The King of Huayu Science Fiction

Chapter 66 Tap Water

"Fatal Identity" premieres on a Friday, followed by the weekend the following day.

This sci-fi suspense film with a Douban score of 9.0 received 31 million box office with 3815% of the film schedule on the first Saturday after its release, accounting for 45% of the market that day!

Followed by "Blood Knife Warriors" produced by Jianghe Culture 1435 million.

The blockbuster "Martian Manhunter" introduced by China Film was 1080 million.

"Fire Heroes", a collaboration between Tianrun and Hong Kong Island Film Company, was 530 million.

Feng Xiaogang's comedy masterpiece "Private Order" produced by Jingying has been released for more than half a month and only 240 million are left.

On the second day of the premiere, the decision was made. The suppression of "Blood Knife Warriors" means that there will be no more films that can pose a threat to "Fatal Identity" until the Spring Festival. What limits him is whether it can attract audiences to the cinema and drive up the entire market.

And there seems to be no suspense about this point. After its release the next day, "Fatal Identity" has completely gained its reputation. With the halo of the Orlando Gold Award and Douban 9.0, it quickly became a topic on the Internet.

"The domestic film with the highest score in the history of Douban"

"Fatal Identity" spoiler-proof"

"Chen Jingxing: I didn't invite the sailors"

Three entries related to "Fatal Identity" were among the top ten most searched.

It's not that there are domestic films with higher ratings than "Fatal Identity", but when these films were released, Douban hadn't appeared yet, so the domestic film with the highest score on Douban fell on "Fatal Identity".

And with Chen Jingxing's reply to the media's sharp questions at the creative meeting after the screening in a theater in Shanghai, "tap water" entered the public's field of vision.

The specific process is:
The reporter asked: "Some netizens on the Internet crazily recommend "Fatal Identity" in various forums. Is this a marketing tactic by Huanshiwang and DreamWorks?"

The audience was in an uproar, everyone looked at Chen Jingxing, Luo Chen was about to speak but was stopped by Chen Jingxing.

Chen Jingxing asked politely: "What marketing methods are you referring to?"

Ignoring everyone's surprised gazes, the reporter calmly said, "Hire navy."

Not only were the audience stunned, but the other reporters on the side were shocked by the old man, but they were secretly excited, while the faces of the leading actors on the stage became extremely ugly.

In this kind of road show for film creators to meet with the audience after the film screening, and to hold a meeting, the reporters invited are all regulated and have a set of routine paradigms. To be exact, the reporters are more or less Got some small gifts or favor fees.

The reporters present here are not paparazzi, and the units they work for are all well-known media in the local area. What they pay attention to is a bustling, cheering each other up. Even if they ask seemingly "sharp" questions, they are definitely discussed in advance. , it is impossible to face-to-face the main creators of the promotional film.

And generally speaking, "tough" questions should be left to the audience.

The word "mercenary sailors" for this guy is blatantly trying to embarrass the creators, to be precise, the director.

There was no anger on Chen Jingxing's face, and his expression was calm. He knew he couldn't show that he was irritated, otherwise, no matter how cool he was, he would lose after the report came out.

"As far as I know, we didn't hire any trolls as you call them. We are confident in the quality of the film. This was also reflected in the audience's questioning session just now. Could it be that the audience at the scene is the trolls we arranged?"

The reporter refused to admit defeat: "Would a normal netizen be so excited to promote the movies he has seen?"

Chen Jingxing looked surprised: "Why not? As an audience, I have seen a good movie and want to share it with others. What is so incomprehensible? Is it because the audience spread the word? If you insist on thinking that the people who spread word of mouth are trolls, it’s tap water.”

In this way, the name "tap water" appeared on the Internet more than a year earlier, and netizens who love "Fatal Identity" did not reject this title, and even began to flaunt their own "tap water" status, promoting it with confidence this movie.

【Each of our movie tickets is a vote for the future of the movie industry. Bad movies lose money, and good movies make money. This is a virtuous cycle. I am proud of being tap water】

Kang Hua also found out about the news, and said to Zhang Jingyan: "Is there anything to investigate? In all likelihood, Jiang He ordered it. I remember that they expected 4 million in "Blood Knife Warriors". Now it seems that 3 million is pending, can they be in a hurry?"

Zhang Jingyan was a little worried: "If Jianghe wants to trip us up, it's impossible to just let a reporter take the lead. There must be another way."

Kang Hua sneered: "Of course there is a back trick. Didn't you use it two years ago in "Tai Shang Fu Mo"? It's not new! It's not two years ago now, don't worry, I have prepared for it, just wait He's making a move!"

Seeing that her boss was so confident, Zhang Jingyan put down her worries for the time being: "However, the tap water mentioned by Director Chen really saved us a lot of marketing expenses. If "Le Manrenren" can also have such a word-of-mouth spread, maybe it will be true." It’s going to be a big deal during the Spring Festival.”

Kang Hua's expression froze, and he sighed, "Hmph, that's a beautiful idea."

As soon as Zhang Jingyan heard the tone, he thought about it: "Mr. Kang, have you watched the finished film of "The Man in the World"? Doesn't it mean that it hasn't been edited yet?"

Kang Hua smiled wryly: "Mr. Ren and I watched it, and Mr. Ren asked to re-cut it."

Zhang Jingyan showed a slight smile: "I said that the last time I saw Mr. Dai, I asked him why it took so long for "Le Man Renren" to be cut into a film. His expression was a bit unnatural."

Kang Hua said in a deep voice: "It is estimated that re-cutting will not produce any flowers, so Mr. Ren attaches great importance to the box office of "Fatal Identity". Fortunately, "Fatal Identity" was released before the Spring Festival. It can also help "Le Man Ren Jian" pull the big flag, the higher the box office of "Fatal Identity", the film schedule of "Le Man Ren Ren Jian" can be raised as much as possible, at least to recover the cost."

Zhang Jingyan also sighed: "I just saw some film critics on the Internet saying that since Huanshi.com suffered a big loss two years ago, we finally know how to respect the rules of film creation and filmmakers. This time we will Injecting a breath of fresh air into the long-rotten film market, it seems that when the Spring Festival comes, it will be revealed."

Kang Hua shook his head: "How can it be so easy to learn lessons? This is the characteristic of the film industry. People are the most important. If the people are right, you can make a lot of money with a small cost. If the people are wrong, you will spend hundreds of millions in the end. It's just a waste of time, but who is right?

Those big directors are all tightly held by the five major studios, and you won't be able to make it in a short time, so what should you do?You can only catch fish by casting a net, and you don't know who is right without testing?We were lucky, we caught a big fish with two baits.

Mr. Zhang, since you've caught him, you can't let him run away. Maintaining the relationship with Chen Jingxing is your most important job next, and DreamWorks must seize it. "

"Okay, after the road show is over, I'll try his tone again."

(End of this chapter)