The King of Huayu Science Fiction

Chapter 586 Everyone wants to open up

River culture.

Tian Shenxuan closed the office door heavily, and the sound made the employees outside the office look at each other, and then winked at each other.

Several people in the office were also startled by the heavy closing sound.

Even a fool can tell that the boss is not in a good mood.

Tian Shenxuan looked sullenly, and glanced at several subordinates: "Tell me, what do you think?"

After a while, it was Zhao Qiming, the person in charge of the publicity and planning department, who took the lead.

"Judging from my personal viewing experience and current public opinion, the word-of-mouth of "Li Yannian" is probably unstoppable and will continue to ferment, but the box office conversion brought about by word-of-mouth is also related to the subject matter and the style of the movie. It's hard to say what kind of changes will happen to the market.

However, "Li Yannian" is still lacking in typical commercial elements. Judging from past experience in the market, commercial films with personal heroism are still the mainstream taste. I can be sure that "Li Yannian" is unlikely to be the second one. "Spike II". "

"Ha!" Tian Shenxuan almost burst out laughing: "You need to say that? If there is a second "Spike II", why should I call you two?"

"The King of the Sky" is still in theaters. As the main producer, Tian Shenxuan is naturally more concerned about "Li Yannian".

Even if it is said that "King of the Sky" has recovered its cost and is not afraid of losses, who would think the box office is high?

Therefore, for "Li Yannian", an opponent who was not originally a heavyweight, Jiang He also made a different plan.

And clearly, it seems likely that the worst has happened.

Yesterday "The King of the Sky" still beat "Li Yannian" with more than 40% of the film schedule, and today it will continue to be more than "Li Yannian".

But the future development depends on "Li Yannian", how the word-of-mouth is and whether the audience buys it, the "polarization" word-of-mouth of "The King of the Sky" is already clear, and there is no room for change.

The best situation is naturally that "Li Yannian" has a good reputation, and it is half a catty with "The King of the Sky". In that case, because of the advantages of the theme, style and cast, "The King of the Sky" will have an absolute advantage.

Just bury the new film and keep pressing "Li Yannian". If I don't give you the title today, you can't grab it.

The second situation is that "Li Yannian" is a well-regulated gift film, or it has a good reputation because of the halo of DreamWorks-this is also a situation that Jianghe thought was relatively likely before.

First of all, the investment of "Li Yannian" is not large, which is similar to the actual cost of "The King of the Sky". After all, DreamWorks usually does not add water when declaring the production cost, which means that there will not be much in terms of audiovisual spectacle. make achievements.

Secondly, there is really no room for this subject matter, including the industry generally believes that it is DreamWorks who took over the "[-]" project. Military movies like this kind of biographies belong to everyone in the gift film. Do not want to answer the proposition composition.

Generally, the big brother of the national film and television industry is making this kind of movie, and then it will get some box office for a symbolic amount. After a few symposiums, it will be given to the task of the cultural propaganda department to win one or two awards at the Golden Rooster Awards.

In addition, "Li Yannian" is Tian Xinye's temporary project after he finished filming "Sky Eagle Warrior".

Of course, the proposition of "Li Yannian" is too small and too limited. It is neither a famous campaign, nor a star cast, nor a huge amount of production costs.

Even DreamWorks couldn't make Tian Shenxuan take a high view of this project.

What about Chen Jingxing?I don't deny that this is a genius, the brain is indeed different from ordinary people, so what?

Can his brain be used in the Korean war gift film?Not to mention that this is still a movie similar to biography.

Is the sledgehammer of "historical nihilism" really a display?

This kind of film is shot in a straightforward manner without any merit or fault.

However, I heard that Guan Hu from Beijing Film Group played some tricks in "King Kong River".

Of course, DreamWorks script creation does have advantages, and the script should not be bad, so it is a well-produced, well-scripted biographical war movie.

However, "King of the Sky" still has advantages in terms of subject matter and stars, and can even make up for the gap in word-of-mouth to a certain extent.

Under this kind of plan, the film schedule of "The King of the Sky" may be able to decline steadily, gradually giving up the crown to "Li Yannian", and still maintain a certain amount of space.

Although this is not the result he wants to see, it is indeed the most likely result.

And the worst result is that DreamWorks can build a dojo in a snail shell, spread its magical power to "Li Yannian" and produce a magical film.

Then, with word-of-mouth carnival, it swept out other films of the same period like an autumn wind sweeping away fallen leaves, and devoured the filming like gluttony.

In that case, although "King of the Sky" will be released soon, the theater journey will end early, and the summer vacation will enter garbage time.

Not to mention the predicted box office of 20 billion, it is God's favor to add 10.3 million to the existing 2 billion in the remaining half a month.

