The King of Huayu Science Fiction

Chapter 59 Jiang He's Small Actions
"Behind Orlando is mentioned in "Fatal Identity", the progress of Chinese commercial films."

""Deadly Identity" was a sensation in Orlando, and won the Best Screenplay and the Golden Spruce Award in one fell swoop!"

"The youngest director in Huaguo, Orlando, double-awarded god!"

"Chen Jingxing shines in Orlando, is Huaguo science fiction movie about to set sail?"

"The black and red idol turned around with this movie!"

"Luo Chen was hacked by the whole network, who did he offend?"

If you want to ask who is the biggest beneficiary of "Fatal Identity" winning the grand prize, Luo Chen is even better than the director Chen Jingxing.

Being shortlisted for the main competition unit is equivalent to sounding the rallying call for Luochen fans. The moment the grand prize is won, the counterattacking horn is sounding. Fans of popular idols suddenly come out from the corners and start counterattacking. The new movie, calling on everyone to go to the cinema to support.

As the second largest beneficiary, Chen Jingxing also gained nearly 10 Weibo fans overnight, and the number of fans is close to 70, which is still growing rapidly. The number of fans is second only to Feng Xiaogang and Wang Molin in the film director circle.

Of course, it doesn't mean that his popularity has surpassed other directors, but that most directors are middle-aged and elderly people. No matter how famous they are, they still can't attract many fans. Chen Jingxing took advantage of his age and appearance.

Just when there was an uproar on the Internet about the award of "Fatal Identity", Tian Shenxuan, the CEO of Jianghe Culture, fell into agitation.

"Cathay Cinemas has decided to reduce the film schedule of "Blood Knife Warriors" to 24%." Zhao Qiming, the person in charge of the publicity and planning department, said in a dejected tone.

Tian Shenxuan rubbed his temples with his fingers: "Is it to make room for "Fatal Identity"?"

Zhao Qiming nodded silently.

In fact, Tian Shenxuan had anticipated such a situation. When he first heard that "Fatal Identity" was shortlisted for the main competition unit of the Orlando Film Festival, Jianghe Culture decided to send people to Orlando to spy on the enemy. "The level of confidentiality is relatively high, but it will definitely be screened in Orlando, and Jianghe can respond in time depending on its quality.

However, the news from the United States was not very optimistic. Several employees sent by Jangho to watch the screening reported that "Fatal Identity" was very high, and they all believed that this movie had the potential to become a dark horse.

However, the competitor directly won the Golden Spruce Award, which still shocked Jianghe. Coupled with the overwhelming publicity of Huanshi.com, several theaters that had already negotiated have begun to downgrade the "January 1-7" The lineup of "Blood Knife Warriors".

As for where the cut down film went, there is no need to ask, it must have flowed to "Fatal Identity".

"So in the film schedule on January 1, "Fatal Identity" will definitely surpass us?" Tian Shenxuan asked this question in a declarative tone.

Zhao Qiming said in a deep voice: "According to the information I have now, the total film schedule of "Blood Knife Warriors" on the 8th will drop to about 23%, and the film schedule of "Fatal Identity" will be at least above 30%. "Martian Manhunter" will also be affected by this. As a result, the film schedule will drop below 12%, and Jingying's "Private Order" will also enter the garbage time."

Tian Shenxuan sighed: "Man is not as good as God."

"Blood Knife Warriors" relied on Jiang He's strong promotion, the remaining prestige of the Spring Festival film, and the appeal of the sequel film. It only won 37% of the film schedule on the first day of the New Year's Day premiere. The hero movie "The Martian Manhunter" is still in theaters.

Originally, according to Jiang He's estimation, a small-to-medium-budget film like "Fatal Identity" was still labeled as police suspense and sci-fi, a proper niche theme, and the main distributor was a newcomer in the film industry like Huanshiwang. The theater chain exerts some moderate pressure. The number 8 film schedule of "Fatal Identity" can reach 20% at most, and "Blood Knife Warriors" will still be able to firmly suppress it.

Unexpectedly, Huanshi.com allowed "Fatal Identity" to participate in the Orlando Fantastic Film Festival, and broke through and won awards along the way, directly raising its momentum to the level of a domestic blockbuster.

No matter how deeply rooted Jianghe culture is in the film industry, there is no way to force him to drink according to the theater chain. The rapid expansion of the theater chain in the past few years has caused several major traditional studios to lose a lot of control over the theater chain. He can still call the wind and call the rain, but he can no longer cover the sky with one hand.

"Issuance error, issuance error."

Zhao Qiming looked up at Tian Shenxuan in astonishment. You must know that it was Tian Shenxuan who made the decision to change "Blood Knife Warriors" from the summer file of 13 to the Spring Festival file of 14. If he admits that he made a mistake in the release, he is guilty.

However, Zhao Qiming can also understand Tian Shenxuan's remorse. It is really that the box office of "Blood Knife Warriors" is a bit unsatisfactory. The market in the first week was also slightly sluggish, without the high-speed growth expected by the industry. It seems that the audience wanted to save time and money and then explode during the Spring Festival.

"Blood Knife Warriors" claims to invest 1 million yuan, but the 1.8 million yuan didn't even come back. Even according to the dehydrated investment, the film needs to earn more than 2.2 million yuan at the box office to be able to return the cost. The original box office expectation set by Jianghe was 4- 5 million, but now it is estimated that 3 million may not be reached. If "Fatal Identity" further squeezes the film schedule, 2.5 million may not be available.

What Jianghe wants is not to recover the investment cost, but to make a lot of money. The investment recovery cycle of blockbuster movies is already long, and "Blood Knife Warriors" was filmed at the end of 2012. It took two years to invest tens of millions Will the cost be recovered, or a small profit be obtained, isn't this equivalent to taking off your pants and farting?
Why make a film?Investing this money in the stock market has now doubled the income, and even if you put it in the bank, you can negotiate a good interest rate.

For a long-term investment with large funds such as movies, no profit is a big loss, and a small profit is a small loss.

Tian Shenxuan thought about this, a stern look flashed in his eyes, he looked at Zhao Qiming and said in a low voice: "You make an appointment with the bosses of Xingguang and Tianhe, I have something to talk to them tonight."

Zhao Qiming is excited, Xingguang and Tianhe are both Jianghe theaters, and it was agreed a long time ago that they should maintain the schedule of "Blood Knife Warriors", so why does Tian Shenxuan need to do it himself?I'm afraid...

Zhao Qiming quickly persuaded: "Mr. Tian, ​​it's different now than it was two years ago. It's easy to be caught by Huanshiwang."

"So what if you catch something? It's not like Huanshiwang hasn't caught it before, and besides, Tianrun, United Cinemas and Jingying have done less things like this?" Tian Shenxuan didn't hide his thoughts in front of his confidants. And intention: "You go to the appointment now, and I will discuss the rest. If you want to blame it, you can blame Huanshi.com for being unlucky and always bumping into me. If you don't teach them a lesson, they don't know how to obey the rules."

(End of this chapter)