Huayu Zhihao

Chapter 1017
After putting down the painful file, Chen Hao picked up Qiandu's file again.

Qiandu wants to take a stake in Yuewen Group and Haotian Music.

The value of online literature is becoming more and more prominent, and it is also expected that Qiandu would like to take a stake in Yuewen Group.

However, Chen Hao definitely refused directly, and Qiandu obviously didn't just put the treasure on Yuewen Group, according to Yuewen Group's news.

Qiandu is already preparing to acquire Hengzong Chinese.com, 91 Panda Reading, and its own Qiandu Literature. These are Qiandu’s other preparations in literature.

As for Haotian Music, in fact, Haotian and Qiandu had competed before, and both wanted to acquire Qianqian Jingting, but Qiandu won in the end, but the current Qianqian Jingting is not as good as before.

As the earliest music software, it is far inferior to Haotian's Kugou, Tongxun's QQ Music, Kuwo, Tiantiandongting, Xiami Music and other rising stars.

Speaking of it, although the Chinese music scene is getting more and more lonely, the online music competition in the industry is about to usher in a huge turning point.

In 2014, the domestic online music market finally began to pay attention to copyright after more than ten years of chaos.

Under the leadership of government departments to vigorously rectify online infringement and piracy, the order of Internet music copyright is improving day by day, and a large number of unauthorized music has been taken off the shelves.

Therefore, many once-popular online music platforms are struggling or even facing bankruptcy due to limited funds, copyrights, or user traffic.

The competition of online music is essentially the competition of copyright. Whoever owns more music copyrights will have more right to speak and influence.

Therefore, the Internet giants have a huge advantage. They can wave huge checks and buy online music companies one after another, thus owning massive music copyrights.

The fact is the same, the future online music market will be completely the competition between the two Internet giants, Pain News and Ari.

In 2015, the online music industry underwent multiple restructurings and consolidations.

Tiantiandongting and Xiami Music were acquired by Ali, and QQ Music also won multiple exclusive copyrights with its wealth and wealth.

And Kugou, Kuwo merged with Haiyang, which was originally engaged in music copyright distribution, and successfully mastered most of the music copyrights.

But the tripartite situation did not last long.

In July 2016, Pain News announced that it had reached a cooperation with Huaxia Music Group (the digital music business of Ocean Music Group), and QQ Music, Kugou Music, and Kuwo Music merged into a new music business company.

After the merger, the products and brands of the three platforms remain independent, and the original services of users remain unchanged.

Later, Tongxun announced that its QQ Music and Huaxia Music Group merged to form a new music group, which was officially renamed as Tongxun Music Entertainment Group.

Since then, the online music industry has gradually become a battlefield that belongs only to Ari and Painxun.

Putting down Qiandu's report, Chen Hao picked up Ahri's report again.

Ari wants to invest in Haotian Movies, Tudou.com, Yuewen Group, Haotian Music, Weibo, UC and Haotian Holdings!

This is to package film and television, video websites, literature, and music together.

That’s right, Ali wants to use capital as a link to integrate IP resources, and build a pan-entertainment industry chain ecosystem around the core advantages of e-commerce.

The middle link they lack is the content distribution platform. It just so happens that Haotian already has a relatively complete pan-entertainment ecological industry chain, and it is easier to package it.

After Chen Hao put down the report document, he frowned slightly.

Next year will be the first year for the three Internet giants to formally enter the entertainment industry, and countless companies in the industry will face huge checks wielded by BAT.

The impact of the three giants on the industry can be described as subversive, and as the current leader in the industry, Haotian Entertainment will also be severely impacted.

Compared with BAT, the former Chengtian and the current Huayi are really heaven and earth. Haotian will usher in a stronger competitor, and it will be an all-round competition.

To be honest, Chen Hao also felt the pressure in his heart. In the past, when he competed with Chengtian and Huayi, he was basically judged by the success or failure of film and television dramas. Then Chen Hao was not afraid of anyone, and he was proud of the world.

But BAT represents huge traffic and huge funds, Internet + is also the trend of the times, and BAT is not just themselves, their traffic and funds will definitely coerce countless other companies in the industry, and together impact Haotian Entertainment's industry status .

It is much more difficult to compete with the three Internet giants, or even win them than to compete with Huayi.

