Huayu Zhihao

Chapter 1003 Company Annual Meeting

Chapter 1003 Company Annual Meeting ([-])

"Haotian Agency signed a contract with a singer Xu Song last year, and signed a contract with a young actor Zhao Jinmai in January this year, but Li Yuchun, Zhang Liangying, He Jie and Zhang Jie did not renew their contracts with the company when they expired.

So now the company has a total of 9 entertainers, 6 actors and 3 singers.

In terms of actors, Xiaoying, Mina, Guan Gege and Song Zu have gained a certain popularity by participating in many film and television dramas of the company, and have some endorsements and commercial activities.

In terms of singers, Li Yuchun, Zhang Jingying, He Jie and Xu Song have released an album each, and the sales are pretty good. There are also some endorsements and commercial performances.

The company's total revenue in 2012 was 3500 million yuan, a year-on-year increase of 40%, and its net profit was 1300 million yuan, a year-on-year increase of 12.06%. "Li Wanli said.

Chen Hao nodded when he heard the words. In the past two years, many well-known actors under the company have established their own studios, leaving only those who have not yet become famous or are too young.

The number and price of endorsements and commercial performances are obviously low. Even though the commission of the brokerage company is relatively high, the base is too low, so there is not much income.

Moreover, the management contracts of Xiaohu, Yaya, Dameitang and Tianxian have not been handed over to Haotian's management.

Fortunately, Xiaoying and Mina played important supporting roles in some film and television dramas, so the revenue of the brokerage company increased a lot compared to last year.

"Next, let me talk about the business of Haotian Advertising last year." Chen Hou said, "In 2012, the company took over 60 cases in total.

Among them, there are 20 advertising businesses, 4 photo shoots, 6 MV shootings, and 30 film publicity businesses, with a total revenue of 6000 million. After deducting costs and taxes, the net profit is 1910 million. "

"Haotian Copyright spent a total of 5000 million RMB to purchase copyrights last year, the cost of adaptation rights is still rising, and the competition is getting more and more fierce!
Now there are many more film and television companies in the industry, and many of them are frantically snapping up IP copyrights. Even if they are temporarily unable to develop them, they are still hoarding them in large quantities, and the prices vary day by day. "Sister Shi said.

As novels, games and other adaptations of film and television dramas continue to achieve success, the concept of IP has also been mentioned and known, and the prices of novels and games with potential for adaptation have increased significantly.

Especially when Haotian Film and Television "Zhu Xian", "Legend of Sword and Fairy", "Xuanyuan Sword: Scars of the Sky" and other film and television dramas have become popular one after another.

"Let me talk about Yuewen Group, we still occupy a dominant position in terms of market share, and the company's profit has doubled last year.

As Secretary Zhang said before, copyright income has grown rapidly.

Last year, the company selected the 10 most popular online novels to publish, and sold a total of 500 million copies, with a net profit of 2550 million yuan.

At the same time, in addition to Qidian Chinese website, the operating conditions of several other Chinese websites have also improved.

Including the main expenses of server, author's remuneration and labor costs, after excluding these, Yuewen Group's net profit in 2012 was 3500 million yuan. "Wu Wenhui said.

Chen Hao nodded when he heard the words. As IP copyrights are getting more and more attention, the value of Yuewen will continue to increase exponentially.

When the right to adapt a hot IP in the future can be sold for tens of millions, it will directly make Yuewen Group a huge empire worth hundreds of billions.

Afterwards, Chen Hao looked at Chen Xiangang and said, "Mr. Chen, tell me!"

"In 2012, Haotian Cinema invested in the construction of 5 multi-functional 3D cinemas, with a total of 50 screens and a total investment of 1 million yuan.

In addition, the company purchased another 66 sets of 3D projection equipment last year, including installation, modification, and training costs, a total cost of 5850 million yuan!

At the same time, last year, 5 theaters joined the Cosmopolitan Haotian Cinemas, bringing 20 screens.

Now, Sihai Haotian Cinemas has 87 theaters of its own, with a total of 530 screens, and 50 screens of 180 franchised theaters.

Including Poly Wanhe's 140 screens, Sihai Haotian Cinemas now has a total of 950 screens.

In the current Sihai Haotian Cinemas, the company holds a total of 83.4% of the shares, Huaying 2.1%, Moying 9.1%, and CGV 5.3%!

As of 2012, the total number of screens in the country officially exceeded 1, reaching 13118, ranking second in the world, second only to the United States!

The number of screens of Haotian Cinemas accounts for 5.4% of the total number of screens in the country!

Recently, the investment in theaters has gradually calmed down, the construction of theaters in first-tier cities has slowed down, and there has been an upsurge in second- and third-tier cities.

Theaters and screens are becoming more and more abundant. In 2012, the national film market showed nearly 2000 million shows, a surge of more than 65%. On the other hand, the total number of moviegoers for the year was 4.6 million, an increase of only 24%.