Tian Shenxuan was not too worried about this possibility.

Because he couldn't figure out how to shoot a subject like "Li Yannian" in order to make a masterpiece?

However, after the premiere of "Li Yannian" yesterday, Tian Shenxuan, who paid close attention to the movie viewing feedback for the first time, noticed the trend that made him most angry from the constantly emerging excited movie viewing reviews and Amway.

After nightfall, the collaborators of "The King of the Sky" kept calling him, which also kept him from getting a good night's sleep.

Tian Shenxuan still wanted to struggle a bit: "Qiming, you watched the premiere yesterday. Is it really as magical as it is said on the Internet? I saw that no one mentioned any sci-fi elements in this movie in the feedback on the Internet. It's just... a simple one. How powerful can a war movie about the Korean War be?

There have been quite a few war tribute films released in the past two years. In my opinion, "Beacon Fire Cloud Mountain" has been shot very well. Can it be bigger than "Beacon Fire Cloud Mountain"? "

Zhao Qiming pondered some words before slowly speaking: "The big scene of "Li Yannian" is definitely not as big as "Beacon Fire and Cloud Mountain", but...only for me personally, the audio-visual experience I got, especially by the The emotional mobilization that comes from this completely surpasses "Beacon Fire Cloud Mountain", and even... surpasses many war movies in the past.

I have to say that DreamWorks did not play tricks this time, the script is very neat, and of course there are several long shots in it that are also very powerful, but he has achieved perfection in almost every aspect. "

"Perfect?" Tian Shenxuan and the other two executives were a little surprised, and this evaluation still made people a little confused.

"Yes, I think it's the perfect war movie.

I'm not a fan of the military, and I don't know much about the military, so I can't analyze it from the details, but I feel that his war scenes are too real, and the sense of immersion and substitution is similar to all the similar ones I have seen. Almost the strongest in the subject matter.

Then add music and a lot of ingenious plot settings, the overall war scene is almost the highlight of the whole process, and the tension and excitement are also the best.

However, in my opinion, the best thing about this movie is the literary drama..."

Zhao Qiming himself was born as a screenwriter, and later worked as a producer and supervisor, so when it comes to his old profession, his emotions are even more sincere.

"...The script is too solid, whether it is the lines, the characterization, or the value, it is perfect. There is a saying in the screenwriting industry that's to cut down the complexity and simplify the three autumn trees, and lead the new February flowers with different standards." The script of "Li Yannian" is The perfect template for this sentence, even textbook-like...

The whole movie is about two hours and 10 minutes long, and it actually revolves around defending the 346.6 highland, but the literary and military dramas are very substantial, the plot points are coherent, the switching of viewpoints is also wonderful, and the dramatic tension never slackens. However, it doesn't look tired, and this script has almost achieved a perfect balance in all aspects.

The conception is also very natural, which I think is quite rare.

I can only comment that the screenwriter made a heavenly palace in a snail shell, just like my opinion of the animated movie "Wall-E", it is at the level of a master. "

Tian Shenxuan lay back on the back of the chair. Zhao Qiming was his old subordinate and his direct descendant. He might not have much trust in other people's opinions, but he still believed in Zhao Qiming.

"Then we'll do it in the worst possible way."

Tian Shenxuan asked bitterly: "Is there any chance of saving?"

Zhao Qiming shook his head slightly: "In terms of word-of-mouth, there is no way to improve "The King of the Sky", and it is not easy to maintain the existing word-of-mouth without deterioration.

As for "Li Yannian", there is no chance now. At that time, "Skyhawk Warrior" was only able to create such public opinion with the help of DreamWorks' own animation fans' criticism of the live-action version. It's self-defeating.

"Li Yannian" has now been released on a large scale, and we have no way to manipulate public opinion. "

"What about increasing the publicity? In the final analysis, word-of-mouth marketing is also marketing and publicity. The additional budget should also prolong the vitality of "King of the Sky"? Even if 20 billion is impossible, I think at least "King of the Sky" will be promoted to 15 billion should be possible.”

Regarding another executive's proposal, Zhao Qiming continued to shake his head: "The current word-of-mouth of "Li Yannian" is already very dangerous, but it is because there are not enough films scheduled, and a phenomenon-level word-of-mouth scale has not yet been formed, but tonight, another Either tomorrow, or the day after tomorrow, a "typhoon" will form at a certain moment, and "King of the Sky" will inevitably usher in a stampede of word of mouth.

Now that the publicity budget is increased, there is a high probability that it will be swallowed by the typhoon at that time, and even a little water may not be splashed, and the gain outweighs the loss. "

"Then why watch?"

"At least... "King of the Sky" has also recovered its cost. Everyone wants to open it up... This is force majeure. Who would know beforehand?"

(End of this chapter)