However, Chen Hao has initially established his own entertainment industry chain, which undoubtedly occupies a more favorable position than the three giants at the beginning of their deployment.

With Golden Finger, Chen Hao can undoubtedly avoid sinkholes, and at the same time take advantage of the opponent's mistakes to expand his advantage as much as possible.

However, there is no doubt that more funds will be used in the future. If you want to compete with BAT, you must have no money. At that time, Chen Hao will definitely have to continue to reduce his shareholding ratio.

"Go and invite the bosses of Haotian Entertainment. If you don't come, you can join the meeting via video." Chen Hao said.

Regarding the BAT invasion, Chen Hao must discuss with the high-level officials, so that everyone can prepare in advance to deal with possible competition in the future.

Half an hour later, all the CEOs of Haotian Entertainment came to the small conference room next to Chen Hao's office.

Everyone was a little curious as to why Chen Hao summoned everyone.

"Do you know what it is?"

"I don't know, I just heard that I'm here for a meeting!"

"I haven't heard anything, so it shouldn't be a big deal to announce!"

……

While everyone was discussing, Chen Hao walked into the meeting room.

"I'm here today to talk about the layout of the entertainment industry by the three BAT companies." Chen Hao looked at everyone present and said directly.

"BAT?" Everyone was a little confused.

This combination was not very popular at the beginning of 2013, and the Internet did not penetrate into every aspect of our lives in such a detailed way, so it was not mentioned too much, and it is normal for some people to not know it.

"It's the three Internet giants, Qiandu, Ari, and Painxun!" Chen Hao replied.

Everyone understood immediately when they heard the words, and then the faces of many bosses changed.

"These three Internet companies are preparing to officially enter the entertainment industry?" Chang Hongsong frowned, "I never heard of it!"

For Chang Hongsong's Haotian special effects, BAT didn't have much involvement, so he paid less attention to BAT.

But like Wu Wenhui of Yuewen Group and Huo Shaowen of Haotian Music obviously know something, because their companies have received invitations to acquire shares.

But even so, they didn't expect BAT to officially enter the entertainment industry.

After all, in everyone's impression, only movies and TV dramas can represent the entertainment industry more, and the concept of pan-entertainment industry chain has not yet been popularized.

Therefore, it is normal for everyone to be slow to respond to Internet giants.

When the three giants officially enter the entertainment circle next year, in fact, all three have won enough companies in the industry, whether it is acquisitions or shareholdings, then everyone will be surprised.

"Although not yet, but the layout has already begun." Chen Hao said, and then motioned to Sister Shi to send the information to everyone present, "This is the acquisition invitation received by the company, please take a look first."

After hearing the words, everyone turned to look at it.

"Is this going to carve up our Haotian Entertainment?" Chen Hou frowned while watching.

"Internet companies have always been rich and powerful, and BAT is the strongest among the three Internet companies. It is not an exaggeration to say that they are the three giants, especially compared to our entertainment companies, such as Haotian Films, which has a market value of 300 billion, which is already the first in the private sector in the industry.

But compared to the three giants, it is really small and pitiful," Chen Hao said with a sigh.

Everyone nodded when they heard the words, but the feeling was obviously not as deep as that of Chen Hao, because Chen Hao was a person who had experienced those seven Internet money-burning wars, and the 7 trillion funds burned made his scalp tingle when he thought about it.

It's still 2013, and it's clear that everyone knows only the tip of the iceberg of the brutality and subversion of the Internet.

Therefore, Chen Hao must exaggerate the seriousness of the facts in order to attract everyone's attention.

"In 2011, Pain News first proposed the concept of 'pan-entertainment'..."

Chen Hao first popularized the concept of pan-entertainment for everyone, and then led to BAT's pan-entertainment strategic layout.

As the leader in the industry, Haotian is also a vested interest. Not only will it encounter huge competition, but it will also be coveted by the three giants.

Fortunately, Haotian Entertainment is already strong enough, and its market value is not small, otherwise BAT might want to buy it directly.

Correspondingly, the valuation of many top-ranked companies in the industry may be around 50 billion yuan, or even less, and this money is really not much in the eyes of BAT.

Therefore, BAT will definitely wave the check and acquire the prey one by one.