More and more movies are being screened, but the number of movie viewers has not increased at the same rate. Simply put, the average attendance rate of theaters has dropped. In 2011, the average number of people per game was about 32, but in 2012 the average number of people per game has dropped to 23.

The decline in attendance will inevitably increase the operating pressure of theater terminals, and the solution to this dilemma mainly depends on the upstream production industry to produce more films that audiences love, and secondly relies on theaters to improve their marketing and service levels.

On this point, Haotian Cinemas has a great advantage with Haotian backed.

In 2012, the national film market had a box office of 170 billion, and the total box office exceeded 3 billion for three consecutive years, an increase of 29.77% over the previous year.

In terms of theater chains’ annual box office performance, in 2012, a total of 26 theater chains had a box office of more than [-] million yuan.

Among them, Wanda, Sihai Haotian, Magic City United, Huaying Xingmei, Huaying Nanfang, Pengcheng Jinyi, and Guangdong Dadi have more than 7 billion yuan, and their annual box office revenue exceeds 10 million yuan. A minimum threshold of ten.

Judging from the specific box office rankings of theater chains, Wanda Cinemas continues to maintain its leading position in the industry, and the advantages of the top 4 theater chains are relatively stable.

However, Cosmopolitan Haotian's ranking dropped by 1 place again, and it ranked third in the theater's annual total box office rankings!
Wanda Cinemas was the national box office champion in 2012. Its performance: the annual box office was 24.52 billion, accounting for 14.42% of the total box office in the mainland for the whole year, with 1708901 screenings and 5834 million audiences.

As the runner-up of the national theater box office in 2012, Huaying Xingmei Cinemas has a performance: the annual box office is 17.1 billion, accounting for 10.05% of the total box office in the mainland, with 1652384 screenings and 4408 million audiences.

Sihai Haotian was the third runner-up in the box office of the national theaters in 2012. Its performance performance: the annual box office was 16.12 billion, accounting for 9.48% of the total box office in the mainland for the whole year, with 1786782 screenings and 4261 million audiences.

Ranked 4th to 10th are Magic City United, Huaying Southern Shinkansen, Yangcheng Jinyi Pearl River, Guangdong Dadi, Imperial New Film Federation, Jiangsu-Zhejiang Times, and Jiangsu-Zhejiang Hengcheng.

Speaking of Sihai Haotian Cinemas, the annual box office is 16.12 billion, plus the revenue of snacks, drinks, and pre-screening advertisements is 4500 million. The turnover in 2012 was 16.57 billion yuan.

According to the proportion, after deducting basic expenses such as wages, training, and taxes, as well as 3D modification costs, and the investment in five new multi-functional 5D theaters, the net profit is 3 million yuan! " Chen Xiangang said.

Chen Hao nodded when he heard the words, and the annual box office of Universal Haotian dropped by 1 place again, which is also expected, after all, Haotian is relatively backward in terms of the development speed of the theater scale.

Those who fall behind will definitely be beaten. Fortunately, in terms of brand operation, Haotian should be the ace theater chain second only to Wanda.

Chen Hao thought for a while and said, "What about this year's plan? Haven't the 3D transformation of the theaters been completed yet?"

"The 3D transformation of theaters has been completed, and the five new theaters we plan to build this year will directly use 5D projection equipment, and this will become the standard configuration of theaters in the future.

Therefore, the investment in the five cinemas this year will cost about RMB 5 million. "Chen Xiangang said.

"Compared with other top-ranked theaters, Sihai Haotian Cinemas has developed at a relatively slow pace. Apart from building itself, is there any plan to directly acquire other theaters?" Chen Hao asked.

"Yes, it is still under investigation." Chen Xiangang said.

"That's good!" Chen Hao nodded upon hearing this.

"Then let me talk about the special effects of Haotian!" Chang Hongsong said with a smile, "In 2012, the company mainly participated in the production of projects such as "Gravity", "Painted Skin 2" and "Di Renjie: Dragon King". On these projects, the company has a total revenue of 1.8 million yuan.

At the same time, the company also took on other relatively small projects, with an income of 4500 million RMB.

In addition, the company released an animated film "Journey to the West: The Return of the Great Sage" this year, with a domestic box office of 7.12 million yuan, breaking the box office record for an animated film in the mainland.

The global box office of the film is 1.32 million US dollars. Compared with the previous animated films, it is obviously not acclimatized in Europe and America.

Meanwhile, the company now officially employs more than 1500 people. "Chang Hongsong said.

Chen Hao nodded when he heard the words. "Journey to the West", as the four great classics, is a very common theme in China, and its style is very Chinese, so it may be profitable in East Asia.

But in the West, the cultural barriers are more serious, and the poor box office performance is expected.

Chang Hongsong continued, "The main task of the company in 2013 is to produce Mr. Chen's new film, "Super Body", "Maze Runner" and other films.

