The King of Huayu Science Fiction

Chapter 566
The release of the "Aquila" movie is undoubtedly a huge success for DreamWorks, because it marks another heavyweight movie franchise is on the rise.

In the first half of the summer file, there were only two blockbuster films, apart from "Skyhawk Warrior", it was the split film "Injustice: Gods Among Us".

"Injustice" is a story that happened in parallel time and space. Superman killed the pregnant Louise Lane and destroyed Metropolis in the phantom created by Harley Quinn. He decided to rule the world. Batman led the Flash, Wonder Woman , the story of heroes such as Catwoman and Green Arrow fighting against the ruling camp led by Superman, including the undead Solomon and Nightwing.

In short, it is a superhero fight, but there are not many scenes of the Big Three. The main scenes are concentrated on the new heroes such as Nightwing, Undead, and Green Arrow. Sexual summary (harvesting).

Judging from the expectations of domestic audiences, it is not very appealing. In fact, in recent years, even the main courses such as "Zhenglian" and "Second Generation Avengers" have gradually lost interest in China, let alone this kind of branch movies. up.

In addition, the entire July is full of small and medium-cost movies, including sci-fi light comedies like "My Robot Girlfriend", as well as two or three gift films.

Therefore, after word-of-mouth broke out, "Skyhawk Warrior" was basically invincible.

The box office was 15.8 billion in the first week, 26.5 billion in two weeks, and exceeded 33 billion after one full month of release, becoming the third movie this year to add 30 billion after "Interstellar" and "Beacon".

For such a purely adrenaline-inducing movie, this statistic is basically the ceiling.

However, the overseas box office performance is not as good as that of "Interstellar", not only because it does not have the blessing of Chen Jingxing's fame, but also because other markets, especially the European and American markets, do not seem to have domestic audiences who like this theme as much.

Even though Universal is already working hard on promotion and distribution, the North American box office only got 4100 million in the first week. Of course, this is also related to the fierce competition for North American summer blockbusters.

The Asia-Pacific region is quite popular, and the box office in Russia even surpassed that of Japan. In two weeks, the box office was close to 4000 million U.S. dollars, making "Skyhawk Warrior" the largest box office overseas.

Surprised, Chen Jingxing also remembered that he was in the plane of his previous life. It seems that Lao Maozi really likes this kind of movie. It seems that the next one can increase the promotion in Russia.

Together with Japan, South Korea and Southeast Asia, the Asia-Pacific region can also contribute more than US$1.3 million in box office.

Waiting for the time to enter August, "Skyhawk Warrior" will continue to be released in new overseas markets, and the final overseas box office is expected to reach more than 8 million US dollars, and 2.6 million is hard to break.

However, combined with domestic achievements, the global box office is still likely to reach 8 million US dollars. Compared with the film's cost of almost 1 million US dollars, it is natural that success cannot be more successful.

Moreover, the success of the "Aquila Warrior" movie can also drive the sales of peripheral toys and other derivative products, and drive the broadcast of animations. This is the biggest benefit for DreamWorks. How can selling toys make money at the box office?

In Hollywood, licensed toys produced by filmmakers have already accounted for 31% of the value-added income source of film IP. If it is limited to animation themes, this proportion will even exceed 70%.

China is naturally lacking in this aspect, but DreamWorks already has experience in the development of several animated film peripherals, and it is the strongest in the country in the development of peripheral derivative products.

It has already reached a direct sales cooperation with ticketing platforms such as Taomao. The copyright of the game adaptation has also been sold to Penguin. Penguin plans to make "Skyhawk Warrior" into a mobile game.

In fact, Penguin wanted to buy the copyright of the game adaptation after the launch of "Skyhawk Warrior" in 16 and caused strong repercussions in the animation industry, but Chen Jingxing always thought that Penguin's asking price was too low, so the two parties did not reach a deal.

However, after the "Skyhawk Warrior" movie exploded, this IP was no longer limited to animation. Penguin made a comeback with a price of 1.54 million and finally moved Chen Jingxing, and won the authorization of the exclusive right to the mobile game.

The most important thing is that another pillar of DreamWorks will be erected in the next few years, and it will also give the outside world more confidence in "Special Mobile Team", which has not been established for a long time.

Chen Jingxing also generously held a celebration banquet to celebrate the global box office breaking through 50 billion.

"Congratulations, congratulations, the market value has returned to 1500 billion Hong Kong dollars, which has surpassed our fantasy world."

Attending the celebration party were not only the main creators of the film crew, but also executives from DreamWorks and Universal, as well as Zhang Jingyan from Huanshiwang.com.

Huanshi.com, as the current leader in domestic long-form video platforms, is still ahead of Penguin Video. Its market value reached its highest point two years ago, exceeding 320 billion US dollars. However, it has entered an irreversible downward trend since then.

The main reason is that with the escalation of copyright wars, procurement costs have soared year after year, reaching 200 billion last year, and the loss has been unable to shrink for a long time. Even subscription members have reached a high point, and there is no room for growth.

