Superstars start from the first generation idols

Chapter 228 Fourteen times the overseas export of the entire mainland film and television drama

Zhou Han's first concert ended successfully, and the second stop was held at Hong Kong Hung Hom.

The Hung Hom concert can only seat 1 people.

Zhou Han felt a little at a loss.

After all, if there are many people and few people, I have to perform for so long, but the money earned is different. It is more cost-effective for a show with more people. Next time, Zhou Han will not care about the glory of being in these gymnasiums.

Only choose gyms with a large capacity.

At the same time, the articles that had been sorted out for nearly three months were published.

"The Overseas Market of Domestic Dramas is Not Optimistic, How Hualiu Goes to the World"

Content: At the 2005 National TV Drama Theme Planning Conference, relevant departments revealed that the total overseas sales of Chinese TV dramas in 2004 was 1 million RMB (excluding Hong Kong and Taiwan), and the specific plays sold were mainly "Dream of Red Mansions", "Journey to the West" and "Romance of the Three Kingdoms" "Water Margin".

In other words, the overseas sales of Chinese TV dramas have been sleeping on the four famous series filmed in the 20s and 90s.

Based on this reality, the State Administration of Optoelectronics proposed that one of the key tasks in 2005 is to increase efforts to promote domestic TV dramas to "go global".

As for Bang Nation, the estimated total overseas film and television sales last year was 50 million U.S. dollars!That is more than [-] billion yuan!

Why is it so difficult for domestic dramas to be exported overseas?

The main reason is that there are too few types of domestic dramas available to overseas film producers, which also limits the overseas sales of domestic dramas.Zhang Lin said: "What I can offer now is almost all costume dramas."

As China's largest TV drama exporter, China International TV Corporation has always wanted to send more types of domestic dramas abroad. However, compared with TV dramas from other countries, modern dramas from the mainland do not have an advantage.

on the one hand.

Modern dramas that are too "profound" are affected by cultural differences, making it difficult for overseas audiences to understand.

On the other hand, the production quality of urban idol dramas with too low a cultural threshold is unflattering. For example, in this book, there is only one popular idol drama in mainland China, "Pink Girl".

Another reason is poor quality
"Without an international soundtrack and multiple subtitles to choose from, how can such a TV series be sold in the international market?" Zhang Lin said.

It is the "short-sightedness" of some producers of domestic dramas, which ruined the great opportunity for their works to go abroad.

"Orange is Red" is a victim of this "short-sightedness".The show was once favored by overseas film producers. When the contract was signed, the other party found out that the producer could not provide a version without subtitles, and the overseas film producers had to return with regret.

"In some small foreign TV stations, it may be acceptable to blur the original Chinese subtitles or put black bars on them, but this approach has long been unfeasible in Benzi and the big TV stations in the country," Zhang Lin said.

Ding Lin, chief of the program sales section of Guangdong Provincial TV Station, also pointed out that none of the TV series sold or broadcast in the European and American markets has an English version. The scope is naturally limited to the Chinese population.”

In addition, the irresponsible attitude of mainland TV drama workers has also affected the overseas sales of the works.

In 2002, MBC TV station in the country wanted to buy "The King of Money", but found that there was a scene with a microphone in the play, and it took a lot of time to modify it.

This is still a small problem. When overseas filmmakers are not satisfied with the plot and content sometimes, exporting overseas is naturally out of the question.

It must be mentioned that Zhou Han has created a sales miracle of 14 billion yuan in just two dramas, "Full House" and "My Girl".

One person can reach a quarter of the country's national film and television drama overseas exports, and his commercial value is too huge.

It is well-known in overseas countries. If the future Chinese TV dramas want to go global, it may be a good choice to cooperate with Zhou Han.

And Zhou Han's "My Girl" was actively promoted, and as many as 3000 tourists visited the famous scenes in the drama for Zhou Han's travel to Shanghai, which achieved hundreds of millions of yuan in tourism promotion for Shanghai.

The price of domestic idol dramas is also growing slowly. According to overseas buyers, it is because of Zhou Han dramas that there is a wave of learning Chinese in all parts of Asia.

The last time this scene happened again, "Meteor Garden" was spreading in Asia like a flu.

Compared with Zhou Han’s main export to other parts of Asia, the most important overseas export market for domestic dramas is Hong Kong and Taiwan. Producer Zhang Jizhong said: “Last year I sold my films to Taiwan and provinces for an episode of 1.5 US dollars. Selling for $1 is not bad, it’s dropped too much, but I have great expectations for "The Legend of Condor Heroes", with Xiao Zhou joining, it is not a problem for martial arts dramas to go overseas at high prices."

And Southeast Asia is currently being captured by the Korean wave, and the market for mainland dramas has been squeezed out.

Several layers of shackles.

How long does it take for domestic dramas to go overseas?

May wish to look forward to.

(Reporters: Yu Shu, Chen Minghui, Li Li)
This article is actually not very attractive, and most of them don't pay attention to whether to go overseas or not.

Everyone has no idea about exporting overseas.

They just know that "Han Zhu Ge Ge" became popular all over Asia at the time, but Zhao Yanzi is the only one who is really popular in Asia.

others?
That is "Meteor Garden" became popular in Asia.

But what caught their attention was the part praising Zhou Han, fuck you.
The total overseas export of two works by one person is [-] times the total overseas export of all TV dramas in the Mainland in one year?Are you fucking kidding me?
You might as well look forward to adding one later, Zhou Han, Son of Destiny.

". Is Zhou Han so awesome? The two dramas are [-] times the annual overseas income of the entire mainland, and a quarter of the exports of the entire country's cultural, film and television drama industry. I thought it was a bragging rights to become popular in Asia.”

"It's really awesome."

"Is there such a big gap in overseas exports between us and the country? What is the deficit of our entertainment industry?"

"According to the available information, the deficit of the entertainment industry is close to ten to one, which is too much. Our country's industrial level is already strong, but the level of entertainment is really not good. Now listening to music is in the province of Taiwan, and most of the overseas countries are too. Watch the idol dramas in Taiwan Province."

"Did Zhou Han drive Taiwan Province? Or Taiwan Province drove Zhou Han? It should be mutual achievement."

"Anyway, it's all Huaxia, so there's nothing to say. After all, Zhou Han earned the money himself."

The overseas export of mainland dramas has always been quite difficult.

In order to export overseas in later generations, Di Li Lengba and Tang Yan's "Carat Lover" specially invited the Asian king Zheng Yu at a high price, and marked it on the official media newspaper with a big Hualiu going to sea.

Although some irony
Is the leading actor a Chinese or a Hualiu?

But if he can sell at a high price, even if he has achieved his goal, and Zheng Yu did get paid to become popular again in China, it's just that at the end of the show, the female lead and the second male lead are a bit fucked up together.

(End of this chapter)