Then set up your own industrial chain, entertainment group.

At that time, Haotian Entertainment's competitors will no longer be Huayi, Guangxian, Bernard, Leshi and Wanda, but entertainment groups endorsed by the three major Internet giants.

Moreover, the five powerful companies in the industry, Huayi, Guangxian, Bernard, Leshi, and Wanda, are likely to be bought by BAT, and they will turn to deal with Haotian together.

Because Chen Hao knows BAT's ambitions, and he doesn't want to give up his share too much, then the next thing will definitely be a battle of war, the tip of the needle!

Chen Hao only felt that what he said about the horror and subversion of BAT was not thorough enough, but everyone present obviously understood what Chen Hao meant.

"So, everyone here, especially film, TV series, music, animation, and game companies will face three upcoming huge competitors.

This does not include Internet companies such as 361, as well as real estate and mobile phone giants that may enter the market, so everyone's task is still relatively arduous.

Now, I would like to make some suggestions. All of you should combine the actual situation of the company and formulate a future development strategy report. Be prepared to face the three giants. "Chen Hao said.

Everyone nodded after hearing the words, but there must be some people who are not aware of the turbulent waves that BAT may cause in the future.

However, there is still time for everything. After all, Haotian Holdings is not a small company anymore, but a large group with great development potential, and its own competitiveness and strength are already sufficient.

As long as you are prepared, and Chen Hao points out the general direction, then you will not be afraid of the three giants.

Internet giants have great advantages in capital, channels, and marketing, but have one biggest weakness, that is, content!

And the content is precisely Chen Hao's strong point, and the content is also the core.

Without good content, no matter how much capital, no matter how wide the channels, no matter how much marketing is spent, it will be useless!
In the early stage, it may be cheap because of the extreme lack of content in the market, but as entertainment content becomes more and more abundant, consumers are becoming more and more rational.

It's not so easy to get bad money now, but in a word, content is king!
Of course, channels are also very important, and Chen Hao has been doing this all the time. Whether it is the one-click login of all Haotian companies, or UC, Weibo, and Kuaishou, these are all very important platforms for attracting users.

As for Chen Hao's suggestions to each branch company, what he can say is naturally what he knows about the big moves of the three big giants in the future, and if he wants to compete with them, it is natural to act first.

As for some tiankengs, they should also be avoided, or they can just dig holes for them to jump.

For example, in terms of online music, copyright is the top priority, so Haotian Music can start to acquire online music platforms such as Kuwo and Tiantiandongting to integrate copyright resources.

With copyright resources in hand, and the country starting to crack down on industry chaos and paying attention to copyright protection, Haotian Music can remain invincible.

As for digging pits, it's also very simple. Using the golden finger, Chen Hao can leak some film and television dramas that are very attractive but end up losing money to BAT. Maybe they will have to thank him in the end.

In other respects, Chen Hao discovered that he had actually said a lot of things before. After all, knowing the general trend of the future, Chen Hao must follow this path.

It’s just that the speed varies from fast to slow, and facing the situation where BAT is about to enter the market, it seems that some future plans can be advanced in order to seize the opportunity.

It's safe to put it in the bag, bring the good ones first, and give them the leftovers.

Of course, Haotian doesn't have such a big appetite, so he can only accept the best ones first. As for the rest, it depends on which of the Big Three is quick.

And some future developments may not yet appear, and it will be a little troublesome to compete with BAT by then.

Speaking of which, with the entry of BAT, the entertainment industry has become more and more prosperous, and the industry's output value and movie box office have continued to create new highs.

But some aspects have also played a very negative role, such as the rising salary of actors, frequent bad movies, and bad reviews.

However, this seems to be a good opportunity for Haotian, an opportunity to make his golden brand more shining.

The meeting went on for a long time, and Chen Hao had a burst of inspiration from time to time, so he suddenly said a few words, and other people were also giving their own opinions based on the actual situation of the company and Chen Hao's thoughts.

The meeting didn't end until near noon, and then Chen Hao asked the senior executives to go back and write a development outline for himself.

Chen Hao relaxed for the time being. Specifically, they still need to do things, and he can take care of the overall situation.

　Thanks to "China Entertainment Little Reporter" for the 1500 reward!

　　
　
(End of this chapter)