The King of Huayu Science Fiction

""Interstellar" swept the Golden Rooster, winning [-] out of [-], setting a record in the history of the Golden Rooster Award."

"Chen Jingxing won the Best Director Award at the 34th Golden Rooster Awards and became the biggest winner!"

""My [-]" won the special jury award, and "Interstellar" won the best feature film, demonstrating national feelings and humanistic power!"

"Chen Jingxing won the Golden Rooster Best Director three times, comparable to Zhang Yimou, and said bluntly: Filmmakers should bear historical responsibility for gift-themed films!"

"The newly-elected Golden Rooster Best Director Chen Jingxing is suspected of connoting Beijing Film, and the scene in the audience is embarrassing"

"DreamWorks' follow-up to "Li Yannian" is the masterpiece "[-]", which is a tribute to the Korean War theme. It will be released in theaters soon. Can it continue the reputation of "Li Yannian"?"

"The new movie is on the way. I will see Chen Jingxing in theaters on November 11. How many surprises and suspense have you booked in advance?"

"The king of sci-fi has won three golden rooster titles and challenged new themes. Will war movies be unacceptable?"

"The story background of "[-]" is also the fifth battle, and Dreamworks and Beijing Film did not hesitate to fight."

"A detailed count of the dispute between Chen and Guan, from "Eight Hundred" VS "Wandering Earth" to "[-]" VS "King Kong River""

"Gold medal producer Zhu Wenjiu was interviewed and bluntly stated that Jingying would not do anything to harm his peers, and pointed the finger at DreamWorks"

"Is the negative public opinion of "King Kong River" related to DreamWorks? Is it speculation or exaggeration?"

"Good guy, Jingying is going to counterattack and take advantage of it?"

In the crowded theater, Sina reporter Chu Tian looked at an interview on the mobile phone with a little speechlessness: "Harvest others to benefit yourself...Malicious competition...Let yourself benefit...Let your colleagues suffer, the words are quite heavy. , basically scolding directly."

"Counterattack is reckless? Where is the counterattack and recklessness? Can "King Kong River" be re-released in theaters? Even if it is replayed, it will not get any box office? It is just taking advantage of the storm of public opinion that has subsided, just say something. .”

Other media reporters on the side shook their heads and said disapprovingly.

Today is the screening and media meeting of the war movie "[-]", to be precise, the screening of the first part of "[-]".

For Chen Jingxing's work, the media will naturally not take it lightly. The major media, whether it is the mainstream media or the Internet media, have sent elite troops to join them. Although it is not the premiere, the number and lineup of the media are no less than The premiere of "King Kong River" on National Day surpassed that of "Li Yannian".

Chu Tian is already the editor-in-chief of Sina Entertainment, and he also came to attend the screening of "[-]" and the media meeting in person.

The last time he participated in the premiere or screening of a movie was two blockbuster movies in the National Day file a month ago.

Before the movie started, many media reporters, especially colleagues who were familiar with each other, got together in twos and threes to discuss the Golden Rooster Awards just passed and the upcoming "[-]".

A reporter from the Beijing News also said, "I think this is probably DreamWorks' marketing strategy.

"[-]" itself is indeed not a big production like "King Kong River" or "Beacon Fire Cloud Mountain" in terms of investment and cast, and this is not the sci-fi theme that Chen Jingxing is good at. Many of his fans and dreams The supporters of the factory were actually not particularly interested in "[-]".

It's not released on a popular schedule, and the matter of "King Kong River" is re-hyped. Isn't this also marketing?Otherwise, there may not be so many media present today. At a glance, there must be hundreds of media, right?This is not the premiere, the number of media at the premiere of "King Kong River" is about the same as today. "

Chu Tian nodded, tsk-tsk loudly: "That's true, I guess during the media meeting, the reporter's most concerned question must be what he said at the Golden Rooster Awards and how he responded to Beijing Film and Television.

Tsk tsk, so to speak, what Chen Jingxing said at the Golden Rooster Awards Gala is probably a warm-up for "[-]"!Good means! "

"Why don't you say that DreamWorks is an expert in marketing? I feel that in this regard, the other big factories still haven't kept up..."

"According to this, isn't DreamWorks using Jingying by doing this? After suffering such a big loss, and being used again, how can Jingying be willing to cooperate?"

Ever since Chen Jingxing won the Best Director again at the Golden Rooster Awards Ceremony, at the end of his acceptance speech he sneered at Jing Ying and "King Kong River", and it quickly became a hot topic of public opinion after the awards ceremony.

