need to watch it again in the movie. Some of the psychoanalysis process of the stream of consciousness in the animation is not so tasteful when it is really presented in the movie.
In addition, points should be added for the hero and heroine not kissing at the end~]
It can be said that the word-of-mouth of "Skyhawk Warrior" was reversed almost overnight, and the previous public opinion stampede couldn't be controlled at all. After all, there were too many people watching the movie, and the reversal of public opinion even aroused the previous rebound of Dreamworks fans. .
After all, the previous voices of criticism and disappointment were mainly concentrated in the animation circle, and then they were caught by the media and amplified and disseminated.
To give an inappropriate example, "Tiny Times" is said to be a bad movie by everyone, but in fact most people have never seen this series of movies, but it does not affect the vast majority of people in the overwhelming information broadcast. This is a bad movie.
However, in the small-scale screenings of "Skyhawk Warrior" before the official release, not many people actually watched it, and there were only more than 1 people, but they were active users of the Internet, and it happened that the media acted as an amplifier, bringing Their voices broadcast information.
And this artificially amplified information broadcast cannot resist the voices of the real majority of the audience.
On the second day after the movie was released, Douban gave it a score of 8.1, which set a new low for DreamWorks film and television works.
But then, as the number of people scoring increased, the score began to rise rapidly, increasing by 0.2 points within a day, and did not stop the rapid upward trend until it reached 8.5 points.
Not only is word-of-mouth warming up, but a large number of mecha dolls and apostle dolls that have been prepared in various theaters and online authorized official stores have also seen a surge in sales. The supply of goods on the Internet has also become tense, and many scalpers have even been hoarded.
At the same time, the number of hits on the animated series "Sky Eagle Warrior" is also soaring, and even directly rushed to the top of the list of clicks on the entire network of movies and TV, suppressing a lot of popular variety shows and TV dramas.
Because there are many action scenes in the movie, there is not much time to perfect the character arc and background, and there are box office considerations. After all, for the leading works of the "Skyhawk Warrior" series, we cannot push the worldview that is too complicated and too dark to the audience. audience.
Audiences who like movies, want to know more about the background of the world view, and understand more detailed information and settings of characters will naturally find animations to watch.
And the deeper portrayal and more lofty philosophical concepts in the animation can also make the audience more interested in the movie "Skyhawk Warrior".
First give the audience sensory stimulation that they cannot refuse, but pure sensory stimulation has no persistence. Through the relay of animation, the stimulation of deeper thinking, brain hole, and grand world view can be conveyed to the audience. The combination of the two can make "Skyhawk" Warrior has a more enduring appeal.
After completing the animation, after watching the movie for the second time and the third time, you will naturally have the fun that you didn’t have in watching the first time, and you can experience and capture some foreshadowing, details, and character relationships in the movie.
This is the virtuous circle mode that Chen Jingxing envisioned that animation is responsible for depth, film is responsible for sensory stimulation, and then the audience obtains a deeper sense of immersion in the mode of film plus animation.
Second update during the day
(End of this chapter)
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