Until now, it has fallen to 196 billion US dollars, and it was even overtaken by DreamWorks, which made Zhang Jingyan sigh.

Looking back at the time when she was arguing about the copyright fee of "The Night the Comet Came", she would never believe that the young man in front of her had built a film and television giant with a market value exceeding Huanshi.com in just seven years.

Chen Jingxing didn't pay much attention to it: "It's all fake. The ups and downs are just numbers on paper. When this wave passes, it will fall again soon. Now the bubble has all burst, and it can't go up."

If it was said that when he first went public, he couldn't help being worried about the ups and downs of the stock, but now Chen Jingxing is basically immune to it.

In particular, he has already sold some shares at a high point of nearly HK$1500 billion in market value after the release of "Matrix III" at the end of last year, and he is planning to buy bottoms and increase his shareholding ratio when he is at a low point. It is the founder who reduces the shareholding.

Even a reduction of less than 1% that does not require reporting and announcements will be pursued by the keen capital market and the media.

Then he has to deal with various phone calls, media interviews, inquiries from the Hong Kong Securities Regulatory Commission, and various speculations and public opinions on the Internet about his reduction of holdings, which will make netizens discuss again how much his net worth is.

In fact, he is not short of money. He did not learn from the "one yuan annual salary" of the founders of some companies. As the chairman of the board, his annual salary plus stock dividends plus director's salary plus screenwriter's salary can reach 1 million to 1.5 million a year. [-] million in income, after tax.

Of course, the main reason is that the stock of DreamWorks has been ups and downs since last year. It rose when movies and dramas were released, and fell after the release.

In fact, since 2019, the attitude of the entire capital towards the film and television industry has been changing.

Since the second half of last year, the face has changed directly. The investment in the entire industry has begun to decrease. Few companies can obtain external equity investment in the early stage of establishment or during operation. The original large-scale financing phenomenon no longer exists.

The so-called "DreamWorks bubble" in the industry began to burst.

The reason why it is called the DreamWorks bubble is that the symbolic beginning of this round of hot money influx is the financing that Chen Jingxing conducted during the Spring Festival of 14.

A start-up company that only produced two movies, one of which was an online movie, relied on Chen Jingxing's rising reputation as a talented director, and obtained a valuation of 10 billion.

Of course, the reasons for this are more complicated, including the export of "Comet" and "Fatal Identity" in overseas markets, and Huanshi.com's eagerness to take this opportunity to break the soft boycott and blockade of the five major studios, and to return to the field of film production and distribution. .

But in short, Chen Jingxing seemed to be the one who sounded the first horn by accident, and then opened the era of various companies with directors and celebrities as their selling points, and they were wildly launched satellites under the blowing of the capital market.

It's so crazy that a star can set up a company without even one or two movie copyrights, and it can be valued at one billion with just a bare-bones commander.

The combined effect of the influx of hot money and the VAM agreement snatched directors and stars out of the impenetrable siege of the original five major studios.

Zhang Jingyan said unhappily: "The bubble burst, and you DreamWorks contributed the most, so I'm ashamed to say it."

Chen Jingxing looked wronged: "You people named the bubble 'DreamWorks bubble', I reluctantly put up with it, but in the end the bubble burst was also my fault? The 'Dreamworks bubble' was smashed by DreamWorks? Why is there nothing wrong with our company? Affected?

Without me, the tide will recede one day, and naked swimmers are ashamed to blame the tidal force of the moon? "

Speaking of this, Chen Jingxing got angry. When the media analyzed the bursting of this wave of bubbles, DreamWorks did get a piece of the pot.

Of course, the earliest statement was not an accusation, but mainly to say that DreamWorks accelerated the industrialization of Chinese films.

Through science fiction, military, animation and other themes, it not only bridged the gap with Hollywood blockbusters, raised the aesthetic threshold of domestic audiences for commercial films, but also almost dominated high-grossing films.

In a disguised form, the entry threshold of the film industry has been raised, and most of the hot money has been blocked behind the wall of high-yield barriers.

The goal of the influx of hot money is to make small and medium-budget films big.

From 12 years later, Xu Zheng, Chen Sicheng, Ning Hao, and Chen Jingxing are the main driving force for attracting hot money.

However, DreamWorks quickly transformed into an industrial film model and began to establish market barriers after completing financing by relying on small and medium-cost films to make huge profits.

Most of the influx of hot money has discovered that the film industry's small and big prospects are the winning records hanging on the wall of the lottery station. They are purely fooling people into the casino. After all these years, no second Xu Zheng has been won. The second is Chen Sicheng, and the second is Chen Jingxing.

It is not easy to make a lot of money with a small blog. When it comes to investing in high-cost movies, it is blocked by industrialization barriers. Without a professional team, spending money is in vain.

However, DreamWorks’ high-quality resources don’t require hot money, and the success rate and return rate of other companies’ large projects are far lower than DreamWorks’, and investing in them is a big mistake.

From then on, the capital began to cool down the film market, and Chen Jingxing was innocently put into this pot.

(End of this chapter)