Even Chen Jingxing tied the national division's record, and the popularity of "Interstellar" sweeping nine Golden Rooster awards was taken away.

When "King Kong River" faced an overwhelming storm of public opinion during the National Day holiday, although some people in Beijing Film and Television pointed out that the instigator of everything was DreamWorks.

But first of all, DreamWorks refused to admit it from top to bottom, and there was indeed no strong evidence to prove it.

Other directors of DreamWorks who participated in the premiere of "King Kong River", including Chen Jingxing, also gave priority to praise in front of the media.

Moreover, DreamWorks' rebuttal reputation is also very strong. Even if the incident has already begun to ferment, the theaters under DreamWorks have not given any special treatment to the filming of "King Kong River".

Even the proportion of films is second only to the theaters under Jingying, and higher than other theaters such as United Cinemas.

In the Huaguo film industry where production and projection are not separated, usually if a conflict between major companies does occur, it is not an uncommon choice to suppress the other party's film schedule in one's own theater.

Of course, if the quality of the other party's movie is relatively good, the reputation is not bad, or the attendance rate is high, such an operation will not only harm the interests of its own theater chain, but also attract criticism from public opinion, and the gain outweighs the gain.

So this kind of trick is generally used when the other party's movie does not have a good reputation, or even a bad movie, or the attendance rate is not high.

In addition, companies with a relatively large market share such as United Cinemas have used this trick more often and are more effective.

However, the United Cinemas is precisely because of its large market share, so once this tactic is used, it will resist a movie with a relatively high attendance rate, a good reputation, and a popular market, and its own losses will be greater.

Coupled with the above scruples and other reasons, this trick has not been abused.

Once this kind of damaging move is used, not to mention that many times you will be injured, it will also break the rules of the game, and it is easy to attract the attention of the above. Once things become serious, it will be troublesome to warn or rectify.

But "King Kong River" is different. Negative public opinion fermented rapidly, and even fell to the point where everyone on the Internet shouted. If DreamWorks deliberately lowered its film schedule in its own theaters, it would not have much loss. It will still be applauded.

But even so DreamWorks did not do so.

Coupled with the rising emotions of netizens, the negative emotions towards Jingying, Guan Hu, and "King Kong River" fermented. Most netizens felt that Jingying's targeting DreamWorks was unreasonable, diverting their attention, and refusing to admit their mistakes. .

But October has passed, and the dismal ending of "King Kong River" also basically dissipated the attention of public opinion.

At this time, when Chen Jingxing delivered his award acceptance speech on the stage where his three Golden Rooster awards would definitely attract the attention of the national media and netizens, he suddenly had a smack of "King Kong River" and the creator of the movie.

Naturally, the heat was recreated.

Because with the passage of time, the initial extreme Internet sentiment on November [-] has dissipated, and after all, "King Kong River" can be regarded as "retribution", and it ended miserably, so the Internet public opinion at this time is more rational.

More and more people are seeing that DreamWorks is indeed inseparable from the public opinion storm of "King Kong River". Not long ago, the public opinion storm that affected almost all social platforms was indeed fueled by people.

In this way, including the "beams" that DreamWorks and Jingying once forged:
From the 14 National Day file "Signal" counterattacked "White-haired Witch", to the year before last "The Wandering Earth" snatched the opening screening opportunity of "Eight Hundred Revelation" at the Shanghai Film Festival, and then Jingying snatched it from Chen Jingxing In the National Day file, "King Kong River" replaced the upper part of "[-]", which was rumored to be released on the National Day file.

In addition, during the film festival screening of "Skyhawk Warrior" last year, Beijing Film also participated in the negative public opinion and so on.

When "Li Yannian" was released, the Internet spontaneously praised "Li Yannian" and derogated "Eight Hundred Revelation".

There is also speculation that the second part of Chen Jingxing's "[-]" will compete with Guan Hu's "Surprise Attack on the White Tiger Regiment" for the Spring Festival schedule.

All kinds of grievances between the two parties have been dug out, and rumors, whether true or false, are rampant.

Various media and marketing accounts have begun to speculate on the possible reasons behind the public opinion storm of "King Kong River". Conspiracy theories conjecture that although many viewers and netizens still insist that "King Kong River" deserves to be hammered, after the extreme emotions come down, there are indeed many people who eat it. The melon masses are happily discussing this war of words.

Two companies, two movies, and two great directors have entered the center of public attention like a needlepoint.

