Reborn Hong Kong's Hidden Behind the Scenes

Chapter 26 Publicity
Su Cheng turned a deaf ear to the system's prompt.

If it was in the 70s, I was afraid that he would be tempted and invite the three Xu brothers.But now, not to mention Jackie Chan who is about to explode, even Leslie Cheung, Chow Yun-fat, and even Mai Jia and others who are later are stronger than them.

Only Xu Guanjie has been popular for a few years because of "Best Partner", and Xu Guanying is more inclined to the music scene.As for Xu Guanwen, he will gradually decline.The comedies of the Xu Brothers will be phased out.

And the film "Best Partner" has been handed over to Wong Jing for filming, but I don't know if Xu Guanjie will leave the film industry and enter the music world like his brother Xu Guanying in the future?

Everyone chatted for a while, and then began to formally watch the film.

"Modern Bodyguard" was originally the work of the three Xu brothers. As expected, although some actors are different from those in the system archives, the general framework is still the same.

In this way, Su Cheng can feel at ease.After all, he is rushing to the box office of tens of millions of Hong Kong dollars!If the taste changes, who knows what the consequences will be?It is also out of this consideration that in the scripts he completed, he will write out the shots in detail.In this way, nothing will go wrong!

……

After seeing off the three brothers of the Xu family, Zhang Jianting found Su Cheng, took out a script, and said nervously, "Boss, please review it."

After a glance, it turned out to be the script "Father and Son Love"!

Speaking of which, this movie can be regarded as the one that Su Cheng watched with little memory and was rather disappointed.why?At first, he went to see it after winning the best film and best director of the first Hong Kong Film Awards.Unexpectedly, the plot is too plain and simple.Nothing like a documentary!

This film tells the story of Luo Shanmu, a bank clerk who was neglected because of his low education.Been a small clerk for decades.Therefore, he pinned his hopes on his son Luo Jiaxing.But Luo Jiaxing doesn't like reading, he likes to make movies.As a result, they are often expelled from school and continue to study in another school.When it was time for the college entrance examination, my sister passed the exam, but he failed.Unexpectedly, his father Luo Shanmu actually made such a decision: Let the eldest daughter Luo Jiadi marry, and the second daughter Luo Jiaxi drop out of school and go to work.The purpose is to let Luo Jiaxing go to a "pheasant university" abroad.Tragically, when his son finished his studies and got his certificate, Luo Shanmu died suddenly due to a heart problem.

Give it to Zhang Jianting to perfect it. First of all, this is his work.Secondly, Su Cheng himself didn't want to write such a script, it was boring.

After flipping through, Su Cheng nodded.Then, he asked with great interest: "Are you interested in being a director?"

"Ah!" Zhang Jianting opened his mouth wide.

Smiling, Su Cheng said: "You also know that several directors in our company are currently busy. And this film has passed the review, but it needs to be shot. I don't know how long it will take. Why don't you try to shoot it yourself Come out? Besides, you also know that the plot of this film is very simple, and it is purely a practice."

To be honest, in the film "Father and Son Love", the main characters are concentrated on the son Luo Jiaxing and the father Luo Shanmu.Zhang Jianting has the ability to direct, why not give it a try?

Anyway, the script was left alone.The investment amount will not exceed HK$50.Su Cheng didn't care.

"Then, the boss, I'll try it!" Zhang Jianting finally agreed.

"Go! If you don't understand anything, you can ask Director Wang Jing and Director Du Qifeng for help." Su Cheng reminded.

"Okay, boss!" Zhang Jianting left in a daze.

……

A few days later, Su Cheng took Wang Jing and the highlights of "Modern Bodyguard" edited by Xu Guanwen to TVB.

"Mr. Shao, Miss Fang!"

"Mr. Su!"

After the greeting, Su Cheng said directly: "I don't know my request, what does Miss Fang think?"

Before Fang Yat Hua could speak, Run Run Shaw said, "It's very interesting!"

Looking at Boss Shao with great interest, Su Cheng smiled and said, "I don't know, our cooperation?"

"No problem at all! Thank you, Mr. Su, for your help!" Run Run Shaw said, "However, Mr. Su, was your arrangement a little too hasty?"

"No!" After waving his hands, Su Cheng said, "I think January 1th is the right day!"

This time when he came to TVB to find Run Run Shaw, Su Chengcheng was discussing the promotion of the movie "Modern Bodyguard".In this era, due to the underdevelopment of the Internet, some reporters are usually invited to publicize in newspapers, but the effect is not good.

With the knowledge of later generations, Su Chengcheng thought of two quick publicity channels.One, by bombarding it with a frantic bombardment of highlights on television.Second, the interviews with the actors.

Either way, you need to cooperate with the TV station.The first choice is of course wireless.

Since the TV station has a strict plan for broadcasting advertisements every day, Su Cheng made the next best thing to broadcast 5 times a day, for a total of 3 days, so as to reach the point where everyone knows as much as possible.

In addition, the reason why they are in such a hurry to be released, even the unspoken midnight show is not arranged, is because Jackie Chan's "Junior and Brother" will be released in early February, and in addition, Chow Yun-fat's "Shanghai Beach" will be broadcast in March. .

Teng Yue Entertainment Company has three films to be released! On January 1, "Modern Bodyguard" by the three Xu brothers will be released. "Chasing Girls" directed by Wong Jing will be released at the end of January.Wait until a week after the release of "Junior and Brother", and then release "Happy Ghost" directed by Johnnie To.Otherwise, when it gets to March, I'm afraid it will be swept away by "Shanghai Bund", and everyone will watch the TV series at home, and no one will go to the theater.

Another point is that the so-called midnight show is only used to see the audience's reaction, and some adjustments should be made to make the box office higher.But from Su Cheng's point of view, with his foresight, it's no problem to show it directly.

"Since Mr. Su is so determined, then it's decided!" In Run Run Shaw's eyes, Su Cheng's way of promoting the movie is more attractive.As for when it will be released, whether Ann arranges a midnight show or not is not something he should worry about.Isn't the boss of Tengyue Entertainment not afraid?

Sign the contract and pay the money.Su Chengcheng took Wang Jing and left Wireless.

Walking on the road, Wang Jing asked suspiciously, "Boss, is this feasible?"

"Don't worry!" Su Cheng said: "If you have the time to worry about this, it's better to study your new movie carefully. You have to understand that once this movie is finished, no matter your position in the company or as a film and television The ministers of the department, no one dares to say more. Don't let me down."

"Understood, I will do well!" Wang Jing said firmly.

Glancing at the fat man, Su Cheng shook his head slightly.

In order to fill the company's various departments to operate quickly, Su Cheng directly promoted Wang Jing to the position of director of the film and television department. However, he was often outside filming, which made Liang Shuyi have some opinions.Just this time, once "Chasing Girls" is successful, even if there are objections within the company, they will gradually subside.After all, there is also "Happy Ghost" following!

Others would be jealous of Wang Jing, but for Johnnie To, he would only support her.Apart from being Wang Tianlin's disciple, he is also grateful to Wang Jing for making him a director earlier!
Not to mention the subsequent "Best Partner", this is a king bomb!
(End of this chapter)