At the same time, the company has 5 new animated film projects this year, namely "Kung Fu Panda 3", "Super Hero [-]", "Zootopia", "Your Name" and "[-] Bad Jokes"!
"Kung Fu Panda 3" invested 1.45 million RMB, "Big Hero 1.65" cost 1.5 million, "Zootopia" invested 5000 million, "Your Name" cost 1000 million, and "One Hundred Thousand Bad Jokes" invested [-] million!
The total investment is 5.2 million RMB. At the same time, the company has to repay the group’s debt of 20 billion RMB for the construction of Haotian Plaza, which is 2.4 million RMB per year. Including wages and other expenses, the company’s known expenditure in 2013 is 7.9 million RMB! "Chen Xiangang said.

"Are there any new animated films released this year?" Chen Hao asked.

"There is a "Crazy Primitive" scheduled to be released globally in May." Chen Xiangang replied.

Chen Hao nodded when he heard the words. The box office performance of "Crazy Primitives" should be much better than that of "Journey to the West: The Return of the Great Sage" with pure oriental culture.

"Haotian Productions launched the music variety show "The Voice of China" in 2012, with an average audience rating of 4%, creating a new record for variety show ratings in recent years.

The total investment of the program is 1 million RMB, and it has received 8000 million RMB in naming fees, 3000 million RMB in various sponsorships, 1.4 million RMB for the program purchased by Jiangsu and Zhejiang Satellite TV, plus the subsequent series of activities and 25% of the company's advertising revenue.

The program "The Voice of China" currently has a total revenue of 5.35 million yuan. After deducting production costs, publicity and distribution expenses, and wages and other expenses, the company's net profit in 2012 was 3.427 million yuan!

This year, the company will continue to launch "The Voice of China Season 1", with a total investment of RMB [-] million.

In addition, the company will jointly launch another music competition variety show "I Am a Singer" with Shonan Satellite TV, with a total investment of 8000 million yuan in the first season!

In other words, the company's total investment in 2013 will reach 1.8 million RMB! " Long Danny said.

Chen Hao raised his brows when he heard this, but he didn't expect another ace music variety show "I Am a Singer" to come out.

This program was still launched in South Korea a long time ago, and after getting a certain response, it was picked up by Shonan Satellite TV and Long Danny, and then it was going to be produced and broadcast in China.

"Happy Twist created and performed new dramas "Amelie the Clown" and "The World of Sumati" last year, with a total of 300 performances and an income of 400 million yuan.

What is even more worthy of celebration is that in 2012, we had two skits "Today's Happiness" and "Skynet Recovery" successfully landed on the Spring Festival Gala.

At the same time, there was also a skit "Falling Leaves Returning to Roots" that appeared on the Spring Festival Gala of Shonan Satellite TV, and the result was that the company became famous directly!
This year, in addition to continuing to create new dramas and tour performances, we also plan to continue to launch online dramas, cooperate with Tudou.com to create "Happy Twist Theater Season 2", and continue to expand new markets to 4 cities in the south. " Zhang Chen said.

Chen Hao couldn't help raising his eyebrows after hearing this, because Happy Twist's appearance on the stage of the Spring Festival Gala can be said to be the first time for this drama group to officially show its face in front of the whole country.

Then, it landed on the Spring Festival Gala for three consecutive years, which made the influence of Happy Twist continue to expand.

When "Happy Comedian" was broadcast, "Charlotte Annoyance" became a dark horse at the box office, and Happy Twist was the real household name, becoming the top comedy group in the industry as famous as Zhao Jiaban and Deyun Club.

"Uh, how much is it directly?" Chen Hao asked.

Zhang Chen hesitated for a while and said, "According to our survey, it should be at least 4500 million!"

"Okay, then 4500 million!" Chen Hao nodded directly, "But it's still the old rule, buy the land and build it yourself."

"Don't worry, Mr. Chen!" Zhang Chen assured after hearing the words.

"Haotian Music released 2012 albums in 4, namely "Li Yuchun" by Li Yuchun, "I Believe" by Zhang Liangying, "Dare to Love" by Sister He, and "Sleepwalking" by Xu Song.

Among them, the physical album of "Li Yuchun" sold 55 copies, and the digital album reached a record 200 million copies.

Zhang Liangying's "I Believe" sold 40 physical copies and 135 million digital copies.

Sister He's "Dare to Love" sold 20 physical copies and 115 million digital copies.

The digital sales of Xu Song's "Sleepwalking" broke the record again, reaching 218 million copies!

In 2012, the company sold a total of 115 million physical albums, with a revenue of 4025 million yuan, and 668 million digital albums, with a revenue of 6680 million yuan. After taxation, the company's 2012 net profit was 4207.5 million yuan.

In addition, in 2012, several singers under the company and the China Good Voice Academy held 25 concerts, with a revenue of 4.375 million yuan and a net profit of 1.11 million yuan. "

(End of this chapter)

Tap the screen to use advanced tools Tip: You can use left and right keyboard keys to browse between chapters.

You'll Also Like