Especially when it was revealed that the background of "[-]" was also the fifth battle of the Korean War, this tit-for-tat atmosphere became even more intense.

"[-]" almost completely took over the baton from "Li Yannian" and became the new opponent and comparison object of "King Kong River". Curious.

And it seems that in order to respond to Chen Jingxing's irony at the Golden Rooster Awards Ceremony, or to see an opportunity to clean up, Jingying also began to speak out frequently, bombarding DreamWorks again.

It also makes the popularity of public opinion not only continue after the Golden Rooster Awards, but also become more and more hot.

After all, what the melon-eating crowd loves to watch most is the confrontation between the master and the master in person.

The media reporters participating in the screening of "[-]" are also looking forward to the meeting with the main creators after the film screening, so that they can ask relevant questions and see how Chen Jingxing responds.

After Chen Jingxing fired a cannonball at the Golden Rooster Awards Ceremony, this talented director who had just set a record fell into silence again, refusing all kinds of interviews and inquiries. fire.

The screening of "[-]" this time is an excellent opportunity for reporters to ask questions related to this, so as to satisfy the professional mission of the media to "fight! Fight!" to create big news.

The reporter from the Beijing News said with a smile: "This is the brilliance of DreamWorks. Chen Jingxing is sure that Beijing Film will cooperate with this hype. On the one hand, it is a rare opportunity to clean up the whitewashing. The shelved "Assault on the White Tiger Regiment" strives for an early release.

Although the biggest winner of this hype is "[-]", what can be done?Pinch your nose and admit it.

Looking back now, when Chen Jingxing delivered his speech on the awards stage, the boss of Jingying, Zhu Wenjiu and others couldn't maintain their own city for an instant, and their faces became extremely ugly. Most likely they saw what Chen Jingxing meant.

Take "King Kong River", which has already been released, and the popularity of public opinion is about to dissipate, and use Beijing Film as a tool to hype "[-]", which will be released soon, and use it as waste.

Tsk tsk, if I were Mr. Fu, I'd be so angry that I'd be so pissed off. The words bullying are not enough to describe it, and I might leave the meeting on the spot.

Thanks to Fu Sheng, he was able to sit still and bear it, and even gritted his teeth to cooperate with Chen Jingxing's hype, that's amazing! "

"According to what you say, DreamWorks is really a bit ruthless this time, which can be called humiliation."

"Such hype is a bit too vicious..."

"After all, it's Chen Jingxing's first time making a war movie. Who knows what it can be? There are still risks, and it's not considered a big production. Naturally, the media and his fans don't pay much attention to it. Of course there are. What means and what means."

"Indeed, I think the focus of DreamWorks' idea this time should be on the second part of "[-]". Whether the second part can squeeze out those heavyweight gift films will be released in the Spring Festival next year."

Chu Tian said nonchalantly: "He is cruel to him, and we are happy to see him like this. I wish they could tear it up louder, but this time Chen Jingxing has to give me a satisfactory answer at the media meeting. I won’t buy into the accusations of King Kong River and Jingying’s accusations, and I will save the report on [-].”

"That's for sure. We have been used as a tool to hype "[-]" these days, and we have to give something back."

"Indeed, the first part of "[-]" was put in this kind of schedule, and the theme of the Korean War did not show his imagination. I guess the movie might not be that amazing. If we want us to say good things, we can't give sweets."

"I don't think that's necessarily the case. Isn't "Li Yannian" filmed very well? Maybe people don't expect us to deliberately say good things."

""Li Yannian" took the advantage of being the first to eat crabs. If "[-]" was still filmed like this, it would not have that impact. It is basically impossible to get the box office of "Li Yannian".

The production cost is not high, similar to that of "Li Yannian". In these days, such a small production cost can't make the kind of big scene in "King Kong River".

I think "[-]" may not be very good, people always have good or bad, he is a sci-fi professional, it is not easy to shoot this kind of war-themed proposition composition. "

"I'm quite looking forward to it. I still think there must be surprises with Chen Jingxing's brain. His brain has always been his strong point."

"Hey, if he really plays with his imagination on "[-]", then he will have fun watching it, but what he said at the Golden Rooster Award Ceremony is still in my ears, can I lick it back?
What sincerity is to be loyal to the historical truth and the spirit behind it, what kind of subject matter should take due responsibility, if he dares to play tricks, wouldn't this be a boomerang?
Don't talk about you and me, Jingying, who hates him so much, won't let this opportunity go easily. "